Scott Kepnach – Rappi
Shopping apps are soaring in popularity, but the influx of organics may be too much of a good thing. The opportunity: Costs and conversions are in a rare balance, with install-to-purchase rates rising through the roof. The challenge: Marketers need to make tough choices about the new users they should retarget and retain, and the ones they should let lapse. To help marketers make the right call, our host Peggy Anne Salz catches up with Scott Kepnach, Head of Growth Marketing Partnerships at Rappi, mega high growth, consumer tech startup positioning to be the everything store of Latin America. Scott, a Mobile Hero recognized for his accomplishments, weighs in on what marketers need to monitor and measure to turn browsers into buyers. He also draws from his personal journey ‒ across cities, continents, and careers ‒ to share how marketers can unlock talent and unleash powerful performance marketing.