Liftoffのリソース
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ブログ
Performance Marketing, User acquisition
The Results Are In! Findings From Our 2025 App Marketer Survey
ブログ
AppRefinery, Performance Marketing
Introducing AppRefinery: Liftoff’s Exclusive Platform for Consumer App Insights
ブログ
Accelerate, User acquisition
Grow Your Streaming Audience With Liftoff & Kochava’s New Guide
ブログ
機械学習
Introducing Cortex, Liftoff’s Next-Generation ML Platform
ブログ
Machine Learning, Performance Marketing, User acquisition
Smarter Spending, Stronger Results: The Power of Dynamic Impression Pacing
イベント
MAU 2025
イベント
AppsFlyer MAMA São Paulo 2025
イベント
BiS SiGMA Americas 2025
イベント
AppsFlyer MAMA Mexico 2025
ブログ
Accelerate, Creative, GameRefinery, Performance Marketing, User acquisition
Strategies to Keep Your Game on the Leaderboard
イベント
Digiday Publishing Summit 2025
Podcast
Episode 62: Profit From Play - The Top Monetization Trends in the Mobile Games Market
イベント
Game Dance Connect
レポート
Performance Marketing, User acquisition
2025 App Marketer Survey
ブログ
Creative, User acquisition
Webinar Recap: Talking Creative Formats That Win With Liftoff’s Deanna Ulrich
イベント
GDC SF 2025
イベント
SBC Summit Rio 2025
イベント
Happy Hour Galera
イベント
AGS LA 2025
ブログ
App-to-web, Performance Marketing, User acquisition
Unlocking iGaming Success: Navigating Programmatic Advertising Challenges
イベント
AppsFlyer MAMA San Francisco 2025
事例
In-App Bidding, Non-Gaming, SDK
Moovit Boosts Ad Revenue with Liftoff Monetize’s In-Line Ads
ブログ
Non-Gaming
Webinar Recap: Busting Ad Monetization Myths in Non-Gaming Apps
ウェビナー
AppRefinery, Non-Gaming
Unlock the Secret to Winning Big: Driving User Engagement in iGaming
Podcast
GameRefinery
Episode 61: Looking Forward - What We Expect to Dominate Mobile Gaming in 2025
イベント
ICE Barcelona 2025
ブログ
Creative, GameRefinery, User acquisition
How to Harness User-Generated Content for Effective User Acquisition
レポート
Non-Gaming
2025 Non-Gaming Ad Monetization Trends Report
ブログ
Non-Gaming
Just Arrived! Liftoff’s Non-Gaming Ad Monetization Trends Report
ウェビナー
SKAdNetwork
iOS Measurement 101: iOS SKAN Campaign Set Up
ブログ
Gaming, User acquisition
7 Insights From Our Q&A With Rovio’s Kentaro Sugiura and Liftoff’s Christie Crable
Podcast
GameRefinery
Episode 60: Mobile Gaming in 2024 - Exploring the Top Trends That Dominated the Year
ブログ
App-to-web, Performance Marketing, User acquisition
2025 UA Planning: Incorporating Non-Traditional Targeting and Optimizations
ブログ
SKAdNetwork
What Happened to SKAN 5? Breaking down Apple’s AdAttributionKit
ブログ
Brand Marketing, Brand Safety, User acquisition
Unlocking the Power of Mobile App Supply for Brand Advertisers: A Deep Dive into the Vungle Exchange
ブログ
Accelerate, Performance Marketing, Re-engagement, User acquisition
Maximizing Campaign Effectiveness with Device Language Targeting
事例
Creative, User acquisition
Binance Beats D7 ROAS Goals by 30% in Key Markets
ブログ
ゲーム
Analyst Bulletin: Mobile Game Market Review October 2024
レポート
Accelerate, User acquisition
The Mobile Marketing Guide for Streaming Apps
ブログ
Gaming, User acquisition
How Chinese Game Developers Can Grow Their Gaming Apps Overseas
ブログ
Finance
How to Boost User Engagement for Finance and Crypto Mobile Apps
Podcast
GameRefinery
Episode 59: Going Global - How Chinese Gaming Apps can succeed on the global stage
ウェビナー
Machine Learning, Non-Gaming
Busting Ad Monetization Myths in Non-Gaming Apps
ウェビナー
GameRefinery
Unlocking Growth with IP Collaborations: LiveOps Success Stories and Future Trends
ブログ
Awards, Company
Performance Index 17: Liftoff Takes Home Dozens of Top 10 Accolades
ブログ
Finance, Privacy, Re-engagement
10 Key Takeaways From Our State of Re-Engagement and Emerging Trends Webinar
ブログ
ゲーム
Analyst Bulletin: Mobile Game Market Review September 2024
ウェビナー
Creative, User acquisition
Creative Formats That Win
事例
Non-Gaming, SDK
Audiomack Increased Revenue Per Request by 50% with App Open Ads
ブログ
Creative, Performance Marketing, User acquisition
Unlocking Creative Success: Insights from Liftoff’s Creative Studio for Non-Gaming Consumer Apps
Podcast
Creative, User acquisition
Episode 58: User Acquisition Blueprint: Harnessing User-Generated Content for Effective UA
ウェビナー
Creative, User acquisition
Tapping Motivations: Designing Apps that Resonate With Users
ブログ
ゲーム
Analyst Bulletin: Mobile Game Market Review August 2024
イベント
Maximize Customer Lifetime Value Workshop
ブログ
ゲーム
Breaking Down the Biggest Trends Shaping the Mobile Gaming Landscape
イベント
Gamesforum London 2024
イベント
UA Society Summit 2024
ウェビナー
State of Re-engagement and Emerging Trends
ウェビナー
Finance, User acquisition
Cashing In: Boosting User Engagement for Finance & Crypto Apps
ブログ
Awards, Company
Liftoff Makes It Eight Straight Inc. 5000 Fastest-Growing Private Companies List Rankings
ブログ
ゲーム
Analyst Bulletin: Mobile Game Market Review July 2024
ブログ
Company, Creative, Product
Introducing Liftoff Exclusive Ad Formats
イベント
AGS San Francisco 2024
ブログ
User acquisition
How Consumer Apps Are Winning the Competition for Time and Attention
ブログ
Machine Learning, Performance Marketing
AI and ML in Ad Tech: Understanding the Key Differences
ブログ
Gaming, Performance Marketing
The Casual Gaming Insights Mobile Marketers Need to Know in 2024
事例
Creative, User acquisition
Bigo Sees 20% Lower CPI and 12% Higher IPM with Liftoff UGC
Podcast
GameRefinery, Gaming
Episode 57: Mobile Gaming in 2024: A Mid-Year Deep Dive
レポート
Accelerate, User acquisition
2024 Guide to Growing Chinese Gaming Apps Overseas
ブログ
Gaming, User acquisition
Ready to Go Global? Download Our Guide to Growing Chinese Gaming Apps Overseas
ブログ
Performance Marketing, SKAdNetwork
Webinar Recap: Learning About Source Identifiers and SKAN
ブログ
ゲーム
Analyst Bulletin: Mobile Game Market Review June 2024
イベント
ChinaJoy 2024
ブログ
Performance Marketing, SKAdNetwork
What Is SKAdNetwork and How Does It Impact Mobile Marketing?
ブログ
Creative, Generative AI
Webinar Recap: Generative AI in Mobile Ad Creatives
Podcast
Gaming, Generative AI, User acquisition
Episode 56: Beyond the Hype - Building a Winning UA Strategy for Your Mobile Game
ブログ
ゲーム
Analyst Bulletin: Mobile Game Market Review May 2024
イベント
AGS São Paulo 2024
イベント
Appsflyer MAMA São Paulo
イベント
Appsflyer MAMA México
ブログ
ゲーム
Analyst Bulletin: Mobile Game Market Review April 2024
ブログ
Gaming, Performance Marketing
6 Ad Formats to Take Your Mobile In-Game Advertising to the Next Level
Podcast
GameRefinery, Gaming
Episode 55: From Niche to Global - Top Tips to Cracking the Lucrative Japanese Mobile Market
ウェビナー
Generative AI in Mobile Ad Creatives
ウェビナー
User acquisition
Competition For Time and Attention - Enhancing User Engagement
ウェビナー
iOS Acquisition Deep-dive
ブログ
Creative, Generative AI
5 Ways to Boost Creative Performance With Generative AI
レポート
GameRefinery, Gaming, User acquisition
2024 Casual Gaming Apps Report
ブログ
GameRefinery, Gaming, User acquisition
Introducing Liftoff’s 2024 Casual Gaming Apps Report
ブログ
ゲーム
Analyst Bulletin: Mobile Game Market Review March 2024
ブログ
GameRefinery, User acquisition
Understanding Gamification, Player Motivations, and Their Impact on Mobile UA
Podcast
GameRefinery, Gaming
Episode 54: Unlocking LiveOps Success - Lessons from Mobile GameDev Award Winners
事例
Accelerate, Gaming, User acquisition
Zupee Sees 15% Higher ROAS Through Programmatic Advertising With Liftoff
ブログ
Company, GameRefinery, Product
Audience Engagement Insights for the Full Mobile Ecosystem
ブログ
ゲーム
Analyst Bulletin: Mobile Game Market Review February 2024
ブログ
コミュニティ
We Want You at Mobile Apps Unlocked 2024
イベント
Ladies Who Lead Mobile Mixer
イベント
Liftoff Experience Sphere
イベント
Behind Closed Apps
ブログ
Awards
Discover the Winners of the 2024 Mobile GameDev Awards
ブログ
Performance Marketing, Privacy, User acquisition
FAQ on the Digital Services Act (DSA)
ブログ
Gaming, Performance Marketing
Celebrate International Women’s Day With 11 Insights From Women in Mobile Gaming
ブログ
Awards, Company
Liftoff Recognized as a Top Ad Network in 2024 Singular ROI Index
レポート
Accelerate, Creative, User acquisition
2024 Mobile Ad Creative Index
ブログ
Creative, User acquisition
Get It Now! Liftoff’s 2024 Mobile Ad Creative Index
ウェビナー
GameRefinery, Gaming
Maximizing Player Engagement and Retention with Live Events
ブログ
ゲーム
Analyst Bulletin: Mobile Game Market Review January 2024
ウェビナー
Unraveling the Future and Revenue Potential of Mobile Banner Ads
ウェビナー
Women in Mobile: Shaping Careers & Future of Tech
ブログ
Creative, Generative AI
Mastering Ad Creative in 2024: Optimizing, Testing, Generative AI, and Key Trends
イベント
PGC SF 2024
ブログ
Awards, Gaming
Announcing the 2024 Mobile GameDev Awards
イベント
2024 Mobile GameDev Awards
ブログ
Product, SDK
Liftoff Upgrades Vungle SDK With Open Measurement SDK Certification
イベント
AGS LA 2024
ブログ
Privacy, Product, SDK
Adapting to Privacy Changes: Our Approach to Google's Transparency Consent Framework and Apple's Privacy Manifests
ブログ
Mobile Heroes, Performance Marketing
19 Tips and Tricks From Liftoff’s 2023 Mobile Heroes
Podcast
GameRefinery, Gaming
Episode 53: Predicting the Biggest Mobile Game Trends in 2024
ブログ
Performance Marketing
Take Your Mobile Marketing to the Next Level With Liftoff’s 2023 Reports and Guides
ウェビナー
Creatives that Convert: Mastering Creative Optimization in 2024
事例
Accelerate, Shopping, User acquisition
Incrementality Testing Shows 20% Install Uplift for Delivery Hero in LATAM
レポート
Accelerate, User acquisition
2024 App Marketer Survey
ブログ
Performance Marketing, User acquisition
It’s Here! Liftoff’s Newest App Marketer Survey
Podcast
GameRefinery, Gaming
Episode 52: Exploring the Top Five Trends That Dominated 2023
ブログ
Creative, User acquisition
How to Tap Into Player Motivations and Build Better Playable Ads
ブログ
Machine Learning, Product
Enhance Your Ad Campaign Performance With Liftoff’s AI-Powered Content-Based Features
ブログ
Gaming, User acquisition
A Q&A With Product Madness’ Ayse Betul Eser on Her Career in User Acquisition
ブログ
Creative, Performance Marketing
Unlocking the Power of UGC Creatives With Liftoff Influence
Podcast
Gaming, User acquisition
Episode 51: How to Navigate the Evolving Landscape of Advertising and Revenue
ブログ
Brand Safety
Liftoff’s Vungle Exchange Announces Partnerships for Ad Quality and Brand Safety
ブログ
Awards, Company
Performance Index 16: Liftoff Ranks 2nd in iOS Gaming, Receives Nearly 100 Top 10 Rankings
ブログ
ゲーム
How Mobile App Developers Boost Engagement With Season-Based Systems
レポート
Accelerate, Mobile Heroes, User acquisition
2023 Supply Path Optimization Guide
ブログ
Accelerate, User acquisition
Liftoff’s 2023 Guide to Supply Path Optimization
ブログ
ゲーム
Can You Unlock More and Spend Less by Going Around the App Stores?
