Top Gaming App Marketing Trends Moving into 2022

Top Gaming App Marketing Trends Moving into 2022

Mobile gaming in Asia is at its full speed. In fact, gaming accounts for 64% of the total ad spend in the region! To win in this highly competitive space, marketers must stay on top of ever-evolving user behaviors and shifts in the industry.

Standing on the cusp of a new year, Liftoff and Adjust look back at the key gaming app trends that will continue to shape app marketing in 2022. Join us as we discuss the most effective ways to acquire and engage users to break through in the future.


  • Kane Kok, Regional Sales Manager at Liftoff
  • Pradeep Gupta, Head of Growth, Data & Marketing at Gameberry Labs
  • Shubham Jha, Senior Account Executive at Adjust

What we covered:

  • App usage trends across APAC, including sessions and time spent
  • Key UA benchmarks and engagement trends across genre
  • Top-performing ad formats for acquiring big spenders
  • Tips and strategies for scaling UA and driving engagement