Liftoff Resources
for
Results (16)
We found 0 results.
Please try a new search.
![Ready to Go Global? Download Our Guide to Growing Chinese Gaming Apps Overseas](https://liftoff.io/wp-content/uploads/2024/07/Resource-EN-1-1024x533.png)
Blog
Gaming, User acquisition
Ready to Go Global? Download Our Guide to Growing Chinese Gaming Apps Overseas
![Introducing Liftoff Exclusive Ad Formats](https://liftoff.io/wp-content/uploads/2024/08/PMM-Page-Turner-Blog-Main-Header-Image@2x-1024x535.png)
Blog
Company, Creative, Product
Introducing Liftoff Exclusive Ad Formats
![AGS San Francisco 2024](https://liftoff.io/wp-content/uploads/2024/08/AGS-SF-General-v2-1024x535.png)
Event
AGS San Francisco 2024
![How Consumer Apps Are Winning the Competition for Time and Attention](https://liftoff.io/wp-content/uploads/2024/08/how-consumer-apps-are-winning-the-competition-for-time-and-attention-liftoff-blog-1024x535.png)
Blog
User acquisition
How Consumer Apps Are Winning the Competition for Time and Attention
![AI and ML in Ad Tech: Understanding the Key Differences](https://liftoff.io/wp-content/uploads/2024/07/TC-Cortext-ML-Blog-Img-WF@2x-1024x535.png)
Blog
Machine Learning, Performance Marketing
AI and ML in Ad Tech: Understanding the Key Differences
![The Casual Gaming Insights Mobile Marketers Need to Know in 2024](https://liftoff.io/wp-content/uploads/2024/07/the-casual-gaming-insights-mobile-marketers-need-to-know-in-2024-liftoff-1024x535.png)
Blog
Gaming, Performance Marketing
The Casual Gaming Insights Mobile Marketers Need to Know in 2024
![Bigo Sees 20% Lower CPI and 12% Higher IPM with Liftoff UGC](https://liftoff.io/wp-content/uploads/2024/07/TC-Bigo-Live-case-study-img-v1@2x-1024x311.png)
Case Study
Creative, User acquisition
Bigo Sees 20% Lower CPI and 12% Higher IPM with Liftoff UGC
![Episode 57: Mobile Gaming in 2024: A Mid-Year Deep Dive](https://liftoff.io/wp-content/uploads/2024/07/Episode57-Podcast-Image-WF@2x-1024x576.png)
Podcast
GameRefinery, Gaming
Episode 57: Mobile Gaming in 2024: A Mid-Year Deep Dive
![2024 Guide to Growing Chinese Gaming Apps Overseas](https://liftoff.io/wp-content/uploads/2024/07/Resource-EN-3-1024x533.png)
Report
Accelerate, User acquisition
2024 Guide to Growing Chinese Gaming Apps Overseas
![Webinar Recap: Learning About Source Identifiers and SKAN](https://liftoff.io/wp-content/uploads/2024/07/webinar-recap-learning-about-source-identifiers-and-skan-skadnetwork-liftoff-blog-1024x535.png)
Blog
Performance Marketing, SKAdNetwork
Webinar Recap: Learning About Source Identifiers and SKAN
![Analyst Bulletin: Mobile Game Market Review June 2024](https://liftoff.io/wp-content/uploads/2024/07/analyst-bulletin-mobile-game-market-review-june-2024-1024x535.png)
Blog
Gaming
Analyst Bulletin: Mobile Game Market Review June 2024
![Chinajoy 2024](https://liftoff.io/wp-content/uploads/2024/07/banner-booth-chinajoy-blog-1024x535.png)
Event
Chinajoy 2024
![What Is SKAdNetwork and How Does It Impact Mobile Marketing?](https://liftoff.io/wp-content/uploads/2021/07/what-is-skadnetwork-and-how-does-it-impact-mobile-marketing-liftoff-blog-1024x535.png)
Blog
Performance Marketing, SKAdNetwork
What Is SKAdNetwork and How Does It Impact Mobile Marketing?
![Webinar Recap: Generative AI in Mobile Ad Creatives](https://liftoff.io/wp-content/uploads/2024/07/GenAI-Resource-Blog-Recap-BottomRight@2x-1024x535.png)
Blog
Creative, Generative AI
Webinar Recap: Generative AI in Mobile Ad Creatives
![Episode 56: Beyond the Hype - Building a Winning UA Strategy for Your Mobile Game](https://liftoff.io/wp-content/uploads/2024/06/Episode56-Podcast-Image@2x-1024x576.png)
Podcast
Gaming, Generative AI, User acquisition
Episode 56: Beyond the Hype - Building a Winning UA Strategy for Your Mobile Game
![Analyst Bulletin: Mobile Game Market Review May 2024](https://liftoff.io/wp-content/uploads/2024/08/analyst-bulletin-mobile-game-market-review-may-2024-liftoff-blog-1024x535.png)
Blog
Gaming
Analyst Bulletin: Mobile Game Market Review May 2024
![AGS São Paulo 2024](https://liftoff.io/wp-content/uploads/2024/06/AGSSP24-Sponsor-Liftoff_1200x627-1024x535.png)
Event
AGS São Paulo 2024
![Appsflyer MAMA São Paulo](https://liftoff.io/wp-content/uploads/2024/05/AppsFlyer-MAMA-Mexico-social-image-1-1-1024x535.png)
Event
Appsflyer MAMA São Paulo
![Appsflyer MAMA México](https://liftoff.io/wp-content/uploads/2024/05/AppsFlyer-MAMA-Mexico-social-image-1-1024x535.png)
Event
Appsflyer MAMA México
![Analyst Bulletin: Mobile Game Market Review April 2024](https://liftoff.io/wp-content/uploads/2024/08/analyst-bulletin-mobile-game-market-review-april-2024-1024x535.png)
Blog
Gaming
Analyst Bulletin: Mobile Game Market Review April 2024
![6 Ad Formats to Take Your Mobile In-Game Advertising to the Next Level](https://liftoff.io/wp-content/uploads/2024/05/6-ad-formats-to-take-your-mobile-in-game-advertising-to-the-next-level-liftoff-blog-1024x535.png)
Blog
Gaming, Performance Marketing
6 Ad Formats to Take Your Mobile In-Game Advertising to the Next Level
![Episode 55: From Niche to Global - Top Tips to Cracking the Lucrative Japanese Mobile Market](https://liftoff.io/wp-content/uploads/2024/05/Episode55-Podcast-Mobile-Games-TC@2x-1024x576.png)
Podcast
GameRefinery, Gaming
Episode 55: From Niche to Global - Top Tips to Cracking the Lucrative Japanese Mobile Market
![Generative AI in Mobile Ad Creatives](https://liftoff.io/wp-content/uploads/2024/05/GenAI-Resource-2B-1024x536.png)
Webinar
Generative AI in Mobile Ad Creatives
![Competition For Time and Attention - Enhancing User Engagement](https://liftoff.io/wp-content/uploads/2024/05/Liftoff-Intelligence-webinar-Resource-2-TC-WF-1024x536.png)
Webinar
User acquisition
Competition For Time and Attention - Enhancing User Engagement
![iOS Acquisition Deep-dive](https://liftoff.io/wp-content/uploads/2024/04/wb-singular_skan-04.30.2024-ondemand-v2-1024x535.png)
Webinar
iOS Acquisition Deep-dive
![5 Ways to Boost Creative Performance With Generative AI](https://liftoff.io/wp-content/uploads/2024/04/Creative-Gen-AI-blog-image-TC-v1@2x-1-1024x535.png)
Blog
Creative, Generative AI
5 Ways to Boost Creative Performance With Generative AI
![2024 Casual Gaming Apps Report](https://liftoff.io/wp-content/uploads/2024/04/Casual-gaming-resource-4@2x-1024x535.png)
Report
GameRefinery, Gaming, User acquisition
2024 Casual Gaming Apps Report
![Introducing Liftoff’s 2024 Casual Gaming Apps Report](https://liftoff.io/wp-content/uploads/2024/04/Casual-gaming-resource-3@2x-1024x535.png)
Blog
GameRefinery, Gaming, User acquisition
Introducing Liftoff’s 2024 Casual Gaming Apps Report
![Analyst Bulletin: Mobile Game Market Review March 2024](https://liftoff.io/wp-content/uploads/2024/04/analyst-bulletin-mobile-game-market-review-march-2024-1024x535.png)
Blog
Gaming
Analyst Bulletin: Mobile Game Market Review March 2024
![Understanding Gamification, Player Motivations, and Their Impact on Mobile UA](https://liftoff.io/wp-content/uploads/2024/04/understanding-gamification-player-motivations-and-their-impact-on-mobile-ua-liftoff-blog-1024x535.png)
Blog
GameRefinery, User acquisition
Understanding Gamification, Player Motivations, and Their Impact on Mobile UA
![Episode 54: Unlocking LiveOps Success - Lessons from Mobile GameDev Award Winners](https://liftoff.io/wp-content/uploads/2024/04/Episode54-Podcast-Mobile-Games-TC@2x-1024x576.png)
Podcast
GameRefinery, Gaming
Episode 54: Unlocking LiveOps Success - Lessons from Mobile GameDev Award Winners
![Zupee Sees 15% Higher ROAS Through Programmatic Advertising With Liftoff](https://liftoff.io/wp-content/uploads/2024/03/India-ka-apna-game.pptx-1024x576.png)
Case Study
Accelerate, Gaming, User acquisition
Zupee Sees 15% Higher ROAS Through Programmatic Advertising With Liftoff
![Audience Engagement Insights for the Full Mobile Ecosystem](https://liftoff.io/wp-content/uploads/2024/03/audience-engagement-insights-for-the-full-mobile-ecosystem-liftoff-blog-1024x535.png)
Blog
Company, GameRefinery, Product
Audience Engagement Insights for the Full Mobile Ecosystem
![Analyst Bulletin: Mobile Game Market Review February 2024](https://liftoff.io/wp-content/uploads/2024/03/analyst-bulletin-mobile-game-market-review-february-2024-1024x535.png)
Blog
Gaming
Analyst Bulletin: Mobile Game Market Review February 2024
![We Want You at Mobile Apps Unlocked 2024](https://liftoff.io/wp-content/uploads/2024/03/MAU-Blog-Image-1200x627-Retina-2-1024x535.jpg)
Blog
Mobile Heroes
We Want You at Mobile Apps Unlocked 2024
![Ladies Who Lead Mobile Mixer](https://liftoff.io/wp-content/uploads/2024/03/WOMEN-IN-MOBILE-RECTANGLE-1024x537.png)
Event
Ladies Who Lead Mobile Mixer
![Liftoff Experience Sphere](https://liftoff.io/wp-content/uploads/2024/03/SPHERE-RECTANGLE-1024x537.png)
Event
Liftoff Experience Sphere
![Behind Closed Apps](https://liftoff.io/wp-content/uploads/2024/03/BEHIND-CLOSED-APPS-RECTANGLE-1024x537.png)
Event
Behind Closed Apps
![Discover the Winners of the 2024 Mobile GameDev Awards](https://liftoff.io/wp-content/uploads/2024/02/MGA-Generic-Resource-Image@1x-1024x535.png)
Blog
Awards
Discover the Winners of the 2024 Mobile GameDev Awards
![FAQ on the Digital Services Act (DSA)](https://liftoff.io/wp-content/uploads/2024/03/Digital-Services-Act-Blog-Image-TC@2x-1024x535.png)
Blog
Performance Marketing, Privacy, User acquisition
FAQ on the Digital Services Act (DSA)
![Celebrate International Women’s Day With 11 Insights From Women in Mobile Gaming](https://liftoff.io/wp-content/uploads/2024/03/celebrate-international-womens-day-with-11-insights-from-women-in-mobile-gaming-liftoff-blog-1024x535.png)
Blog
Gaming, Performance Marketing
Celebrate International Women’s Day With 11 Insights From Women in Mobile Gaming
![Liftoff Recognized as a Top Ad Network in 2024 Singular ROI Index](https://liftoff.io/wp-content/uploads/2024/03/ROI-2024-topadnetwork-1024x576.jpg)
Blog
Awards, Company
Liftoff Recognized as a Top Ad Network in 2024 Singular ROI Index
![2024 Mobile Ad Creative Index](https://liftoff.io/wp-content/uploads/2024/03/Creative-report-image4@2x-1024x535.png)
Report
Accelerate, Creative, User acquisition
2024 Mobile Ad Creative Index
![Get It Now! Liftoff’s 2024 Mobile Ad Creative Index](https://liftoff.io/wp-content/uploads/2024/02/Creative-report-image3@2x-1024x535.png)
Blog
Creative, User acquisition
Get It Now! Liftoff’s 2024 Mobile Ad Creative Index
![Maximizing Player Engagement and Retention with Live Events](https://liftoff.io/wp-content/uploads/2024/02/WB-2024-AWS-GameRefinery-Webinar-resource-image-CV-02-1024x535.png)
Webinar
GameRefinery, Gaming
Maximizing Player Engagement and Retention with Live Events
![Analyst Bulletin: Mobile Game Market Review January 2024](https://liftoff.io/wp-content/uploads/2024/02/analyst-bulletin-mobile-game-market-review-january-2024-liftoff-blog-1024x535.png)
Blog
Gaming
Analyst Bulletin: Mobile Game Market Review January 2024
![Unraveling the Future and Revenue Potential of Mobile Banner Ads](https://liftoff.io/wp-content/uploads/2024/02/WB-Banners-Ads-Best-Practice-Social-Image-CTA-1024x535.png)
Webinar
Unraveling the Future and Revenue Potential of Mobile Banner Ads
![Women in Mobile: Shaping Careers & Future of Tech](https://liftoff.io/wp-content/uploads/2024/02/WB-Women-in-Mobile-Resource-image-–-Watch-now-1024x535.png)
Webinar
Women in Mobile: Shaping Careers & Future of Tech
![Mastering Ad Creative in 2024: Optimizing, Testing, Generative AI, and Key Trends](https://liftoff.io/wp-content/uploads/2024/02/mastering-ad-creative-in-2024-optimizing-testing-generative-ai-and-key-trends-liftoff-blog-1024x535.png)
Blog
Creative, Generative AI
Mastering Ad Creative in 2024: Optimizing, Testing, Generative AI, and Key Trends
![PGC SF 2024](https://liftoff.io/wp-content/uploads/2024/02/PGC-Frisco-Edit-Retina-1024x536.jpg)
Event
PGC SF 2024
![Announcing the 2024 Mobile GameDev Awards](https://liftoff.io/wp-content/uploads/2024/02/MGA-Generic-Resource-Image@1x-1024x535.png)
Blog
Awards, Gaming
Announcing the 2024 Mobile GameDev Awards
![2024 Mobile GameDev Awards](https://liftoff.io/wp-content/uploads/2024/02/MGA-Generic-Resource-Image@1x-1024x535.png)
Event
2024 Mobile GameDev Awards
![Liftoff Upgrades Vungle SDK With Open Measurement SDK Certification](https://liftoff.io/wp-content/uploads/2024/02/liftoff-upgrades-vungle-sdk-with-open-measurement-sdk-certification-1024x535.jpg)
Blog
Product, SDK
Liftoff Upgrades Vungle SDK With Open Measurement SDK Certification
![AGS LA 2024](https://liftoff.io/wp-content/uploads/2024/01/AGSLA24-Liftoff-Website-Promo-Graphic-1024x535.png)
Event
AGS LA 2024
![Adapting to Privacy Changes: Our Approach to Google's Transparency Consent Framework and Apple's Privacy Manifests](https://liftoff.io/wp-content/uploads/2023/12/Privacy-changes-blog-img-TC-v01@2x-1024x535.png)
Blog
Privacy, Product, SDK
Adapting to Privacy Changes: Our Approach to Google's Transparency Consent Framework and Apple's Privacy Manifests
![19 Tips and Tricks From Liftoff’s 2023 Mobile Heroes](https://liftoff.io/wp-content/uploads/2024/01/19-tips-and-tricks-from-liftoff-2023-mobile-heroes-1024x535.png)
Blog
Mobile Heroes, Performance Marketing
19 Tips and Tricks From Liftoff’s 2023 Mobile Heroes
![Episode 53: Predicting the Biggest Mobile Game Trends in 2024](https://liftoff.io/wp-content/uploads/2024/01/Mobile-games-podcast-episode47-TC-v01@2x-1024x576.png)
Podcast
GameRefinery, Gaming
Episode 53: Predicting the Biggest Mobile Game Trends in 2024
![Take Your Mobile Marketing to the Next Level With Liftoff’s 2023 Reports and Guides](https://liftoff.io/wp-content/uploads/2024/01/take-your-mobile-marketing-to-the-next-level-with-liftoff-2023-reports-and-guides-1024x535.png)
Blog
Performance Marketing
Take Your Mobile Marketing to the Next Level With Liftoff’s 2023 Reports and Guides
![Creatives that Convert: Mastering Creative Optimization in 2024](https://liftoff.io/wp-content/uploads/2024/01/Singular-Creatives-that-Convert-Webinar-img-res-GG-2-1024x535.png)
Webinar
Creatives that Convert: Mastering Creative Optimization in 2024
![Incrementality Testing Shows 20% Install Uplift for Delivery Hero in LATAM](https://liftoff.io/wp-content/uploads/2024/01/Delivery-Hero-Case-Study-Image-TC-V02@2x-1024x378.png)
Case Study
Accelerate, Shopping, User acquisition
Incrementality Testing Shows 20% Install Uplift for Delivery Hero in LATAM
![2024 App Marketer Survey](https://liftoff.io/wp-content/uploads/2024/01/App-Marketer-Resource-Image-2@2x-1-1024x535.png)
Report
Accelerate, User acquisition
2024 App Marketer Survey
![It’s Here! Liftoff’s Newest App Marketer Survey](https://liftoff.io/wp-content/uploads/2024/01/App-Marketer-Resource-Image-1@2x-1024x535.png)
Blog
Performance Marketing, User acquisition
It’s Here! Liftoff’s Newest App Marketer Survey
![Episode 52: Exploring the Top Five Trends That Dominated 2023](https://liftoff.io/wp-content/uploads/2023/12/Mobile-games-podcast-episode52-03-1024x576.png)
Podcast
GameRefinery, Gaming
Episode 52: Exploring the Top Five Trends That Dominated 2023
![How to Tap Into Player Motivations and Build Better Playable Ads](https://liftoff.io/wp-content/uploads/2023/12/how-to-tap-into-player-motivations-and-build-better-playable-ads-liftoff-1024x535.png)
Blog
Creative, User acquisition
How to Tap Into Player Motivations and Build Better Playable Ads
![Enhance Your Ad Campaign Performance With Liftoff’s AI-Powered Content-Based Features](https://liftoff.io/wp-content/uploads/2023/12/enhance-your-ad-campaign-performance-with-liftoff-ai-powered-content-based-features-1024x535.png)
Blog
Machine Learning, Product
Enhance Your Ad Campaign Performance With Liftoff’s AI-Powered Content-Based Features
![A Q&A With Product Madness’ Ayse Betul Eser on Her Career in User Acquisition](https://liftoff.io/wp-content/uploads/2023/11/a-qa-with-product-madness-ayse-betul-eser-on-her-career-in-user-acquisition-liftoff-1024x535.png)
Blog
Gaming, User acquisition
A Q&A With Product Madness’ Ayse Betul Eser on Her Career in User Acquisition
![Unlocking the Power of UGC Creatives With Liftoff Influence](https://liftoff.io/wp-content/uploads/2023/11/unlocking-the-power-of-ugc-creatives-with-liftoff-influence-1024x535.jpg)
Blog
Creative, Performance Marketing
Unlocking the Power of UGC Creatives With Liftoff Influence
![Episode 51: How to Navigate the Evolving Landscape of Advertising and Revenue](https://liftoff.io/wp-content/uploads/2023/11/Mobile-games-podcast-Episode51-GG-v01-1024x576.png)
Podcast
Gaming, User acquisition
Episode 51: How to Navigate the Evolving Landscape of Advertising and Revenue
![Liftoff’s Vungle Exchange Announces Partnerships for Ad Quality and Brand Safety](https://liftoff.io/wp-content/uploads/2023/11/liftoff-vungle-exchange-announces-partnerships-for-ad-quality-and-brand-safety-1024x535.png)
Blog
Brand Safety
Liftoff’s Vungle Exchange Announces Partnerships for Ad Quality and Brand Safety
![Performance Index 16: Liftoff Ranks 2nd in iOS Gaming, Receives Nearly 100 Top 10 Rankings](https://liftoff.io/wp-content/uploads/2023/11/performance-index-16-liftoff-ranks-2nd-in-ios-gaming-receives-nearly-100-top-10-rankings-1024x535.png)
Blog
Awards, Company
Performance Index 16: Liftoff Ranks 2nd in iOS Gaming, Receives Nearly 100 Top 10 Rankings
![How Mobile App Developers Boost Engagement With Season-Based Systems](https://liftoff.io/wp-content/uploads/2023/11/how-mobile-app-developers-boost-engagement-with-season-based-systems-liftoff-1024x535.png)
Blog
Gaming
How Mobile App Developers Boost Engagement With Season-Based Systems
![2023 Supply Path Optimization Guide](https://liftoff.io/wp-content/uploads/2023/11/SPO-resourceimg-GG-03-1024x535.jpg)
Report
Accelerate, Mobile Heroes, User acquisition
2023 Supply Path Optimization Guide
![Liftoff’s 2023 Guide to Supply Path Optimization](https://liftoff.io/wp-content/uploads/2023/10/SPO-resourceimg-GG-01-1024x535.jpg)
Blog
Accelerate, User acquisition
Liftoff’s 2023 Guide to Supply Path Optimization
![Can You Unlock More and Spend Less by Going Around the App Stores?](https://liftoff.io/wp-content/uploads/2023/11/can-you-unlock-more-and-spend-less-by-going-around-the-app-stores-liftoff-1024x535.png)
Blog
Gaming
Can You Unlock More and Spend Less by Going Around the App Stores?