ウェビナー
SKAN 4 Deep Dive, What You Need to Know to Make it Work for Your Business
ブログ
User acquisition
What the Rise of Hybrid-Casual Games Means for Advertisers
イベント
IGDC 2023
ブログ
リエンゲージメント
7 Mobile App Re-Engagement Best Practices Proven to Drive Results
Podcast
GameRefinery, Gaming
Episode 50: The top 3 trends in the Chinese mobile game market in 2023
事例
Accelerate, Creative, User acquisition
Co-op Group Outperforms Android & iOS CPA Goals With Liftoff Accelerate
ブログ
Creative
How Triple-Page Ads Are Delivering a New Creative Experience
ブログ
Creative, User acquisition
It’s Here! Liftoff’s 2023 Holiday Guide for E-Commerce Apps
レポート
Accelerate, Mobile Heroes, Shopping, User acquisition
2023 Holiday Guide for E-Commerce Apps
ブログ
Machine Learning, Product
How Accelerate’s ML Models Uniquely Capture GameRefinery Data to Improve Campaign Performance
ブログ
リエンゲージメント
Why Android Re-Engagement Matters, Now More Than Ever
Podcast
GameRefinery, Gaming
Episode 49: Chocobo on-the-go - Exploring Final Fantasy on mobile
イベント
Under the Sea: AGS SF Happy Hour
Podcast
GameRefinery, Gaming
Episode 48: Pikachu, I snooze you! Mastering the dream world with Pokémon Sleep
イベント
Midtown Mixer with Liftoff, DoubleVerify, and Taboola
ブログ
会社情報
Liftoff Celebrates Women’s Equality Day With New Employee Resource Community “LiftUp Women+”
ブログ
Creative, User acquisition
4 Takeaways About the Future of Ad Creative from the Israel Mobile Summit
Podcast
ゲーム
Mobile Games Playbook, Episode 47: Breaking boundaries - How women can reshape the games industry with Zynga
ウェビナー
Subscription App-ssential Insights for Attracting & Retaining Customers
ブログ
Awards, Company
For the 7th Time, Liftoff Appears on the Inc. 5000 Fastest-Growing Private Companies List
事例
Gaming, In-App Bidding, SDK
MagicLab on in-App Bidding and Leveraging Monetize to Increase Revenue on Android From Banner Ads
Podcast
GameRefinery, Gaming
Mobile Games Playbook, Episode 46: Unveiling the Top 3 Mobile Game Studio Secrets for Engaging Live Events
事例
GameRefinery, Gaming
Ubisoftが適切なソーシャル機能を見つけるのにGameRefineryがどのように役立ったか
ウェビナー
Creative, User acquisition
Power Up Your Gaming Creative: Trends to Win Users and Boost Conversions
レポート
Mobile Heroes, User acquisition
2023 The State of App Marketing for Subscription Apps
ブログ
Mobile Heroes, User acquisition
Out Now! The State of App Marketing for Subscription Apps 2023
イベント
Chinajoy 2023
ブログ
How to Leverage Banner and Native Ads to Maximize Your App’s Revenue
事例
GameRefinery, Gaming
Lars Schmeller of Lotum on Using GameRefinery to Guide Their Product Decisions
ウェビナー
Using Generative AI Tools to Power Mobile Marketing Strategy
レポート
Accelerate, GameRefinery, Gaming
2023 Midcore Gaming Apps Report
ブログ
Accelerate, GameRefinery, Gaming
Out now! 2023 Midcore Gaming Apps Report
Podcast
GameRefinery, Gaming
Mobile Games Playbook, Episode 45: From Student to Game Developer - How Investing in Young Talent Can Transform the Industry
イベント
AGS São Paulo 2023
ウェビナー
Playing for Keeps: Trends and Strategies to Acquire and Retain Casual Game Players
イベント
Vegas Golden Hour
ブログ
Accelerate, GameRefinery, Gaming
3 Must-Know Changes to Mobile Game Player Motivations in 2023
イベント
Poolside ParTee
イベント
Women in Mobile Marketing Masters Brunch
ブログ
Liftoff Is Coming to Mobile Apps Unlocked 2023
レポート
Accelerate, GameRefinery, Gaming
2023 Casual Gaming Apps Report
ブログ
Accelerate, GameRefinery, Gaming
Out now! 2023 Casual Gaming Apps Report
ウェビナー
How To Create Ads That Convert, Portuguese
ウェビナー
How To Create Ads That Convert (Spanish)
イベント
MAU 2023
その他
Data Visualization: Where Do Gaming Installs Come From?
ブログ
Accelerate, Creative, User acquisition
7 Playable Ads Best Practices for Mobile Apps
ブログ
Accelerate, App-to-web, Product
Programmatic’s Secret Weapon to Boost Brand Engagement
ブログ
Accelerate（DSP）
Why Gaming Traffic Could Be Key To Scaling Your Non-Gaming App
ブログ
Accelerate, App-to-web, Product, ROAS Optimization
From Click to Customer: The Best Way to Maximize Your Mobile Revenue
ブログ
Creative, User acquisition
5 Creative Advantages of Long-Form Mobile Video Ads
ブログ
Creative
3 Things Successful Ad Designers Do to Stay Ahead of the Curve
ブログ
Accelerate, App-to-web, Product, User acquisition
No App, No Problem! The Easiest Way To Drive Quality Traffic To Your Mobile Website
事例
Accelerate, App-to-web, Product, User acquisition
Accelerate Helps Education Website Hit Aggressive UA Goals with App-To-Web
ブログ
Awards, Company
Liftoff Recognized as Top Ad Network in 2023 Singular ROI Index
レポート
Accelerate, Creative, User acquisition
2023 Mobile Ad Creative Index
ブログ
Accelerate, Creative, User acquisition
Out Now! Liftoff’s 2023 Mobile Ad Creative Index
事例
In-App Bidding, SDK
Impulse sees revenue from Liftoff Monetize grow 3x by moving to in-app bidding
ブログ
Brand Safety
How App-Ads.txt Earns Publishers More Revenue & Drives Down Mobile Fraud
ブログ
Accelerate, LTV, Product, User acquisition
The Best Advertisers Don’t Buy on D7 ROAS: A Q&A With PM Venkat Akkinepally
ブログ
Accelerate, Gaming, User acquisition
Korean App Marketer Confidence Remains Stable, Survey Finds
ウェビナー
Winning with UGC and Live Action Creatives
ブログ
Accelerate, App-to-web, Product, User acquisition
4 Strategies for Mobile Marketers in a Privacy-Centric World
事例
Green Panda Increases ARPDAU With In-App Bidding From Liftoff Monetize
事例
Accelerate, Creative
ROAS Optimization and Multi-Creative Optimization Increases Sales for Magazine Luiza
ブログ
Accelerate, User acquisition
The 6 Do’s and Don’ts of Marketing Your App in Japan
ブログ
Accelerate, User acquisition
How App Marketers Are Adapting to a Privacy-First Industry
事例
ゲーム
Naxeex Increases ARPDAU by 5% with Liftoff Monetize In-App Bidding
ブログ
Accelerate, User acquisition
2022 App Marketer Survey: Solutions to Privacy Challenges
ブログ
Accelerate, Gaming
Casual Gaming Apps Dominate the Japanese Gaming Market
レポート
Accelerate, User acquisition
2022 App Marketer Survey
ブログ
Accelerate, User acquisition
Out Now! Liftoff’s 2022 App Marketer Survey
ブログ
Accelerate, Dating
Post-COVID, Dating App Engagement in Japan Is on the Rise
ブログ
Gaming, Product, SDK
Liftoff Monetize in-app bidding available in open beta with Google AdMob
レポート
Accelerate, User acquisition
モバイルアプリ
モバイルアプリ
トレンド 2022:
日本版
ブログ
Accelerate, User acquisition
【最新版レポート】モバイルアプリトレンド 2022:日本版
ウェビナー
ゲーム
Mobile Game Marketing: Trends and Strategies for Marketers to Grow Their Games
ウェビナー
Finance
All About the Money: The Future of Finance & Fintech Apps
ブログ
Awards, Company
Performance Index 15: Liftoff Receives Top 10 Accolades in Dozens of Categories
ブログ
会社情報
3, 2…ONE LIFTOFF
ブログ
Accelerate, LTV, Product, User acquisition
プロキシに別れを告げ、LTV Optimize にようこそ
ブログ
【最新版レポート】2022年版 ファイナンスアプリレポート
ブログ
A Q&A With Jam City’s Winnie Wen on Casual Gaming
レポート
2022年版 ファイナンスアプリ レポート
レポート
2022年モバイルファイナンスアプリレポート
ブログ
Liftoffがパズルゲームマーケティング担当者のROASを向上させるクリエイティブインテリジェンスを活用した方法
ブログ
A Q&A With Wooga’s Melanie Zimmermann and Vinícius Gerez on Casual Gaming
ブログ
Ad Monetization – Key Steps To Get Started
ウェビナー
The State of Subscription Apps: Subscribing to New Strategies
ブログ
新登場！2022年カジュアルゲーミングアプリレポート
ブログ
A Q&A With Socialpoint’s Danika Wilkinson on Casual Gaming
ブログ
Accelerate, App-to-web, Product, ROAS Optimization, User acquisition
Why App-to-Web Needs to Be Your Next Mobile Marketing Move
ブログ
Is allowlisting helpful for ad campaigns?
レポート
2022年版 カジュアルゲームアプリレポート
レポート
2022年カジュアルゲームアプリレポート
ブログ
Awards, Company
For the 6th Time, Liftoff Appears on the Inc. 5000 Fastest-Growing Private Companies List
ブログ
Driving ROAS Gains with IAA Optimization
ブログ
How Liftoff Uses Creative Intelligence to Drive ROAS for Match-3 Game Marketers
レポート
What Is App Bidding?
ブログ
Creative
アプリ内動画広告クリエイティブでユーザーのWowを獲得する6つの方法
ブログ
How Liftoff Uses Creative Intelligence to Drive ROAS for Casual Game Marketers
ブログ
What Is SKOverlay?
ウェビナー
New Growth Strategies for Mobile Shopping Apps
ブログ
Out now! Liftoff’s 2022 Mobile Shopping Apps Report
ブログ
Accelerate, Analytics, LTV, Product, User acquisition
All (LTV) Models Are Wrong, but Some Are Useful
レポート
2022年版 ショッピングアプリレポート
ブログ
Jetzt verfügbar! App-Marketing für Abonnement-Apps
レポート
2022年版ショッピングアプリレポート
レポート
2022年サブスクリプションアプリのマーケティングの現況
ブログ
Mobile Heroes, User acquisition
サブスクリプションアプリのマーケティングの現状
ブログ
Creative, Product
クリエイティブテストの新基準：マルチクリエイティブの最適化
ブログ
In-App Bidding Mid-2022, Where Are We At?
事例
ゲーム
Product MadnessがironSourceのLevelPlayでMonetize のアプリ内入札を使用して、広告の1日のアクティブユーザーの平均利用額を11%増加
事例
ゲーム
Rocket StudioがMonetize のアプリ内入札とironSourceのLevelPlayで99%のフィルレートを達成、1日のアクティブユーザーの平均利用額を38%増加
ブログ
How to Monetize Apps for iPhone
事例
Shopping, User acquisition
Liftoff が独リテール企業「OTTO」のROAS 目標とLTV を達成した方法（英語）
ブログ
Mobile Heroes, User acquisition
Piyasa Verimliliği Nasıl Güçlendirilir
ブログ
Analytics, Mobile Heroes
Her Mobil Uygulama Pazarlamacısının İzlemesi Gereken 6 KPI
ウェビナー
Creative, User acquisition
モバイル広告クリエイティブウェビナー：強力なクリエイティブで新規ユーザーを獲得
ブログ
会社情報
Liftoff の次のステップ（英語）
イベント
MAU 2022
ブログ
User acquisition
Out now! Our Guide to Scaling Mobile Apps Overseas
ブログ
The Complete Guide to Contextual Advertising
ブログ
会社情報
MAU Las Vegas 出展のお知らせ（英語）
ブログ
What Is Contextual Marketing?
ブログ
Awards, Company
Liftoff が2022 American Business Awards®のBronze Stevie® Awardを受賞（英語）
レポート
User acquisition
2022年モバイルアプリ海外展開ガイド
ウェビナー
Finance
How to Craft a Winning Mobile Fintech Strategy
ブログ
4 Contextual Targeting Strategies for the Post-IDFA World
ウェビナー
【アーカイブ動画】新年度突入！アドフラウド最新動向とその対策
事例
Accelerate, Gaming
中国ゲーム企業「37GAMES」がROAS目標をLiftoff で達成（英語）
ブログ
Company, Q&A
A Candid Chat With the Organizers of Women in Mobile
ブログ
Q&A: How Audiomack Reduced Latency and Increased Revenue up to 40% with Vungle In-App Bidding
ブログ
4 Examples of Effective Contextual Advertising Tactics
ブログ
Creative, User acquisition
新登場！2020年版 モバイル広告クリエイティブ指標
レポート
Creative, User acquisition
2022年版 モバイル広告クリエイティブインデックス
レポート
Creative, User acquisition
2022年版 モバイル広告
2022年版 モバイル広告
クリエイティブインデックス
ブログ
What Is a Contextual Ad Network?
ブログ
コミュニティ
Tried-and-True Ways to Keep Up with the Ad Monetization Industry
ブログ
Gaming, User acquisition
Out Now! Liftoff’s 2022 Ultimate Guide to Hypercasual
ウェビナー
Q&A
Women in Mobile: Breaking Bias
ウェビナー
ソーシャル
How Social Apps Thrive Beyond the Pandemic
レポート
Company, Gaming
Hypercasual 2022
ブログ
Awards, Company
Liftoff + Vungle Take Home Hundreds of Top 10 Honors in AppsFlyer Performance Index 14
ブログ
Mobile Heroes, User acquisition
Apple Search Ads: Beyond the Best Practices
ブログ
How Contextual Targeting Works in Mobile Programmatic Advertising
ウェビナー
老舗マッチングアプリのCMOから学ぶアプリマーケティングTips
ブログ
The Complete Guide to User Privacy and Ad Targeting on Android
ウェビナー
The Future of the Web Expert Series
ウェビナー
Q&A
Women in Mobile: Career Growth and Tips to Succeed
ウェビナー
【アーカイブ動画】Women in Mobile 〜モバイル業界で活躍する⼥性に伺うキャリア〜
ブログ
Company, User acquisition
For International Women’s Day, Leading Women in Mobile Share Their Advice
ブログ
コミュニティ
広告の収益化でキャリアの将来も保証
ブログ
会社情報
Building a Unified Brand
ブログ
What Is Contextual Traffic on Mobile?
ブログ
What Is App Set ID on Android and What Can It Be Used For?
ウェビナー
アプリ収益化最前線 〜アプリ内入札を解説〜
ブログ
What Is Android Advertising ID (AAID)?
ウェビナー
Dating, User acquisition
Love Is in the App: Growth Strategies for Dating Apps
ブログ
What Is Limit Ad Tracking on Android?
ブログ
Awards, Company
Liftoff + Vungle Combine for Second-Most Placements in 2022 Singular ROI Index
ブログ
コミュニティ
How to Leverage User Understanding to Power Ad Monetization at Scale
ブログ
Ads Personalization on Android: What Marketers Need to Know
ブログ
Dating, User acquisition
Out Now! Liftoff’s 2022 Dating Apps Report Is Here!
