Podcast: Managing Multi-Million Dollar Mobile App Advertising Budgets

Peggy Anne Salz, host of Mobile Presence, kicks off the mobile Heroes podcast series showcasing user acquisition experts and app marketers starting with Haydon Young, who made the career move from real estate to mobile and social gaming apps. Most recently in charge of multi-million dollar mobile app advertising budgets for Crowdstar, Haydon tells us why it pays to understand your audience and the context in which your ad is appearing. He also shares his pick of user acquisition top tips and tells us what it’s like to be recognized by Liftoff – a full-service mobile app marketing and retargeting platform – for his app marketing super powers. Plus, Shahab Zargari shares his expert advice on mobile video marketing in his regular “HotSpot” slot.