[Webinar] 2019 Finance Apps: Trends & Benchmarks

On-Demand Webinar

Insights shared in this webinar are based on our 2019 Mobile Finance Apps Report.

This year will mark a new phase in our global and growing ‘app-etite’ for finance apps as more users in more regions embrace mobile financial services. In this webinar, we lift the lid on the latest trends in mobile finance apps including user acquisition costs, conversion rates and consumer engagement trends.

Marketers in a booming market need intelligence and insights to make tough choices about their campaigns. Who is your audience really? How long is too long to wait for a conversion? When is the ‘window of opportunity’ to reach and engage users wide open? These are some of the key questions addressed in this webinar. This on-demand webinar covers:

  • Latest trends in UA cost & conversion rates of finance apps
  • UA and app engagement by gender and OS
  • Geo & seasonal trends in finance app usage
  • Finance app retention metrics