ブログ
How to Monetize Apps for Android
レポート
Dating, User acquisition
2022年版 マッチングアプリレポート
ブログ
Brand Safety, Product
Liftoff Integrates Click Signing with AppsFlyer, Protecting You from Click Spam
ブログ
コミュニティ
A 3-Part Recipe for Monetizing a Global App
ウェビナー
Maximizing iOS UA: Stats, Trends & Strategy
ブログ
The Complete Guide To Mobile Ad Monetization
ブログ
Gaming, Mobile Heroes
6 Steps to Launching Your Mobile Game
ブログ
How Vungle Helps Apps Like TikTok Drive Consistent Global Growth
ブログ
Mobile Heroes, User acquisition
Beyond ‘The Great Resignation’: How To Be Immediately Effective In Your New Job
ブログ
User acquisition
7 Tips for a Successful Native Ads Campaign
ブログ
The Future of UA: Budget Allocation and Marginal Revenue
レポート
Dating, User acquisition
2022年マッチングアプリレポート
ブログ
Awards, Company
Liftoff Ranked #5 in the 2021 Singapore Best Workplaces™ by Great Place to Work®
ブログ
Mobile Heroes, User acquisition
21 Lessons From Mobile Heroes 2021
ブログ
5 Things We’ve Learned From 10+ Years of Mobile Ad Design
ウェビナー
Gaming, User acquisition
Top Gaming App Marketing Trends Moving into 2022
ウェビナー
Creative, Gaming
Creative Strategies for Gaming Apps
ウェビナー
【アーカイブ動画】アプリマーケティング2021総決算
レポート
2021年版モバイルゲーム動画広告分析
ブログ
Gaming, Mobile Heroes
How New App Features Attract Users for Pokerist
ブログ
The Future of UA: Attribution and Its Ongoing Disruption
ブログ
Creative, Mobile Heroes
Making Ad Creative the Core of Your Mobile Marketing Strategy
ブログ
Creative, Mobile Heroes
The Core Pillars Of Creative Testing & How To Apply Them
ブログ
LTV
App Subscriptions: How Much Can Publishers Earn?
ウェビナー
ゲーム
Beating the Odds: How to Effectively Market Social Casino Apps
ウェビナー
ゲーム
Beating the Odds, How to Effectively Market Social Casino Apps
事例
Gaming, User acquisition
VizorがAmazon とMonetize でKPIを達成、スペンドが前年比80％増
事例
ROAS最適化
グローバルな動画ストリーミングサービスがCPA 目標を達成（英語）
ブログ
Awards, Company
Liftoff Named in Inc.’s Inaugural Best-Led Companies List
ブログ
Mobile Heroes, User acquisition
Following Your Hunches in Performance Marketing
ブログ
Mobile Heroes, User acquisition
7 Skills UA Managers Need to Succeed in 2021 (and Beyond)
ブログ
Mobile Heroes, User acquisition
Семь навыков, необходимых менеджерам по привлечению пользователей в 2021 году
ブログ
Testing, User acquisition
Quick User Acquisition Tips to Start Testing Today
ブログ
Mobile Heroes, User acquisition
Part 2: Mastering YouTube Influencer Marketing for Mobile Apps
ブログ
Testing, User acquisition
Советы для эффективного тестирования
事例
Gaming, ROAS Optimization
Liftoff Exceeds MOBEE’s ROAS Goal by +7%
ブログ
Q&A, User acquisition
Winner Takes All: An Expert’s Strategies For Social Casino Success
ブログ
Gaming, User acquisition
Out Now! Liftoff’s 2021 Social Casino Gaming Apps Report Is Here
ブログ
Brand Safety, Finance
Mobile Ad Fraud and the Impact on Finance Apps
ブログ
Brand Safety, Finance
Мошенничество в мобильной рекламе и его влияние на финансовые приложения
レポート
2021 In-App Ad Placement Revenue Report
ウェビナー
Finance
Marketing Crypto: How to Build Trust in Your App
ブログ
How Vungle Uses Aesthetic-Based Ad Targeting to Overcome Privacy Challenges
ウェビナー
【アーカイブ動画】ショッピング・ Eコマースアプリ 海外・日本最新動向
レポート
Gaming, User acquisition
2021年版 ソーシャルカジノゲームアプリレポート
ブログ
Gaming, User acquisition
Как вывести в топ гиперказуальную игру
ブログ
Gaming, User acquisition
How to Hit the Top Charts with Your Hyper-Casual Game
ブログ
Mobile Heroes, User acquisition
Мобильный маркетинг в Восточной Европе: что нужно знать
ブログ
Mobile Heroes, User acquisition
Рост без IDFA с положительным ROAS: как приложение Impulse вошло в топ-20 самых скачиваемых iOS приложений в США
ブログ
Mobile Heroes, Re-engagement
5 Questions to Ask Before Starting a Retargeting Campaign
ブログ
Mobile Heroes, Re-engagement
5 вопросов помогающихto запустить кампанию ретаргетинга
ブログ
Creative, Mobile Heroes
6 советов для эффективной рекламы
ブログ
Mobile Heroes, User acquisition
Scaling Without IDFA and Staying ROAS Positive: How Impulse Became the 20th Most Downloaded iOS App in the U.S.
ブログ
Creative, Mobile Heroes
6 Insider Tips to High-performing Ads
ブログ
Mobile Heroes, User acquisition
App Marketing in Eastern Europe: What You Need to Know
ブログ
LTV
UA の未来: LTV モデリングはこれからどこへ向かうのか?
レポート
Gaming, User acquisition
2021年版 ソーシャルカジノゲームアプリレポート
ブログ
Analytics, Product
Introducing Scaled Metrics, a More Accurate Representation of iOS Performance Under ATT
ブログ
Mobile App Ad Revenue: How Much Can Developers Make?
ブログ
Company, User acquisition
Liftoff & Vungle to Form Leading Independent Mobile Growth Platform
事例
User acquisition
Just Eat Takeaway.com Increase Number of New Customers and Decrease CPA by 28%
ウェビナー
Shopping, User acquisition
Shop ‘Til They Drop, UA Tips for Shopping Apps – SEA
ブログ
The Complete Guide to iOS 14+ User Privacy and Ad Targeting in the Post-IDFA World
事例
ソーシャル
LiftoffはBigo LiveのD2リテンション率30%超えをサポート
ウェビナー
【アーカイブ動画】リテンション重視の ユーザー獲得を実現する アプリマーケティング 最新動向
事例
ゲーム
東京通信のハイパーカジュアルゲーム「Save them all」がMonetize の利用によりeCPMが166%改善
ブログ
Mobile Heroes, User acquisition
Part 1: Mastering YouTube Influencer Marketing for Mobile Apps
ブログ
The Future of UA: What Is Incrementality and Why Does It Matter?
ウェビナー
Shopping, User acquisition
Shop ‘Til They Drop, UA Tips for Shopping Apps – EMEA
ウェビナー
Shopping, User acquisition
Shop ‘Til They Drop, UA Tips for Shopping Apps
ブログ
Company, Mobile Heroes
Mobile Heroes Program Expands into Germany
ブログ
Mobile Heroes, User acquisition
Pre-qualifying Users When Targeting Becomes Less Granular
Podcast
Mobile Heroes, User acquisition
Mobile Heroes Uncensored Podcast – 7Mind
ブログ
Mobile Heroes, User acquisition
Mobile App Marketing Trends in Germany
ブログ
Creative, Mobile Heroes
Level Up Your Creative Strategy With 6 Game Changers
ブログ
Mobile Heroes, User acquisition
How Do App Marketers in Germany Build Their Apps?
ブログ
What Is App Bidding? The Complete Guide to Programmatic Ad Monetization
ブログ
Creative, User acquisition
How Do You Optimize Creatives in a Post-ATT World?
ブログ
GDC Recap: F2P Ad Placement Takeaways From Analyzing 150 Creatives and 6B Impressions
ウェビナー
トッププレイヤーの視点から見るモバイルゲーム市場の展望と課題 〜日本・海外〜
ブログ
Shopping, User acquisition
The 2021 Mobile Shopping Apps Report is Live!
ブログ
Mobile Heroes, User acquisition
A Perfect Match. How to Run UA and Engagement Together.
事例
Polaris Office Increased iOS Ad Revenue by 700% With Vungle
ウェビナー
User acquisition
State of iOS UA: Stats, Trends, and Strategy
ブログ
5 Questions Every CEO Should Be Asking Their Mobile App UA Lead Post-iOS Privacy Changes
レポート
Shopping, User acquisition
2021年版 ショッピングアプリレポート
ブログ
What Is Probabilistic Attribution? (And Every Other iOS 14 Question You Were Afraid to Ask)
ブログ
Awards, Company
For the 5th Time, Liftoff Appears on the Inc. 5000 Fastest-Growing Private Companies List
ブログ
What Is Identifier for Advertisers (IDFA) on iOS?
ブログ
Accelerate, Product
Explaining the Learning Phase
レポート
Shopping, User acquisition
2021年版 ショッピングアプリレポート
ブログ
Why iOS 15 Changes Everything for Data Science Teams Using SKAdNetwork
ブログ
VentureBeat: Apple’s IDFA Changes Are Already Changing Game Design and Monetization
ブログ
Mobile Heroes, User acquisition
How to Scale Your Campaigns in Global Markets
ブログ
What Is Contextual Ad Targeting?
事例
Gaming, ROAS Optimization
Liftoff Helps Triwin Achieve Consistent ROAS Performance of 76%
ブログ
会社情報
Liftoff Employee Spotlight: Olga Shipunova, Customer Success Manager in London
ブログ
Mobile Heroes, User acquisition
Trust, Over-Communication & Fewer Meetings. How to Manage a Remote UA Team.
事例
ゲーム
ZiMAD Increased Windows' ARPDAU by 133% With Vungle's Contribution
レポート
Mobile Eats Food Delivery Infographic
ブログ
Infographics, User acquisition
Mobile Eats: Check Out Our Latest Infographic on Food Delivery Apps
ブログ
What Is Limit Ad Tracking (LAT) and How Does It Affect Mobile Marketing?
ウェビナー
Gaming, User acquisition
Unlocking Future Growth for Casual Gaming Apps
ブログ
What Is App Tracking Transparency (ATT) and How Does It Affect Mobile Marketing?
ブログ
Gaming, User acquisition
Out now! 2021 Liftoff Casual Gaming Apps Report
ブログ
Mobile Heroes, User acquisition
How We Navigated The Pandemic (and iOS 14.5) To Grow Our Client’s Mobile Business
ブログ
Mobile Heroes, Social
Making the Most of TikTok Ads
ブログ
Analytics, User acquisition
The Rising Value of First-Party Data in Mobile App Marketing
ブログ
AdExchanger: These Apps Will Benefit The Most From Apple’s Pending IDFA Changes
ブログ
Android Ad Spend Growth Steals the Spotlight From iOS 14.5
ブログ
VentureBeat: Post-IDFA Alliance Finds iOS 14.5 Triggered up to 21% Growth in Android Ad Spending
事例
Finance
This fintech got an incredible 62% increase in activations
ブログ
Company, User acquisition
14.5 Days After iOS 14.5: An Early Look at the Impact on Mobile Advertising
事例
How Zedge Used Vungle’s Ad Format Variety and Massive Scale to Drive Revenue
ブログ
Awards, Company
Inc. Magazine Ranks Liftoff on Best Workplaces 2021 List
レポート
Gaming, User acquisition
2021年版 カジュアルゲームアプリレポート
レポート
Gaming, User acquisition
2021年版 カジュアルゲームアプリレポート
ウェビナー
Gaming, User acquisition
Post-IDFA UA Strategies for Casual Gaming Apps
ブログ
Mobile Heroes, Testing
A Methodical Approach to Testing New Media Partners
事例
リエンゲージメント
Retargeting Improvements For This E-Commerce Brand Led to a Week-on-Week D7 ROAS Increase of 25%
ブログ
How to Create the Best Ad Creative
ブログ
Webinar Recap: Vungle on All Things App Tracking Transparency, SKAdNetwork, and ConversionValue
ブログ
Awards, Company
Liftoff Honored with 2021 Gold Stevie® Award as “Fastest Growing Tech Company of Year”
ウェビナー
Creative, User acquisition
Ad Creative Strategies on iOS 14.5
ブログ
Company, User acquisition
It’s iOS 14.5 day!
ブログ
Gaming, Mobile Heroes
4 Lessons in Marketing Hyper-casual Games
ウェビナー
Accelerate, Finance
Ka-ching! Strategies to Grow & Scale Finance Apps – EMEA
ウェビナー
Accelerate, Finance
ファイナンスアプリを成長・拡大させる戦略
事例
リエンゲージメント
BermudaのROASがグローバル規模で3ヶ月で32%増加
ブログ
How Automation Solves UA’s Biggest Problems on iOS Today
ブログ
Finance, User acquisition
Out now! The 2021 Finance App Report is Here
ブログ
Finance, Mobile Heroes
The Power of Push Notifications
ブログ
Mobile Industry Eye: Post-IDFA: Strategies to adopt for future iOS campaign success
動画
What makes Liftoff’s ML different?
