Liftoff Resources

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All (LTV) Models Are Wrong, but Some Are Useful
Blog Accelerate, Analytics, LTV, Product, User acquisition
All (LTV) Models Are Wrong, but Some Are Useful
Her Mobil Uygulama Pazarlamacısının İzlemesi Gereken 6 KPI
Blog Analytics, Mobile Heroes
Her Mobil Uygulama Pazarlamacısının İzlemesi Gereken 6 KPI
Introducing Scaled Metrics, a More Accurate Representation of iOS Performance Under ATT
Blog Analytics, Product
Introducing Scaled Metrics, a More Accurate Representation of iOS Performance Under ATT
The Rising Value of First-Party Data in Mobile App Marketing
Blog Analytics, User acquisition
The Rising Value of First-Party Data in Mobile App Marketing
SKAD vs SKAN vs SKAdNetwork: What’s the Difference?
Blog Analytics, User acquisition
SKAD vs SKAN vs SKAdNetwork: What’s the Difference?
Track SKAdNetwork compatible inventory
Blog Analytics, User acquisition
Track SKAdNetwork compatible inventory
A Step-by-Step Guide to Building In-house Marketing Analytics
Blog Analytics, Mobile Heroes
A Step-by-Step Guide to Building In-house Marketing Analytics
Out now! 2020 Mobile App Trends Report
Blog Analytics, User acquisition
Out now! 2020 Mobile App Trends Report
Why Do Cost Metrics Change?
Blog Analytics, User acquisition
Why Do Cost Metrics Change?
Are CPMs Correlated With Performance?
Blog Analytics, ROAS Optimization
Are CPMs Correlated With Performance?
COVID-19 Mobile Ad Performance Tracker
Blog Analytics, Company
COVID-19 Mobile Ad Performance Tracker
Introducing New Ways to Analyze Liftoff Campaign Data
Blog Analytics, Product
Introducing New Ways to Analyze Liftoff Campaign Data
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