ZiMAD acquires high quality
puzzle players with Liftoff
Liftoff delivers engaged mobile users to ZiMAD’s popular Magic Jigsaw Puzzles app.
The ChallengeZiMAD, a popular mobile gaming studio, partnered with Liftoff to acquire new installs of the Magic Jigsaw Puzzle iOS app with a strong 90-day retention rate.
The SolutionZiMAD was already using AppsFlyer for their mobile attribution and marketing analytics, which made partnering with Liftoff a breeze. Using pre-configured integrations, ZiMAD synced their AppsFlyer user-engagement data with the Liftoff team. Liftoff then used this customer engagement data to build initial lookalike profiles of ZiMAD’s most active Magic Jigsaw Puzzles players on iOS. This multi-dimensional profile used an array of identifying key characteristics such as user behavior trends and related apps installed.
Liftoff then A/B tested several creatives across native, banner, interstitial and playable ads. We optimized each campaign to improve retention rates, lower ZiMAD’s CPI and increase user engagement (total puzzles completed per user). Thanks to our AppsFlyer integrations, Liftoff received automated real-time postbacks as users engaged with this campaign and the app. In turn, our machine learning system used this data to optimize user targeting and ad impression bidding in real-time, acquiring players with high retention rates at ZiMAD’s target CPI.
The ResultsWithin 6 months of launching the campaign, Liftoff delivered over 21 million highly targeted ad impressions, 82 ad creative A/B tests, a significant volume of game plays and increased 90-day user retention. Results include:
- Improved impression-to-install rate by 590% with creative A/B testing
- Increased average monthly installs by 315%
- More than 15% of puzzle players acquired by Liftoff remain active after 90 days
Because Liftoff-driven users had such high retention rates, ZiMAD increased their ad spend on Liftoff campaigns by 5x. This allowed us to scale the campaign to the point where 50% of Magic Jigsaw Puzzles’ monthly app opens came from Liftoff-acquired users.
Our success with Magic Jigsaw Puzzles on iOS led ZiMAD to expand their user acquisition efforts to Android, as well as new Liftoff campaigns for other game titles including Bubble Shooter Birds, Muffin Quest, Cats & Cards, and Star Crusade.