Podcast
Gaming, Mobile Heroes
Mobile Presence Podcast – Wooga
ブログ
iOS14.5におけるアプリマーケティングの変化
ブログ
PocketGamer.biz: 5 Questions to Inspire Great Ad Creative for Mobile Games
ブログ
Creative, User acquisition
3 ways ad creatives are changing on iOS 14.5
事例
User acquisition
This QSR Reduced CPAs by 68% in a Single Quarter
ブログ
Probabilistic Attribution Does Not Equal Fingerprinting — Here’s How
ブログ
Mobile Heroes, User acquisition
Developing a Content Strategy to Increase Retention & Conversion
レポート
Accelerate, Finance
2021年版ファイナンスアプリレポート
ブログ
Awards, Company
Liftoff Scores Big on AppsFlyer’s Twelfth Annual Performance Index
ブログ
ROAS Optimization, User acquisition
How App Marketing is changing on iOS 14.5
ブログ
Mobile Heroes, User acquisition
How to unlock TV and OTT as a new performance marketing channel
ブログ
Mobile Ad Best Practices for Publishers & Advertisers
ブログ
Company, User acquisition
Performance of Limit Ad Tracking traffic, aka non-IDFA, on iOS
ブログ
Creative, Mobile Heroes
Winning Creative Strategy: How to Balance Brand and Performance in Mobile Advertising
ブログ
会社情報
Liftoff Employee Spotlight: Jongrim Angela Kim, Senior Sales Manager in Korea
ウェビナー
User acquisition
iOS 14 Readiness: How to begin testing with DSPs, SSPs, and MMPs
ウェビナー
User acquisition
iOS14: Mobile Growth in a Post-IDFA Era
Podcast
Mobile Heroes Uncensored
ブログ
Product, User acquisition
What’s a plist and why should you care?
ブログ
Re-engagement, User acquisition
What happens to Re-Engagement Post-IDFA?
Podcast
Mobile Heroes, User acquisition
Mobile Presence Podcast – Glovo
ブログ
Analytics, User acquisition
SKAD vs SKAN vs SKAdNetwork: What’s the Difference?
ブログ
Analytics, User acquisition
Track SKAdNetwork compatible inventory
ブログ
Product, User acquisition
Liftoff is ready for iOS 14.5. Are you?
レポート
Accelerate, Finance
2021年版ファイナンスアプリレポート
ブログ
Creative, Testing
Testing and Optimizing Ad Creatives in Google UACs
ウェビナー
User acquisition
Mobile Media Buying & Attribution on SKAdNetwork
Podcast
Gaming, Mobile Heroes
Mobile Presence Podcast – Wooga
ブログ
Company, User acquisition
iOS 14.5 is coming soon. The post-IDFA alliance is here to help.
ウェビナー
User acquisition
How Publishers Can Prepare for Apple’s IDFA Change
ブログ
Mobile Heroes, User acquisition
Building A Growth Marketing Team To Drive Measurable Results
ブログ
Gaming, Mobile Heroes
Why Developing a Strong Brand Is Important for Your Business
ブログ
Product, User acquisition
Liftoff Preparing to Run ATT & SKAdnetwork Compliant Campaigns
ブログ
2021 Predictions for Mobile Marketing, From Industry Leaders at Vungle
ブログ
Awards, Company
Liftoff Recognized as Top Media Source on 2021 Singular ROI Index
ブログ
Why Only Using SKAdNetwork for Campaign Optimization Is Insufficient
ウェビナー
Creative
Designing Ads for a Post-IDFA World – EMEA
ウェビナー
Creative
Designing Ads for a Post-IDFA World
ブログ
Mobile Heroes, User acquisition
How to Incentivize New Users and Scale Downloads
ブログ
Company, Gaming
MyTona Achieved 17% Increase in Day 14 ROAS with Non-Personalized traffic
ブログ
What Is eCPM? How To Calculate Effective Cost Per Mille
ブログ
Creative, User acquisition
Out now! Our 2021 Mobile Ad Creative Index is Here
ブログ
Awards, Company
Liftoff Recognized on Built In’s “SF Best Places to Work” List
Podcast
Mobile Heroes, User acquisition
Mobile Presence Podcast – 7Mind
ブログ
Creative, User acquisition
How To Make Great Interactive Ads: The Benefits and Best Practices To Define Your Strategy
ブログ
How to Get Advertisers on Your App: A Beginner’s Guide to Mobile Ad Monetization
ブログ
Analytics, Mobile Heroes
A Step-by-Step Guide to Building In-house Marketing Analytics
ブログ
Creative, Testing
Nailing Creative Development to Make Your Advertising More Effective
Podcast
Accelerate, Mobile Heroes
Mobile Presence Podcast – Big Fish Games
ウェビナー
How IDFA Changes Will Impact All Marketers
動画
Liftoffのクリエイティブ制作方法
ブログ
Creative, User acquisition
How to Make the Most of the Humble Banner Ad
レポート
Post-Install Events Infographic
レポート
Creative, User acquisition
2021年版モバイル広告クリエイティブ・インデックス
ブログ
Creative, Mobile Heroes
Scale Performance The Right Way: A Great UA Creative Process
レポート
Creative, User acquisition
2021 Mobile Ad Creative Index
ブログ
会社情報
Liftoff Forms Strategic Partnership With Blackstone
ブログ
会社情報
Liftoff Employee Spotlight: Jovan Radulovich, Director of IT
その他
Liftoff Virtual Backgrounds
事例
Gaming, User acquisition
Murka Hits the Jackpot on Windows, Achieving 2X Higher ROAS Than iOS, 3X Higher Than Android
事例
Manga-Style Gaming Ads Produced by Vungle Creative Labs Increases Ad Engagements on Manga Bang!
ブログ
Awards, Company
Liftoff Makes AdExchanger’s 2020 Programmatic Power Players List
事例
リエンゲージメント
Joom ROAS Reaches 1,500% with Liftoff Re-Engagement Campaign
ブログ
Mobile Banner Ads: An Everlasting Ad Format That Comes in a Small Package
ブログ
Awards, Company
Liftoff Wins 2020 “Best App Advertising Platform” Award
Podcast
Gaming, Mobile Heroes
Mobile Presence Podcast – Electronic Arts
ブログ
Mobile Heroes, User acquisition
What Did App Marketers Make of 2020?
ブログ
会社情報
Liftoff Employee Spotlight: Maya Shanmugam, Business Intelligence Analyst
ブログ
Mobile Heroes, User acquisition
Three’s A Crowd – How To Scale A Growth Team When Your Studio Develops More Games
ブログ
Analytics, User acquisition
Out now! 2020 Mobile App Trends Report
ブログ
Awards, Company
Liftoff Ranked 259th Fastest Growing Company in North America on Deloitte’s 2020 Technology Fast 500™
Podcast
Gaming, Mobile Heroes
Mobile Presence Podcast – SciPlay
ブログ
LTV
Why LTV Is Essential for UA, and D7 ROAS Should Be Retired
ブログ
Analytics, User acquisition
Why Do Cost Metrics Change?
ブログ
Webinar Recap: An Inside Look at iOS 14 Preparation
レポート
User acquisition
2020年版 モバイルアプリトレンドレポート
レポート
User acquisition
2020 Mobile App Trends Report
ブログ
Mobile Heroes, User acquisition
Stop Playing Tug of War with the Product Team and Start Collaborating
ウェビナー
確実にユーザー獲得＆スケールアップに繋がるゲームアプリマーケティングとは
ブログ
AdExchanger: Ad Creative And Placement Context Must Work Hand-In-Hand In The Post-IDFA Era
Podcast
Mobile Heroes, Social
Mobile Presence Podcast – VSCO
ブログ
LTV
Why LTV is essential for UA, and D7 ROAS should be retired
ブログ
Analytics, ROAS Optimization
Are CPMs Correlated With Performance?
ブログ
Mobile Heroes, User acquisition
How to Market Your App to Gen Z
ブログ
Brand Safety, Mobile Heroes
The Best of Mobile Heroes: The Fraud Squad
ブログ
Awards, Mobile Heroes
Congratulations to the Mobile Heroes Awards Show Winners
ブログ
会社情報
Liftoff Employee Spotlight: Bastian Winterkemper, Sales Lead in Germany
ウェビナー
コミュニティ
Mobile Heroes Awards Show
ウェビナー
Gaming, User acquisition
Scaling UA for Gaming Apps in Southeast Asia and Beyond
ブログ
Mobile Heroes, User acquisition
The Best of Mobile Heroes: Marketing Channel Guide
ブログ
Company, Social
22% Lower CPAs When Yubo Ran Non-Personalized Ad Campaigns
ブログ
Company, Mobile Heroes
Ad Age: How Comic Books Make Mid-level Marketers Into Heroes and Bot Fraud a Fun Topic
ブログ
Mobile Heroes, User acquisition
The Best of Mobile Heroes: User Acquisition Tips and Tricks
ブログ
Mobile Heroes, Testing
10 Questions Marketers Should Ask Before Testing A Media Source
Podcast
Mobile Heroes, User acquisition
Mobile Presence Podcast – Elevate Labs
ブログ
Mobile Heroes, User acquisition
The Best of Mobile Heroes: Tips for Launching Your New App
動画
What Is Programmatic Advertising
動画
If Mobile Programmatic Could Talk
動画
How Liftoff REALLY Designs Your Ads
動画
Day in the Life of Liftoff ML
動画
Direct, Ad Network, Ad Exchange, DSP – What’s The Difference?
ブログ
会社情報
6 Reasons to Bring Humor Into the Workplace
ウェビナー
Accelerate, Gaming
Raise Your Game: Insights to Drive Downloads that Convert
ブログ
Company, Mobile Heroes
Celebrating 100 Mobile Heroes: Liftoff Kicks Off Mobile Heroes’ 5-Year Anniversary
ブログ
Mobile Heroes, User acquisition
How I Survived (and Thrived) Running UA at a Mobile App Startup
動画
Mobile Heroes インフォマーシャル
ブログ
Watch Our On-Demand Webinar: Global Market Trends and How to Supercharge Your UA and Monetization
ウェビナー
Accelerate, Gaming
Game On: Latest Trends in Marketing Gaming Apps
Podcast
Gaming, Mobile Heroes
Mobile Presence Podcast – Jam City
ブログ
会社情報
Liftoff Employee Spotlight: Judy Connolly, Marketing Manager in London, UK
ブログ
Gaming, User acquisition
NEW! 2020 Mobile Gaming Apps Report
ブログ
Company, Gaming
With Non-Personalized Traffic, Murka’s ROAS Increased by 3%
ブログ
Mobile Heroes, User acquisition
Improving User Acquisition Through Automation: 3 Things to Automate Right Now
ブログ
会社情報
Liftoff Launches in Berlin
ブログ
Company, Social
CPMs Decreased 62.69% When IMVU Ran Non-Personalized Ad Campaign
ブログ
Shopping, User acquisition
It’s About Time E-Commerce Marketers Prepare for Christmas
Podcast
Finance, Mobile Heroes
Mobile Presence Podcast – IQ Option
ウェビナー
User acquisition
UA Performance on iOS 14 (EMEA)
ウェビナー
User acquisition
UA Performance on iOS 14
ブログ
Gaming, User acquisition
Gaming Apps Hit New Heights During Lockdown
レポート
2020年版 モバイルゲームアプリレポート
ブログ
Mobile Heroes, User acquisition
How to Improve User Acquisition with an In-App Events Map
事例
Gaming, User acquisition
Bagelcode Finds Opportunities in Windows That Has 150% Higher ROAS Than iOS
動画
What Liftoff Does
ブログ
Limit Ad Tracking: What You Need to Know
ブログ
リエンゲージメント
Maximize your user LTV with Cost Per Revenue (Now Available for UA and Re-Engagement)
ブログ
会社情報
Liftoff Employee Spotlight: Kota Amano, Japan & Korea Country Sales Manager
Podcast
Finance, Mobile Heroes
Mobile Presence Podcast – GCash
ブログ
Company, Mobile Heroes
Supercharge Your Mobile Marketing Skills at the NEW Mobile Heroes Power Hour
イベント
Mobile Heroes Power Hour
ブログ
Company, User acquisition
Liftoff’s Approach to User Acquisition in a Post-IDFA World
ブログ
コミュニティ
3 Fundamentals of Marketing Mobile Apps
ブログ
Awards, Company
For the 4th Year, Liftoff Makes Fastest Growing Inc. 5000 List
事例
ゲーム
LiftoffがPlayrixのLAT（追跡型広告制限）に関する新規ユーザー獲得（UA）キャンペーンをサポート、CPA低下に貢献
ブログ
Company, Gaming
Playrix runs non-personalized UA campaign with Liftoff, CPAs decrease
ブログ
The optimal usage of ConversionValue in SKAdnetwork
ブログ
コミュニティ
3 Reasons Why I Joined the Mobile Heroes Lunch Club, and You Should Too
ブログ
Product, User acquisition
Here Comes iOS 14: What App Publishers and Suppliers Need to Do to Prepare
ブログ
User acquisition
Marketers’ Thoughts on Upcoming Changes to the IDFA
ブログ
LTV
Why user-level LTV models are essential for post-iOS 14 user acquisition
レポート
Gaming, User acquisition
2020年版 モバイルゲームアプリレポート
Podcast
Mobile Heroes, User acquisition
Mobile Presence Podcast – Thimble
事例
Gaming, User acquisition
Peak Teams Up With Vungle to Engage Japan Through Hyperlocalized Creatives
ブログ
User acquisition
A Holistic Multi-channel Approach for Mobile User Acquisition
ブログ
会社情報
Liftoff Employee Spotlight: Jessica Dudley, AdOps Manager
ブログ
Probabilistic attribution for iOS 14 — a deeper dive
ブログ
iOS14: A proposed solution for the reduced efficacy of deterministic attribution
ウェビナー
User acquisition
How to Define Your App Growth Strategy and KPIs
ウェビナー
Shopping, User acquisition
Reinventing Marketing Strategies for Shopping Apps in SEA
ウェビナー
Accelerate（DSP）
Influencer Marketing for Mobile Apps
Podcast
Dating, Mobile Heroes
Mobile Presence Podcast – The Meet Group
ブログ
会社情報
Company Culture in Times of Chaos
ウェビナー
Shopping, User acquisition
Retail Therapy: Marketing Shopping Apps in Today’s Economy
ブログ
コミュニティ
How User-Generated Content Boosts Ad Performance
ブログ
会社情報
Liftoff Employee Spotlight: Wojciech Kazana, Engineering Team Lead of Machine Learning, Paris
ブログ
ショッピング
NEW! 2020 Mobile Shopping Apps Report
Podcast
Finance, Mobile Heroes
Mobile Presence Podcast – Stash
ブログ
コミュニティ
Leveraging Player Motivation Models to Increase App Engagement – Part 3
ブログ
User acquisition
3 Mistakes to Avoid to Instantly Save Money & Acquire More Users
事例
Social, User acquisition
TikTok Scores 95% Increase in IPM After Leveraging Vungle Playable+ Ad Formats
ウェビナー
Creative
Designing Ads for TikTok
事例
Healthcare App Cashwalk Increases Daily Ad Revenue up to $3K Using Vungle Video Ads
ブログ
How to think about including Organic Lift into your ROAS
Podcast
Gaming, Mobile Heroes
Mobile Presence Podcast – Square Enix
レポート
Shopping, User acquisition
2020年版 モバイルショッピングアプリレポート
ブログ
コミュニティ
Leveraging Player Motivation Models to Increase App Engagement – Part 2
ウェビナー
Accelerate, Gaming
5 Fundamentals of Marketing Your Mobile Game
ブログ
コミュニティ
Leveraging Player Motivation Models to Increase App Engagement – Part 1
ウェビナー
ゲーム
The Social Casino Special
ウェビナー
モバイルゲームマーケティングで 抑えるべき5つのポイント
ウェビナー
モバイルファイナンスアプリ成長戦略 〜市場動向、日本・アジアのユーザー獲得トレンド〜
Podcast
Mobile Heroes, Shopping
Mobile Presence Podcast – Rappi
ブログ
Awards, Company
Liftoff Honored with 2020 Gold Stevie® Award as “Fastest Growing Tech Company of Year”
ブログ
会社情報
Bend It Like Dave G: Tips for Working Remotely
レポート
Shopping, User acquisition
2020 Mobile Shopping Apps Report
ブログ
コミュニティ
How Making Consumer Insights a Cornerstone of your Strategy Makes You a Better Marketer
ウェビナー
Gaming, User acquisition
Marketing Gaming Apps in Latin America & Beyond
ブログ
会社情報
Liftoff Employee Spotlight: Deanna Ulrich – Team Lead, Ad Creative Team
Podcast
Mobile Heroes, User acquisition
Mobile Presence Podcast – Realtor.com
ブログ
コミュニティ
5 Tips for Finding Pockets of Performance Outside the Top Mobile Media Channels
ウェビナー
Accelerate, Finance
Show Me the Money – Growth Strategies for Finance Apps
ブログ
Analytics, Company
COVID-19 Mobile Ad Performance Tracker
ブログ
Finance
NEW! 2020 Finance Apps Report
ウェビナー
Accelerate, Finance
Winning Growth Strategies for Finance Apps in APAC
レポート
Accelerate, Finance
2020年版 モバイルファイナンスアプリレポート
ウェビナー
Creative, User acquisition
Unlocking Mobile UA on TikTok
ブログ
Re-engagement, User acquisition
The Right Way to Run User Acquisition + Re-Engagement Together
ブログ
会社情報
Liftoff Employee Spotlight: Nivin Sewpershad, Sr. Sales Manager
ブログ
Product
Cost Per Revenue: Optimize for Your User LTV Goals
ウェビナー
User acquisition
How to Market Your App in a Rapidly Changing Mobile Economy
ブログ
Awards, Company
Liftoff Recognized as a Top 10 Media Source in AppsFlyer’s Tenth Performance Index
ウェビナー
Brand Safety
Taking the Fight to the Fraudsters
ブログ
会社情報
Women at Liftoff: Marlene Arroyo, VP of People Operations
ブログ
Awards, Company
Liftoff Ranks as #1 DSP in Kochava’s 2020 Q1 Traffic Index
ブログ
Q&A
Mulheres no mobile: chefes da indústria – Bruna Amaya, do Hurb
ブログ
Mobile Heroes, Q&A
Women in Mobile: Bosses of the Industry – Melissa Lertsmitivanta @ realtor.com®
ブログ
会社情報
Women at Liftoff: Nichole O’Such, Senior Account Executive
Podcast
Mobile Heroes, User acquisition
Mobile Presence Podcast – Hurb
ブログ
Q&A
Women in Mobile: Bosses of the Industry – Dini Mehta @ Lattice
ウェビナー
Q&A
Women in Mobile – Bosses of the Industry
ブログ
会社情報
Women at Liftoff: Negin Saei, Controller
ブログ
Q&A
Women in Mobile: Bosses of the Industry – Bruna Amaya @ Hurb
ブログ
Product
What is View Through Attribution and Why Is It Important?