![SKAN 4 Deep Dive, What You Need to Know to Make it Work for Your Business](https://liftoff.io/wp-content/uploads/2023/11/Skanathon-liftoff-social-speaker-image@2x-ondemand-1024x530.png)
Webinar
SKAN 4 Deep Dive, What You Need to Know to Make it Work for Your Business
![What the Rise of Hybrid-Casual Games Means for Advertisers](https://liftoff.io/wp-content/uploads/2023/10/what-the-rise-of-hybrid-casual-games-means-for-advertisers-liftoff-1024x535.png)
Blog
User acquisition
What the Rise of Hybrid-Casual Games Means for Advertisers
![IGDC 2023](https://liftoff.io/wp-content/uploads/2023/10/IGDC-emailimg-GG-v01-1-1024x535.jpg)
Event
IGDC 2023
![7 Mobile App Re-Engagement Best Practices Proven to Drive Results](https://liftoff.io/wp-content/uploads/2023/10/7-mobile-app-re-engagement-best-practices-proven-to-drive-results-liftoff-1024x535.jpg)
Blog
Re-engagement
7 Mobile App Re-Engagement Best Practices Proven to Drive Results
![Episode 50: The top 3 trends in the Chinese mobile game market in 2023](https://liftoff.io/wp-content/uploads/2023/10/Mobile-games-podcast-Episode50-GG-v02-1024x576.png)
Podcast
GameRefinery, Gaming
Episode 50: The top 3 trends in the Chinese mobile game market in 2023
![Co-op Group Outperforms Android & iOS CPA Goals With Liftoff Accelerate](https://liftoff.io/wp-content/uploads/2023/10/Coop-case-study-header@2x-1024x378.png)
Case Study
Accelerate, Creative, User acquisition
Co-op Group Outperforms Android & iOS CPA Goals With Liftoff Accelerate
![How Triple-Page Ads Are Delivering a New Creative Experience](https://liftoff.io/wp-content/uploads/2023/10/how-triple-page-ads-are-delivering-a-new-creative-experience-liftoff-1024x535.png)
Blog
Creative
How Triple-Page Ads Are Delivering a New Creative Experience
![It’s Here! Liftoff’s 2023 Holiday Guide for E-Commerce Apps](https://liftoff.io/wp-content/uploads/2023/09/holiday-ecommerce-promotional-img1@2x-1024x535.png)
Blog
Creative, User acquisition
It’s Here! Liftoff’s 2023 Holiday Guide for E-Commerce Apps
![2023 Holiday Guide for E-Commerce Apps](https://liftoff.io/wp-content/uploads/2023/09/holiday-ecommerce-promotional-img1@2x-1024x535.png)
Report
Accelerate, Mobile Heroes, Shopping, User acquisition
2023 Holiday Guide for E-Commerce Apps
![How Accelerate’s ML Models Uniquely Capture GameRefinery Data to Improve Campaign Performance](https://liftoff.io/wp-content/uploads/2023/09/how-accelerate-ml-models-uniquely-capture-gamerefinery-data-to-improve-campaign-performance-liftoff-1024x535.png)
Blog
Machine Learning, Product
How Accelerate’s ML Models Uniquely Capture GameRefinery Data to Improve Campaign Performance
![Why Android Re-Engagement Matters, Now More Than Ever](https://liftoff.io/wp-content/uploads/2023/09/why-android-re-engagement-matters-now-more-than-ever-liftoff-1024x535.png)
Blog
Re-engagement
Why Android Re-Engagement Matters, Now More Than Ever
![Episode 49: Chocobo on-the-go - Exploring Final Fantasy on mobile](https://liftoff.io/wp-content/uploads/2023/09/Mobile-games-podcast-Episode49-GG-v01-1024x576.png)
Podcast
GameRefinery, Gaming
Episode 49: Chocobo on-the-go - Exploring Final Fantasy on mobile
![Under the Sea: AGS SF Happy Hour](https://liftoff.io/wp-content/uploads/2023/09/Destination-Tour-LinkedIn-Liftoff-1024x576.png)
Event
Under the Sea: AGS SF Happy Hour
![Episode 48: Pikachu, I snooze you! Mastering the dream world with Pokémon Sleep](https://liftoff.io/wp-content/uploads/2023/08/Mobile-games-podcast-Episode47-GG-v01-1024x576.jpg)
Podcast
GameRefinery, Gaming
Episode 48: Pikachu, I snooze you! Mastering the dream world with Pokémon Sleep
![Midtown Mixer with Liftoff, DoubleVerify, and Taboola](https://liftoff.io/wp-content/uploads/2023/08/unnamed-1024x535.png)
Event
Midtown Mixer with Liftoff, DoubleVerify, and Taboola
![Liftoff Celebrates Women’s Equality Day With New Employee Resource Community “LiftUp Women+”](https://liftoff.io/wp-content/uploads/2023/08/Women-equality-day-GGv03-1024x535.png)
Blog
Company
Liftoff Celebrates Women’s Equality Day With New Employee Resource Community “LiftUp Women+”
![4 Takeaways About the Future of Ad Creative from the Israel Mobile Summit](https://liftoff.io/wp-content/uploads/2023/08/Alex-blog-imgs-GG-v03-1-1024x535.png)
Blog
Creative, User acquisition
4 Takeaways About the Future of Ad Creative from the Israel Mobile Summit
![Mobile Games Playbook, Episode 47: Breaking boundaries - How women can reshape the games industry with Zynga](https://liftoff.io/wp-content/uploads/2023/08/Mobile-games-podcast-episode47-TC-v01@2x-1024x576.png)
Podcast
Gaming
Mobile Games Playbook, Episode 47: Breaking boundaries - How women can reshape the games industry with Zynga
![Subscription App-ssential Insights for Attracting & Retaining Customers](https://liftoff.io/wp-content/uploads/2023/08/Subscription-Apps-Webinar-Resource-ondemand-1024x535.png)
Webinar
Subscription App-ssential Insights for Attracting & Retaining Customers
![For the 7th Time, Liftoff Appears on the Inc. 5000 Fastest-Growing Private Companies List](https://liftoff.io/wp-content/uploads/2023/08/inc-5000-2023-liftoff-blog-1024x535.png)
Blog
Awards, Company
For the 7th Time, Liftoff Appears on the Inc. 5000 Fastest-Growing Private Companies List
![MagicLab on in-App Bidding and Leveraging Monetize to Increase Revenue on Android From Banner Ads](https://liftoff.io/wp-content/uploads/2023/08/magiclab-img-case-study-TC-v01@2x-1024x535.png)
Case Study
Gaming, In-App Bidding, SDK
MagicLab on in-App Bidding and Leveraging Monetize to Increase Revenue on Android From Banner Ads
![Mobile Games Playbook, Episode 46: Unveiling the Top 3 Mobile Game Studio Secrets for Engaging Live Events](https://liftoff.io/wp-content/uploads/2023/08/Mobile-games-podcast-Episode46-GG-v02-1024x576.png)
Podcast
GameRefinery, Gaming
Mobile Games Playbook, Episode 46: Unveiling the Top 3 Mobile Game Studio Secrets for Engaging Live Events
![How GameRefinery Helped Ubisoft Find The Right Social Features](https://liftoff.io/wp-content/uploads/2023/08/MightyQuest_1455784285_AppStore-ATV_Featuring-cropped-1024x576.png)
Case Study
GameRefinery, Gaming
How GameRefinery Helped Ubisoft Find The Right Social Features
![Power Up Your Gaming Creative: Trends to Win Users and Boost Conversions](https://liftoff.io/wp-content/uploads/2023/07/WB-creative-in-gaming-Watch-Now-1024x535.png)
Webinar
Creative, User acquisition
Power Up Your Gaming Creative: Trends to Win Users and Boost Conversions
![2023 The State of App Marketing for Subscription Apps](https://liftoff.io/wp-content/uploads/2023/07/Subscription-report-promotional-images-GG-v04-2-1024x535.png)
Report
Mobile Heroes, User acquisition
2023 The State of App Marketing for Subscription Apps
![Out Now! The State of App Marketing for Subscription Apps 2023](https://liftoff.io/wp-content/uploads/2023/07/Subscription-report-promotional-images-GG-v03-2-1024x535.png)
Blog
Mobile Heroes, User acquisition
Out Now! The State of App Marketing for Subscription Apps 2023
![Chinajoy 2023](https://liftoff.io/wp-content/uploads/2023/07/banner-1024x535.png)
Event
Chinajoy 2023
![How to Leverage Banner and Native Ads to Maximize Your App’s Revenue](https://liftoff.io/wp-content/uploads/2023/07/Native-Banner-ads-blog-img-GG-v01-1024x535.png)
Blog
How to Leverage Banner and Native Ads to Maximize Your App’s Revenue
![Lars Schmeller of Lotum on Using GameRefinery to Guide Their Product Decisions](https://liftoff.io/wp-content/uploads/2023/07/lotum-resource-image-case-study-GG-01-1024x535.png)
Case Study
GameRefinery, Gaming
Lars Schmeller of Lotum on Using GameRefinery to Guide Their Product Decisions
![Using Generative AI Tools to Power Mobile Marketing Strategy](https://liftoff.io/wp-content/uploads/2023/06/WB-generative-AI-social-image-TC-v01@2x-1024x535.png)
Webinar
Using Generative AI Tools to Power Mobile Marketing Strategy
![2023 Midcore Gaming Apps Report](https://liftoff.io/wp-content/uploads/2023/06/Midcore-gaming-resource1-no-logos@2x-1024x535.png)
Report
Accelerate, GameRefinery, Gaming
2023 Midcore Gaming Apps Report
![Out now! 2023 Midcore Gaming Apps Report](https://liftoff.io/wp-content/uploads/2023/06/Midcore-gaming-resource3-no-logos@2x-1024x535.png)
Blog
Accelerate, GameRefinery, Gaming
Out now! 2023 Midcore Gaming Apps Report
![Mobile Games Playbook, Episode 45: From Student to Game Developer - How Investing in Young Talent Can Transform the Industry](https://liftoff.io/wp-content/uploads/2023/05/Mobile-games-podcast-Episode45-GG-v04-1024x576.png)
Podcast
GameRefinery, Gaming
Mobile Games Playbook, Episode 45: From Student to Game Developer - How Investing in Young Talent Can Transform the Industry
![AGS São Paulo 2023](https://liftoff.io/wp-content/uploads/2023/05/AGSSP2023_Sponsors_Liftoff-1024x512.jpg)
Event
AGS São Paulo 2023
![Playing for Keeps: Trends and Strategies to Acquire and Retain Casual Game Players](https://liftoff.io/wp-content/uploads/2023/05/Casual-Gaming-Webinar-Watch-Now-Resource-Image-TC-V02-1024x535.png)
Webinar
Playing for Keeps: Trends and Strategies to Acquire and Retain Casual Game Players
![Vegas Golden Hour](https://liftoff.io/wp-content/uploads/2023/05/MAU-5oclock-party-socialimg-GG-v02-1024x538.png)
Event
Vegas Golden Hour
![3 Must-Know Changes to Mobile Game Player Motivations in 2023](https://liftoff.io/wp-content/uploads/2023/04/3-changes-mobile-game-player-motivations-blog-CV-v02-1024x535.png)
Blog
Accelerate, GameRefinery, Gaming
3 Must-Know Changes to Mobile Game Player Motivations in 2023
![Poolside ParTee](https://liftoff.io/wp-content/uploads/2023/04/mau-pool-partee-image-GG-11-1024x535.png)
Event
Poolside ParTee
![Women in Mobile Marketing Masters Brunch](https://liftoff.io/wp-content/uploads/2023/04/Topgolf-WIM-concepts-GG-v05-1024x535.png)
Event
Women in Mobile Marketing Masters Brunch
![Liftoff Is Coming to Mobile Apps Unlocked 2023](https://liftoff.io/wp-content/uploads/2023/04/MAU23-blog-image-CV-v05-1024x535.png)
Blog
Liftoff Is Coming to Mobile Apps Unlocked 2023
![2023 Casual Gaming Apps Report](https://liftoff.io/wp-content/uploads/2023/04/Casual-gaming-resource01@2x-1-1024x535.png)
Report
Accelerate, GameRefinery, Gaming
2023 Casual Gaming Apps Report
![Out now! 2023 Casual Gaming Apps Report](https://liftoff.io/wp-content/uploads/2023/04/Casual-gaming-resource01@2x-1-1024x535.png)
Blog
Accelerate, GameRefinery, Gaming
Out now! 2023 Casual Gaming Apps Report
![How To Create Ads That Convert, Portuguese](https://liftoff.io/wp-content/uploads/2023/04/Creative-Webinar-Singular-res-img-ondemand-EN-1024x535.png)
Webinar
How To Create Ads That Convert, Portuguese
![How To Create Ads That Convert (Spanish)](https://liftoff.io/wp-content/uploads/2023/04/Creative-Webinar-Singular-res-img-ondemand-EN-1-1024x535.png)
Webinar
How To Create Ads That Convert (Spanish)
![MAU 2023](https://liftoff.io/wp-content/uploads/2023/04/MAU-0043_LinkedIn_BlogPost_1200x627-1024x535.png)
Event
MAU 2023
![Data Visualization: Where Do Gaming Installs Come From?](https://liftoff.io/wp-content/uploads/2023/04/data-viz-tool-banner-GG-v02-1024x321.jpg)
Other
Data Visualization: Where Do Gaming Installs Come From?
![7 Playable Ads Best Practices for Mobile Apps](https://liftoff.io/wp-content/uploads/2023/04/playable-ads-best-practices-liftoff-blog-1024x535.png)
Blog
Accelerate, Creative, User acquisition
7 Playable Ads Best Practices for Mobile Apps
![Programmatic’s Secret Weapon to Boost Brand Engagement](https://liftoff.io/wp-content/uploads/2023/04/better-branded-blog-img-GG-v03a-1024x535.png)
Blog
Accelerate, App-to-web, Product
Programmatic’s Secret Weapon to Boost Brand Engagement
![Why Gaming Traffic Could Be Key To Scaling Your Non-Gaming App](https://liftoff.io/wp-content/uploads/2023/03/gaming-traffic-blog-img-GG-v01-1024x535.jpg)
Blog
Accelerate
Why Gaming Traffic Could Be Key To Scaling Your Non-Gaming App
![From Click to Customer: The Best Way to Maximize Your Mobile Revenue](https://liftoff.io/wp-content/uploads/2023/03/Click-to-customer-blog-GGv03-1024x535.png)
Blog
Accelerate, App-to-web, Product, ROAS Optimization
From Click to Customer: The Best Way to Maximize Your Mobile Revenue
![5 Creative Advantages of Long-Form Mobile Video Ads](https://liftoff.io/wp-content/uploads/2023/03/5-creative-advantages-of-long-form-mobile-video-ads-liftoff-blog-1024x535.png)
Blog
Creative, User acquisition
5 Creative Advantages of Long-Form Mobile Video Ads
![3 Things Successful Ad Designers Do to Stay Ahead of the Curve](https://liftoff.io/wp-content/uploads/2023/03/Ad-Designers-blogimg-v01-1024x535.png)
Blog
Creative
3 Things Successful Ad Designers Do to Stay Ahead of the Curve
![No App, No Problem! The Easiest Way To Drive Quality Traffic To Your Mobile Website](https://liftoff.io/wp-content/uploads/2023/03/in-app-ad-blog-img-GG-v03-1-1024x535.png)
Blog
Accelerate, App-to-web, Product, User acquisition
No App, No Problem! The Easiest Way To Drive Quality Traffic To Your Mobile Website
![Accelerate Helps Education Website Hit Aggressive UA Goals with App-To-Web](https://liftoff.io/wp-content/uploads/2023/03/asa-resource-image-case-study-CV-1024x535.png)
Case Study
Accelerate, App-to-web, Product, User acquisition
Accelerate Helps Education Website Hit Aggressive UA Goals with App-To-Web
![Liftoff Recognized as Top Ad Network in 2023 Singular ROI Index](https://liftoff.io/wp-content/uploads/2023/02/Partner-Social-Banners-Liftoff-1024x576.jpg)
Blog
Awards, Company
Liftoff Recognized as Top Ad Network in 2023 Singular ROI Index
![2023 Mobile Ad Creative Index](https://liftoff.io/wp-content/uploads/2023/02/creative-report-2023-img1@2x-1024x535.png)
Report
Accelerate, Creative, User acquisition
2023 Mobile Ad Creative Index
![Out Now! Liftoff’s 2023 Mobile Ad Creative Index](https://liftoff.io/wp-content/uploads/2023/02/creative-report-2023-img3@2x-1024x535.png)
Blog
Accelerate, Creative, User acquisition
Out Now! Liftoff’s 2023 Mobile Ad Creative Index
![Impulse sees revenue from Liftoff Monetize grow 3x by moving to in-app bidding](https://liftoff.io/wp-content/uploads/2023/02/impulse-resource-image-case-study-CV-03-1024x535.png)
Case Study
In-App Bidding, SDK
Impulse sees revenue from Liftoff Monetize grow 3x by moving to in-app bidding
![How App-Ads.txt Earns Publishers More Revenue & Drives Down Mobile Fraud](https://liftoff.io/wp-content/uploads/2023/02/hero-image-app-ads-text@2x-1-1024x570.png)
Blog
Brand Safety
How App-Ads.txt Earns Publishers More Revenue & Drives Down Mobile Fraud
![The Best Advertisers Don’t Buy on D7 ROAS: A Q&A With PM Venkat Akkinepally](https://liftoff.io/wp-content/uploads/2023/02/drip-email-images-ltv-optimize-CV-01-1-1024x535.png)
Blog
Accelerate, LTV, Product, User acquisition
The Best Advertisers Don’t Buy on D7 ROAS: A Q&A With PM Venkat Akkinepally
![Korean App Marketer Confidence Remains Stable, Survey Finds](https://liftoff.io/wp-content/uploads/2023/02/korean-app-marketer-confidence-remains-stable-survey-finds-liftoff-blog-1024x535.png)
Blog
Accelerate, Gaming, User acquisition
Korean App Marketer Confidence Remains Stable, Survey Finds
![Winning with UGC and Live Action Creatives](https://liftoff.io/wp-content/uploads/2023/02/Winning-UGC-resourceimage-GG-v02-watchnow-1024x535.png)
Webinar
Winning with UGC and Live Action Creatives
![4 Strategies for Mobile Marketers in a Privacy-Centric World](https://liftoff.io/wp-content/uploads/2023/01/Successful-Marketing-in-a-Privacy-Centric-World-log-img-GG-v01-1024x535.png)
Blog
Accelerate, App-to-web, Product, User acquisition
4 Strategies for Mobile Marketers in a Privacy-Centric World
![Green Panda Increases ARPDAU With In-App Bidding From Liftoff Monetize](https://liftoff.io/wp-content/uploads/2023/01/green-panda-resource-image-case-study-CV-03-1024x535.png)
Case Study
Green Panda Increases ARPDAU With In-App Bidding From Liftoff Monetize
![ROAS Optimization and Multi-Creative Optimization Increases Sales for Magazine Luiza](https://liftoff.io/wp-content/uploads/2023/01/magalu-internal-image-case-study-GG-v02-1024x535.png)
Case Study
Accelerate, Creative
ROAS Optimization and Multi-Creative Optimization Increases Sales for Magazine Luiza
![The 6 Do’s and Don’ts of Marketing Your App in Japan](https://liftoff.io/wp-content/uploads/2022/12/dos-donts-japan-bolg-img-GG-v01-1024x535.png)
Blog
Accelerate, User acquisition
The 6 Do’s and Don’ts of Marketing Your App in Japan
![How App Marketers Are Adapting to a Privacy-First Industry](https://liftoff.io/wp-content/uploads/2022/12/App-marketer-survey-blog-TC-v01@2x-1024x535.png)
Blog
Accelerate, User acquisition
How App Marketers Are Adapting to a Privacy-First Industry
![Naxeex Increases ARPDAU by 5% with Liftoff Monetize In-App Bidding](https://liftoff.io/wp-content/uploads/2022/12/naxeex-resource-image-case-study-CV-v01-1024x535.png)
Case Study
Gaming
Naxeex Increases ARPDAU by 5% with Liftoff Monetize In-App Bidding
![2022 App Marketer Survey: Solutions to Privacy Challenges](https://liftoff.io/wp-content/uploads/2022/12/2022-app-marketer-survey-privacy-liftoff-blog-1024x535.png)
