Liftoff SE Asia Report

NEW! 2019 Southeast Asia App Engagement Report

By Morgan Friberg | May 28, 2019

Southeast Asia is quickly becoming the new land of opportunity for mobile publishers that are ready to embrace the challenges of this developing region. The new 2019 Southeast Asia App Engagement Report uncovers the critical trends and benchmarks, focusing on mobile user acquisition and retention. The report is also available in Chinese and Bahasa.


The report provides marketing insights from Liftoff mobile app campaigns in Malaysia, Indonesia, Philippines, Vietnam, Myanmar, Singapore and Thailand from March 1, 2018 through February 28, 2019.

Thanks to our friends at Adjust, the report also includes retention data by country and app category to help you better analyze post-install user behavior in the region.

Download the report to learn:

  • Costs and engagement rates for registrations, subscriptions, and in-app purchases
  • Mobile app campaign performance by platform (iOS and Android)
  • Monthly trends and comparison with the U.S. and the rest of APAC
  • Mobile engagement benchmarks for Shopping and Gaming apps
  • 30-day app retention in the region

Across the board, acquiring users in Southeast Asia comes at a bargain price compared to the more mature markets where mobile has become ubiquitous. The challenge? Even though installs cost less, scaling campaigns while strong results deeper in the funnel can be an uphill battle. Understanding regional trends, such as the impact of seasonality, can help you develop winning strategies to grow your mobile business in Southeast Asia. For more insights, download the full report.