Ad Creative Strategies on iOS 14.5

Ad Creative Strategies on iOS 14.5

How will mobile ad creatives change post-IDFA? With less data granularity for tracking and targeting, marketers need to shift their ad creative strategy to focus on building creatives that speak to a broader audience to drive installs and motivate actions.

Liftoff’s and Vungle’s ad creative experts share practical strategies to adapt your creatives to a post-IDFA world.


  • Si Crowhurst, VP Creative Labs & Brand at Vungle
  • Gavin McNicholl, Global Head of Creative Labs at Vungle
  • Thomas Zukowski, Creative Director at Liftoff
  • Dennis Mink, SVP Marketing at Liftoff

What we covered:

  • How mobile ad creative works with IDFA & how that will change
  • Best practices to make the most of your ad creative on iOS 14.5
  • Do’s and Don’ts of designing ads for iOS 14.5 and beyond
  • Messaging strategies to engage both new and existing users
  • A/B testing tips and tricks to optimize ad creative performance