Blog
Accelerate, User acquisition
2022 App Marketer Survey: Solutions to Privacy Challenges
![Casual Gaming Apps Dominate the Japanese Gaming Market](https://liftoff.io/wp-content/uploads/2022/11/Japan-Engagement-Report-blog-image-GG-casual-v01-1024x534.png)
Blog
Accelerate, Gaming
Casual Gaming Apps Dominate the Japanese Gaming Market
![2022 App Marketer Survey](https://liftoff.io/wp-content/uploads/2022/11/2022-app-marketer-survey-liftoff-resources-1024x535.png)
Report
Accelerate, User acquisition
2022 App Marketer Survey
![Out Now! Liftoff’s 2022 App Marketer Survey](https://liftoff.io/wp-content/uploads/2022/11/Survey-Trends-Report-Social-Blog-JS-–-1-1024x535.png)
Blog
Accelerate, User acquisition
Out Now! Liftoff’s 2022 App Marketer Survey
![Post-COVID, Dating App Engagement in Japan Is on the Rise](https://liftoff.io/wp-content/uploads/2022/11/Japan-Engagement-Report-blog-image-GG-dating-v01-1024x534.png)
Blog
Accelerate, Dating
Post-COVID, Dating App Engagement in Japan Is on the Rise
![Liftoff Monetize in-app bidding available in open beta with Google AdMob](https://liftoff.io/wp-content/uploads/2022/11/Google-AdMob-Blog-Img-Bone-1024x538.png)
Blog
Gaming, Product, SDK
Liftoff Monetize in-app bidding available in open beta with Google AdMob
![Japan Mobile App Trends 2022](https://liftoff.io/wp-content/uploads/2022/10/Japan-Mobile-Trends-Resource-Imgs-GG-v01-–-1-1024x535.png)
Report
Accelerate, User acquisition
Japan Mobile App Trends 2022
![Out Now! Liftoff and Adjust’s Japan Mobile App Trends 2022](https://liftoff.io/wp-content/uploads/2022/10/Japan-Mobile-Trends-Resource-Imgs-GG-v01-–-1-1024x535.png)
Blog
Accelerate, User acquisition
Out Now! Liftoff and Adjust’s Japan Mobile App Trends 2022
![Mobile Game Marketing: Trends and Strategies for Marketers to Grow Their Games](https://liftoff.io/wp-content/uploads/2022/10/Gaming-w-adjust-Resource-image-Watch-731x436-1.png)
Webinar
Gaming
Mobile Game Marketing: Trends and Strategies for Marketers to Grow Their Games
![All About the Money: The Future of Finance & Fintech Apps](https://liftoff.io/wp-content/uploads/2022/10/02-finance-apps-webinar-resource-images-v1-1024x535.png)
Webinar
Finance
All About the Money: The Future of Finance & Fintech Apps
![Performance Index 15: Liftoff Receives Top 10 Accolades in Dozens of Categories](https://liftoff.io/wp-content/uploads/2022/10/performance-index-15-liftoff-receives-top-10-accolades-in-dozens-of-categories-liftoff-blog-v2-1024x535.png)
Blog
Awards, Company
Performance Index 15: Liftoff Receives Top 10 Accolades in Dozens of Categories
![3, 2…ONE LIFTOFF](https://liftoff.io/wp-content/uploads/2022/10/Launch-Blog-Img-Final-1024x538.png)
Blog
Company
3, 2…ONE LIFTOFF
![Say Goodbye to Proxies and Hello to LTV Optimize](https://liftoff.io/wp-content/uploads/2022/10/LTV-Blogimg-GG-v01-watermark-1024x536.png)
Blog
Accelerate, LTV, Product, User acquisition
Say Goodbye to Proxies and Hello to LTV Optimize
![Out Now! Liftoff’s 2022 Mobile Finance Apps Report](https://liftoff.io/wp-content/uploads/2022/09/05-C-finance-apps-reports-resource-images-v1-1024x535.png)
Blog
Out Now! Liftoff’s 2022 Mobile Finance Apps Report
![A Q&A With Jam City’s Winnie Wen on Casual Gaming](https://liftoff.io/wp-content/uploads/2022/09/a-q-and-a-with-jam-city-winnie-wen-on-casual-gaming-liftoff-blog-1024x535.png)
Blog
A Q&A With Jam City’s Winnie Wen on Casual Gaming
![2022 Mobile Finance Apps Report](https://liftoff.io/wp-content/uploads/2022/08/finance-apps-report-cover-KM-EN-1-1024x560.png)
Report
2022 Mobile Finance Apps Report
![How Liftoff Uses Creative Intelligence to Drive ROAS for Puzzle Game Marketers](https://liftoff.io/wp-content/uploads/2022/09/how-liftoff-uses-creative-intelligence-to-drive-roas-for-puzzle-game-marketers-liftoff-blog-1024x535.png)
Blog
How Liftoff Uses Creative Intelligence to Drive ROAS for Puzzle Game Marketers
![A Q&A With Wooga’s Melanie Zimmermann and Vinícius Gerez on Casual Gaming](https://liftoff.io/wp-content/uploads/2022/09/a-qa-with-wooga-melannie-zimmerman-and-vinícius-gerez-on-casual-gaming-liftoff-blog-v2-1024x535.png)
Blog
A Q&A With Wooga’s Melanie Zimmermann and Vinícius Gerez on Casual Gaming
![Relatório de apps mobile de finanças de 2022](https://liftoff.io/wp-content/uploads/2022/09/finance-apps-reports-cover-v2-PT-1024x560.png)
Report
Relatório de apps mobile de finanças de 2022
![Ad Monetization – Key Steps To Get Started](https://liftoff.io/wp-content/uploads/2022/09/How-to-Monetize-blog-GG-v02-1-1024x535.jpg)
Blog
Ad Monetization – Key Steps To Get Started
![The State of Subscription Apps: Subscribing to New Strategies](https://liftoff.io/wp-content/uploads/2022/08/image-2.png)
Webinar
The State of Subscription Apps: Subscribing to New Strategies
![Out Now! Liftoff’s 2022 Casual Gaming Apps Report](https://liftoff.io/wp-content/uploads/2022/08/2022-casual-gaming-apps-report-liftoff-blog-1024x535.png)
Blog
Out Now! Liftoff’s 2022 Casual Gaming Apps Report
![A Q&A With Socialpoint’s Danika Wilkinson on Casual Gaming](https://liftoff.io/wp-content/uploads/2022/08/a-q-and-a-with-socialpoint-danika-wilkinson-on-casual-gaming-liftoff-blog-v2-adjusted-1024x535.png)
Blog
A Q&A With Socialpoint’s Danika Wilkinson on Casual Gaming
![Why App-to-Web Needs to Be Your Next Mobile Marketing Move](https://liftoff.io/wp-content/uploads/2022/08/App-To-Web-Blog-hero-8-25-22-1024x535.png)
Blog
Accelerate, App-to-web, Product, ROAS Optimization, User acquisition
Why App-to-Web Needs to Be Your Next Mobile Marketing Move
![Is allowlisting helpful for ad campaigns?](https://liftoff.io/wp-content/uploads/2022/08/Allowlisting-blog-hero-8-18-22-compressed-1024x535.jpg)
Blog
Is allowlisting helpful for ad campaigns?
![2022 Relatório de apps de jogos casuais](https://liftoff.io/wp-content/uploads/2022/08/2022-casual-gaming-apps-report-announcement-pt-liftoff-blog-1024x535.png)
Report
2022 Relatório de apps de jogos casuais
![2022 Casual Gaming Apps Report](https://liftoff.io/wp-content/uploads/2022/08/2022-casual-gaming-apps-report-liftoff-blog-1024x535.png)
Report
2022 Casual Gaming Apps Report
![For the 6th Time, Liftoff Appears on the Inc. 5000 Fastest-Growing Private Companies List](https://liftoff.io/wp-content/uploads/2022/08/inc5000-2022-1024x538.jpg)
Blog
Awards, Company
For the 6th Time, Liftoff Appears on the Inc. 5000 Fastest-Growing Private Companies List
![Driving ROAS Gains with IAA Optimization](https://liftoff.io/wp-content/uploads/2022/08/iaa-optimization-blog-hero-8-16-22-compressed-1024x535.png)
Blog
Driving ROAS Gains with IAA Optimization
![How Liftoff Uses Creative Intelligence to Drive ROAS for Match-3 Game Marketers](https://liftoff.io/wp-content/uploads/2022/08/how-liftoff-uses-creative-intelligence-to-drive-roas-for-match-3-game-marketers-liftoff-blog-1024x535.png)
Blog
How Liftoff Uses Creative Intelligence to Drive ROAS for Match-3 Game Marketers
![What Is App Bidding?](https://liftoff.io/wp-content/uploads/2022/08/B-vungle-report-resource-images-v1.png)
Report
What Is App Bidding?
![6 Ways to Wow Users With Your In-App Video Ad Creative](https://liftoff.io/wp-content/uploads/2022/08/video-ads-blog-img-KM-1-1-1024x535.png)
Blog
Creative
6 Ways to Wow Users With Your In-App Video Ad Creative
![How Liftoff Uses Creative Intelligence to Drive ROAS for Casual Game Marketers](https://liftoff.io/wp-content/uploads/2022/07/how-liftoff-uses-creative-intelligence-to-drive-roas-for-casual-game-marketers-liftoff-blog-1024x535.png)
Blog
How Liftoff Uses Creative Intelligence to Drive ROAS for Casual Game Marketers
![What Is SKOverlay?](https://liftoff.io/wp-content/uploads/2022/09/skoverlay-1024x535.jpg)
Blog
What Is SKOverlay?
![New Growth Strategies for Mobile Shopping Apps](https://liftoff.io/wp-content/uploads/2022/06/shopping-apps-report-webinar-resource-image-NA-KM-EN-05-v03-1024x535.png)
Webinar
New Growth Strategies for Mobile Shopping Apps
![Out now! Liftoff’s 2022 Mobile Shopping Apps Report](https://liftoff.io/wp-content/uploads/2022/07/05-A-shopping-apps-reports-resource-images-v2-1024x535.png)
Blog
Out now! Liftoff’s 2022 Mobile Shopping Apps Report
![All (LTV) Models Are Wrong, but Some Are Useful](https://liftoff.io/wp-content/uploads/2022/09/allltvmodels-1024x535.jpg)
Blog
Accelerate, Analytics, LTV, Product, User acquisition
All (LTV) Models Are Wrong, but Some Are Useful
![2022 Relatório de apps mobile de compras](https://liftoff.io/wp-content/uploads/2022/06/PO-shopping-apps-reports-cover-v4-1024x535.png)
Report
2022 Relatório de apps mobile de compras
![Jetzt verfügbar! App-Marketing für Abonnement-Apps](https://liftoff.io/wp-content/uploads/2022/06/the-state-of-app-marketing-for-subscription-apps-de-liftoff-blog-1024x535.png)
Blog
Jetzt verfügbar! App-Marketing für Abonnement-Apps
![2022 Mobile Shopping Apps Report](https://liftoff.io/wp-content/uploads/2022/06/shopping-apps-reports-cover-v2-1024x560.png)
Report
2022 Mobile Shopping Apps Report
![2022 The State of App Marketing for Subscription Apps](https://liftoff.io/wp-content/uploads/2022/06/the-state-of-app-marketing-for-subscription-apps-entry-image.png)
Report
2022 The State of App Marketing for Subscription Apps
![Out Now! The State of App Marketing for Subscription Apps](https://liftoff.io/wp-content/uploads/2022/06/the-state-of-app-marketing-for-subscription-apps-liftoff-blog-1024x535.png)
Blog
Mobile Heroes, User acquisition
Out Now! The State of App Marketing for Subscription Apps
![The New Standard of Creative Testing: Multi-Creative Optimization](https://liftoff.io/wp-content/uploads/2022/06/Multicreative-optimization-GG-v02-1024x535.jpg)
Blog
Creative, Product
The New Standard of Creative Testing: Multi-Creative Optimization
![In-App Bidding Mid-2022, Where Are We At?](https://liftoff.io/wp-content/uploads/2022/09/Vungle-in-app-bidding-thumbnail-1000x650-T2C-v02@2x-1024x535.png)
Blog
In-App Bidding Mid-2022, Where Are We At?
![Product Madness Grew ad ARPDAU By 11% Using Vungle In-App Bidding on ironSource LevelPlay](https://liftoff.io/wp-content/uploads/2022/05/vungle-product-madness-success-story-header-image-TC-v01@2x-1024x483.png)
Case Study
Gaming
Product Madness Grew ad ARPDAU By 11% Using Vungle In-App Bidding on ironSource LevelPlay
![Nosso “Guide to Scaling Mobile Apps Overseas”](https://liftoff.io/wp-content/uploads/2022/04/china-report-resource-en-04-TC-v02-1024x535.png)
Blog
Nosso “Guide to Scaling Mobile Apps Overseas”
![Formas comprovadas de se manter atualizado no setor de monetização de anúncios](https://liftoff.io/wp-content/uploads/2022/04/blog-image_v2-1024x544.jpeg)
Blog
Formas comprovadas de se manter atualizado no setor de monetização de anúncios
![O “Ultimate Guide to Hypercasual” de 2022 da Liftoff já está disponível!](https://liftoff.io/wp-content/uploads/2022/03/Hypercasual-resource-image-GG-1024x535.png)
Blog
O “Ultimate Guide to Hypercasual” de 2022 da Liftoff já está disponível!
![Rocket Studio Achieves 99% Fill Rate, Increases ARPDAU by 38% With Vungle In-App Bidding and ironSource LevelPlay](https://liftoff.io/wp-content/uploads/2022/10/vungle-rocket-case-study-header-image@2x-1024x483.png)
Case Study
Gaming
Rocket Studio Achieves 99% Fill Rate, Increases ARPDAU by 38% With Vungle In-App Bidding and ironSource LevelPlay
Blog
How to Monetize Apps for iPhone
![Liftoff Exceeds ROAS Goals and Boosts LTV for German Retailer](https://liftoff.io/wp-content/uploads/2022/05/otto-resource-tile-V02.png)
Case Study
Shopping, User acquisition
Liftoff Exceeds ROAS Goals and Boosts LTV for German Retailer
![Piyasa Verimliliği Nasıl Güçlendirilir](https://liftoff.io/wp-content/uploads/2022/05/Hanzade-Bayulken-Post-GG-v02-nocopy-1024x535.jpg)
Blog
Mobile Heroes, User acquisition
Piyasa Verimliliği Nasıl Güçlendirilir
![Her Mobil Uygulama Pazarlamacısının İzlemesi Gereken 6 KPI](https://liftoff.io/wp-content/uploads/2022/05/MH-Turkey-Utku-Post-CV-v03-02-1024x535.jpg)
Blog
Analytics, Mobile Heroes
Her Mobil Uygulama Pazarlamacısının İzlemesi Gereken 6 KPI
![Mobile Ad Creative Webinar: Capturing New Users with Powerful Creative](https://liftoff.io/wp-content/uploads/2022/04/Mobile-ad-creative-webinar-TC-03-1.png)
Webinar
Creative, User acquisition
Mobile Ad Creative Webinar: Capturing New Users with Powerful Creative
![Driving Liftoff Forward](https://liftoff.io/wp-content/uploads/2022/05/Liftoff-blog-1024x538.jpg)
Blog
Company
Driving Liftoff Forward
![MAU 2022](https://liftoff.io/wp-content/uploads/2022/05/MAU-0021_LinkedIn_SharingALinkInAnUpdate_1200x627-1-1024x535.png)
Event
MAU 2022
![Out now! Our Guide to Scaling Mobile Apps Overseas](https://liftoff.io/wp-content/uploads/2022/04/china-report-resource-en-04-TC-v02-1024x535.png)
Blog
User acquisition
Out now! Our Guide to Scaling Mobile Apps Overseas
![The Complete Guide to Contextual Advertising](https://liftoff.io/wp-content/uploads/2022/09/the-complete-guide-to-contextual-adv2ertising-vungle-blog-featured-1024x535.png)
Blog
The Complete Guide to Contextual Advertising
![Liftoff, Vungle and Friends Are Coming Back to Mobile Apps Unlocked](https://liftoff.io/wp-content/uploads/2022/05/MAU-0021_LinkedIn_SharingALinkInAnUpdate_1200x627-1024x535.png)
Blog
Company
Liftoff, Vungle and Friends Are Coming Back to Mobile Apps Unlocked
![What Is Contextual Marketing?](https://liftoff.io/wp-content/uploads/2022/09/what-is-contextual-marketing-vungle-blog-featu2red-1024x535.png)
Blog
What Is Contextual Marketing?
![Liftoff Honored As Bronze Stevie® Award Winner In 2022 American Business Awards®](https://liftoff.io/wp-content/uploads/2022/04/2022-stevie-award-1024x538.jpg)
Blog
Awards, Company
Liftoff Honored As Bronze Stevie® Award Winner In 2022 American Business Awards®
![2022 Guide to Scaling Mobile Apps Overseas](https://liftoff.io/wp-content/uploads/2022/04/china-report-resource-cover-large-en-TC-v01.png)
Report
User acquisition
2022 Guide to Scaling Mobile Apps Overseas
![How to Craft a Winning Mobile Fintech Strategy](https://liftoff.io/wp-content/uploads/2022/04/wb-fintech-2022-april-1024x536.png)
Webinar
Finance
How to Craft a Winning Mobile Fintech Strategy
![4 Contextual Targeting Strategies for the Post-IDFA World](https://liftoff.io/wp-content/uploads/2022/09/contextual-targeting-strategies-vungle-blog-f2eatured-1024x535.png)
Blog
4 Contextual Targeting Strategies for the Post-IDFA World
![Liftoff Exceeds ROAS goals for Gaming Titan 37GAMES](https://liftoff.io/wp-content/uploads/2022/04/37games-resource-tile-en.jpg)
Case Study
Accelerate, Gaming
Liftoff Exceeds ROAS goals for Gaming Titan 37GAMES
![A Candid Chat With the Organizers of Women in Mobile](https://liftoff.io/wp-content/uploads/2022/04/WIM-London-Socialimg-GG-clean-1024x535.jpg)
Blog
Company, Q&A
A Candid Chat With the Organizers of Women in Mobile
![Q&A: How Audiomack Reduced Latency and Increased Revenue up to 40% with Vungle In-App Bidding](https://liftoff.io/wp-content/uploads/2022/09/in-app-bidding-serie-blog-GG-Vungle1000x6520px-v02-1024x535.jpg)
Blog
Q&A: How Audiomack Reduced Latency and Increased Revenue up to 40% with Vungle In-App Bidding
![Liftoff integra Click Signing a AppsFlyer para proteger você contra click spam](https://liftoff.io/wp-content/uploads/2021/10/phantom-clicks-light-1024x536.png)
Blog
Liftoff integra Click Signing a AppsFlyer para proteger você contra click spam
![4 Examples of Effective Contextual Advertising Tactics](https://liftoff.io/wp-content/uploads/2022/09/4-examples-of-effective-contextual-advertising-2tactics-vungle-blog-featured-1024x535.png)
Blog
4 Examples of Effective Contextual Advertising Tactics
![Como preparar sua carreira no setor de monetização de anúncios para o futuro](https://liftoff.io/wp-content/uploads/2022/04/blog-image_v2-900x478-1.jpg)
Blog
Como preparar sua carreira no setor de monetização de anúncios para o futuro
![Criação de uma marca unificada](https://liftoff.io/wp-content/uploads/2022/03/Rebrand-Blog-Announcement-image-GG-v08-1024x535.png)
Blog
Criação de uma marca unificada
![Apple Search Ads: além das práticas recomendadas](https://liftoff.io/wp-content/uploads/2022/03/blog-image_v1-1024x535.jpg)
Blog
Apple Search Ads: além das práticas recomendadas
![Out now! Liftoff’s 2022 Mobile Ad Creative Index](https://liftoff.io/wp-content/uploads/2022/03/ad-creative-report-resource-en-02-TC-v01-1024x535.png)
Blog
Creative, User acquisition
Out now! Liftoff’s 2022 Mobile Ad Creative Index
![Índice de criativos mobile para 2022](https://liftoff.io/wp-content/uploads/2022/04/ad-creative-report-resource-PR-08-TC-v02-1024x535.jpg)
Report
Creative, User acquisition
Índice de criativos mobile para 2022
![2022 Mobile Ad Creative Index](https://liftoff.io/wp-content/uploads/2022/04/ad-creative-report-resource-cover-large-landscape-en-TC-v01-1-1024x560.png)
Report
Creative, User acquisition
2022 Mobile Ad Creative Index
![What Is a Contextual Ad Network?](https://liftoff.io/wp-content/uploads/2022/09/what-is-a-contextual-ad-network-vungle-b2log-featured-1024x535.png)
Blog
What Is a Contextual Ad Network?
