DoubleDown Interactive – Margarita Vasilevskaya

Peggy Anne Salz from MobileGroove catches up with Margarita Vasilevskaya, Scopely’s Senior Director of User Acquisition and former Head of User Acquisition at DoubleDown Interactive, the leading provider of virtual “fun to play” casino games. Margarita discusses her career transition from casino to mid-core games and tips around audience acquisition and segmentation that apply to each. Margarita also speaks about mobile ad fraud, attribution solutions and the importance of working with transparent networks.