ブログ
Company, Q&A
Women at Liftoff: Susan Hansen, General Counsel
ブログ
Awards, Company
Liftoff Lands on Forbes “America’s Best Startup Employers 2020” List
ブログ
Q&A
Women in Mobile: Bosses of the Industry – Sophia Fen @ 3Q Digital
ブログ
How a user acquisition team can save 500 hours a month with automation
ブログ
LTV
Pitfalls of Modeling LTV and How to Overcome Them
ブログ
Company, Q&A
Women at Liftoff: Betty Wan, Business Development
レポート
Accelerate, Finance
2020 Mobile Finance Apps Report
ブログ
Q&A
Women in Mobile: Bosses of the Industry
ブログ
Q&A
Women in Mobile: Bosses of the Industry – Erin Sun @ WB Games
ブログ
会社情報
2019 Liftoff Recruiting Team Highlights
Podcast
Mobile Heroes, User acquisition
Mobile Presence Podcast – Grammarly
ブログ
会社情報
Liftoff Employee Spotlight: John Kelly, Recruiter
ウェビナー
Creative, User acquisition
The Art and Science of Building a Performance Design Team
ブログ
コミュニティ
Helping to Improve the World Through Marketing
ブログ
8 Tips for Making a Great Playable Ad
Podcast
Creative, Mobile Heroes
Mobile Presence Podcast – Playstudios
ブログ
Creative, User acquisition
NEW! 2020 Mobile Ad Creative Index
ブログ
Awards, Company
Liftoff Recognized as Top Media Source in 2020 Singular ROI Index
ブログ
Mobile Heroes, User acquisition
7 Tips for Implementing an LTV Model to Scale Your App
ブログ
Mobile Heroes, Q&A
How to Build a Team of Performance Designers
Podcast
Finance, Mobile Heroes
Mobile Presence Podcast – Current
ブログ
Product
Smart Pacer, a smarter way to deliver ads
レポート
Creative, User acquisition
2020年版 モバイル広告クリエイティブ・インデックス
レポート
Creative, User acquisition
2020年版 モバイル広告クリエイティブ・インデックス
ブログ
For (and against) partnering for your LTV model
ウェビナー
User acquisition
Mobile App Trends – Analysis Of The App Ecosystem
ブログ
Gaming, Mobile Heroes
Which attribution window is right for your marketing stack?
Podcast
Dating, Mobile Heroes
Mobile Presence Podcast – Clover
ブログ
Mobile Heroes, User acquisition
A Practical Guide to Running a Successful Influencer Program
事例
ゲーム
Liftoff Increases Day 7 ROAS 33.2% for Pixonic Mid-Core Game
ブログ
コミュニティ
2019 Liftoff Mobile Heroes Year in Review
ブログ
会社情報
Liftoff Employee Spotlight: Sofia Leonova, Marketing Manager
ブログ
Mobile Heroes, Q&A
Q&A with Melissa Lertsmitivanta @Realtor.com
ブログ
会社情報
A Liftoff Gives Tradition
Podcast
Mobile Heroes, Shopping
Mobile Presence Podcast – Joom
ブログ
Mobile Heroes, Q&A
4 Strategies to Simplify Your App Marketing Efforts and Improve Results
ブログ
Awards, Company
Liftoff Ranked 157th Fastest Growing Company in North America on Deloitte’s 2019 Technology Fast 500™
ブログ
User acquisition
NEW! 2019 Mobile App Trends Report
ブログ
Mobile Heroes, Q&A
Q&A with Cindy Wu @Curious.com
Podcast
Mobile Heroes, User acquisition
Mobile Presence Podcast – TelTech
ブログ
会社情報
Liftoff Employee Spotlight: Honey Aung, Senior Accountant
ブログ
会社情報
Liftoff Launches in Brazil
ブログ
コミュニティ
Stacking Your Tech Stack for Mobile App Growth
ブログ
Mobile Heroes, Re-engagement
Re-Engagement Strategies from Matt Sadofsky @Studio
ウェビナー
User acquisition
Best Practices for Marketing an App in Japan
レポート
User acquisition
《2019移动应用趋势报告》
Podcast
Finance, Mobile Heroes
Mobile Presence Podcast – FinAccel
事例
ゲーム
Liftoff & Unity Determine Limited Cannibalization of Ad Spend
事例
ショッピング
Liftoff UA Campaign Increases Activations 297% for Ibotta’s Unique Shopping App
イベント
Newtro Night
ブログ
User acquisition
NEW! 2019 Japan Mobile App Engagement Report
ブログ
Mobile Heroes, Q&A
How to Build a Powerful Foundation for Scaling Your Mobile App
Podcast
Finance, Mobile Heroes
Mobile Presence Podcast – Credit Sesame
ブログ
Mobile Heroes, Q&A
Career Growth Tips from Tobias Börner @LOVOO
レポート
User acquisition
2019 Japan Mobile App Engagement Report
レポート
User acquisition
日本市場モバイルアプリ エンゲージメントレポート 2019年版
ブログ
会社情報
Liftoff Employee Spotlight: Karl Berta, Head of LATAM Sales
ブログ
コミュニティ
4 Tips for Making the Most of Limited Marketing Resources
ブログ
コミュニティ
Career Growth Tips from Drew Frost @Sam’s Club
ウェビナー
Adjust x Liftoff オンラインセミナー「有名モバイルコマースマーケター対談
Podcast
Brand Safety, Mobile Heroes
Mobile Presence Podcast – TextNow
ブログ
会社情報
Liftoff Gives – London 10km for MS Society
ブログ
ゲーム
Will 2020 Be the Year of Android Gaming?
ブログ
Awards, Company
Liftoff Recognized as a Top 10 Media Source in 2019 AppsFlyer Performance Index
ブログ
Brand Safety
Strategies for Combating Ad Fraud From Day 1
イベント
Tech in Asia
イベント
G-Star Korea
イベント
ad:tech Tokyo
イベント
GTC 2019
イベント
Game Daily Connect
イベント
App Growth Summit Singapore
イベント
Programmatic NYC
ブログ
Product
Product News: Liftoff Audience Estimator for Retargeting
ブログ
会社情報
What Could You Build in Two Days? Liftoff’s First Engineering Hackathon!
イベント
White Nights Moscow
イベント
MobileOne
Podcast
Creative, Mobile Heroes
Mobile Presence Podcast – Ibotta
ブログ
会社情報
Liftoff Employee Spotlight: Clarin Tan, Customer Success Manager, Singapore
ブログ
Mobile Heroes, Q&A
Q&A with Harry Bienenstock @Playtika
ブログ
ゲーム
Q&A with Appodeal: Leading App Monetization Platform
イベント
The Mobile View at Dmexco
ブログ
ゲーム
NEW! 2019 Mobile Gaming Apps Report
イベント
A Magical Night at TGS2019
ブログ
コミュニティ
7 Ways to Scale Your Affiliate Program
ウェビナー
Accelerate, Gaming
Marketing Mobile Games – Insider Stories on Scaling Growth
Podcast
コミュニティ
Mobile Presence Podcast – Groupon
ブログ
Mobile Heroes, Q&A
A Mobile Hero’s Journey From App Marketer to Serial Entrepreneur
レポート
Gaming, User acquisition
2019年モバイルゲームアプリレポート
レポート
Gaming, User acquisition
Mobile Gaming Apps 2019
ブログ
会社情報
Liftoff Employee Spotlight: Robert Saunders, Solutions Engineer
ブログ
Mobile Heroes, Shopping
5 Pitfalls of Mobile App Marketing & How to Avoid Them
ブログ
会社情報
From One Office to Seven: My Experience Watching Liftoff Grow
ブログ
Brand Safety, Q&A
Fraud AMA with Andreas Naumann
ブログ
Mobile Heroes, Q&A
Q&A with Cherry Shen @Pocket Gems
ブログ
会社情報
Liftoff Joins Singular’s Certified Partner Program
ブログ
ショッピング
2019 Mobile Shopping Apps Report: From Seasonal to Year Round Shopping
ブログ
会社情報
Why Company Offsites Matter
ブログ
会社情報
Liftoff Employee Spotlight: Nihal Advani, Ad Operations Manager
ブログ
会社情報
Finding the Best Talent: Thank You to Our Interviewers
イベント
Mobile Heroes Jakarta
ブログ
ショッピング
NEW! 2019 Mobile Shopping Apps Report
ウェビナー
Shopping, User acquisition
Marketing Shopping Apps – Strategies from Marketing Experts
ブログ
見合い
Marketing Dating Apps in Japan Starts with “Concept-Making First”
レポート
Shopping, User acquisition
2019 Mobile Shopping Apps Report
Podcast
コミュニティ
Mobile Presence Podcast – Credit Karma
ブログ
Marketing Has Evolved. Has Your Business Evolved With It?
ブログ
Q&A
Q&A with Gerardo Castillo @Chatbooks
ブログ
コミュニティ
Practical Advice on Building a Successful Digital Marketing Program
イベント
Mobile Growth Europe
イベント
DMEXCO
イベント
Gamescom
![[Webinar] Marketing Mobile Games: Insider Stories on Scaling Growth](https://liftoff.io/wp-content/uploads/2019/06/gaming-webinar-07-1024x535.png)
イベント
[Webinar] Marketing Mobile Games: Insider Stories on Scaling Growth
ブログ
Company, Creative
Liftoff Employee Spotlight: Alexandra Vornle von Haagenfels, Manager of Ad Creative Producers
ブログ
Product
Product News: New and Improved Dashboard, Creative Metrics & Reporting API
ブログ
User acquisition
NEW! 2019 Southeast Asia App Engagement Report
ブログ
コミュニティ
Stop Wasting Time. Evaluate New Traffic Sources Like A Pro.
