The State of Subscription Apps: Subscribing to New Strategies

The State of Subscription Apps: Subscribing to New Strategies

Consumer behavior continues to evolve amidst the arrival of the everything-as-a-service economy. User spending on subscription apps is surging, but ATT, subscription fatigue in certain markets, and the high bar of entry have also created challenges for marketers.

Join Liftoff, AppsFlyer and other experts for an in-depth look at these dynamics by uncovering key trends and insights that help marketers better understand how subscription apps are navigating a post-iOS 14 world and adapting in the age of data privacy.

In this webinar, you’ll learn the following:

  • Trends in subscription app install, non-organic install, and revenue data across platforms, regions, and categories
  • Unique SKAdNetwork and ATT insights for better iOS success
  • Key lessons from marketers managing subscription apps today and what you should know for 2023
  • Highlights from our 2022 Mobile Subscriptions Apps Report


  • Hichem Belouizdad, Senior Account Executive at Liftoff
  • Iain Russell, Head of Performance Marketing at Moneyhub