Kentaro Suguira and Miaomiao Li Rovio

“Great ads lead with characters, highlight core gameplay, & use creative formats to drive installs & maximize performance.”

Kentaro Sugiura, Lead UA Manager

Miaomiao Li, Performance Marketing Manager

Meet Kentaro Meet Miaomiao

USER ACQUISITION

8 Essential UA Metrics for Marketing Casual Games

MONETIZATION

3 Ways to Level Up as an Ad Monetization Manager

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Heroes around the world

Guilherme Ude Braz

Guilherme Ude Braz

Senior Director of User Acquisition – Mercado Livre

Philippa Layburn

Philippa Layburn

Senior User Acquisition Manager – Trailmix

GRAPHICS & DESIGN

Geoff Hladik

Head of Revenue & Growth – FlipaClip

Agustin Ochoa

Senior Performance Manager – Winclap

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Mobile Heroes: The force behind high-performing apps

Ignas Danielius

The Paint Weaver

Plamen Stefanov