![Tried-and-True Ways to Keep Up with the Ad Monetization Industry](https://liftoff.io/wp-content/uploads/2022/04/blog-image_v2-1024x544.jpeg)
Blog
Mobile Heroes
Tried-and-True Ways to Keep Up with the Ad Monetization Industry
![Out Now! Liftoff’s 2022 Ultimate Guide to Hypercasual](https://liftoff.io/wp-content/uploads/2022/03/Hypercasual-resource-image-GG-1024x535.png)
Blog
Gaming, User acquisition
Out Now! Liftoff’s 2022 Ultimate Guide to Hypercasual
![Women in Mobile: Breaking Bias](https://liftoff.io/wp-content/uploads/2022/03/women-in-mobile-resource-image-NA-01-v04-2.png)
Webinar
Q&A
Women in Mobile: Breaking Bias
![How Social Apps Thrive Beyond the Pandemic](https://liftoff.io/wp-content/uploads/2022/03/social-apps-resource-images-1024x535.jpg)
Webinar
Social
How Social Apps Thrive Beyond the Pandemic
![Hypercasual 2022](https://liftoff.io/wp-content/uploads/2022/03/Hypercasual-resource-image-GG-1024x535.png)
Report
Company, Gaming
Hypercasual 2022
![Liftoff integra Click Signing a AppsFlyer para proteger você contra click spam](https://liftoff.io/wp-content/uploads/2022/03/BLOGPOST-1.png)
Blog
Liftoff integra Click Signing a AppsFlyer para proteger você contra click spam
![Como aproveitar o entendimento do usuário para impulsionar a monetização de anúncios em larga escala](https://liftoff.io/wp-content/uploads/2022/02/dave-edwards-blog-image-1024x544.jpg)
Blog
Como aproveitar o entendimento do usuário para impulsionar a monetização de anúncios em larga escala
![Receita de três partes para monetizar um aplicativo global](https://liftoff.io/wp-content/uploads/2022/01/Daniel-blog-image-1200x627-1-1024x544.jpg)
Blog
Receita de três partes para monetizar um aplicativo global
![Liftoff + Vungle Take Home Hundreds of Top 10 Honors in AppsFlyer Performance Index 14](https://liftoff.io/wp-content/uploads/2022/03/liftoff-vungle-take-home-hundreds-of-top-10-honors-in-appsflyer-performance-index-14-1024x537.jpg)
Blog
Awards, Company
Liftoff + Vungle Take Home Hundreds of Top 10 Honors in AppsFlyer Performance Index 14
![Apple Search Ads: Beyond the Best Practices](https://liftoff.io/wp-content/uploads/2022/03/blog-image_v1-1024x535.jpg)
Blog
Mobile Heroes, User acquisition
Apple Search Ads: Beyond the Best Practices
![How Contextual Targeting Works in Mobile Programmatic Advertising](https://liftoff.io/wp-content/uploads/2022/09/how-contextual-targeting-works-in-mobile-progra2mmatic-advertising-vungle-blog-featured-1024x535.png)
Blog
How Contextual Targeting Works in Mobile Programmatic Advertising
![The Complete Guide to User Privacy and Ad Targeting on Android](https://liftoff.io/wp-content/uploads/2022/09/the-complete-guide-to-user-privacy-and-ad-targeting-on-andrsoid-vungle-blog-featured-1024x535.png)
Blog
The Complete Guide to User Privacy and Ad Targeting on Android
![The Future of the Web Expert Series](https://liftoff.io/wp-content/uploads/2022/03/LinkedIn-1_Announcement-1-1.png)
Webinar
The Future of the Web Expert Series
![Women in Mobile: Career Growth and Tips to Succeed](https://liftoff.io/wp-content/uploads/2022/02/women-in-mobile-resource-image-EMEA-03.png)
Webinar
Q&A
Women in Mobile: Career Growth and Tips to Succeed
![For International Women’s Day, Leading Women in Mobile Share Their Advice](https://liftoff.io/wp-content/uploads/2022/03/IWD-Bolgpost-GG-v02-1024x535.jpg)
Blog
Company, User acquisition
For International Women’s Day, Leading Women in Mobile Share Their Advice
![How To Future Proof Your Career in Ad Monetization](https://liftoff.io/wp-content/uploads/2022/03/blog-image_v2-1024x544.jpg)
Blog
Mobile Heroes
How To Future Proof Your Career in Ad Monetization
![Building a Unified Brand](https://liftoff.io/wp-content/uploads/2022/03/Rebrand-Blog-Announcement-image-GG-v08-1024x535.png)
Blog
Company
Building a Unified Brand
![What Is Contextual Traffic on Mobile?](https://liftoff.io/wp-content/uploads/2022/09/what-is-contextual-traffic-on-mobile2-vungle-blog-featured-1024x535.png)
Blog
What Is Contextual Traffic on Mobile?
![What Is App Set ID on Android and What Can It Be Used For?](https://liftoff.io/wp-content/uploads/2022/09/what-is-app-set-id-on-android-and-what-2can-it-be-used-for-vungle-blog-featured-1024x535.png)
Blog
What Is App Set ID on Android and What Can It Be Used For?
![What Is Android Advertising ID (AAID)?](https://liftoff.io/wp-content/uploads/2022/09/what-is-android-advertising-id-aaid-vungle-blog-featu2ed-1024x535.png)
Blog
What Is Android Advertising ID (AAID)?
![Love Is in the App: Growth Strategies for Dating Apps](https://liftoff.io/wp-content/uploads/2022/02/email-img-fixed-2-1.png)
Webinar
Dating, User acquisition
Love Is in the App: Growth Strategies for Dating Apps
![What Is Limit Ad Tracking on Android?](https://liftoff.io/wp-content/uploads/2022/09/what-is-limit-ad-tracking-on-android-vungle-blog-fe2atured-1024x535.png)
Blog
What Is Limit Ad Tracking on Android?
![Liftoff + Vungle Combine for Second-Most Placements in 2022 Singular ROI Index](https://liftoff.io/wp-content/uploads/2022/02/liftoff-vungle-combine-for-second-most-placements-in-2022-singular-roi-index-1024x535.png)
Blog
Awards, Company
Liftoff + Vungle Combine for Second-Most Placements in 2022 Singular ROI Index
![How to Leverage User Understanding to Power Ad Monetization at Scale](https://liftoff.io/wp-content/uploads/2022/02/dave-edwards-blog-image-1024x544.jpg)
Blog
Mobile Heroes
How to Leverage User Understanding to Power Ad Monetization at Scale
![Ads Personalization on Android: What Marketers Need to Know](https://liftoff.io/wp-content/uploads/2022/09/ads-personalization-on-android-what-marketers-need-to-know-vun2gle-blog-featured-1024x535.png)
Blog
Ads Personalization on Android: What Marketers Need to Know
![Out Now! Liftoff’s 2022 Dating Apps Report Is Here!](https://liftoff.io/wp-content/uploads/2022/01/resource-images-05-1024x535.jpg)
Blog
Dating, User acquisition
Out Now! Liftoff’s 2022 Dating Apps Report Is Here!
![7 dicas para uma campanha bem-sucedida de anúncios nativos](https://liftoff.io/wp-content/uploads/2022/01/optimize-creativites-blog-02-1024x535.jpg)
Blog
7 dicas para uma campanha bem-sucedida de anúncios nativos
![6 passos para lançar seu jogo para dispositivos mobile](https://liftoff.io/wp-content/uploads/2022/01/blog-image-1-1024x544.jpg)
Blog
6 passos para lançar seu jogo para dispositivos mobile
![Além da “grande renúncia”: como ser eficiente imediatamente em seu novo emprego](https://liftoff.io/wp-content/uploads/2022/01/blog-image-1024x544.jpg)
Blog
Além da “grande renúncia”: como ser eficiente imediatamente em seu novo emprego
![21 lições dos Mobile Heroes em 2021](https://liftoff.io/wp-content/uploads/2021/12/21lessons-03-1024x535.jpg)
Blog
21 lições dos Mobile Heroes em 2021
![How to Monetize Apps for Android](https://liftoff.io/wp-content/uploads/2022/09/how-to-monetize-apps-for-android-vungle-blog-fe2atured-1024x535.png)
Blog
How to Monetize Apps for Android
![Expansão sem o IDFA e manutenção de um ROAS positivo: como o Impulse se tornou o 20.º aplicativo para iOS mais baixado nos EUA](https://liftoff.io/wp-content/uploads/2021/10/dariia-blog-image-2-1024x544.jpg)
Blog
Expansão sem o IDFA e manutenção de um ROAS positivo: como o Impulse se tornou o 20.º aplicativo para iOS mais baixado nos EUA
![Como colocar os anúncios criativos no centro da sua estratégia de marketing](https://liftoff.io/wp-content/uploads/2021/11/danika-blog-image-1024x544.jpg)
Blog
Como colocar os anúncios criativos no centro da sua estratégia de marketing
![Relatório de apps de namoro de 2022](https://liftoff.io/wp-content/uploads/2022/01/cover-PT-v1-1.jpg)
Report
Dating, User acquisition
Relatório de apps de namoro de 2022
![Liftoff Integrates Click Signing with AppsFlyer, Protecting You from Click Spam](https://liftoff.io/wp-content/uploads/2021/10/phantom-clicks-light-1024x536.png)
Blog
Brand Safety, Product
Liftoff Integrates Click Signing with AppsFlyer, Protecting You from Click Spam
![A 3-Part Recipe for Monetizing a Global App](https://liftoff.io/wp-content/uploads/2022/01/Daniel-blog-image-1200x627-1-1024x544.jpg)
Blog
Mobile Heroes
A 3-Part Recipe for Monetizing a Global App
![Maximizing iOS UA: Stats, Trends & Strategy](https://liftoff.io/wp-content/uploads/2022/01/2202-Maximizing-iOS-UA-.jpg)
Webinar
Maximizing iOS UA: Stats, Trends & Strategy
![The Complete Guide To Mobile Ad Monetization](https://liftoff.io/wp-content/uploads/2022/09/the-complete-guide-to-mobile-ad-monetization-vungl2e-blog-featured-1024x535.jpg)
Blog
The Complete Guide To Mobile Ad Monetization
![6 Steps to Launching Your Mobile Game](https://liftoff.io/wp-content/uploads/2022/01/blog-image-1-1024x544.jpg)
Blog
Gaming, Mobile Heroes
6 Steps to Launching Your Mobile Game
![How Vungle Helps Apps Like TikTok Drive Consistent Global Growth](https://liftoff.io/wp-content/uploads/2022/09/how-vungle-helps-apps-like-tiktok-driv2e-consistent-global-growth-vungle-blog-featured-1024x535.png)
Blog
How Vungle Helps Apps Like TikTok Drive Consistent Global Growth
![Beyond ‘The Great Resignation’: How To Be Immediately Effective In Your New Job](https://liftoff.io/wp-content/uploads/2022/01/blog-image-1024x544.jpg)
Blog
Mobile Heroes, User acquisition
Beyond ‘The Great Resignation’: How To Be Immediately Effective In Your New Job
![7 Tips for a Successful Native Ads Campaign](https://liftoff.io/wp-content/uploads/2022/01/optimize-creativites-blog-02-1024x535.jpg)
Blog
User acquisition
7 Tips for a Successful Native Ads Campaign
![The Future of UA: Budget Allocation and Marginal Revenue](https://liftoff.io/wp-content/uploads/2022/09/the-future-of-ua-budget-allocation-and-msarginal-revenue-vungle-blog-featured-1024x535.png)
Blog
The Future of UA: Budget Allocation and Marginal Revenue
![2022 Dating Apps Report](https://liftoff.io/wp-content/uploads/2022/01/cover-1024x560.jpg)
Report
Dating, User acquisition
2022 Dating Apps Report
![Liftoff Ranked #5 in the 2021 Singapore Best Workplaces™ by Great Place to Work®](https://liftoff.io/wp-content/uploads/2021/12/best-tech-singapore-1024x538.jpg)
Blog
Awards, Company
Liftoff Ranked #5 in the 2021 Singapore Best Workplaces™ by Great Place to Work®
![21 Lessons From Mobile Heroes 2021](https://liftoff.io/wp-content/uploads/2021/12/21lessons-03-1024x535.jpg)
Blog
Mobile Heroes, User acquisition
21 Lessons From Mobile Heroes 2021
![5 Things We’ve Learned From 10+ Years of Mobile Ad Design](https://liftoff.io/wp-content/uploads/2022/09/5-things-weve-learned-from-10-years-of-mobile-ad-design-vungle-blog-f2eatured-1024x535.png)
Blog
5 Things We’ve Learned From 10+ Years of Mobile Ad Design
![Como seguir a intuição no marketing de desempenho](https://liftoff.io/wp-content/uploads/2021/10/lenette-yap-blog-image-v1-1024x544.jpg)
Blog
Como seguir a intuição no marketing de desempenho
![Cinco perguntas antes de começar uma campanha de retargeting](https://liftoff.io/wp-content/uploads/2021/10/christina-borisova-blog-post-ft-image-1-1024x535.png)
Blog
Cinco perguntas antes de começar uma campanha de retargeting
![Como figurar entre os jogos hiper casuais mais populares](https://liftoff.io/wp-content/uploads/2021/10/nadya-rusanovich-blog-post-ft-image-1-1024x535.jpg)
Blog
Como figurar entre os jogos hiper casuais mais populares
![Top Gaming App Marketing Trends Moving into 2022](https://liftoff.io/wp-content/uploads/2021/12/WATCH-NOW-webinar-resource-imgs-02-1024x535.jpg)
Webinar
Gaming, User acquisition
Top Gaming App Marketing Trends Moving into 2022
![Creative Strategies for Gaming Apps](https://liftoff.io/wp-content/uploads/2021/12/fireside-noCTA-1024x535.png)
Webinar
Creative, Gaming
Creative Strategies for Gaming Apps
![Fraudes em anúncios para celular e seu impacto em aplicativos financeiros](https://liftoff.io/wp-content/uploads/2021/10/kirill-grigorev-blog-fraud-finance-apps-resource-1024x535.png)
Blog
Fraudes em anúncios para celular e seu impacto em aplicativos financeiros
![Principais pilares do teste de anúncios criativos e como aplicá-los](https://liftoff.io/wp-content/uploads/2021/11/lidia-blog-image-1024x544.jpg)
Blog
Principais pilares do teste de anúncios criativos e como aplicá-los
![Uma união perfeita: como combinar a aquisição de usuários ao engajamento](https://liftoff.io/wp-content/uploads/2021/08/marketer-justeattakeaway-blog-1024x535.jpg)
Blog
Uma união perfeita: como combinar a aquisição de usuários ao engajamento
![2021 Mobile Game Video Ads Analysis](https://liftoff.io/wp-content/uploads/2021/12/Liftoff-Mobile-Video-Ads-Analysis-Social.png)
Report
2021 Mobile Game Video Ads Analysis
![How New App Features Attract Users for Pokerist](https://liftoff.io/wp-content/uploads/2021/12/Liftoff-Kama-Games-Blog-Resource-1-1024x535.png)
Blog
Gaming, Mobile Heroes
How New App Features Attract Users for Pokerist
![The Future of UA: Attribution and Its Ongoing Disruption](https://liftoff.io/wp-content/uploads/2022/09/the-future-of-ua-attribution-and-its-ongoing-disrupti2on-vungle-blog-featured-1024x535.png)
Blog
The Future of UA: Attribution and Its Ongoing Disruption
![Making Ad Creative the Core of Your Mobile Marketing Strategy](https://liftoff.io/wp-content/uploads/2021/11/danika-blog-image-1024x544.jpg)
Blog
Creative, Mobile Heroes
Making Ad Creative the Core of Your Mobile Marketing Strategy
![The Core Pillars Of Creative Testing & How To Apply Them](https://liftoff.io/wp-content/uploads/2021/11/lidia-blog-image-1024x544.jpg)
Blog
Creative, Mobile Heroes
The Core Pillars Of Creative Testing & How To Apply Them
![App Subscriptions: How Much Can Publishers Earn?](https://liftoff.io/wp-content/uploads/2022/09/app-subscriptions-how-mu2h-can-publishers-earn-vungle-blog-featured-1024x535.jpg)
Blog
LTV
App Subscriptions: How Much Can Publishers Earn?
![Beating the Odds: How to Effectively Market Social Casino Apps](https://liftoff.io/wp-content/uploads/2021/11/webinar-casino-featured-1024x535.jpg)
Webinar
Gaming
Beating the Odds: How to Effectively Market Social Casino Apps
![Beating the Odds, How to Effectively Market Social Casino Apps](https://liftoff.io/wp-content/uploads/2021/10/RESOURCE-IMAGE-webinar-casino-plain-1024x535.png)
Webinar
Gaming
Beating the Odds, How to Effectively Market Social Casino Apps
![Vizor Exceeds KPIs on Amazon With Vungle, Increases Spend by Over 80% Y-o-Y](https://liftoff.io/wp-content/uploads/2022/10/vungle-vizor-casestudy-bg-02.png)
Case Study
Gaming, User acquisition
Vizor Exceeds KPIs on Amazon With Vungle, Increases Spend by Over 80% Y-o-Y
![Global Video Streaming Service Hits Bold CPA Target](https://liftoff.io/wp-content/uploads/2021/11/white-label-resource.png)
Case Study
ROAS Optimization
Global Video Streaming Service Hits Bold CPA Target
![Liftoff Named in Inc.’s Inaugural Best-Led Companies List](https://liftoff.io/wp-content/uploads/2021/11/inc-led-award-1024x538.jpg)
Blog
Awards, Company
Liftoff Named in Inc.’s Inaugural Best-Led Companies List
![Following Your Hunches in Performance Marketing](https://liftoff.io/wp-content/uploads/2021/10/lenette-yap-blog-image-v1-1024x544.jpg)
Blog
Mobile Heroes, User acquisition
Following Your Hunches in Performance Marketing
![7 Skills UA Managers Need to Succeed in 2021 (and Beyond)](https://liftoff.io/wp-content/uploads/2021/10/aleksey-golovachev-blog-resource-1024x535.png)
Blog
Mobile Heroes, User acquisition
7 Skills UA Managers Need to Succeed in 2021 (and Beyond)
![Семь навыков, необходимых менеджерам по привлечению пользователей в 2021 году](https://liftoff.io/wp-content/uploads/2021/10/aleksey-golovachev-blog-resource-1024x535.png)
Blog
Mobile Heroes, User acquisition
Семь навыков, необходимых менеджерам по привлечению пользователей в 2021 году
![Quick User Acquisition Tips to Start Testing Today](https://liftoff.io/wp-content/uploads/2021/10/max-mikhedov-blog-post-ft-image-1-1024x535.png)
Blog
Testing, User acquisition
Quick User Acquisition Tips to Start Testing Today
![Part 2: Mastering YouTube Influencer Marketing for Mobile Apps](https://liftoff.io/wp-content/uploads/2021/10/alexander-ruban-p2-blog-ft-image-1-1024x544.jpg)
Blog
Mobile Heroes, User acquisition
Part 2: Mastering YouTube Influencer Marketing for Mobile Apps
![Советы для эффективного тестирования](https://liftoff.io/wp-content/uploads/2021/10/max-mikhedov-blog-post-ft-image-1-1024x535.png)
Blog
Testing, User acquisition
Советы для эффективного тестирования
![Liftoff Exceeds MOBEE’s ROAS Goal by +7%](https://liftoff.io/wp-content/uploads/2021/10/mobee-resource-tile-02.jpg)
Case Study
Gaming, ROAS Optimization
Liftoff Exceeds MOBEE’s ROAS Goal by +7%
![Winner Takes All: An Expert’s Strategies For Social Casino Success](https://liftoff.io/wp-content/uploads/2021/10/saikala-interview-blog-02-1024x535.jpg)
Blog
Q&A, User acquisition
Winner Takes All: An Expert’s Strategies For Social Casino Success
![Out Now! Liftoff’s 2021 Social Casino Gaming Apps Report Is Here](https://liftoff.io/wp-content/uploads/2021/10/Social-Casino-Blog-EN-1024x535.jpeg)
Blog
Gaming, User acquisition
Out Now! Liftoff’s 2021 Social Casino Gaming Apps Report Is Here
![Mobile Ad Fraud and the Impact on Finance Apps](https://liftoff.io/wp-content/uploads/2021/10/kirill-grigorev-blog-fraud-finance-apps-resource-1024x535.png)
Blog
Brand Safety, Finance
Mobile Ad Fraud and the Impact on Finance Apps
![Мошенничество в мобильной рекламе и его влияние на финансовые приложения](https://liftoff.io/wp-content/uploads/2021/10/kirill-grigorev-blog-fraud-finance-apps-resource-1024x535.png)
Blog
Brand Safety, Finance
Мошенничество в мобильной рекламе и его влияние на финансовые приложения
![2021 In-App Ad Placement Revenue Report](https://liftoff.io/wp-content/uploads/2022/10/In-App-Ad-Placement-Report.jpg)
Report
2021 In-App Ad Placement Revenue Report
![Marketing Crypto: How to Build Trust in Your App](https://liftoff.io/wp-content/uploads/2021/10/webinar-resource-imgs-02-2.jpg)
Webinar
Finance
Marketing Crypto: How to Build Trust in Your App
![How Vungle Uses Aesthetic-Based Ad Targeting to Overcome Privacy Challenges](https://liftoff.io/wp-content/uploads/2022/09/how-vungle-uses-aesthetic-based-ad-targeting-to-overcome-privacy-challenges-vungle-blog-fea2tured-1024x535.png)
Blog
How Vungle Uses Aesthetic-Based Ad Targeting to Overcome Privacy Challenges
![Relatório de apps de jogos de cassino social de 2021](https://liftoff.io/wp-content/uploads/2021/10/2021-social-casino-apps-report-featured-pt-br-1024x560.jpg)
Report
Gaming, User acquisition
Relatório de apps de jogos de cassino social de 2021
![Как вывести в топ гиперказуальную игру](https://liftoff.io/wp-content/uploads/2021/10/nadya-rusanovich-blog-post-ft-image-1-1024x535.jpg)
Blog
Gaming, User acquisition
Как вывести в топ гиперказуальную игру
![How to Hit the Top Charts with Your Hyper-Casual Game](https://liftoff.io/wp-content/uploads/2021/10/nadya-rusanovich-blog-post-ft-image-1-1024x535.jpg)
Blog
Gaming, User acquisition
How to Hit the Top Charts with Your Hyper-Casual Game
![Мобильный маркетинг в Восточной Европе: что нужно знать](https://liftoff.io/wp-content/uploads/2021/10/blog-eastern-europe-1024x535.jpg)
Blog
Mobile Heroes, User acquisition
Мобильный маркетинг в Восточной Европе: что нужно знать
![Рост без IDFA с положительным ROAS: как приложение Impulse вошло в топ-20 самых скачиваемых iOS приложений в США](https://liftoff.io/wp-content/uploads/2021/10/dariia-blog-image-2-1024x544.jpg)
Blog
Mobile Heroes, User acquisition
Рост без IDFA с положительным ROAS: как приложение Impulse вошло в топ-20 самых скачиваемых iOS приложений в США
![5 Questions to Ask Before Starting a Retargeting Campaign](https://liftoff.io/wp-content/uploads/2021/10/christina-borisova-blog-post-ft-image-1-1024x535.png)
Blog
Mobile Heroes, Re-engagement
5 Questions to Ask Before Starting a Retargeting Campaign
![5 вопросов помогающихto запустить кампанию ретаргетинга](https://liftoff.io/wp-content/uploads/2021/10/christina-borisova-blog-post-ft-image-1-1024x535.png)
Blog
Mobile Heroes, Re-engagement
5 вопросов помогающихto запустить кампанию ретаргетинга
![6 советов для эффективной рекламы](https://liftoff.io/wp-content/uploads/2021/10/blog-resources-1024x535.jpg)
Blog
Creative, Mobile Heroes
6 советов для эффективной рекламы
![Scaling Without IDFA and Staying ROAS Positive: How Impulse Became the 20th Most Downloaded iOS App in the U.S.](https://liftoff.io/wp-content/uploads/2021/10/dariia-blog-image-2-1024x544.jpg)
Blog
Mobile Heroes, User acquisition
Scaling Without IDFA and Staying ROAS Positive: How Impulse Became the 20th Most Downloaded iOS App in the U.S.
