Defining Your Post-Intall Events
The success of your app doesn’t depend on downloads but on in-app engagement and retention Prioritize post-install app tracking to discover how users convert and use this data to improve ROI.

Defining Your

Post-Install Events

The success of your app doesn’t depend on downloads but on in-app engagement and retention. Prioritize post-install app tracking to discover how users convert and use this data to improve ROI.

Dating Apps

Register

Register

When users create a dating profile

Message

Message

Track messages sent to a match

App Open

App Open

See if users return to swipe again

Subscribe

Subscribe

Subscribing for premium access and features

Gaming Apps

Tutorial Complete

Tutorial Complete

Finishing the first level

Level Played

Level Played

Keep track of player progress

Achievement

Achievement

See if players beat tricky challenges

Ad Viewed

Ad Viewed

Watching an in-app ad for a rewards

Purchase

Purchase

For making an in-game purchase

Publication
Apps

App Open

App Open

Tracking that first engagement

Article Read

Article Read

For reading the full article

Share

Share

Do readers share on social media?

Subscribe

Subscribe

Getting access to premium content

Health &
Fitness Apps

Register

Register

Filling out a fitness profile

Workout Complete

Workout Complete

Tracking and sorting workout stats

Subscribe

Subscribe

Upgrading to the premium paid version

App Open

App Open

Track cross-device activity

Travel Apps

New Account

New Account

Registering for an account

Book and Reserve

Book and Reserve

Booking a plane ticket or reserving a hotel

App Open

App Open

Do users return to the app during a holiday?

Subscribe

Rate

Gather user data from reviews

E-commerce Apps

Purchase

Purchase

Making those all-important conversions

Add to Cart

Add to Cart

Track when items stay in the cart to nudge users to convert

View Content

View Content

See what users do in your app to keep engaged

Register

Register

Track the ratio of registered to non-registered users

Wishlist

Wishlist

Useful for understanding user profiles

Finance Apps

Register

Register

Do users link their existing financial accounts, or open new ones?

Login

Login

Track recurring use to optimize user experience

Purchase

Purchase

For those offering an important financial service

App Open

App Open

Whether tracking monthly spending, or monitoring credit scores