Mobile Heroes is Back
Mobile Heroes is back! That’s right. Today we are kicking off the 2016 Spring Edition of Mobile Heroes. Each week we go in-depth with a featured non-gaming app marketer, learning about their work life, day-to-day marketing challenges, and insights into their user acquisition and retention strategies.
Spring 2016 Mobile Heroes
We’ve got a great line up of marketers, representing some of the most popular apps across a variety of app categories.
Vivian Chang | Senior Manager, Acquisition | Shopping
James Peng | Head of Mobile App Acquisition | Dating
Cole Mercer | Director of Growth | Lifestyle
Elsa Hou | Senior Director of Marketing | Finance
Gary Ma | Mobile Marketing Manager | Sports
Sami Khan | Senior Director of Marketing | Finance
Alessandra Sales | Director of Marketing | Entertainment
Elyse Burack | Associate Director, Marketing | Shopping
Colette Nataf | User Acquisition Manager | Finance
Shamanth Rao | Director of Growth | Entertainment
We also added many new networking opportunities for non-gaming app marketers, so be sure to check out our upcoming events for an opportunity to meet with other mobile marketers.
You will also frequent blog posts on the Mobile Heroes blog, offering strategies and insights for successfully growing a mobile app, a series of webinars with the Mobile Heroes on marketing different types of apps, Q&A with the Heroes, video interviews and more.
The mobile industry is young and there’s no book of best practices yet on marketing non-gaming apps. But with the help of Mobile Heroes and marketers like you, we can make sure all non-gaming app marketers get the community support they need to succeed.