レポート
User acquisition
2019 Southeast Asia App Engagement Report
ブログ
リエンゲージメント
How to Apply Machine Learning to Re-Engage Users and Increase LTV
Podcast
Mobile Heroes, User acquisition
Mobile Presence Podcast – CookApps
ブログ
リエンゲージメント
Re-Engagement Strategies from Jon Lau @Smule
ブログ
Awards, Company
Inc. Magazine Ranks Liftoff on Best Workplaces 2019 List
イベント
App Growth São Paulo
ブログ
Q&A
Career Growth Tips from Thomas Pan @Twine
ブログ
コミュニティ
How to Market Your App from Soft Launch to Global Release
ブログ
会社情報
Liftoff Employee Spotlight: Eqra Zafarullah, Customer Success Coordinator
イベント
Mobile Growth Summit Singapore
イベント
ChinaJoy
イベント
GMIC Guangzhou
Podcast
Gaming, Mobile Heroes
Mobile Presence Podcast – ME2ZEN
イベント
App Growth Summit Seattle
ブログ
Awards, Company
Liftoff Honored As Gold Stevie® Award Winner In 2019 American Business Awards®
ブログ
コミュニティ
7 Insider Tips to Marketing Your Non-Gaming App Like a Pro
ブログ
Gaming, Mobile Heroes
How Culture Impacts App Campaign Performance: the US and Japan
事例
ゲーム
Me2ZenのClassic Vegas、Liftoffのユーザー獲得キャンペーンで課金関連イベントが151％アップ
ブログ
会社情報
Liftoff Gives: Our Culture of Giving Back
ブログ
Awards, Company
Liftoff Recognized as 2019 Bay Area Best Places to Work
ウェビナー
Accelerate, Finance
2019 Finance Apps – Trends & Benchmarks
ブログ
User acquisition
Brand Marketers and Performance Marketers Work Better Together
ブログ
会社情報
Get Ready for Liftoff at Mobile Apps Unlocked 2019
ブログ
Finance
NEW! 2019 Finance Apps Report
Podcast
Accelerate, Mobile Heroes
Mobile Presence Podcast – Huuuge Games
レポート
Accelerate, Finance
モバイル金融アプリレポート
レポート
Accelerate, Finance
モバイル金融アプリレポート
ブログ
Gaming, Mobile Heroes
5 Tips for Working with a Mobile DSP
ブログ
Q&A
Turner Kirk (MOOV): Tips to Grow Your Mobile Marketing Career
ブログ
Q&A
Women in Mobile: Career Lessons from Zahra Ferdowsi @ Snapchat
ブログ
Q&A
Women in Mobile: Career Lessons from Raissa Williams @ Wells Fargo
ウェビナー
Q&A
Live Panel: Women in Mobile
ブログ
Awards, Company
Liftoff Recognized as Top Ranked Media Source in AppsFlyer 2019 Performance Index
ブログ
Q&A
Women in Mobile: Career Lessons from Kate Murphy @ Play Magnus
ブログ
Q&A
Women in Mobile: Career Lessons from Vivian Chang @ Plated
ブログ
コミュニティ
How to Build a Customer-First Channel Strategy Mix for Your App
ブログ
The 6 Rules of a Hit Puzzle Game
事例
リエンゲージメント
MyTona、Liftoffのリエンゲージメント・キャンペーンでアプリ内課金が569％アップ
ブログ
Brand Safety, Product
Liftoff Partners with Kochava to Prevent Ad Fraud
ブログ
Q&A
Women in Mobile: Career Lessons from Twitter’s VP Janae Redmond
ブログ
Q&A
Women in Mobile: Career Lessons from Kasha Stewart @ Beachbody
Podcast
Mobile Heroes, User acquisition
Mobile Presence Podcast – Blinkist
ウェビナー
Brand Safety
Mitigating Mobile Ad Fraud
ブログ
Q&A
Women in Mobile: Career Lessons from Siberia Su @ Braavo Capital
ブログ
Q&A
Women in Mobile: Career Lessons from Cassie Chernin @ Scopely
ブログ
コミュニティ
How Blinkist Automated Their Best Performing Marketing Channels
ブログ
会社情報
Women in Mobile: Career Lessons from Industry Leaders
ブログ
Product
Measure Campaign Performance with Cohort Analysis
ブログ
Q&A
Vivek Girotra (FoxNext): Building Your Mobile Marketing Technology Stack
Podcast
Brand Safety, Mobile Heroes
Mobile Presence Podcast – Adjust
ブログ
Brand Safety
3 Common Types of Mobile Ad Fraud and How To Spot Them
ブログ
見合い
Liftoff’s 2019 Dating Apps Research Reveals How Lovers Engage on iOS and Android
レポート
2019 Dating App Infographic
ブログ
Q&A, User acquisition
Kevin Jon Buensuceso (Tophatter): What I Learned in My First Year as a Mobile Marketer
ブログ
リエンゲージメント
How to Establish a Blackout Window for App Retargeting Campaigns
ウェビナー
Creative, User acquisition
Mobile Ad Creative Tips and Tricks
ブログ
Dating, Mobile Heroes
How to Break Down Team Silos and Take Your Mobile App Marketing to the Next Level
ブログ
Q&A
Vishal Korlipara (Credit Karma): Finding Product-Market Fit for Your Mobile App
イベント
Mobile & App Marketing Summit
Podcast
Gaming, Mobile Heroes
Mobile Presence Podcast – Ludia
ブログ
Creative
NEW! 2019 Mobile Ad Creative Index
ブログ
コミュニティ
How to Successfully Launch Your Mobile App into South Korea
ブログ
コミュニティ
Secrets to a Successful Soft Launch
ブログ
Creative, Product
Simplifying Mobile Ad Creative Reporting
ブログ
Q&A, User acquisition
Jessica Szalay (Wildflower Health): App Marketing Strategies in Healthcare
Podcast
Gaming, Mobile Heroes
Mobile Presence Podcast – DoubleDown Interactive
ブログ
User acquisition
User Acquisition 3.0: Entering the Realm of Artificial Intelligence & Machine Learning
イベント
eTail Asia
イベント
Digital Travel APAC
イベント
App Ape Awards Tokyo
その他
Join the Mobile Heroes Slack Community
イベント
App Growth Summit Berlin
イベント
App Marketing Summit
イベント
App Growth Summit LA
ブログ
Gaming, Mobile Heroes
How to Successfully Launch New Mobile Games in a Highly Competitive Market
イベント
Pocket Gamer Connects London
イベント
Mobile World Congress
ブログ
リエンゲージメント
Miray Alanlar (Mozilla): Increasing Mobile App Retention and Engagement
ブログ
Company, Mobile Heroes
Join the Mobile Heroes Slack Community
ブログ
Awards, Company
Liftoff Wins “Best App Advertising Platform” Award
ブログ
Company, Mobile Heroes
The 2018 Liftoff “10 Best” List Roundup
Podcast
Gaming, Mobile Heroes
Mobile Presence Podcast – Nexon M
ブログ
ゲーム
What I Learned Marketing Gaming Apps Developed in APAC
ブログ
Mobile Heroes, Social
3 Key Strategies to Master Snapchat Ads
Podcast
Dating, Mobile Heroes
Mobile Presence Podcast – Mobile Trend
ブログ
User acquisition
How PuzzleSocial Grew UA Spend From Zero to $1.5 Million per Month (and Got Acquired by Zynga)
ブログ
Analytics, Product
Introducing New Ways to Analyze Liftoff Campaign Data
ブログ
Awards, Company
Liftoff Ranked 37th Fastest Growing Company in North America on Deloitte’s 2018 Technology Fast 500™
ブログ
コミュニティ
5 Essential Steps to Marketing an App in Europe (and Other New Markets)
ブログ
コミュニティ
How Apple Search Ads Can Positively Impact Your App Store Optimization (ASO) Efforts
Podcast
Gaming, Mobile Heroes
Mobile Presence Podcast – Skillz
ウェビナー
User acquisition
Mobile App Engagement | 2018 User Acquisition Trends & Benchmarks
ブログ
User acquisition
How 8 Securities Used Offline Marketing to Boost Mobile App Conversions
ブログ
User acquisition
NEW! 2018 Mobile App Engagement Index
ブログ
Mobile Heroes, User acquisition
Applying a Growth Marketing Approach to the eSports Industry
ブログ
Brand Safety, Company
Liftoff Blacklists Fraudulent Apps Identified by Buzzfeed
ブログ
Awards, Company
Liftoff Ranked #1 Mobile Partner in EMEA and #5 Globally in 2018 Kochava Traffic Index
Podcast
Gaming, Mobile Heroes
Mobile Presence Podcast – Playrix
レポート
‘No-BS’ Mobile Attribution | 27 Questions Answered
ブログ
Gaming, Mobile Heroes
Returning to the Basics. Is CPM Buying Still King?
イベント
Madrid Mobile Summit
ブログ
アナリティクス
Mobile App Retention in Korea
ブログ
アナリティクス
NEW! 2018 Japan Mobile App Engagement Report
ブログ
リエンゲージメント
How Marketers Can Avoid Double Paying for Mobile App Retargeting
イベント
Mobile Heroes Dinner Party
ブログ
コミュニティ
A Day in the Life of a Growth Marketer
ブログ
会社情報
Liftoff Recognized as a Top 10 Media Source in AppsFlyer H1 2018 Performance Index
ウェビナー
Product, User acquisition
How Machine Learning is Transforming App Marketing
Podcast
コミュニティ
Mobile Presence Podcast – Etermax
ブログ
コミュニティ
Announcing the Mobile Heroes Roadshow!
ブログ
Awards, Company
Liftoff Ranks #11 on Entrepreneur’s 2018 Top Company Cultures List
イベント
Mobile Heroes Los Angeles
イベント
Mobile Heroes Seattle
イベント
Mobile Heroes New York
イベント
Mobile Heroes Seoul
イベント
Mobile Heroes Tokyo
イベント
Mobile Heroes Boston
ブログ
Brand Safety
Practical Advice in Dealing with Mobile Ad Fraud
イベント
MMA Forum Indonesia
イベント
Tokyo Game Show
イベント
G-Star Korea
イベント
Casual Connect
イベント
App Growth Summit SF
イベント
Mobile Heroes Supper Club
イベント
MobileOne
ブログ
Mobile Heroes, User acquisition
How IMVU Uses Machine Learning to Scale Mobile User Acquisition
Podcast
Dating, Mobile Heroes
Mobile Presence Podcast – Badoo
ブログ
Awards, Company
Liftoff Wins Digiday “Best Display & Programmatic Advertising Platform” Award
事例
ソーシャル
How IMVU Increased In-App Purchases by 276%
ウェビナー
Gaming, User acquisition
2018 Gaming Apps Trends & Benchmarks
ブログ
Dating, Mobile Heroes
7 Tips to Succeed as a Woman in a Male-Dominant Industry
ブログ
ゲーム
Mobile Gaming App Engagement by Gender: Females Play and Pay
![What’s in Your [Growth] Stack? Lomit Patel, IMVU](https://liftoff.io/wp-content/uploads/2018/09/lomit-patel-growth-stack-1024x535.jpg)
ブログ
Q&A
What’s in Your [Growth] Stack? Lomit Patel, IMVU
ブログ
ゲーム
NEW! 2018 Mobile Gaming Apps Report
ブログ
Awards, Company
Liftoff Reappears on the Inc. 5000 List
ブログ
User acquisition
How to Successfully Scale Up Facebook User Acquisition Campaigns
![What’s in Your [Growth] Stack? David Yi, AnchorFree](https://liftoff.io/wp-content/uploads/2018/09/david-yi-3-1024x535.jpg)
ブログ
Mobile Heroes, Q&A
What’s in Your [Growth] Stack? David Yi, AnchorFree
ブログ
ショッピング
Prime Day Isn’t Just For Amazon
Podcast
Mobile Heroes, Shopping
Mobile Presence Podcast – RetailMeNot
ブログ
Mobile Heroes, Shopping
Mobile User Acquisition Marketing: Brand vs Performance
Podcast
Gaming, Mobile Heroes
Mobile Presence Podcast – Pocket Gems
ブログ
Testing
4 Best Practices for a Modern Email Strategy
ブログ
コミュニティ
Never Say “No” to Opportunity, Even When in Doubt
![What’s in Your [Growth] Stack? Fabien Nicolas, SmartNews](https://liftoff.io/wp-content/uploads/2018/07/fabien-nicolas-1024x535.jpg)
ブログ
Mobile Heroes, Q&A
What’s in Your [Growth] Stack? Fabien Nicolas, SmartNews
イベント
Mobile Growth Europe
ブログ
コミュニティ
Meet the Heroes: What Does Your Marketing Team Look Like?
ブログ
ショッピング
2018 Mobile Shopping Apps Report Analysis: Engagement by Gender
ブログ
Accelerate, Mobile Heroes
10 Tips for Choosing a Mobile Demand-Side Platform
ブログ
Analytics, Mobile Heroes
Last Click Attribution Is Dead. Now What?
![What’s in Your [Growth] Stack? Cassie Chernin, Ibotta](https://liftoff.io/wp-content/uploads/2018/07/Cassie-1024x535.jpg)
ブログ
Mobile Heroes, Q&A
What’s in Your [Growth] Stack? Cassie Chernin, Ibotta
ブログ
Company, User acquisition
The Ultimate Guide to Mobile Marketing Events in 2018 – Part 2
イベント
Gamescom
Podcast
Gaming, Mobile Heroes
Mobile Presence Podcast – Playtika
ブログ
Analytics, Shopping
2018 Mobile Shopping Apps Report Analysis: Monthly Trends
ブログ
Mobile Heroes, Q&A
Meet the Heroes: What’s in Your Growth Stack?
ブログ
Mobile Heroes, Q&A
Meet the Heroes: What Would Be Your Superpower?
ブログ
Analytics, Testing
How Incrementality Testing Works
ブログ
Gaming, Mobile Heroes
Optimizing Spend Across Paid Mobile User Acquisition Channels
Podcast
Mobile Heroes, User acquisition
Mobile Presence Podcast – American Well
ウェビナー
Shopping, User acquisition
2018 Shopping Apps Trends & Benchmarks
ブログ
Mobile Heroes, Q&A
Meet the Heroes: What Would They Be Doing If They Weren’t Marketing Apps
ブログ
Creative, User acquisition
How to Optimize Your Mobile Video Ads for Programmatic
ブログ
コミュニティ
3 Strategies That Helped IMVU Grow Monthly Active Users 200%
ブログ
コミュニティ
Our 50th Mobile Hero!