![6 Insider Tips to High-performing Ads](https://liftoff.io/wp-content/uploads/2021/10/blog-resources-1024x535.jpg)
Blog
Creative, Mobile Heroes
6 Insider Tips to High-performing Ads
![App Marketing in Eastern Europe: What You Need to Know](https://liftoff.io/wp-content/uploads/2021/10/blog-eastern-europe-1024x535.jpg)
Blog
Mobile Heroes, User acquisition
App Marketing in Eastern Europe: What You Need to Know
![The Future of UA: Where Does LTV Modeling Go From Here?](https://liftoff.io/wp-content/uploads/2022/09/the-future-of-ua-where-does-ltv-modeling-go-from-here-vungle-blog-featured2-1024x535.png)
Blog
LTV
The Future of UA: Where Does LTV Modeling Go From Here?
![2021 Social Casino Gaming Apps Report](https://liftoff.io/wp-content/uploads/2021/10/2021-social-casino-apps-report-featured-en-1.jpg)
Report
Gaming, User acquisition
2021 Social Casino Gaming Apps Report
![Introducing Scaled Metrics, a More Accurate Representation of iOS Performance Under ATT](https://liftoff.io/wp-content/uploads/2021/10/scaled-metrics-blog-1024x535.jpg)
Blog
Analytics, Product
Introducing Scaled Metrics, a More Accurate Representation of iOS Performance Under ATT
![Mobile App Ad Revenue: How Much Can Developers Make?](https://liftoff.io/wp-content/uploads/2022/09/mobile-app-ad-revenue-how-much-can-developers-make-vungle-blog-featured2-1024x535.jpg)
Blog
Mobile App Ad Revenue: How Much Can Developers Make?
![Liftoff & Vungle to Form Leading Independent Mobile Growth Platform](https://liftoff.io/wp-content/uploads/2021/08/just-logos-1024x535.jpg)
Blog
Company, User acquisition
Liftoff & Vungle to Form Leading Independent Mobile Growth Platform
![Just Eat Takeaway.com Increase Number of New Customers and Decrease CPA by 28%](https://liftoff.io/wp-content/uploads/2021/10/resource-tile-1.jpg)
Case Study
User acquisition
Just Eat Takeaway.com Increase Number of New Customers and Decrease CPA by 28%
![Shop ‘Til They Drop, UA Tips for Shopping Apps – SEA](https://liftoff.io/wp-content/uploads/2021/09/general-INSEAU-1024x535.jpg)
Webinar
Shopping, User acquisition
Shop ‘Til They Drop, UA Tips for Shopping Apps – SEA
![The Complete Guide to iOS 14+ User Privacy and Ad Targeting in the Post-IDFA World](https://liftoff.io/wp-content/uploads/2022/09/the-complete-guide-to-ios-14-plus-user-privacy-and-ad-targeting-in-the-post-idfa-world-vungle-blog-featured2-1024x535.jpg)
Blog
The Complete Guide to iOS 14+ User Privacy and Ad Targeting in the Post-IDFA World
![Liftoff Helps Bigo Live Reach Over 30% D2 Retention Rates](https://liftoff.io/wp-content/uploads/2021/09/bigo-resource-tile.jpg)
Case Study
Social
Liftoff Helps Bigo Live Reach Over 30% D2 Retention Rates
![Tokyo Tsushin’s Hyper-Casual Game ‘Save them all’ Improves eCPM 166% With Vungle](https://liftoff.io/wp-content/uploads/2022/10/tokyo-tsushin-graphic-01-1024x565.png)
Case Study
Gaming
Tokyo Tsushin’s Hyper-Casual Game ‘Save them all’ Improves eCPM 166% With Vungle
![Part 1: Mastering YouTube Influencer Marketing for Mobile Apps](https://liftoff.io/wp-content/uploads/2021/09/alexander-ruban-blog-image-1024x544.jpg)
Blog
Mobile Heroes, User acquisition
Part 1: Mastering YouTube Influencer Marketing for Mobile Apps
![SKAD x SKAN x SKAdNetwork: qual é a diferença?](https://liftoff.io/wp-content/uploads/2021/03/Untitled-1-1024x535.jpg)
Blog
SKAD x SKAN x SKAdNetwork: qual é a diferença?
![O que acontece com o reengajamento pós-IDFA?](https://liftoff.io/wp-content/uploads/2021/03/re-engagement-02-3-1024x535.jpg)
Blog
O que acontece com o reengajamento pós-IDFA?
![Aproveitando ao máximo os anúncios do TikTok](https://liftoff.io/wp-content/uploads/2021/05/tiktok-blog-1024x535.jpg)
Blog
Aproveitando ao máximo os anúncios do TikTok
![Os CPMs estão correlacionados ao desempenho?](https://liftoff.io/wp-content/uploads/2020/10/CPMs-and-performance-metrics-03-1024x535.jpg)
Blog
Os CPMs estão correlacionados ao desempenho?
![Marketing para jogos hiper casuais em 4 lições](https://liftoff.io/wp-content/uploads/2021/04/marketer-amanotes-blog-1024x544.jpg)
Blog
Marketing para jogos hiper casuais em 4 lições
![The Future of UA: What Is Incrementality and Why Does It Matter?](https://liftoff.io/wp-content/uploads/2022/09/Unbenannt-1-1024x535.jpg)
Blog
The Future of UA: What Is Incrementality and Why Does It Matter?
![Shop ‘Til They Drop, UA Tips for Shopping Apps – EMEA](https://liftoff.io/wp-content/uploads/2021/09/on-demand-1024x535.png)
Webinar
Shopping, User acquisition
Shop ‘Til They Drop, UA Tips for Shopping Apps – EMEA
![Shop ‘Til They Drop, UA Tips for Shopping Apps](https://liftoff.io/wp-content/uploads/2021/09/on-demand-1024x535.png)
Webinar
Shopping, User acquisition
Shop ‘Til They Drop, UA Tips for Shopping Apps
![Liftoff e Vungle se unem para criar plataforma de mobile growth independente e líder no mercado](https://liftoff.io/wp-content/uploads/2021/08/just-logos-1024x535.jpg)
Blog
Liftoff e Vungle se unem para criar plataforma de mobile growth independente e líder no mercado
![Mobile Heroes Program Expands into Germany](https://liftoff.io/wp-content/uploads/2021/09/mobile-heroes-germany-edition-01.png)
Blog
Company, Mobile Heroes
Mobile Heroes Program Expands into Germany
![Pre-qualifying Users When Targeting Becomes Less Granular](https://liftoff.io/wp-content/uploads/2021/09/marketer-goodgamesstudios-blog-1024x544.jpg)
Blog
Mobile Heroes, User acquisition
Pre-qualifying Users When Targeting Becomes Less Granular
![Mobile Heroes Uncensored Podcast – 7Mind](https://liftoff.io/wp-content/uploads/2021/09/marketer-7mind-podcast-b-1024x535.jpg)
Podcast
Mobile Heroes, User acquisition
Mobile Heroes Uncensored Podcast – 7Mind
![Mobile App Marketing Trends in Germany](https://liftoff.io/wp-content/uploads/2021/08/MobileBranche-1024x535.jpeg)
Blog
Mobile Heroes, User acquisition
Mobile App Marketing Trends in Germany
![Level Up Your Creative Strategy With 6 Game Changers](https://liftoff.io/wp-content/uploads/2021/08/blog-image-v2-1-1024x512.png)
Blog
Creative, Mobile Heroes
Level Up Your Creative Strategy With 6 Game Changers
![How Do App Marketers in Germany Build Their Apps?](https://liftoff.io/wp-content/uploads/2021/08/Mobile-Heroes-DE-Blog-Img-1024x535.jpg)
Blog
Mobile Heroes, User acquisition
How Do App Marketers in Germany Build Their Apps?
![O que é plist e por que ele é importante?](https://liftoff.io/wp-content/uploads/2021/09/Plist-Blogpost.png)
Blog
O que é plist e por que ele é importante?
![Explicando a fase de aprendizagem](https://liftoff.io/wp-content/uploads/2021/08/peak-performance-blog-1024x535.jpg)
Blog
Explicando a fase de aprendizagem
![What Is App Bidding? The Complete Guide to Programmatic Ad Monetization](https://liftoff.io/wp-content/uploads/2022/09/whatisapp-1024x535.jpg)
Blog
What Is App Bidding? The Complete Guide to Programmatic Ad Monetization
![How Do You Optimize Creatives in a Post-ATT World?](https://liftoff.io/wp-content/uploads/2021/09/ad-creative-02-1024x535.jpg)
Blog
Creative, User acquisition
How Do You Optimize Creatives in a Post-ATT World?
![GDC Recap: F2P Ad Placement Takeaways From Analyzing 150 Creatives and 6B Impressions](https://liftoff.io/wp-content/uploads/2022/09/gdc-recap-1024x535.jpg)
Blog
GDC Recap: F2P Ad Placement Takeaways From Analyzing 150 Creatives and 6B Impressions
![The 2021 Mobile Shopping Apps Report is Live!](https://liftoff.io/wp-content/uploads/2021/08/resource-img-02-1-1024x535.png)
Blog
Shopping, User acquisition
The 2021 Mobile Shopping Apps Report is Live!
![A Perfect Match. How to Run UA and Engagement Together.](https://liftoff.io/wp-content/uploads/2021/08/marketer-justeattakeaway-blog-1024x535.jpg)
Blog
Mobile Heroes, User acquisition
A Perfect Match. How to Run UA and Engagement Together.
![Polaris Office Increased iOS Ad Revenue by 700% With Vungle](https://liftoff.io/wp-content/uploads/2022/10/vungle-polaris-case-study-page-graphic-02-1024x519.png)
Case Study
Polaris Office Increased iOS Ad Revenue by 700% With Vungle
![Liftoff pela quinta vez na lista de empresas privadas de crescimento mais rápido da Inc. 5000](https://liftoff.io/wp-content/uploads/2021/08/inc5000-2021-1024x538.jpg)
Blog
Liftoff pela quinta vez na lista de empresas privadas de crescimento mais rápido da Inc. 5000
![State of iOS UA: Stats, Trends, and Strategy](https://liftoff.io/wp-content/uploads/2021/08/webinar-state-of-ios-us-resource-1024x535.jpg)
Webinar
User acquisition
State of iOS UA: Stats, Trends, and Strategy
![Relatório de apps da categoria Shopping de 2021](https://liftoff.io/wp-content/uploads/2021/08/2021-shopping-apps-report-featured-pt-br-1024x560.jpg)
Report
Shopping, User acquisition
Relatório de apps da categoria Shopping de 2021
![5 Questions Every CEO Should Be Asking Their Mobile App UA Lead Post-iOS Privacy Changes](https://liftoff.io/wp-content/uploads/2022/08/brain-1024x535.png)
Blog
5 Questions Every CEO Should Be Asking Their Mobile App UA Lead Post-iOS Privacy Changes
![What Is Probabilistic Attribution? (And Every Other iOS 14 Question You Were Afraid to Ask)](https://liftoff.io/wp-content/uploads/2022/09/whatispro-1024x535.jpg)
Blog
What Is Probabilistic Attribution? (And Every Other iOS 14 Question You Were Afraid to Ask)
![For the 5th Time, Liftoff Appears on the Inc. 5000 Fastest-Growing Private Companies List](https://liftoff.io/wp-content/uploads/2021/08/inc5000-2021-1024x538.jpg)
Blog
Awards, Company
For the 5th Time, Liftoff Appears on the Inc. 5000 Fastest-Growing Private Companies List
![What Is Identifier for Advertisers (IDFA) on iOS?](https://liftoff.io/wp-content/uploads/2022/09/what-is-idfa-1024x535.jpg)
Blog
What Is Identifier for Advertisers (IDFA) on iOS?
![Explaining the Learning Phase](https://liftoff.io/wp-content/uploads/2021/08/peak-performance-blog-1024x535.jpg)
Blog
Accelerate, Product
Explaining the Learning Phase
![2021 Mobile Shopping Apps Report](https://liftoff.io/wp-content/uploads/2021/08/2021-shopping-apps-report-featured-en-1024x561.jpg)
Report
Shopping, User acquisition
2021 Mobile Shopping Apps Report
![Why iOS 15 Changes Everything for Data Science Teams Using SKAdNetwork](https://liftoff.io/wp-content/uploads/2022/09/whyios-1024x535.jpg)
Blog
Why iOS 15 Changes Everything for Data Science Teams Using SKAdNetwork
![VentureBeat: Apple’s IDFA Changes Are Already Changing Game Design and Monetization](https://liftoff.io/wp-content/uploads/2022/09/apples-idfa-chage-1024x535.jpg)
Blog
VentureBeat: Apple’s IDFA Changes Are Already Changing Game Design and Monetization
![How to Scale Your Campaigns in Global Markets](https://liftoff.io/wp-content/uploads/2021/07/Illustration_v5-1024x535.png)
Blog
Mobile Heroes, User acquisition
How to Scale Your Campaigns in Global Markets
![What Is Contextual Ad Targeting?](https://liftoff.io/wp-content/uploads/2022/09/what-is-contextual-ad-targeting-vungle-blog-featuredas-1024x535.jpg)
Blog
What Is Contextual Ad Targeting?
![Liftoff Helps Triwin Achieve Consistent ROAS Performance of 76%](https://liftoff.io/wp-content/uploads/2021/06/triwin-resource-c.jpg)
Case Study
Gaming, ROAS Optimization
Liftoff Helps Triwin Achieve Consistent ROAS Performance of 76%
![Liftoff Employee Spotlight: Olga Shipunova, Customer Success Manager in London](https://liftoff.io/wp-content/uploads/2021/06/Olga-spotlight-1024x576.jpg)
Blog
Company
Liftoff Employee Spotlight: Olga Shipunova, Customer Success Manager in London
![Trust, Over-Communication & Fewer Meetings. How to Manage a Remote UA Team.](https://liftoff.io/wp-content/uploads/2021/06/marketer-pikpok-blog-1024x544.jpg)
Blog
Mobile Heroes, User acquisition
Trust, Over-Communication & Fewer Meetings. How to Manage a Remote UA Team.
![Como o marketing de aplicativos está mudando no iOS 14.5](https://liftoff.io/wp-content/uploads/2021/04/cloud-2-1024x535.jpg)
Blog
Como o marketing de aplicativos está mudando no iOS 14.5
![3 maneiras pelas quais os criativos de anúncios estão mudando no iOS 14.5](https://liftoff.io/wp-content/uploads/2021/04/3-ways-4-1024x535.jpg)
Blog
3 maneiras pelas quais os criativos de anúncios estão mudando no iOS 14.5
![iOS 14.5: uma análise inicial do impacto na publicidade móvel](https://liftoff.io/wp-content/uploads/2021/05/14.5-Days-after-iOS-14.5-city-1-1024x535.jpg)
Blog
iOS 14.5: uma análise inicial do impacto na publicidade móvel
![MyTona alcança 17% de aumento no ROAS com tráfego não personalizado](https://liftoff.io/wp-content/uploads/2021/01/blog-resource-mytona-1024x535.jpg)
Blog
MyTona alcança 17% de aumento no ROAS com tráfego não personalizado
![ZiMAD Increased Windows' ARPDAU by 133% With Vungle's Contribution](https://liftoff.io/wp-content/uploads/2022/10/zimad-header-07-1024x714.png)
Case Study
Gaming
ZiMAD Increased Windows' ARPDAU by 133% With Vungle's Contribution
![Mobile Eats Food Delivery Infographic](https://liftoff.io/wp-content/uploads/2021/06/food-infographicsheader-1.jpg)
Report
Mobile Eats Food Delivery Infographic
![Mobile Eats: Check Out Our Latest Infographic on Food Delivery Apps](https://liftoff.io/wp-content/uploads/2021/06/food-infographicsheader-1024x535.jpg)
Blog
Infographics, User acquisition
Mobile Eats: Check Out Our Latest Infographic on Food Delivery Apps
![What Is Limit Ad Tracking (LAT) and How Does It Affect Mobile Marketing?](https://liftoff.io/wp-content/uploads/2022/09/limitadtracking-1024x535.jpg)
Blog
What Is Limit Ad Tracking (LAT) and How Does It Affect Mobile Marketing?
![Unlocking Future Growth for Casual Gaming Apps](https://liftoff.io/wp-content/uploads/2021/06/resource-img-04-APAC-1-1024x535.jpg)
Webinar
Gaming, User acquisition
Unlocking Future Growth for Casual Gaming Apps
![What Is App Tracking Transparency (ATT) and How Does It Affect Mobile Marketing?](https://liftoff.io/wp-content/uploads/2022/08/app-tracking-transparency-att-vungle-blog-feature-1024x535.png)
Blog
What Is App Tracking Transparency (ATT) and How Does It Affect Mobile Marketing?
