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The Best Advertisers Don’t Buy on D7 ROAS: A Q&A With PM Venkat Akkinepally
Blog Accelerate, LTV, Product, User acquisition
The Best Advertisers Don’t Buy on D7 ROAS: A Q&A With PM Venkat Akkinepally
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Say Goodbye to Proxies and Hello to LTV Optimize
Blog Accelerate, LTV, Product, User acquisition
Say Goodbye to Proxies and Hello to LTV Optimize
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All (LTV) Models Are Wrong, but Some Are Useful
Blog Accelerate, Analytics, LTV, Product, User acquisition
All (LTV) Models Are Wrong, but Some Are Useful
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App Subscriptions: How Much Can Publishers Earn?
Blog LTV
App Subscriptions: How Much Can Publishers Earn?
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The Future of UA: Where Does LTV Modeling Go From Here?
Blog LTV
The Future of UA: Where Does LTV Modeling Go From Here?
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Why LTV Is Essential for UA, and D7 ROAS Should Be Retired
Blog LTV
Why LTV Is Essential for UA, and D7 ROAS Should Be Retired
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Why LTV is essential for UA, and D7 ROAS should be retired
Blog LTV
Why LTV is essential for UA, and D7 ROAS should be retired
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Why user-level LTV models are essential for post-iOS 14 user acquisition
Blog LTV
Why user-level LTV models are essential for post-iOS 14 user acquisition
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Pitfalls of Modeling LTV and How to Overcome Them
Blog LTV
Pitfalls of Modeling LTV and How to Overcome Them
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