![What’s in Your [Growth] Stack? Thomas Hopkins, Lyft](https://liftoff.io/wp-content/uploads/2018/07/thomas-hopkins-1024x535.jpg)
ブログ
Mobile Heroes, Q&A
What’s in Your [Growth] Stack? Thomas Hopkins, Lyft
ブログ
コミュニティ
3 Benefits of Working with Your Mobile App Product Team
動画
Meet the Mobile Heroes: “If you weren’t marketing apps, what would you be doing?”
動画
Meet the Mobile Heroes: “What Does GDPR Stand For?”
ブログ
ショッピング
NEW! 2018 Mobile Shopping Apps Report
Podcast
Mobile Heroes, User acquisition
Mobile Presence Podcast – Apartment List
ブログ
コミュニティ
How Apartment List Increased Customer LTV by Streamlining the User Flow
イベント
App Promotion Summit New York
ブログ
Awards, Company
Inc. Magazine Ranks Liftoff on Best Workplaces 2018 List
ブログ
会社情報
Liftoff is GDPR Compliant
Podcast
Mobile Heroes, Shopping
Mobile Presence Podcast – GOAT
ブログ
Brand Safety
How to Spot the Most Prevalent Types of Mobile Install Fraud
ブログ
Mobile Heroes, Shopping
How to Attribute Installs to Influencer Marketing
イベント
Mobile Growth New York
ウェビナー
Accelerate, Finance
2018 Finance Apps Trends & Benchmarks
![What’s in Your [Growth] Stack? Vivian Chang, RetailMeNot](https://liftoff.io/wp-content/uploads/2018/07/Vivian-Chang-1024x535.jpg)
ブログ
Mobile Heroes, Q&A
What’s in Your [Growth] Stack? Vivian Chang, RetailMeNot
Podcast
Mobile Heroes, Social
Mobile Presence Podcast – IMVU
ブログ
Awards, Company
Liftoff Honored As Gold Stevie® Award Winner In 2018 American Business Awards®
ブログ
会社情報
MAU 2018 – That’s a Wrap!
ブログ
Mobile Heroes, Social
How to Successfully Scale Up Google UAC Campaigns
ブログ
Awards, Company
San Francisco Business Times: Liftoff Ranks #10 Best Place to Work
ウェビナー
Brand Safety, User acquisition
Inside Mobile Ad Fraud
ブログ
ゲーム
9 Tips I Learned Marketing Popular Mobile Hidden Objects Game
Podcast
Mobile Heroes, User acquisition
Mobile Presence Podcast – Social Discovery Ventures
ブログ
Finance
NEW! 2018 Mobile Finance Apps Report
ブログ
会社情報
Liftoff’s Action-Packed Agenda at Mobile Apps Unlocked 2018
ブログ
アナリティクス
Understanding the Fundamentals of Calculating Lifetime Value
Podcast
Mobile Heroes, User acquisition
Mobile Presence Podcast – Tilting Point
ウェビナー
Creative, User acquisition
The Good, The Ad & The Ugly 5
レポート
Mobile Hero Comics
ブログ
アナリティクス
How to Improve Mobile Ad Campaign Performance with Data (and Lots of It)
イベント
Mobile Apps Unlocked
ブログ
Mobile Heroes, User acquisition
How to Build a Career in Mobile User Acquisition
事例
Creative
Liftoff Influence propels NanoBit's MyStory up the to charts, landing at #44 Free Game
事例
Creative
Liftoff InfluenceでGOAT GamesがiOS市場を切り開く
事例
Creative
Liftoff Influence increases Calm's influence marketing ROI by over 50%
事例
Creative
Liftoff Influence helps Luni Apps top the charts with Fitness Coach
ブログ
コミュニティ
New App Launch Strategy: Paid Channels to Maximize Scale, Efficiency and ROI
ブログ
会社情報
Getting Serious with GDPR
ブログ
Mobile Heroes, User acquisition
Marketing a News App in the Age of Trump
ウェビナー
Dating, User acquisition
Dating Apps Trends & Benchmarks
ブログ
Accelerate, Awards
Liftoff Recognized as Top Performing Ad Channel in ‘The 2017 Singular ROI Index’
Podcast
Mobile Heroes, User acquisition
Mobile Presence Podcast – Penn Interactive Ventures
ブログ
コミュニティ
What I Learned Launching 1 App per Week for 52 Weeks Straight
ブログ
Accelerate, User acquisition
7 Lessons I Learned Marketing an App in Japan
Podcast
Creative, Mobile Heroes
Mobile Presence Podcast – Poshmark
ブログ
見合い
NEW! 2018 Mobile Dating Apps Report
ウェビナー
Brand Safety, User acquisition
Strategies to Prevent Mobile Ad Fraud (& Save Your Marketing Budget)
ブログ
ソーシャル
What I Learned Running Mobile Ads on Snapchat
Podcast
Mobile Heroes, User acquisition
Mobile Presence Podcast – The Weather Channel
ブログ
会社情報
The Ultimate Guide to Mobile Marketing Events in 2018
イベント
App Growth Summit NYC
ブログ
Creative, Testing
The Weather Company on Testing Creative Across Audiences
ブログ
Mobile Heroes, Testing
What I Learned Testing Seasonal Imagery in the Mobile Heroes Email Campaign
ブログ
User acquisition
Are Mobile Apps China’s Next Big Export?
Podcast
Mobile Heroes, Shopping
Mobile Presence Podcast – Coupang
事例
ショッピング
Coupang がリエンゲージメントキャンペーンにより購入を221.4％させた方法
イベント
Kochava Mobile Summit
Podcast
Gaming, Mobile Heroes
Mobile Presence Podcast – Zenjoy
ブログ
Product
Liftoff Launches View-Through Attribution for Mobile Apps
ブログ
Creative, Testing
5 Effective Strategies for A/B Testing Ad Creatives
ブログ
User acquisition
Marketing an App in the Current “Freemium” Landscape
ブログ
Accelerate, Awards
Liftoff Recognized in ‘Top 20 Most Secure Mobile Ad Networks’ List
ブログ
コミュニティ
Zenjoy Shares Thoughts on Fast-Paced Mobile Marketing Industry
ブログ
User acquisition
Marketing Your Mobile App to Android Users
ブログ
Awards, Company
Liftoff Ranked 6th Fastest Growing Company in North America on Deloitte’s 2017 Technology Fast 500
Podcast
Mobile Heroes, User acquisition
Mobile Presence Podcast – HomeAdvisor
ブログ
Brand Safety
Mobile Ad Fraud: 4 Best Practices to Fighting Click Spamming
ブログ
ROAS最適化
4 Tips for Improving Your Programmatic Advertising ROI
事例
ショッピング
Sam’s Clubが最初の購入単価を47.4％引き下げた方法
ブログ
Creative
Dynamic Advertising for Mobile: Best Practices
ウェビナー
Accelerate, User acquisition
2017 Mobile App Engagement Index
ブログ
コミュニティ
HomeAdvisor on the Benefits of a Comprehensive LTV Model
ブログ
Accelerate, Creative
Dynamic Mobile Advertising: Fast & Furious
Podcast
Mobile Heroes, Shopping
Mobile Presence Podcast – Sam’s Club
ブログ
アナリティクス
NEW! 2017 Mobile App Engagement Index
ブログ
コミュニティ
Zoosk on Mobile Marketing Metrics, Creatives, Opportunities and Defining Goals
ブログ
User acquisition
Mobile App Marketing: Best Practices
ブログ
User acquisition
8 Examples of What Mobile App Engagement Really Looks Like
Podcast
Finance, Mobile Heroes
Mobile Presence Podcast – Stash
ブログ
User acquisition
Learning from Your App’s Active Users for Better Marketing Outcomes
ブログ
Mobile Heroes, Shopping
Sam’s Club On Mobile Marketing Metrics, Creatives, and Opportunities
ブログ
User acquisition
How Dynamic Advertising Can Reduce App Abandonment Rates
ブログ
Testing, User acquisition
Looking for a New User Acquisition Channel to Test? Try Quora.
ブログ
Accelerate, User acquisition
Things You Ought to Know About Programmatic Ad Buying
Podcast
Creative, User acquisition
Mobile Presence Podcast – Rosetta Stone
ウェビナー
Creative, User acquisition
The Good, The Ad & The Ugly 4
ブログ
Brand Safety
Liftoff Joins Adjust’s Coalition Against Ad Fraud (CAAF)
ブログ
Finance, Mobile Heroes
Stash Shares Tactical Mobile Marketing Tips for Improved Campaign Performance
ブログ
コミュニティ
Rosetta Stone On the Importance of Audience Profiles and Segmenting
イベント
Mobile Growth Canada
ウェビナー
User acquisition
Subscription Apps: Trends and Tips for Successful Marketing
ブログ
Awards, Company
Liftoff Ranks #8 on Inc. 5000 List of 2017
ブログ
アナリティクス
NEW! 2017 Mobile Subscription Apps Report
レポート
2017 Mobile Subscription Apps Report
ブログ
User acquisition
You’ve Built an App. Now How Do You Market It?
事例
User acquisition
USA TODAY がアプリ起動率を386％向上させた方法
イベント
App Promotion Summit Berlin
事例
Finance
Stash Investが関連の銀行口座を134％増加させた方法
ブログ
Analytics, Shopping
Amazon Prime Day Was Great for Amazon, But What About Other Mobile Shopping Apps?
ウェビナー
Creative, User acquisition
The Good, The Ad & The Ugly 3
事例
Finance, User acquisition
Acorns acquires more active investors with Liftoff
ブログ
Product
Advantages of a Cost Per Action (CPA) Model in Mobile App Marketing
ブログ
会社情報
Liftoff Opens Tokyo Office
事例
Finance, User acquisition
Clarity Money がアカウントアクティベーション率を13%向上させた方法
Podcast
コミュニティ
Mobile Presence Podcast – Trainline
ブログ
Company, User acquisition
Your Ultimate Guide to Mobile Ad Tech Events Remaining in 2017
ブログ
コミュニティ
Are Web Marketing Strategies Good For Mobile App Marketing?
ブログ
Creative
What Makes a Mobile Ad Dynamic?
Podcast
コミュニティ
Mobile Presence Podcast – Clarity Money
ブログ
Finance
Clarity Money: Insights On Ad Creative, Metrics, and KPIs
ブログ
ショッピング
Value For Money: Shopping Apps Report Reveals UA Bargains And Trade-Offs
ウェビナー
Accelerate, Shopping
Best Practices in Marketing Shopping Apps
Podcast
Mobile Presence Podcast – Delivery Hero
ブログ
ショッピング
NEW! 2017 Mobile Shopping Apps Report
ブログ
アナリティクス
Optimizing Post Install Engagement
ブログ
コミュニティ
The Importance of Understanding Unique Cultures When Marketing Globally
ブログ
コミュニティ
How Delivery Hero Creates a Seamless Experience from Impression to Purchase
Podcast
Creative, Mobile Heroes
Mobile Presence Podcast – Acorns
レポート
Guide to Marketing Gaming Apps
Podcast
Mobile Presence Podcast – letgo
ブログ
Awards, Company
Inc. Magazine Ranks Liftoff on Best Workplaces 2017 List
ブログ
User acquisition
Using Targeted Lookalike Audiences for App User Acquisition
ブログ
Brand Safety, Q&A
Mobile Ad Fraud Expert Answers Three Important Questions
Podcast
Dating, Mobile Heroes
Mobile Presence Podcast – Meetic
ウェビナー
Brand Safety, User acquisition
The ABCs of Mobile Ad Fraud (and Strategies to Fight It)
ブログ
見合い
Why the Largest Dating App in Europe Tracks All App Events
ブログ
Brand Safety
Mobile Ad Fraud Q&A with Adjust
Podcast
Mobile Heroes, Social
Mobile Presence Podcast – Twitter
ブログ
Awards, Company
Liftoff Honored as Silver Stevie® Award Winner in 2017 American Business Awards
ブログ
Brand Safety
Liftoff Partner AppsFlyer Shares Insights and Strategies to Combat Mobile Advertising Fraud
ブログ
コミュニティ
Mobile Marketing Musings with Nick Quan
ウェビナー
リエンゲージメント
Re-Engagement Best Practices to Better Monetize Your App
ブログ
Product, Re-engagement
Introducing “Product Feed Retargeting”: Taking Re-Engagement to the Next Level
レポート
Beginner’s Guide to Mobile Re-Engagement
事例
Accelerate, Gaming
How LuckyFish Games Increased In-App Purchases 175% with Re-Engagement
ブログ
リエンゲージメント
Why Mobile Retargeting Ads are the New Nurture Campaign
ブログ
Awards, Company
Ad Age Lists Mark Ellis, Liftoff CEO & Co-Founder, 2017 Marketing Tech Trailblazer
Podcast
User acquisition
Mobile Presence Podcast – Liftoff
イベント
ChinaJoy
ウェビナー
Creative, User acquisition
Interactive Ads Webinar
イベント
DMEXCO 2018
ブログ
Accelerate（DSP）
NEW! Beginner’s Guide to Mobile Attribution Tracking
レポート
Beginner’s Guide to Mobile Attribution Tracking
ブログ
Creative, User acquisition
Mobile Marketing Musings with Vinícius Gerez
事例
User acquisition
Talabatがにアプリインストール後の注文率を72.2％増やした方法
Podcast
Gaming, Mobile Heroes
Mobile Presence Podcast – WB Games
Podcast
User acquisition
Mobile Presence Podcast – Storm8
Podcast
Mobile Presence Podcast – InfiApps
Podcast
Gaming, Mobile Heroes
Mobile Presence Podcast – King
Podcast
Mobile Heroes, User acquisition
Mobile Presence Podcast – Crowdstar
ブログ
Creative, User acquisition
Mobile Marketing Musings with Matt Widdoes
ブログ
Awards, Company
Liftoff Ranks Across the Board on Mobile Performance Index
ウェビナー
Accelerate, Gaming
Best Practices for Marketing Gaming Apps
ブログ
Awards, Company
Liftoff Ranks #14 in Entrepreneur’s Top Company Cultures List
ブログ
Creative, User acquisition
Mobile Marketing Musings with Winnie Wen
事例
User acquisition
GrabがCPIの目標値を33%下げた方法
ブログ
ゲーム
Which Mobile Gaming Subcategory Attracts the Most Engaged Players?