![Out now! 2021 Liftoff Casual Gaming Apps Report](https://liftoff.io/wp-content/uploads/2021/05/Gaming-Blog-EN-1024x535.jpg)
Blog
Gaming, User acquisition
Out now! 2021 Liftoff Casual Gaming Apps Report
![How We Navigated The Pandemic (and iOS 14.5) To Grow Our Client’s Mobile Business](https://liftoff.io/wp-content/uploads/2021/05/marketer-camelot-blog-1024x544.jpg)
Blog
Mobile Heroes, User acquisition
How We Navigated The Pandemic (and iOS 14.5) To Grow Our Client’s Mobile Business
![Making the Most of TikTok Ads](https://liftoff.io/wp-content/uploads/2021/05/tiktok-blog-1024x535.jpg)
Blog
Mobile Heroes, Social
Making the Most of TikTok Ads
![The Rising Value of First-Party Data in Mobile App Marketing](https://liftoff.io/wp-content/uploads/2021/05/tinuiti-blog-2-1024x535.jpg)
Blog
Analytics, User acquisition
The Rising Value of First-Party Data in Mobile App Marketing
![AdExchanger: These Apps Will Benefit The Most From Apple’s Pending IDFA Changes](https://liftoff.io/wp-content/uploads/2022/09/vungle-adexchanger-news-featured-1024x666.png)
Blog
AdExchanger: These Apps Will Benefit The Most From Apple’s Pending IDFA Changes
![Android Ad Spend Growth Steals the Spotlight From iOS 14.5](https://liftoff.io/wp-content/uploads/2022/08/android-ad-spend-growth-steals-the-spotlight-from-ios-14-5-vungle-blog-feature-1024x535.png)
Blog
Android Ad Spend Growth Steals the Spotlight From iOS 14.5
![VentureBeat: Post-IDFA Alliance Finds iOS 14.5 Triggered up to 21% Growth in Android Ad Spending](https://liftoff.io/wp-content/uploads/2022/09/apples-idfa-chage-1024x535.jpg)
Blog
VentureBeat: Post-IDFA Alliance Finds iOS 14.5 Triggered up to 21% Growth in Android Ad Spending
![This fintech got an incredible 62% increase in activations](https://liftoff.io/wp-content/uploads/2021/05/cs-fintech-resource-en.jpg)
Case Study
Finance
This fintech got an incredible 62% increase in activations
![14.5 Days After iOS 14.5: An Early Look at the Impact on Mobile Advertising](https://liftoff.io/wp-content/uploads/2021/05/14.5-Days-after-iOS-14.5-city-1-1024x535.jpg)
Blog
Company, User acquisition
14.5 Days After iOS 14.5: An Early Look at the Impact on Mobile Advertising
![How Zedge Used Vungle’s Ad Format Variety and Massive Scale to Drive Revenue](https://liftoff.io/wp-content/uploads/2022/10/zedge-graphic-01-1024x554.png)
Case Study
How Zedge Used Vungle’s Ad Format Variety and Massive Scale to Drive Revenue
![Relatório de Apps de Jogos Casuais de 2021](https://liftoff.io/wp-content/uploads/2021/04/2021-causal-gaming-apps-report-featured-pt-br-1024x560.jpg)
Report
Gaming, User acquisition
Relatório de Apps de Jogos Casuais de 2021
![Inc. Magazine Ranks Liftoff on Best Workplaces 2021 List](https://liftoff.io/wp-content/uploads/2021/05/Inc_Best_Workplace_2021-1024x576.jpg)
Blog
Awards, Company
Inc. Magazine Ranks Liftoff on Best Workplaces 2021 List
![2021 Casual Gaming Apps Report](https://liftoff.io/wp-content/uploads/2021/04/2021-casual-gaming-apps-featured-en-1024x561.jpg)
Report
Gaming, User acquisition
2021 Casual Gaming Apps Report
![Post-IDFA UA Strategies for Casual Gaming Apps](https://liftoff.io/wp-content/uploads/2021/05/resource-img-ondemand-1024x535.jpg)
Webinar
Gaming, User acquisition
Post-IDFA UA Strategies for Casual Gaming Apps
![A Methodical Approach to Testing New Media Partners](https://liftoff.io/wp-content/uploads/2021/05/marketer-chime-blog-1024x544.jpg)
Blog
Mobile Heroes, Testing
A Methodical Approach to Testing New Media Partners
![Retargeting Improvements For This E-Commerce Brand Led to a Week-on-Week D7 ROAS Increase of 25%](https://liftoff.io/wp-content/uploads/2021/05/cs-blackout-window-resource-en.jpg)
Case Study
Re-engagement
Retargeting Improvements For This E-Commerce Brand Led to a Week-on-Week D7 ROAS Increase of 25%
![How to Create the Best Ad Creative](https://liftoff.io/wp-content/uploads/2022/08/howtocreatethe-1024x535.png)
Blog
How to Create the Best Ad Creative
![Webinar Recap: Vungle on All Things App Tracking Transparency, SKAdNetwork, and ConversionValue](https://liftoff.io/wp-content/uploads/2022/08/webinar-recap-1024x535.png)
Blog
Webinar Recap: Vungle on All Things App Tracking Transparency, SKAdNetwork, and ConversionValue
![Como fazer ótimos anúncios interativos: os benefícios e as práticas recomendadas para definir sua estratégia](https://liftoff.io/wp-content/uploads/2021/01/interactive-05-1024x535.jpg)
Blog
Como fazer ótimos anúncios interativos: os benefícios e as práticas recomendadas para definir sua estratégia
![Passo a passo para criar análises de marketing internas](https://liftoff.io/wp-content/uploads/2021/01/marketer-7mind-blog-1024x544.jpg)
Blog
Passo a passo para criar análises de marketing internas
![Liftoff Honored with 2021 Gold Stevie® Award as “Fastest Growing Tech Company of Year”](https://liftoff.io/wp-content/uploads/2021/04/stevie-award-2021-1024x538.jpg)
Blog
Awards, Company
Liftoff Honored with 2021 Gold Stevie® Award as “Fastest Growing Tech Company of Year”
![Ad Creative Strategies on iOS 14.5](https://liftoff.io/wp-content/uploads/2021/04/resource-img-ad-creative-strategies-iOS-14.5-nobutton-02-1024x535.jpg)
Webinar
Creative, User acquisition
Ad Creative Strategies on iOS 14.5
![It’s iOS 14.5 day!](https://liftoff.io/wp-content/uploads/2021/03/ios-14.5-day-01-1080x564-1-1024x535.jpg)
Blog
Company, User acquisition
It’s iOS 14.5 day!
![4 Lessons in Marketing Hyper-casual Games](https://liftoff.io/wp-content/uploads/2021/04/marketer-amanotes-blog-1024x544.jpg)
Blog
Gaming, Mobile Heroes
4 Lessons in Marketing Hyper-casual Games
![Ka-ching! Strategies to Grow & Scale Finance Apps – EMEA](https://liftoff.io/wp-content/uploads/2021/04/webinar-kaching-resource-na-1024x535.png)
Webinar
Accelerate, Finance
Ka-ching! Strategies to Grow & Scale Finance Apps – EMEA
![Ka-ching! Strategies to Grow & Scale Finance Apps](https://liftoff.io/wp-content/uploads/2021/04/webinar-kaching-resource-na-1024x535.png)
Webinar
Accelerate, Finance
Ka-ching! Strategies to Grow & Scale Finance Apps
![Discover how Bermuda’s ROAS increased 32% in one quarter](https://liftoff.io/wp-content/uploads/2021/04/cs-bermuda-resource.jpg)
Case Study
Re-engagement
Discover how Bermuda’s ROAS increased 32% in one quarter
![How Automation Solves UA’s Biggest Problems on iOS Today](https://liftoff.io/wp-content/uploads/2022/08/howautomation-1024x535.png)
Blog
How Automation Solves UA’s Biggest Problems on iOS Today
![Out now! The 2021 Finance App Report is Here](https://liftoff.io/wp-content/uploads/2021/03/resource-images01-1024x535.jpg)
Blog
Finance, User acquisition
Out now! The 2021 Finance App Report is Here
![The Power of Push Notifications](https://liftoff.io/wp-content/uploads/2021/04/marketer-moneyhub-blog-1024x544.jpg)
Blog
Finance, Mobile Heroes
The Power of Push Notifications
![Mobile Industry Eye: Post-IDFA: Strategies to adopt for future iOS campaign success](https://liftoff.io/wp-content/uploads/2022/08/blog-si-opinion-tile-1024x535.png)
Blog
Mobile Industry Eye: Post-IDFA: Strategies to adopt for future iOS campaign success
![What makes Liftoff’s ML different?](https://liftoff.io/wp-content/uploads/2021/04/ML-videoresource-tile-1024x535.jpg)
Video
What makes Liftoff’s ML different?
![Mobile Presence Podcast – Wooga](https://liftoff.io/wp-content/uploads/2021/04/podcast-image-v1-1024x535.jpg)
Podcast
Gaming, Mobile Heroes
Mobile Presence Podcast – Wooga
![PocketGamer.biz: 5 Questions to Inspire Great Ad Creative for Mobile Games](https://liftoff.io/wp-content/uploads/2022/09/5questions-1024x535.jpg)
Blog
PocketGamer.biz: 5 Questions to Inspire Great Ad Creative for Mobile Games
![3 ways ad creatives are changing on iOS 14.5](https://liftoff.io/wp-content/uploads/2021/04/3-ways-4-1024x535.jpg)
Blog
Creative, User acquisition
3 ways ad creatives are changing on iOS 14.5
![This QSR Reduced CPAs by 68% in a Single Quarter](https://liftoff.io/wp-content/uploads/2021/03/cs-qsr-resource.png)
Case Study
User acquisition
This QSR Reduced CPAs by 68% in a Single Quarter
![Probabilistic Attribution Does Not Equal Fingerprinting — Here’s How](https://liftoff.io/wp-content/uploads/2022/09/probabilistic-attribution-does-not-equal-fingerprsinting-heres-how-vungle-blog-featured-1024x535.png)
Blog
Probabilistic Attribution Does Not Equal Fingerprinting — Here’s How
![Developing a Content Strategy to Increase Retention & Conversion](https://liftoff.io/wp-content/uploads/2021/03/marketer-moov-blog-1024x544.jpg)
Blog
Mobile Heroes, User acquisition
Developing a Content Strategy to Increase Retention & Conversion
![Relatório de Apps de Finanças 2021](https://liftoff.io/wp-content/uploads/2021/03/2021-finance-report-featured-pt-br-1024x535.jpg)
Report
Accelerate, Finance
Relatório de Apps de Finanças 2021
![Liftoff Scores Big on AppsFlyer’s Twelfth Annual Performance Index](https://liftoff.io/wp-content/uploads/2021/03/appsflyer_index-1024x538.jpg)
Blog
Awards, Company
Liftoff Scores Big on AppsFlyer’s Twelfth Annual Performance Index
![How App Marketing is changing on iOS 14.5](https://liftoff.io/wp-content/uploads/2021/03/cloud-1024x535.jpg)
Blog
ROAS Optimization, User acquisition
How App Marketing is changing on iOS 14.5
![How to unlock TV and OTT as a new performance marketing channel](https://liftoff.io/wp-content/uploads/2021/03/unnamed-1024x535.jpg)
Blog
Mobile Heroes, User acquisition
How to unlock TV and OTT as a new performance marketing channel
![Mobile Ad Best Practices for Publishers & Advertisers](https://liftoff.io/wp-content/uploads/2022/08/mobile-best-ads-1024x535.png)
Blog
Mobile Ad Best Practices for Publishers & Advertisers
![Performance of Limit Ad Tracking traffic, aka non-IDFA, on iOS](https://liftoff.io/wp-content/uploads/2021/03/case-studies02-1024x535.png)
Blog
Company, User acquisition
Performance of Limit Ad Tracking traffic, aka non-IDFA, on iOS
![Winning Creative Strategy: How to Balance Brand and Performance in Mobile Advertising](https://liftoff.io/wp-content/uploads/2021/03/marketer-acorns-blog-1024x544.jpg)
Blog
Creative, Mobile Heroes
Winning Creative Strategy: How to Balance Brand and Performance in Mobile Advertising
![Liftoff Employee Spotlight: Jongrim Angela Kim, Senior Sales Manager in Korea](https://liftoff.io/wp-content/uploads/2021/03/Angela-spotlight-1024x576.jpg)
Blog
Company
Liftoff Employee Spotlight: Jongrim Angela Kim, Senior Sales Manager in Korea
![iOS 14 Readiness: How to begin testing with DSPs, SSPs, and MMPs](https://liftoff.io/wp-content/uploads/2021/03/email-banner-1024x535.png)
Webinar
User acquisition
iOS 14 Readiness: How to begin testing with DSPs, SSPs, and MMPs
![iOS14: Mobile Growth in a Post-IDFA Era](https://liftoff.io/wp-content/uploads/2021/03/webinar-aus-post-idfa-featured-1024x535.jpg)
Webinar
User acquisition
iOS14: Mobile Growth in a Post-IDFA Era
![Mobile Heroes Uncensored](https://liftoff.io/wp-content/uploads/2021/03/mh-uncensored-resource1.jpg)
Podcast
Mobile Heroes Uncensored
![What’s a plist and why should you care?](https://liftoff.io/wp-content/uploads/2021/03/plist-blog02-2-1024x535.jpg)
Blog
Product, User acquisition
What’s a plist and why should you care?
![What happens to Re-Engagement Post-IDFA?](https://liftoff.io/wp-content/uploads/2021/03/re-engagement-02-3-1024x535.jpg)
Blog
Re-engagement, User acquisition
What happens to Re-Engagement Post-IDFA?
![Mobile Presence Podcast – Glovo](https://liftoff.io/wp-content/uploads/2021/03/marketer-glovo-podcast-1024x535.jpg)
Podcast
Mobile Heroes, User acquisition
Mobile Presence Podcast – Glovo
![SKAD vs SKAN vs SKAdNetwork: What’s the Difference?](https://liftoff.io/wp-content/uploads/2021/03/Untitled-1-1024x535.jpg)
Blog
Analytics, User acquisition
SKAD vs SKAN vs SKAdNetwork: What’s the Difference?
![Track SKAdNetwork compatible inventory](https://liftoff.io/wp-content/uploads/2021/03/SKAdNetwork-ready-Traffic-1024x535.jpg)
Blog
Analytics, User acquisition
Track SKAdNetwork compatible inventory
![Liftoff is ready for iOS 14.5. Are you?](https://liftoff.io/wp-content/uploads/2021/03/idfa-SDKAdnetwork07-1024x535.jpg)
Blog
Product, User acquisition
Liftoff is ready for iOS 14.5. Are you?
![2021 Mobile Finance Apps Report](https://liftoff.io/wp-content/uploads/2021/03/cover-1024x560.jpg)
Report
Accelerate, Finance
2021 Mobile Finance Apps Report
![Como tirar o melhor proveito de anúncios em banner](https://liftoff.io/wp-content/uploads/2020/07/banners-in-a-corner-1024x535.png)
Blog
Como tirar o melhor proveito de anúncios em banner
![Acertando o desenvolvimento criativo para tornar sua publicidade mais eficaz](https://liftoff.io/wp-content/uploads/2021/01/creative-testing-mobile-ads-1024x535.png)
Blog
Acertando o desenvolvimento criativo para tornar sua publicidade mais eficaz
![Aumente a performance da maneira correta: processo criativo de AU otimizado](https://liftoff.io/wp-content/uploads/2020/12/marketer-big-fish-games-blog-1024x544.jpg)
Blog
Aumente a performance da maneira correta: processo criativo de AU otimizado
![Testing and Optimizing Ad Creatives in Google UACs](https://liftoff.io/wp-content/uploads/2021/02/marketer-glovo-blog-1024x544.jpg)
Blog
Creative, Testing
Testing and Optimizing Ad Creatives in Google UACs
![Mobile Media Buying & Attribution on SKAdNetwork](https://liftoff.io/wp-content/uploads/2021/02/webinar-media-buying-ondemand-1024x535.jpg)
Webinar
User acquisition
Mobile Media Buying & Attribution on SKAdNetwork
![Mobile Presence Podcast – Wooga](https://liftoff.io/wp-content/uploads/2021/02/marketer-wooga-jc-podcast-1024x535.jpg)
Podcast
Gaming, Mobile Heroes
Mobile Presence Podcast – Wooga
![iOS 14.5 is coming soon. The post-IDFA alliance is here to help.](https://liftoff.io/wp-content/uploads/2021/02/no-idfa-resource-img-04b-1024x535.jpg)
Blog
Company, User acquisition
iOS 14.5 is coming soon. The post-IDFA alliance is here to help.
![How Publishers Can Prepare for Apple’s IDFA Change](https://liftoff.io/wp-content/uploads/2021/02/no-idfa-webinar-resources-blue-nodate-1024x535.jpg)
Webinar
User acquisition
How Publishers Can Prepare for Apple’s IDFA Change
![Building A Growth Marketing Team To Drive Measurable Results](https://liftoff.io/wp-content/uploads/2021/02/marketer-wooga-jc-blog-1024x544.jpg)
Blog
Mobile Heroes, User acquisition
Building A Growth Marketing Team To Drive Measurable Results
![Why Developing a Strong Brand Is Important for Your Business](https://liftoff.io/wp-content/uploads/2021/02/marketer-wooga-mz-blog-1024x544.jpg)
Blog
Gaming, Mobile Heroes
Why Developing a Strong Brand Is Important for Your Business
![Liftoff Preparing to Run ATT & SKAdnetwork Compliant Campaigns](https://liftoff.io/wp-content/uploads/2021/02/liftoff-support-1024x535.jpg)
Blog
Product, User acquisition
Liftoff Preparing to Run ATT & SKAdnetwork Compliant Campaigns
![2021 Predictions for Mobile Marketing, From Industry Leaders at Vungle](https://liftoff.io/wp-content/uploads/2022/08/2021predict-1024x535.png)
Blog
2021 Predictions for Mobile Marketing, From Industry Leaders at Vungle
![10 perguntas que os profissionais de marketing devem fazer antes de testar uma fonte de mídia](https://liftoff.io/wp-content/uploads/2020/10/marketer-bumble-blog-1024x544.jpg)
Blog
10 perguntas que os profissionais de marketing devem fazer antes de testar uma fonte de mídia
![Yubo diminui em 22% seu CPA ao executar campanhas em parceria com a Liftoff](https://liftoff.io/wp-content/uploads/2020/10/blog-resource-yubo-v2-1024x535.jpg)
Blog
Yubo diminui em 22% seu CPA ao executar campanhas em parceria com a Liftoff
![CPMs estão relacionados à performance?](https://liftoff.io/wp-content/uploads/2020/10/CPMs-and-performance-metrics-03-1024x535.jpg)
Blog
CPMs estão relacionados à performance?
![Liftoff Recognized as Top Media Source on 2021 Singular ROI Index](https://liftoff.io/wp-content/uploads/2021/02/Social_Share_1200x628-1024x536.png)
Blog
Awards, Company
Liftoff Recognized as Top Media Source on 2021 Singular ROI Index
![Why Only Using SKAdNetwork for Campaign Optimization Is Insufficient](https://liftoff.io/wp-content/uploads/2022/08/whyonlyusingskad-1024x535.png)
Blog
Why Only Using SKAdNetwork for Campaign Optimization Is Insufficient
![Designing Ads for a Post-IDFA World – EMEA](https://liftoff.io/wp-content/uploads/2021/02/webinar-post-idfa-ondemand-1024x535.jpg)
Webinar
Creative
Designing Ads for a Post-IDFA World – EMEA
![Designing Ads for a Post-IDFA World](https://liftoff.io/wp-content/uploads/2021/02/webinar-post-idfa-ondemand-1024x535.jpg)
Webinar
Creative
Designing Ads for a Post-IDFA World
![How to Incentivize New Users and Scale Downloads](https://liftoff.io/wp-content/uploads/2021/01/marketer-albo-blog-1024x544.jpg)
Blog
Mobile Heroes, User acquisition
How to Incentivize New Users and Scale Downloads
![MyTona Achieved 17% Increase in Day 14 ROAS with Non-Personalized traffic](https://liftoff.io/wp-content/uploads/2021/01/mytona-resource.jpg)
Blog
Company, Gaming
MyTona Achieved 17% Increase in Day 14 ROAS with Non-Personalized traffic
![What Is eCPM? How To Calculate Effective Cost Per Mille](https://liftoff.io/wp-content/uploads/2022/08/howdoyoucalculate-1024x535.png)
Blog
What Is eCPM? How To Calculate Effective Cost Per Mille
![Out now! Our 2021 Mobile Ad Creative Index is Here](https://liftoff.io/wp-content/uploads/2021/01/resources-01-1024x535.jpg)
Blog
Creative, User acquisition
Out now! Our 2021 Mobile Ad Creative Index is Here
![Liftoff Recognized on Built In’s “SF Best Places to Work” List](https://liftoff.io/wp-content/uploads/2021/01/Built-In-Best-Places-Award-1024x538.png)
Blog
Awards, Company
Liftoff Recognized on Built In’s “SF Best Places to Work” List
![Mobile Presence Podcast – 7Mind](https://liftoff.io/wp-content/uploads/2021/01/podcast-image-v1-1-1024x535.jpg)
Podcast
Mobile Heroes, User acquisition
Mobile Presence Podcast – 7Mind
![How To Make Great Interactive Ads: The Benefits and Best Practices To Define Your Strategy](https://liftoff.io/wp-content/uploads/2021/01/interactive-05-1024x535.jpg)
Blog
Creative, User acquisition
How To Make Great Interactive Ads: The Benefits and Best Practices To Define Your Strategy
![How to Get Advertisers on Your App: A Beginner’s Guide to Mobile Ad Monetization](https://liftoff.io/wp-content/uploads/2022/08/tiktokheader-1024x535.png)
Blog
How to Get Advertisers on Your App: A Beginner’s Guide to Mobile Ad Monetization
![A Step-by-Step Guide to Building In-house Marketing Analytics](https://liftoff.io/wp-content/uploads/2021/01/marketer-7mind-blog-1024x544.jpg)
Blog
Analytics, Mobile Heroes
A Step-by-Step Guide to Building In-house Marketing Analytics
![Como divulgar seu aplicativo para a Geração Z](https://liftoff.io/wp-content/uploads/2020/10/marketer-vsco-blog-1024x544.jpg)
Blog
Como divulgar seu aplicativo para a Geração Z
![Nailing Creative Development to Make Your Advertising More Effective](https://liftoff.io/wp-content/uploads/2021/01/creative-testing-mobile-ads-1024x535.png)
Blog
Creative, Testing
Nailing Creative Development to Make Your Advertising More Effective
![Por que as métricas de custo mudam?](https://liftoff.io/wp-content/uploads/2021/01/metricas-1024x534.jpg)
Blog
Por que as métricas de custo mudam?
![Mobile Presence Podcast – Big Fish Games](https://liftoff.io/wp-content/uploads/2021/01/podcast-image-v1-1024x535.jpg)
Podcast
Accelerate, Mobile Heroes
Mobile Presence Podcast – Big Fish Games
![How IDFA Changes Will Impact All Marketers](https://liftoff.io/wp-content/uploads/2021/01/idfa-changes-01-1024x535.jpg)
Webinar
How IDFA Changes Will Impact All Marketers
![How Liftoff Builds Your Ad Creatives](https://liftoff.io/wp-content/uploads/2021/01/video-how-liftoff-builds-ad-creatives-featured-1024x535.jpg)
Video
How Liftoff Builds Your Ad Creatives
![How to Make the Most of the Humble Banner Ad](https://liftoff.io/wp-content/uploads/2020/07/banners-in-a-corner-1024x535.png)
Blog
Creative, User acquisition
How to Make the Most of the Humble Banner Ad
![Índice de criativos mobile para 2021](https://liftoff.io/wp-content/uploads/2021/01/2021-creative-report-featured-pt-br.jpg)
Report
Creative, User acquisition
Índice de criativos mobile para 2021
![Post-Install Events Infographic](https://liftoff.io/wp-content/uploads/2021/01/infographic-post-install-resource-1024x535.png)
Report
Post-Install Events Infographic
![Scale Performance The Right Way: A Great UA Creative Process](https://liftoff.io/wp-content/uploads/2020/12/marketer-big-fish-games-blog-1024x544.jpg)
Blog
Creative, Mobile Heroes
Scale Performance The Right Way: A Great UA Creative Process
![2021 Mobile Ad Creative Index](https://liftoff.io/wp-content/uploads/2020/12/2021-creative-report-featured-en-1024x576.jpg)
Report
Creative, User acquisition
2021 Mobile Ad Creative Index
![Liftoff Forms Strategic Partnership With Blackstone](https://liftoff.io/wp-content/uploads/2020/12/blackstone-05-1024x535.jpg)
Blog
Company
Liftoff Forms Strategic Partnership With Blackstone
![Liftoff Employee Spotlight: Jovan Radulovich, Director of IT](https://liftoff.io/wp-content/uploads/2020/12/Jovan-spotlight-02-1024x576.jpg)
Blog
Company
Liftoff Employee Spotlight: Jovan Radulovich, Director of IT
![Liftoff Virtual Backgrounds](https://liftoff.io/wp-content/uploads/2020/12/zoom-social.jpg)
Other
Liftoff Virtual Backgrounds
![O que os profissionais de marketing de aplicativos fizeram em 2020?](https://liftoff.io/wp-content/uploads/2020/12/image7-1024x535.jpg)
Blog
O que os profissionais de marketing de aplicativos fizeram em 2020?
