Unlocking Future Growth for Casual Gaming Apps

Unlocking Future Growth for Casual Gaming Apps

Casual games topped the charts this past year. From Puzzle to Lifestyle to Simulation genres, becoming a hit in the casual game category requires a focused user acquisition strategy and execution. Join us as we talk with casual gaming marketers about what they do to succeed in this highly competitive space.


What we covered:

  • The best strategies for acquiring loyal casual gamers
  • How gaming marketers are adapting to iOS 14.5
  • Trends in marketing casual gaming apps in 2021
  • CPI and ROAS comparisons of Puzzle, Lifestyle and Simulation games
  • Top-performing ad formats for acquiring big spenders
  • Insights from the Liftoff 2021 Casual Gaming Apps Report

Watch “Post-IDFA UA Strategies for Casual Gaming Apps” webinar for Americas.