Influencer marketing is a hot marketing channel for many B2C brands. But how well does it work for promoting mobile apps?
Join this webinar as we talk to marketers with hands-on experience successfully running influencer marketing campaigns to drive downloads and engagement for mobile apps.
What we covered:
- The pros and cons of the major platforms (YouTube, Instagram, TikTok)
- Metrics that matter, and those that don’t
- Building your first test campaign and budgeting
- Finding influencers to promote your app
- Attribution tracking
- In house vs. agency
- How to spot fraudulent influencers
- Evaluating partners
- And more…