![Murka Hits the Jackpot on Windows, Achieving 2X Higher ROAS Than iOS, 3X Higher Than Android](https://liftoff.io/wp-content/uploads/2022/10/murka-case-study-1024x531.png)
Case Study
Gaming, User acquisition
Murka Hits the Jackpot on Windows, Achieving 2X Higher ROAS Than iOS, 3X Higher Than Android
![Manga-Style Gaming Ads Produced by Vungle Creative Labs Increases Ad Engagements on Manga Bang!](https://liftoff.io/wp-content/uploads/2022/10/amazia-success-story-background-1024x429.png)
Case Study
Manga-Style Gaming Ads Produced by Vungle Creative Labs Increases Ad Engagements on Manga Bang!
![Liftoff Makes AdExchanger’s 2020 Programmatic Power Players List](https://liftoff.io/wp-content/uploads/2020/12/AdExchangerBlog-1024x538.jpg)
Blog
Awards, Company
Liftoff Makes AdExchanger’s 2020 Programmatic Power Players List
![Joom ROAS Reaches 1,500% with Liftoff Re-Engagement Campaign](https://liftoff.io/wp-content/uploads/2020/12/joom-resource.jpg)
Case Study
Re-engagement
Joom ROAS Reaches 1,500% with Liftoff Re-Engagement Campaign
![Mobile Banner Ads: An Everlasting Ad Format That Comes in a Small Package](https://liftoff.io/wp-content/uploads/2022/08/mobileads-1024x535.png)
Blog
Mobile Banner Ads: An Everlasting Ad Format That Comes in a Small Package
![Liftoff Wins 2020 “Best App Advertising Platform” Award](https://liftoff.io/wp-content/uploads/2020/12/GrowthAward-1024x538.jpg)
Blog
Awards, Company
Liftoff Wins 2020 “Best App Advertising Platform” Award
![Mobile Presence Podcast – Electronic Arts](https://liftoff.io/wp-content/uploads/2020/11/marketer-ea-podcast-1024x535.jpg)
Podcast
Gaming, Mobile Heroes
Mobile Presence Podcast – Electronic Arts
![Maximize o LTV do usuário com custo por receita (agora disponível para AU e reengajamento)](https://liftoff.io/wp-content/uploads/2020/08/cpr_for_re_banner-1024x535.png)
Blog
Maximize o LTV do usuário com custo por receita (agora disponível para AU e reengajamento)
![What Did App Marketers Make of 2020?](https://liftoff.io/wp-content/uploads/2020/11/marketers-2020-01-1-1024x535.png)
Blog
Mobile Heroes, User acquisition
What Did App Marketers Make of 2020?
![Liftoff Employee Spotlight: Maya Shanmugam, Business Intelligence Analyst](https://liftoff.io/wp-content/uploads/2020/11/maya-spotlight-1-1024x535.jpg)
Blog
Company
Liftoff Employee Spotlight: Maya Shanmugam, Business Intelligence Analyst
![Three’s A Crowd – How To Scale A Growth Team When Your Studio Develops More Games](https://liftoff.io/wp-content/uploads/2020/11/marketer-ea-blog-1024x544.jpg)
Blog
Mobile Heroes, User acquisition
Three’s A Crowd – How To Scale A Growth Team When Your Studio Develops More Games
![Out now! 2020 Mobile App Trends Report](https://liftoff.io/wp-content/uploads/2020/10/resource-image-04-1024x535.png)
Blog
Analytics, User acquisition
Out now! 2020 Mobile App Trends Report
![Liftoff Ranked 259th Fastest Growing Company in North America on Deloitte’s 2020 Technology Fast 500™](https://liftoff.io/wp-content/uploads/2020/11/deloitte_2020-1024x535.jpg)
Blog
Awards, Company
Liftoff Ranked 259th Fastest Growing Company in North America on Deloitte’s 2020 Technology Fast 500™
![Apps de jogos atingem novos patamares durante pandemia](https://liftoff.io/wp-content/uploads/2020/09/gaming-lockdown-03-1024x535.png)
Blog
Apps de jogos atingem novos patamares durante pandemia
![Mobile Presence Podcast – SciPlay](https://liftoff.io/wp-content/uploads/2020/11/marketer-sciplay-podcast-1024x535.jpg)
Podcast
Gaming, Mobile Heroes
Mobile Presence Podcast – SciPlay
![Como eu sobrevivi (e prosperei) executando AU em uma inicialização de aplicativo mobile](https://liftoff.io/wp-content/uploads/2020/09/marketer-elevate-labs-blog-1024x544.jpg)
Blog
Como eu sobrevivi (e prosperei) executando AU em uma inicialização de aplicativo mobile
![Why LTV Is Essential for UA, and D7 ROAS Should Be Retired](https://liftoff.io/wp-content/uploads/2022/08/whyltv-1024x535.png)
Blog
LTV
Why LTV Is Essential for UA, and D7 ROAS Should Be Retired
![Why Do Cost Metrics Change?](https://liftoff.io/wp-content/uploads/2020/11/metrics-change-02-1024x535.png)
Blog
Analytics, User acquisition
Why Do Cost Metrics Change?
![Webinar Recap: An Inside Look at iOS 14 Preparation](https://liftoff.io/wp-content/uploads/2022/08/webinarrecap-1024x535.jpg)
Blog
Webinar Recap: An Inside Look at iOS 14 Preparation
![Relatório de tendências de apps mobile de 2020](https://liftoff.io/wp-content/uploads/2020/11/2020-mobile-app-trends-report-featured-pt-br-1024x535.jpg)
Report
User acquisition
Relatório de tendências de apps mobile de 2020
![2020 Mobile App Trends Report](https://liftoff.io/wp-content/uploads/2020/10/2020-apps-trends-report-featured.png)
Report
User acquisition
2020 Mobile App Trends Report
![Stop Playing Tug of War with the Product Team and Start Collaborating](https://liftoff.io/wp-content/uploads/2020/11/marketer-sciplay-blog-2-1024x544.jpg)
Blog
Mobile Heroes, User acquisition
Stop Playing Tug of War with the Product Team and Start Collaborating
![AdExchanger: Ad Creative And Placement Context Must Work Hand-In-Hand In The Post-IDFA Era](https://liftoff.io/wp-content/uploads/2022/08/blogsiop-1024x535.png)
Blog
AdExchanger: Ad Creative And Placement Context Must Work Hand-In-Hand In The Post-IDFA Era
![Mobile Presence Podcast – VSCO](https://liftoff.io/wp-content/uploads/2020/11/marketer-vsco-podcast-1024x535.jpg)
Podcast
Mobile Heroes, Social
Mobile Presence Podcast – VSCO
![Abordagem da Liftoff para aquisição de usuários em um mundo pós-IDFA](https://liftoff.io/wp-content/uploads/2020/08/D-IDFA-blog-image-1024x535.jpg)
Blog
Abordagem da Liftoff para aquisição de usuários em um mundo pós-IDFA
![Melhorando a aquisição do usuário por meio da automação: três pontos para automatizar agora](https://liftoff.io/wp-content/uploads/2020/09/marketer-jam-city-blog-1024x544.jpg)
Blog
Melhorando a aquisição do usuário por meio da automação: três pontos para automatizar agora
![Profissionais de marketing de e-commerce: está na hora de se preparar para o Natal](https://liftoff.io/wp-content/uploads/2020/09/ecommerce-christmas-blog-02-1024x535.jpg)
Blog
Profissionais de marketing de e-commerce: está na hora de se preparar para o Natal
![Why LTV is essential for UA, and D7 ROAS should be retired](https://liftoff.io/wp-content/uploads/2020/10/blue23-2421-1024x535.jpg)
Blog
LTV
Why LTV is essential for UA, and D7 ROAS should be retired
![Are CPMs Correlated With Performance?](https://liftoff.io/wp-content/uploads/2020/10/CPMs-and-performance-metrics-03-1024x535.jpg)
Blog
Analytics, ROAS Optimization
Are CPMs Correlated With Performance?
![How to Market Your App to Gen Z](https://liftoff.io/wp-content/uploads/2020/10/marketer-vsco-blog-1024x544.jpg)
Blog
Mobile Heroes, User acquisition
How to Market Your App to Gen Z
![The Best of Mobile Heroes: The Fraud Squad](https://liftoff.io/wp-content/uploads/2020/10/best-of-MH-fraud02-1024x535.jpg)
Blog
Brand Safety, Mobile Heroes
The Best of Mobile Heroes: The Fraud Squad
![Congratulations to the Mobile Heroes Awards Show Winners](https://liftoff.io/wp-content/uploads/2020/10/awards-resources-07-no-date-1024x535.png)
Blog
Awards, Mobile Heroes
Congratulations to the Mobile Heroes Awards Show Winners
![Liftoff Employee Spotlight: Bastian Winterkemper, Sales Lead in Germany](https://liftoff.io/wp-content/uploads/2020/10/bastian-spotlight-02-1024x535.jpg)
Blog
Company
Liftoff Employee Spotlight: Bastian Winterkemper, Sales Lead in Germany
![Mobile Heroes Awards Show](https://liftoff.io/wp-content/uploads/2020/10/mobile-heroes-awards-show-featured-1024x535.jpg)
Webinar
Mobile Heroes
Mobile Heroes Awards Show
![Scaling UA for Gaming Apps in Southeast Asia and Beyond](https://liftoff.io/wp-content/uploads/2020/09/webinar-scaling-ua-featured-1024x535.png)
Webinar
Gaming, User acquisition
Scaling UA for Gaming Apps in Southeast Asia and Beyond
![The Best of Mobile Heroes: Marketing Channel Guide](https://liftoff.io/wp-content/uploads/2020/10/best-of-MH-channels-1024x535.jpg)
Blog
Mobile Heroes, User acquisition
The Best of Mobile Heroes: Marketing Channel Guide
![22% Lower CPAs When Yubo Ran Non-Personalized Ad Campaigns](https://liftoff.io/wp-content/uploads/2020/10/yubo-resource.jpg)
Blog
Company, Social
22% Lower CPAs When Yubo Ran Non-Personalized Ad Campaigns
![Ad Age: How Comic Books Make Mid-level Marketers Into Heroes and Bot Fraud a Fun Topic](https://liftoff.io/wp-content/uploads/2020/10/comic_blog-1024x538.jpg)
Blog
Company, Mobile Heroes
Ad Age: How Comic Books Make Mid-level Marketers Into Heroes and Bot Fraud a Fun Topic
![The Best of Mobile Heroes: User Acquisition Tips and Tricks](https://liftoff.io/wp-content/uploads/2020/10/best-of-MH-UA-1024x535.jpg)
Blog
Mobile Heroes, User acquisition
The Best of Mobile Heroes: User Acquisition Tips and Tricks
![10 Questions Marketers Should Ask Before Testing A Media Source](https://liftoff.io/wp-content/uploads/2020/10/marketer-bumble-blog-1024x544.jpg)
Blog
Mobile Heroes, Testing
10 Questions Marketers Should Ask Before Testing A Media Source
![Mobile Presence Podcast – Elevate Labs](https://liftoff.io/wp-content/uploads/2020/10/marketer-elevate-labs-podcast-1024x535.jpg)
Podcast
Mobile Heroes, User acquisition
Mobile Presence Podcast – Elevate Labs
![The Best of Mobile Heroes: Tips for Launching Your New App](https://liftoff.io/wp-content/uploads/2020/10/best-of-MH-1024x535.jpg)
Blog
Mobile Heroes, User acquisition
The Best of Mobile Heroes: Tips for Launching Your New App
![What Is Programmatic Advertising](https://liftoff.io/wp-content/uploads/2020/09/video-what-the-heck-is-programmatic-advertising-1024x535.jpg)
Video
What Is Programmatic Advertising
![If Mobile Programmatic Could Talk](https://liftoff.io/wp-content/uploads/2020/09/video-if-mobile-programmatic-could-talk-1024x535.jpg)
Video
If Mobile Programmatic Could Talk
![How Liftoff REALLY Designs Your Ads](https://liftoff.io/wp-content/uploads/2020/09/video-how-liftoff-design-your-ads-1024x535.jpg)
Video
How Liftoff REALLY Designs Your Ads
![Day in the Life of Liftoff ML](https://liftoff.io/wp-content/uploads/2020/09/video-life-liftoff-ml-1024x535.jpg)
Video
Day in the Life of Liftoff ML
![Direct, Ad Network, Ad Exchange, DSP – What’s The Difference?](https://liftoff.io/wp-content/uploads/2020/09/video-dsp-1024x535.jpg)
Video
Direct, Ad Network, Ad Exchange, DSP – What’s The Difference?
![6 Reasons to Bring Humor Into the Workplace](https://liftoff.io/wp-content/uploads/2020/10/6-reasons-humor-featured-1024x535.jpg)
Blog
Company
6 Reasons to Bring Humor Into the Workplace
![Ninguém coloca banners no canto](https://liftoff.io/wp-content/uploads/2020/07/banners-in-a-corner-1024x535.png)
Blog
Ninguém coloca banners no canto
![Como o conteúdo gerado pelo usuário aumenta o desempenho do anúncio](https://liftoff.io/wp-content/uploads/2020/06/marketer-meet-group-blog-1024x544.jpg)
Blog
Como o conteúdo gerado pelo usuário aumenta o desempenho do anúncio
![Reflexões dos profissionais de marketing sobre as mudanças no IDFA](https://liftoff.io/wp-content/uploads/2020/07/idfa-1024x535.png)
Blog
Reflexões dos profissionais de marketing sobre as mudanças no IDFA
![Raise Your Game: Insights to Drive Downloads that Convert](https://liftoff.io/wp-content/uploads/2020/09/raise-your-game-res-img-on-deamnd-1024x535.jpg)
Webinar
Accelerate, Gaming
Raise Your Game: Insights to Drive Downloads that Convert
![Celebrating 100 Mobile Heroes: Liftoff Kicks Off Mobile Heroes’ 5-Year Anniversary](https://liftoff.io/wp-content/uploads/2020/09/100mh-blog-thumbnail-1024x535.png)
Blog
Company, Mobile Heroes
Celebrating 100 Mobile Heroes: Liftoff Kicks Off Mobile Heroes’ 5-Year Anniversary
![How I Survived (and Thrived) Running UA at a Mobile App Startup](https://liftoff.io/wp-content/uploads/2020/09/marketer-elevate-labs-blog-1024x544.jpg)
Blog
Mobile Heroes, User acquisition
How I Survived (and Thrived) Running UA at a Mobile App Startup
![Aproveitando os modelos de motivação dos jogadores para aumentar o engajamento de aplicativos – Parte 3](https://liftoff.io/wp-content/uploads/2020/06/marketer-squareenix-blog-3-1024x535.jpg)
Blog
Aproveitando os modelos de motivação dos jogadores para aumentar o engajamento de aplicativos – Parte 3
![Mobile Heroes Infomercial](https://liftoff.io/wp-content/uploads/2020/09/infomercial_resource-1024x535.png)
Video
Mobile Heroes Infomercial
![Watch Our On-Demand Webinar: Global Market Trends and How to Supercharge Your UA and Monetization](https://liftoff.io/wp-content/uploads/2022/08/ondemands-1024x535.jpg)
Blog
Watch Our On-Demand Webinar: Global Market Trends and How to Supercharge Your UA and Monetization
![Game On: Latest Trends in Marketing Gaming Apps](https://liftoff.io/wp-content/uploads/2020/09/webinar-game-on-ondemand-1024x535.jpg)
Webinar
Accelerate, Gaming
Game On: Latest Trends in Marketing Gaming Apps
![Mobile Presence Podcast – Jam City](https://liftoff.io/wp-content/uploads/2020/09/marketer-jam-city-podcast-1024x535.jpg)
Podcast
Gaming, Mobile Heroes
Mobile Presence Podcast – Jam City
![Liftoff Employee Spotlight: Judy Connolly, Marketing Manager in London, UK](https://liftoff.io/wp-content/uploads/2020/09/employee-spotlight-judy-connolly-1024x535.jpg)
Blog
Company
Liftoff Employee Spotlight: Judy Connolly, Marketing Manager in London, UK
![NEW! 2020 Mobile Gaming Apps Report](https://liftoff.io/wp-content/uploads/2020/07/cover-gaming-02-1024x576.png)
Blog
Gaming, User acquisition
NEW! 2020 Mobile Gaming Apps Report
![With Non-Personalized Traffic, Murka’s ROAS Increased by 3%](https://liftoff.io/wp-content/uploads/2020/09/murka-resource.jpg)
Blog
Company, Gaming
With Non-Personalized Traffic, Murka’s ROAS Increased by 3%
![Improving User Acquisition Through Automation: 3 Things to Automate Right Now](https://liftoff.io/wp-content/uploads/2020/09/marketer-jam-city-blog-1024x544.jpg)
Blog
Mobile Heroes, User acquisition
Improving User Acquisition Through Automation: 3 Things to Automate Right Now
![Liftoff Launches in Berlin](https://liftoff.io/wp-content/uploads/2020/09/header-berlin-01-1-1024x535.jpg)
Blog
Company
Liftoff Launches in Berlin
![CPMs Decreased 62.69% When IMVU Ran Non-Personalized Ad Campaign](https://liftoff.io/wp-content/uploads/2020/09/imvu-resource.jpg)
Blog
Company, Social
CPMs Decreased 62.69% When IMVU Ran Non-Personalized Ad Campaign
![It’s About Time E-Commerce Marketers Prepare for Christmas](https://liftoff.io/wp-content/uploads/2020/09/ecommerce-christmas-blog-02-1024x535.jpg)
Blog
Shopping, User acquisition
It’s About Time E-Commerce Marketers Prepare for Christmas
![Mobile Presence Podcast – IQ Option](https://liftoff.io/wp-content/uploads/2020/09/marketer-iq-option-podcast-1024x535.jpg)
Podcast
Finance, Mobile Heroes
Mobile Presence Podcast – IQ Option
![UA Performance on iOS 14 (EMEA)](https://liftoff.io/wp-content/uploads/2020/09/ua-performance-on-ios14-1024x535.png)
Webinar
User acquisition
UA Performance on iOS 14 (EMEA)
![UA Performance on iOS 14](https://liftoff.io/wp-content/uploads/2020/09/ua-performance-on-ios14-1024x535.png)
Webinar
User acquisition
UA Performance on iOS 14
![Gaming Apps Hit New Heights During Lockdown](https://liftoff.io/wp-content/uploads/2020/09/gaming-lockdown-03-1024x535.png)
Blog
Gaming, User acquisition
Gaming Apps Hit New Heights During Lockdown
![Uma abordagem multicanal holística para aquisição de usuários mobile](https://liftoff.io/wp-content/uploads/2020/07/marketer-thimble-blog-1024x544.jpg)
Blog
Uma abordagem multicanal holística para aquisição de usuários mobile
![Cultura da empresa em tempos de caos](https://liftoff.io/wp-content/uploads/2020/06/culture-in-times-of-chaos-banner-1024x544.jpg)
Blog
Cultura da empresa em tempos de caos
![Relatório de apps mobile de jogos de 2020](https://liftoff.io/wp-content/uploads/2020/09/2020-gaming-apps-report-featured-pt-br-2.jpg)
Report
Relatório de apps mobile de jogos de 2020
![Aproveitando os modelos de motivação dos jogadores para aumentar o engajamento de aplicativos – Parte 2](https://liftoff.io/wp-content/uploads/2020/05/marketer-stash-invest-blog-2-1024x535.png)
Blog
Aproveitando os modelos de motivação dos jogadores para aumentar o engajamento de aplicativos – Parte 2
![How to Improve User Acquisition with an In-App Events Map](https://liftoff.io/wp-content/uploads/2020/08/marketer-iq-option-blog-1024x544.jpg)
Blog
Mobile Heroes, User acquisition
How to Improve User Acquisition with an In-App Events Map
![Bagelcode Finds Opportunities in Windows That Has 150% Higher ROAS Than iOS](https://liftoff.io/wp-content/uploads/2022/10/bagelcode-bg-1024x625.png)
Case Study
Gaming, User acquisition
Bagelcode Finds Opportunities in Windows That Has 150% Higher ROAS Than iOS
![What Liftoff Does](https://liftoff.io/wp-content/uploads/2020/08/Liftoff_animation_video-1024x535.jpg)
Video
What Liftoff Does
![Limit Ad Tracking: What You Need to Know](https://liftoff.io/wp-content/uploads/2022/08/Unbenannt-1-1024x535.jpg)
Blog
Limit Ad Tracking: What You Need to Know
![Maximize your user LTV with Cost Per Revenue (Now Available for UA and Re-Engagement)](https://liftoff.io/wp-content/uploads/2020/08/cpr_for_re_banner-1024x535.png)
Blog
Re-engagement
Maximize your user LTV with Cost Per Revenue (Now Available for UA and Re-Engagement)
![Liftoff Employee Spotlight: Kota Amano, Japan & Korea Country Sales Manager](https://liftoff.io/wp-content/uploads/2020/08/employee-spotlight-kota-amano-1024x535.jpg)
Blog
Company
Liftoff Employee Spotlight: Kota Amano, Japan & Korea Country Sales Manager
