NEW! 2019 Mobile App Trends Report

By Sofia Leonova | November 13, 2019

The global App Economy is firing on all cylinders. Consumers are expected to spend an incredible $156 billion in 2023

Download the 2019 Mobile App Trends Report for a look at the broader mobile App Economy growth trends and benchmarks. For the first time ever the report features an analysis from a survey of 300 mobile app marketers, including app marketers’ re-engagement strategies, marketing mix composition and their biggest challenges.


This report is offered in English, Chinese and Portuguese.

Based on Liftoff internal data, a survey of over 300 app marketers, and data from our partners including AppsFlyer, Apptopia and Adjust, this report provides a unique view into the biggest trends of a growing mobile App Economy. Highlights include:

  • Overall App Economy growth trends 
  • App category growth across app stores (iOS & Android)
  • Year-over-year trends in UA costs and conversion rates
  • Retention rates across app subcategories, regions & countries
  • Current state of mobile ad fraud

For an in-depth discussion around the state of the App Economy with industry experts, register for our upcoming webinar Mobile App Trends: Analysis of the App Ecosystem

Download the 2019 Mobile App Trends Report