ブログ
Dating, Infographics
Mobile Love Infographic: Dating App Trends and Insights
レポート
Mobile Love Infographic
ブログ
Creative, User acquisition
Mobile Marketing Musings with Haydon Young
事例
ゲーム
MyTonaがどのようにして毎日のアプリ内購入収益を137％増加させたか
ウェビナー
Accelerate, Gaming
Gaming Apps Report Webinar
ブログ
Gaming, User acquisition
2017 Mobile Gaming Apps Report Analysis: Monthly Trends
ブログ
Creative, Mobile Heroes
Cracking The Code On Mobile Ad Creatives To Attract & Acquire Users
ブログ
ゲーム
Liftoff Releases 2017 Mobile Gaming Apps Report
ブログ
Gaming, Mobile Heroes
Welcome to Mobile Heroes, Gaming Edition
ブログ
User acquisition
5 Winning Ways To Get Loads Of Value Out Of Players Who Don’t Pay You A Penny
ブログ
会社情報
Liftoff – 2016 Year in Review
ブログ
Analytics, User acquisition
Why Negative Mobile Ad Feedback Isn’t Always a Bad Thing
ブログ
会社情報
5 Mobile Marketing Predictions for 2017
ブログ
User acquisition
4 Quick Wins: Improving Mobile Marketing Campaign Performance
ブログ
Analytics, User acquisition
2016 Mobile Index Analysis: Engagement by Gender
ブログ
User acquisition
Search Ads: Apple and Google are Better Together
ブログ
会社情報
Liftoff Expands to APAC
事例
Gaming, User acquisition
Rocket Gamesが「Viva Slots Vegas」のゲームプレイ数を588%増加させた方法
イベント
Mobile Growth Summit
ブログ
Analytics, User acquisition
2016 Mobile Index Analysis: iOS vs Android
ブログ
Brand Safety
6 Tips for Spotting and Preventing Mobile Ad Fraud
その他
Red vs Blue Infograph
![[Infographic] Mobile Marketing Trends Across Party Lines](https://liftoff.io/wp-content/uploads/2016/10/red_v_blue_OG_large-1024x538.jpg)
ブログ
アナリティクス
[Infographic] Mobile Marketing Trends Across Party Lines
ブログ
User acquisition
How Non-Holiday Mobile Marketers Conquer the Holidays
ブログ
Analytics, User acquisition
2016 Mobile Index Analysis: CPA Trends Across Post-Install Events
事例
リエンゲージメント
Invoice2goがリエンゲージメントキャンペーンによりサブスクリプションを30％増加させた方法
ブログ
コミュニティ
How to Make Mobile Affiliate Marketing Work
ブログ
Analytics, User acquisition
Liftoff Releases 2016 Mobile App Engagement Index; Details CPA Trends Across App Categories, Platforms and Gender
事例
ROAS最適化
How SurveyMonkey increased click-to-install rate by 152.2%
ブログ
Creative
Get Real With User Reviews in Your Mobile Ads
ウェビナー
Creative, User acquisition
The Good, The Ad & The Ugly: Episode 2
ブログ
User acquisition
iOS 10’s “Limit Ad Tracking” Impact and FAQ
ブログ
会社情報
Liftoff featured in TUNE’s Top 25 Global Advertising Partners list
ブログ
Gaming, Mobile Heroes
Scaling Growth at Mobile-First Startups: Challenges and Tips
ブログ
User acquisition
How we optimize UA channels to increase user retention in the CBS Sports app
ブログ
ゲーム
How ZiMAD Acquires High Quality Mobile Gamers with Liftoff and Appsflyer
ウェビナー
Creative, User acquisition
The Good, The Ad & The Ugly Episode 1
ブログ
ショッピング
Mobile Back-to-School Sales are Soaring – Are You Cashing In?
ブログ
会社情報
Got An App? Let’s Talk Retention
事例
Gaming, User acquisition
ZiMADが90日間のユーザーリテンション率を向上させた方法
その他
We’re Looking for Mobile Heroes
ブログ
ショッピング
Want to Win Black Friday? Acquire New Mobile Shoppers in September
その他
We’re Looking for Mobile Heroes
ブログ
会社情報
Liftoff Expands; Hires Former Twitter Head of Mobile to Accelerate Growth Outside Of The U.S.
ウェビナー
Introduction to Dynamic Ads: Acquire Better Quality Users with Programmatic Creative
ブログ
Product, Q&A
Dynamic Ads and the Future of Mobile Advertising: A Q&A with Liftoff Co-founder Phil Crosby
ブログ
Creative, Product
Introducing Dynamic Ads: Personalized Mobile Ads that Simply Convert Better
動画
Dynamic Adsでより良質なユーザーを獲得
レポート
Guide to Marketing Non-Gaming Apps (Spring 2016)
ブログ
Creative, User acquisition
3 Tips for Designing Killer Mobile Ads
ブログ
リエンゲージメント
What I Learned My First Two Months Running Mobile Re-engagement at Smule
ウェビナー
User acquisition
How to turn your Entertainment App into a Revenue Machine: FanDuel and Smule
ブログ
User acquisition
The Secret to More App Users? Talk to Your Product Team
ウェビナー
Accelerate, Finance
Unlocking Finance Apps: How Marketers Drive Growth and Revenue
ウェビナー
Accelerate, User acquisition
Delivering ROI on Your Mobile Investment
ウェビナー
Re-engagement, User acquisition
Unlocking Your App Installs with Mobile Re-engagement
ウェビナー
Accelerate, User acquisition
How Top Marketers Prepare for the Holiday Rush
ウェビナー
Accelerate, User acquisition
Beyond the Install: From Acquisition to Re-engagement
イベント
TUNE Postback
事例
User acquisition
Mfour
ブログ
User acquisition
Beyond App Install Ads: 3 Complementary User Acquisition Channels
ブログ
コミュニティ
The State of User Targeting in the Mobile Marketing World
ブログ
User acquisition
The Most Important Lesson I Learned Marketing the MileIQ Mobile App
ブログ
コミュニティ
Mobile Heroes is Back
動画
Learn how Vivian manages user acquisition for a top 5 shopping app
ブログ
コミュニティ
Four Tips for Growing a Loyal App User Base
ブログ
見合い
When Spring is in the Air, So is Dating App Engagement
ブログ
リエンゲージメント
Tales from the UA Trenches: Optimizing Mobile Re-engagement Campaigns at MileIQ
ブログ
リエンゲージメント
6 Hacks to Make the Most of Mobile Retargeting
レポート
Guide to Marketing Non-Gaming Apps (Fall 2015)
ブログ
User acquisition
Make Mobile Engagement Easy with Personalized Deep Links
ブログ
リエンゲージメント
Rules of Re-engagement: Smart Audience Segmenting
ブログ
リエンゲージメント
Say it Loud! I Resolve to Re-engage My Mobile Users
ブログ
Accelerate（DSP）
Four Mobile Marketing Predictions for 2016
ブログ
Shopping, User acquisition
App Marketers Score Black Friday Deals on Acquiring New Users
ブログ
Mobile Heroes, User acquisition
Why Simple Targeting is the Key to Mobile User Acquisition
ブログ
リエンゲージメント
Re-engagement: The Killer Strategy Behind App Monetization
ブログ
Analytics, User acquisition
Using App Store Intelligence to Keep Tabs on Your Mobile Competition
ブログ
Analytics, User acquisition
Using App Store Intelligence to Keep Tabs on Your Mobile Competition
動画
Q&A
How Matt Sadofsky builds high-performing ad creative
動画
User acquisition
Webinar: A Comprehensive Approach to Delivering ROI on Your Mobile Investment
動画
Why educating is key to finance app growth
ブログ
Analytics, User acquisition
Q3 Mobile User Acquisition Trends to Watch
ブログ
コミュニティ
5 Surefire Ways to Grow Your Subscription-Based Mobile App
動画
Learn how MileIQ became a top-grossing finance app
動画
Q&A
How SeatGeek increases user engagement and ticket sales
ブログ
User acquisition
Retention Marketing: Building Mobile App Value Through Smart Targeting
動画
How to define a mobile marketer
動画
The two-step approach to user acquisition
動画
My two favorite mobile marketing tools
動画
How technology empowers mobile marketers
動画
The next big thing in mobile marketing
動画
Iryna’s favorite superhero
動画
My biggest mobile marketing mistake
動画
Diversification is important for mobile marketing success
動画
The biggest challenge I face in mobile marketing
動画
How important are app installs?
動画
Don’t rely on a single user acquisition channel
動画
Holiday mobile marketing is very competitive
動画
How to approach holiday mobile marketing
動画
The biggest mistake I’ve made in mobile marketing
動画
Tim McCloud’s favorite superhero
ブログ
コミュニティ
Engineering Virality: How to Create Shareable Moments in Your App for Growth
動画
How to define mobile user acquisition
動画
What is the future of mobile marketing?
動画
Why users upgrade their subscription
動画
Incentivizing users to upgrade their subscriptions
動画
What it takes to succeed in mobile marketing
動画
Why do you love mobile marketing?
動画
How I got into mobile marketing
動画
Who is Nat Robinson’s favorite superhero?
動画
Nat’s advice for mobile marketers
動画
Explaining the MileIQ sales funnel
動画
Tax Day is the biggest seasonal holiday for MileIQ
動画
Facebook vs. other user acquisition channels
動画
How Nat Robinson re-engages with his app users
動画
The challenge in marketing subscription-based apps
動画
My advice for mobile marketers
動画
My biggest mobile marketing mistake
動画
Who is your favorite superhero?
動画
Re-engagement ads work surprisingly well
動画
Predicting the future of mobile marketing
動画
How Loren Austin got into mobile marketing
動画
What I love about mobile marketing
動画
Why post-holiday season is primetime for finance apps
動画
Why I don’t rely solely on Facebook for new users
動画
How did you become a mobile marketer?
動画
What do you like about being a mobile marketer?
動画
My biggest mistake in mobile marketing
動画
Two of the biggest challenges I’ve faced
動画
Holiday mobile marketing at Touch of Modern
動画
Utilizing UA channels outside of Facebook
動画
What is the next big thing in mobile marketing?
動画
Chris Nguyen’s favorite super hero
ブログ
コミュニティ
Recap: Mobile Heroes San Francisco
動画
Holiday mobile marketing tips
動画
How to market like the top-ranked dating app
動画
Advice for new mobile marketers
ブログ
User acquisition
5 Keys to Working with Mobile User Acquisition Partners
動画
The next big thing in mobile marketing
ブログ
Accelerate, Analytics
The Liftoff Q3 2015 Mobile App Engagement Index is Out
ブログ
User acquisition
5 Ways to Transform Your Mobile Marketing Department into a Profit Center
動画
How the #1 invoicing app continues to grow
ブログ
User acquisition
How Ad Blocking in iOS 9 Could Help Mobile App Publishers
動画
User acquisition
Webinar: How Top Marketers Prepare for the Holiday Rush
動画
Introducing Mobile Heroes
ブログ
Gaming, User acquisition
It’s All Fun & Games – Marketing Games vs. Non-Gaming Apps
動画
How to market a subscription-based education app
動画
Tim McCloud on Marketing a Subscription-based Education App
ブログ
Accelerate, User acquisition
Finding Value in a Multi-Device World
動画
How Touch of Modern drives shopping app engagement
動画
How Touch of Modern drives shopping app engagement
ブログ
User acquisition
Non-Gaming App Marketers, it’s Your Turn
動画
Interview with Nick Adtkins, Head of Marketing at SeatGeek
動画
Interview with Nick Adtkins, Head of Marketing at SeatGeek
動画
Interview with Nick Adtkins, Head of Marketing at SeatGeek
動画
Interview with Nick Adtkins, Head of Marketing at SeatGeek
動画
Interview with Nick Adtkins, Head of Marketing at SeatGeek
動画
Interview with Nick Adtkins, Head of Marketing at SeatGeek
ブログ
Accelerate, User acquisition
The Mobile Advertising Glossary: from A to Z
ブログ
User acquisition
Retailers Spend $164 To Acquire Mobile Shoppers
ブログ
Analytics, User acquisition
Liftoff Releases Q2 2015 Mobile App Engagement Index
ブログ
Re-engagement, User acquisition
App Engagement: 5 Ways to Keep Your Mobile Users Coming Back
ブログ
ROAS最適化
The ASO Trick No One Is Talking About
事例
Shopping, User acquisition
How Tophatter increased mobile auction sales by 235%
事例
ショッピング
How SeatGeek Increased Mobile Ticket Sales by 12.7%
ブログ
Did Apple Just Kill the Burst Campaign?
ブログ
Analytics, User acquisition
How to Measure and Drive ROI in App Marketing Campaigns
ブログ
見合い
Looking for Love in All the App Places: Men vs Women
ブログ
User acquisition
The Opportunity for Travel Apps on Mobile
ブログ
Infographics
Infographic: Q1 Mobile App Engagement Index
ブログ
Analytics, User acquisition
Liftoff Releases Q1 2015 Mobile App Engagement Index; Details CPA Trends Across Category, Platform and Gender
ブログ
User acquisition
Spring Cleaning Tips to Freshen Up Your App Marketing Campaigns
ブログ
Accelerate（DSP）
How ApplePay Helps Reduce Friction In Making In-App Purchases
ウェビナー
How Well Does Your App Convert?
ブログ
User acquisition
How Programmatic Ad Buying Is Changing Mobile Advertising
ブログ
Accelerate, User acquisition
Liftoff Releases Q4 2014 Mobile App Engagement Index; Measures the Impact of App Install Ads
ブログ
Product
RTB is Growing Like Mad. Is Your Mobile Marketing Keeping Up?
ブログ
Creative
TechTalk: How to Optimize Your Mobile App Install Campaigns Using Per User Data
ブログ
Creative
5 Most Common Mistakes in Designing App Install Ads
ブログ
Finance, Mobile Heroes
Spotlight: Lifelock Drives Mobile Subscriptions with CPA-Optimized App Install Ads
ブログ
Accelerate（DSP）