![Mobile Presence Podcast – GCash](https://liftoff.io/wp-content/uploads/2020/08/marketer-gcash-podcast-1024x535.jpg)
Podcast
Finance, Mobile Heroes
Mobile Presence Podcast – GCash
![Supercharge Your Mobile Marketing Skills at the NEW Mobile Heroes Power Hour](https://liftoff.io/wp-content/uploads/2020/08/social-image-power-hour-1024x535.jpg)
Blog
Company, Mobile Heroes
Supercharge Your Mobile Marketing Skills at the NEW Mobile Heroes Power Hour
![Mobile Heroes Power Hour](https://liftoff.io/wp-content/uploads/2020/08/gif-02-1024x618.gif)
Event
Mobile Heroes Power Hour
![Liftoff’s Approach to User Acquisition in a Post-IDFA World](https://liftoff.io/wp-content/uploads/2020/08/D-IDFA-blog-image-1024x535.jpg)
Blog
Company, User acquisition
Liftoff’s Approach to User Acquisition in a Post-IDFA World
![3 Fundamentals of Marketing Mobile Apps](https://liftoff.io/wp-content/uploads/2020/08/marketer-gcash-blog-1024x544.jpg)
Blog
Mobile Heroes
3 Fundamentals of Marketing Mobile Apps
![For the 4th Year, Liftoff Makes Fastest Growing Inc. 5000 List](https://liftoff.io/wp-content/uploads/2020/08/inc_5000-1024x535.jpg)
Blog
Awards, Company
For the 4th Year, Liftoff Makes Fastest Growing Inc. 5000 List
![Playrix runs Limited Ad Tracking UA campaign with Liftoff, CPAs decrease](https://liftoff.io/wp-content/uploads/2020/08/case-study-playrix-resource.jpg)
Case Study
Gaming
Playrix runs Limited Ad Tracking UA campaign with Liftoff, CPAs decrease
![Playrix runs non-personalized UA campaign with Liftoff, CPAs decrease](https://liftoff.io/wp-content/uploads/2020/09/playrix_opengraph2-1024x535.png)
Blog
Company, Gaming
Playrix runs non-personalized UA campaign with Liftoff, CPAs decrease
![The optimal usage of ConversionValue in SKAdnetwork](https://liftoff.io/wp-content/uploads/2020/10/orange251-231-1024x535.jpg)
Blog
The optimal usage of ConversionValue in SKAdnetwork
![Profissionais de marketing de marca e de desempenho trabalham melhor juntos](https://liftoff.io/wp-content/uploads/2019/04/brand-performance-marketing-03-LOGO-1024x535.jpg)
Blog
Profissionais de marketing de marca e de desempenho trabalham melhor juntos
![7 dicas para divulgar seu aplicativo (que não é um jogo) como um profissional](https://liftoff.io/wp-content/uploads/2016/08/7-pro-tips-1024x535.jpg)
Blog
7 dicas para divulgar seu aplicativo (que não é um jogo) como um profissional
![3 Reasons Why I Joined the Mobile Heroes Lunch Club, and You Should Too](https://liftoff.io/wp-content/uploads/2020/07/mirai-blog-post-1024x535.png)
Blog
Mobile Heroes
3 Reasons Why I Joined the Mobile Heroes Lunch Club, and You Should Too
![Here Comes iOS 14: What App Publishers and Suppliers Need to Do to Prepare](https://liftoff.io/wp-content/uploads/2020/08/ios14-blog-1024x535.jpg)
Blog
Product, User acquisition
Here Comes iOS 14: What App Publishers and Suppliers Need to Do to Prepare
![Marketers’ Thoughts on Upcoming Changes to the IDFA](https://liftoff.io/wp-content/uploads/2020/07/idfa-1024x535.png)
Blog
User acquisition
Marketers’ Thoughts on Upcoming Changes to the IDFA
![Why user-level LTV models are essential for post-iOS 14 user acquisition](https://liftoff.io/wp-content/uploads/2020/07/pix2344aA-1024x535.jpg)
Blog
LTV
Why user-level LTV models are essential for post-iOS 14 user acquisition
![2020 Mobile Gaming Apps Report](https://liftoff.io/wp-content/uploads/2020/07/2020-gaming-apps-report-featured-en.jpg)
Report
Gaming, User acquisition
2020 Mobile Gaming Apps Report
![Mobile Presence Podcast – Thimble](https://liftoff.io/wp-content/uploads/2020/07/marketer-thimble-podcast-1024x535.jpg)
Podcast
Mobile Heroes, User acquisition
Mobile Presence Podcast – Thimble
![Peak Teams Up With Vungle to Engage Japan Through Hyperlocalized Creatives](https://liftoff.io/wp-content/uploads/2022/10/peak-casestudy-bg.png)
Case Study
Gaming, User acquisition
Peak Teams Up With Vungle to Engage Japan Through Hyperlocalized Creatives
![A Holistic Multi-channel Approach for Mobile User Acquisition](https://liftoff.io/wp-content/uploads/2020/07/marketer-thimble-blog-1024x544.jpg)
Blog
User acquisition
A Holistic Multi-channel Approach for Mobile User Acquisition
![Liftoff Employee Spotlight: Jessica Dudley, AdOps Manager](https://liftoff.io/wp-content/uploads/2020/07/employee-spotlight-jessica-dudley-1024x535.jpg)
Blog
Company
Liftoff Employee Spotlight: Jessica Dudley, AdOps Manager
![Probabilistic attribution for iOS 14 — a deeper dive](https://liftoff.io/wp-content/uploads/2020/07/pix234234-23124-1024x535.jpg)
Blog
Probabilistic attribution for iOS 14 — a deeper dive
![Aproveitando os modelos de motivação dos jogadores para aumentar o engajamento de aplicativos – Parte 1](https://liftoff.io/wp-content/uploads/2020/05/marketer-squareenix-blog-2-1024x535.jpg)
Blog
Aproveitando os modelos de motivação dos jogadores para aumentar o engajamento de aplicativos – Parte 1
![iOS14: A proposed solution for the reduced efficacy of deterministic attribution](https://liftoff.io/wp-content/uploads/2020/10/cyan232-4215-1024x535.jpg)
Blog
iOS14: A proposed solution for the reduced efficacy of deterministic attribution
![How to Define Your App Growth Strategy and KPIs](https://liftoff.io/wp-content/uploads/2020/07/webinar-top-kpis-ondemand-1024x535.jpg)
Webinar
User acquisition
How to Define Your App Growth Strategy and KPIs
![Reinventing Marketing Strategies for Shopping Apps in SEA](https://liftoff.io/wp-content/uploads/2020/06/shopping-apps-seasia-webinar-1024x535.png)
Webinar
Shopping, User acquisition
Reinventing Marketing Strategies for Shopping Apps in SEA
![Mulheres no Mobile: chefes da indústria – Sophia Fen da 3Q Digital](https://liftoff.io/wp-content/uploads/2020/03/sophia-fen-1024x535.jpg)
Blog
Mulheres no Mobile: chefes da indústria – Sophia Fen da 3Q Digital
![Custo por receita: otimize para suas metas de LTV do usuário](https://liftoff.io/wp-content/uploads/2020/04/blog-cpr-banner-1024x535.png)
Blog
Custo por receita: otimize para suas metas de LTV do usuário
![Influencer Marketing for Mobile Apps](https://liftoff.io/wp-content/uploads/2020/06/resource-image02ok-no-date-1024x535.jpg)
Webinar
Accelerate
Influencer Marketing for Mobile Apps
![Mobile Presence Podcast – The Meet Group](https://liftoff.io/wp-content/uploads/2020/06/podcast-image-meet-group-1024x535.jpg)
Podcast
Dating, Mobile Heroes
Mobile Presence Podcast – The Meet Group
![Como tornar as percepções dos consumidores a base da sua estratégia faz de você um melhor profissional de marketing](https://liftoff.io/wp-content/uploads/2020/05/marketer-rappi-blog-1024x535.jpg)
Blog
Como tornar as percepções dos consumidores a base da sua estratégia faz de você um melhor profissional de marketing
![Company Culture in Times of Chaos](https://liftoff.io/wp-content/uploads/2020/06/culture-in-times-of-chaos-banner-1024x544.jpg)
Blog
Company
Company Culture in Times of Chaos
![Retail Therapy: Marketing Shopping Apps in Today’s Economy](https://liftoff.io/wp-content/uploads/2020/06/resources-retail-therapy-1024x535.jpg)
Webinar
Shopping, User acquisition
Retail Therapy: Marketing Shopping Apps in Today’s Economy
![How User-Generated Content Boosts Ad Performance](https://liftoff.io/wp-content/uploads/2020/06/marketer-meet-group-blog-1024x544.jpg)
Blog
Mobile Heroes
How User-Generated Content Boosts Ad Performance
![Liftoff Employee Spotlight: Wojciech Kazana, Engineering Team Lead of Machine Learning, Paris](https://liftoff.io/wp-content/uploads/2020/06/employee-spotlight-wojciech-kazana-1024x535.jpg)
Blog
Company
Liftoff Employee Spotlight: Wojciech Kazana, Engineering Team Lead of Machine Learning, Paris
![NEW! 2020 Mobile Shopping Apps Report](https://liftoff.io/wp-content/uploads/2020/05/Cover-shopping-1-1024x575.png)
Blog
Shopping
NEW! 2020 Mobile Shopping Apps Report
![Mobile Presence Podcast – Stash](https://liftoff.io/wp-content/uploads/2020/06/marketer-stash-invest-podcast-1024x535.jpg)
Podcast
Finance, Mobile Heroes
Mobile Presence Podcast – Stash
![Leveraging Player Motivation Models to Increase App Engagement – Part 3](https://liftoff.io/wp-content/uploads/2020/06/marketer-squareenix-blog-3-1024x535.jpg)
Blog
Mobile Heroes
Leveraging Player Motivation Models to Increase App Engagement – Part 3
![3 Mistakes to Avoid to Instantly Save Money & Acquire More Users](https://liftoff.io/wp-content/uploads/2020/06/marketer-stash-invest-blog-1024x535.jpg)
Blog
User acquisition
3 Mistakes to Avoid to Instantly Save Money & Acquire More Users
![TikTok Scores 95% Increase in IPM After Leveraging Vungle Playable+ Ad Formats](https://liftoff.io/wp-content/uploads/2022/10/tiktok-casestudy-tile-copy-1024x429.jpeg)
Case Study
Social, User acquisition
TikTok Scores 95% Increase in IPM After Leveraging Vungle Playable+ Ad Formats
![Designing Ads for TikTok](https://liftoff.io/wp-content/uploads/2020/06/resources-image-part2-no-date-03-1024x535.jpg)
Webinar
Creative
Designing Ads for TikTok
![Healthcare App Cashwalk Increases Daily Ad Revenue up to $3K Using Vungle Video Ads](https://liftoff.io/wp-content/uploads/2022/10/cashwalk-1024x770.png)
Case Study
Healthcare App Cashwalk Increases Daily Ad Revenue up to $3K Using Vungle Video Ads
![How to think about including Organic Lift into your ROAS](https://liftoff.io/wp-content/uploads/2022/07/0_lQO-C0e2EHz53HH4.png)
Blog
How to think about including Organic Lift into your ROAS
![10 dicas para escolher uma Demand-Side Platform para Mobile](https://liftoff.io/wp-content/uploads/2018/07/brad-blog-image-02-1024x535.jpg)
Blog
10 dicas para escolher uma Demand-Side Platform para Mobile
![Como alavancar campanhas do Google UAC com sucesso](https://liftoff.io/wp-content/uploads/2019/12/blog-01-1-900x470-1.jpg)
Blog
Como alavancar campanhas do Google UAC com sucesso
![Mobile Presence Podcast – Square Enix](https://liftoff.io/wp-content/uploads/2020/05/podcast-image-square-enix-1024x535.jpg)
Podcast
Gaming, Mobile Heroes
Mobile Presence Podcast – Square Enix
![4 estratégias para simplificar o marketing de aplicativos e melhorar os resultados](https://liftoff.io/wp-content/uploads/2019/11/marketer-joom-blog-1024x535.jpg)
Blog
4 estratégias para simplificar o marketing de aplicativos e melhorar os resultados
![Relatório de apps mobile de compras de 2020](https://liftoff.io/wp-content/uploads/2020/05/cover-1-1024x576.png)
Report
Shopping, User acquisition
Relatório de apps mobile de compras de 2020
![Um guia prático para executar um programa bem-sucedido de influência](https://liftoff.io/wp-content/uploads/2020/01/marketer-clover-blog-1024x535.jpg)
Blog
Um guia prático para executar um programa bem-sucedido de influência
![Leveraging Player Motivation Models to Increase App Engagement – Part 2](https://liftoff.io/wp-content/uploads/2020/05/marketer-stash-invest-blog-2-1024x535.png)
Blog
Mobile Heroes
Leveraging Player Motivation Models to Increase App Engagement – Part 2
![Qual modelo de atribuição é adequado para seu Marketing Stack?](https://liftoff.io/wp-content/uploads/2020/01/marketer-current-blog2-1024x535.jpg)
Blog
Qual modelo de atribuição é adequado para seu Marketing Stack?
![5 Fundamentals of Marketing Your Mobile Game](https://liftoff.io/wp-content/uploads/2020/05/5-fundamentals-14-1024x535.jpg)
Webinar
Accelerate, Gaming
5 Fundamentals of Marketing Your Mobile Game
![Leveraging Player Motivation Models to Increase App Engagement – Part 1](https://liftoff.io/wp-content/uploads/2020/05/marketer-squareenix-blog-2-1024x535.jpg)
Blog
Mobile Heroes
Leveraging Player Motivation Models to Increase App Engagement – Part 1
![The Social Casino Special](https://liftoff.io/wp-content/uploads/2020/05/social-01-1024x535.png)
Webinar
Gaming
The Social Casino Special
![Mobile Presence Podcast – Rappi](https://liftoff.io/wp-content/uploads/2020/05/podcast-image-rappi-1024x535.jpg)
Podcast
Mobile Heroes, Shopping
Mobile Presence Podcast – Rappi
![Liftoff Honored with 2020 Gold Stevie® Award as “Fastest Growing Tech Company of Year”](https://liftoff.io/wp-content/uploads/2020/05/2020_Stevie_Award-1-1024x535.jpg)
Blog
Awards, Company
Liftoff Honored with 2020 Gold Stevie® Award as “Fastest Growing Tech Company of Year”
![Bend It Like Dave G: Tips for Working Remotely](https://liftoff.io/wp-content/uploads/2020/05/blog-bend-it-like-dave-g-banner-1024x535.jpg)
Blog
Company
Bend It Like Dave G: Tips for Working Remotely
![2020 Mobile Shopping Apps Report](https://liftoff.io/wp-content/uploads/2020/05/Cover-shopping-1024x575.png)
Report
Shopping, User acquisition
2020 Mobile Shopping Apps Report
![How Making Consumer Insights a Cornerstone of your Strategy Makes You a Better Marketer](https://liftoff.io/wp-content/uploads/2020/05/marketer-rappi-blog-1024x535.jpg)
Blog
Mobile Heroes
How Making Consumer Insights a Cornerstone of your Strategy Makes You a Better Marketer
![Marketing Gaming Apps in Latin America & Beyond](https://liftoff.io/wp-content/uploads/2020/04/social-image02-1024x535.png)
Webinar
Gaming, User acquisition
Marketing Gaming Apps in Latin America & Beyond
![Liftoff Employee Spotlight: Deanna Ulrich – Team Lead, Ad Creative Team](https://liftoff.io/wp-content/uploads/2020/05/employee-spotlight-deanna-ulrich-1024x535.jpg)
Blog
Company
Liftoff Employee Spotlight: Deanna Ulrich – Team Lead, Ad Creative Team
![Mobile Presence Podcast – Realtor.com](https://liftoff.io/wp-content/uploads/2020/05/marketer-realtor-podcast-image-1024x535.jpg)
Podcast
Mobile Heroes, User acquisition
Mobile Presence Podcast – Realtor.com
![7 dicas para implementar um modelo LTV para impulsionar seu aplicativo](https://liftoff.io/wp-content/uploads/2020/02/marketer-playstudios-blog-nl-1024x535.jpg)
Blog
7 dicas para implementar um modelo LTV para impulsionar seu aplicativo
![Como montar um time de desingers de performance](https://liftoff.io/wp-content/uploads/2020/02/marketer-playstudios-blog-as-1024x535.jpg)
Blog
Como montar um time de desingers de performance
![5 Tips for Finding Pockets of Performance Outside the Top Mobile Media Channels](https://liftoff.io/wp-content/uploads/2020/04/marketer-realtor-blog-1024x535.jpg)
Blog
Mobile Heroes
5 Tips for Finding Pockets of Performance Outside the Top Mobile Media Channels
![Show Me the Money – Growth Strategies for Finance Apps](https://liftoff.io/wp-content/uploads/2020/03/2020-finance-apps-webinar-1024x535.jpg)
Webinar
Accelerate, Finance
Show Me the Money – Growth Strategies for Finance Apps
![COVID-19 Mobile Ad Performance Tracker](https://liftoff.io/wp-content/uploads/2020/04/covid-19-03-14-1024x535.png)
Blog
Analytics, Company
COVID-19 Mobile Ad Performance Tracker
![NEW! 2020 Finance Apps Report](https://liftoff.io/wp-content/uploads/2020/03/cover-finance-3-1024x535.jpg)
Blog
Finance
NEW! 2020 Finance Apps Report
![Winning Growth Strategies for Finance Apps in APAC](https://liftoff.io/wp-content/uploads/2020/04/social-image02-b-1-1024x535.png)
Webinar
Accelerate, Finance
Winning Growth Strategies for Finance Apps in APAC
![Relatório de apps mobile de finanças de 2020](https://liftoff.io/wp-content/uploads/2020/03/cover-finance-PT-1024x573.png)
Report
Accelerate, Finance
Relatório de apps mobile de finanças de 2020
![Unlocking Mobile UA on TikTok](https://liftoff.io/wp-content/uploads/2020/03/social-img-tiktok-04-1024x535.jpg)
Webinar
Creative, User acquisition
Unlocking Mobile UA on TikTok
![The Right Way to Run User Acquisition + Re-Engagement Together](https://liftoff.io/wp-content/uploads/2020/04/right-way-to-run-ua-reengagement-together-1024x535.jpg)
Blog
Re-engagement, User acquisition
The Right Way to Run User Acquisition + Re-Engagement Together
![Liftoff Employee Spotlight: Nivin Sewpershad, Sr. Sales Manager](https://liftoff.io/wp-content/uploads/2020/04/employee-spotlight-nivin-sewpershad-1024x535.jpg)
Blog
Company
Liftoff Employee Spotlight: Nivin Sewpershad, Sr. Sales Manager
![Cost Per Revenue: Optimize for Your User LTV Goals](https://liftoff.io/wp-content/uploads/2020/04/blog-cpr-banner-1024x535.png)
Blog
Product
Cost Per Revenue: Optimize for Your User LTV Goals
![How to Market Your App in a Rapidly Changing Mobile Economy](https://liftoff.io/wp-content/uploads/2020/04/webinar-market-changing-economy-featured-orange.jpg-1024x535.png)
Webinar
User acquisition
How to Market Your App in a Rapidly Changing Mobile Economy
![Liftoff Recognized as a Top 10 Media Source in AppsFlyer’s Tenth Performance Index](https://liftoff.io/wp-content/uploads/2020/03/2020AppsFlyerBlog-1024x535.jpg)
Blog
Awards, Company
Liftoff Recognized as a Top 10 Media Source in AppsFlyer’s Tenth Performance Index
![Taking the Fight to the Fraudsters](https://liftoff.io/wp-content/uploads/2020/03/webinar-fraud-02-nodate-1-1024x535.jpg)
Webinar
Brand Safety
Taking the Fight to the Fraudsters
![Women at Liftoff: Marlene Arroyo, VP of People Operations](https://liftoff.io/wp-content/uploads/2020/03/employee-spotlight-marlene-arroyo-1024x535.jpg)
Blog
Company
Women at Liftoff: Marlene Arroyo, VP of People Operations
![Liftoff Ranks as #1 DSP in Kochava’s 2020 Q1 Traffic Index](https://liftoff.io/wp-content/uploads/2020/03/kochava-01-1024x535.jpg)
Blog
Awards, Company
Liftoff Ranks as #1 DSP in Kochava’s 2020 Q1 Traffic Index
![Mulheres no mobile: chefes da indústria – Bruna Amaya, do Hurb](https://liftoff.io/wp-content/uploads/2020/03/bruna-amaya-1024x535.jpg)
Blog
Q&A
Mulheres no mobile: chefes da indústria – Bruna Amaya, do Hurb
![Women in Mobile: Bosses of the Industry – Melissa Lertsmitivanta @ realtor.com®](https://liftoff.io/wp-content/uploads/2020/03/melissa-lertsmitivanta-1024x535.jpg)
Blog
Mobile Heroes, