AcceleratePowered by Cortex

Attract and engage quality users at scale with Accelerate’s robust set of data-driven solutions that programmatically find the best inventory across major ad exchanges.

Powered by Cortex, our next-gen machine learning technology, Accelerate utilizes its direct access to supply, differentiated first-party data, and innovative creative solutions to drive results for every type of advertiser.

Customized ML Solutions

ML-driven solutions to fit every type of mobile advertiser

Transcend your mobile advertising goals with a suite of proprietary ML-driven solutions that automatically optimize for your unique objectives.

Liftoff Accelerate supports a variety of user acquisition and re-engagement use cases such as ROAS, predictive LTV, SKAdnetwork, app-to-web, promotional and more.

Customized ML SOlutions

ML-first

ML automates and powers everything we do – conversion models, bid pricing, data quality, creative selection, and more. Our next-gen ML technology, Cortex, takes the guesswork out of campaign optimization by powering a set of solutions that adapts to ecosystem dynamics in real-time.

Customized ML SOlutions

Flexible solutions to achieve your goals

We offer a robust set of data-driven solutions for user acquisition and re-engagement. Liftoff’s Cortex-powered product suite allows advertisers to directly optimize for any type of KPI (CPC, CPI, CPA, ROAS, pLTV).

Customized ML Solutions

Personalized service

Experienced account, creative, product, and engineering teams work hand-in-hand to derive data-driven best practices that set up advertisers for success.

Insightfully Crafted Creatives

Pairing ML with engaging creatives to drive conversions

Take advantage of Liftoff’s best-in-class creative services and experiences to fuel campaign performance. Next-gen ML models, engaging creatives, innovative testing technologies, exclusive ad formats, and top-notch UGC content are all available with Accelerate.

Insightfully Crafted creatives

Data-informed creative decision making

Liftoff’s cutting-edge creative ML uses impression-to-install data to make informed ad servicing decisions ensuring that the top creative for each specific placement is shown, driving superior campaign performance.

Insightfully Crafted creatives

Iterate with precision

We use data to efficiently iterate on ads that are proven to be effective. Top-performing creatives of any format including video, interstitial, and UGC, are consistently improved upon so we continue to create ads that convert.

Insightfully Crafted creatives

First-access to innovative ad formats

By partnering with Liftoff, you’ll get first access to innovative ad formats supported by the Vungle Exchange, such as triple-page ads.

Differentiated 1st Party Data

Exclusive insights that deliver superior performance

Improve prediction accuracy and lower acquisition costs with Accelerate. Proprietary supply assets including the Vungle SDK, which is integrated in 95% of top gaming apps, power our Cortex models and bidding strategy with exclusive data signals.

differentiated 1st party data

Proprietary supply assets

Supply assets, including GameRefinery and the Vungle SDK, provide Accelerate’s tech stack with rich, clean data signals. This improves our prediction and pricing accuracy, lowering CPIs by up to 10%.

differentiated 1st party data

Reduced acquisition costs

Our direct access to supply via the Accelerate -> Vungle Exchange buying path is optimized for maximum bidding efficiency. By working with a partner that has direct access to ~80% of unique impressions on the Vungle exchange, you avoid expensive or re-brokered traffic.