Coupang: AI and Algorithmic Marketing Are Coming to Change App Marketing Forever

Podcast host Peggy Anne Salz welcomes Kartick Narayan, former VP Growth & Computational Marketing at Coupang, the leading e-commerce company in South Korea to discuss algorithmic marketing and other innovations that are poised to have a massive impact on how app marketers approach user acquisition and recognize truly valuable and engaged customers. Kartick also chats about his experience working with Amazon and Groupon prior to joining Coupang, and why the best marketing approaches bring together product, engineering and marketing teams.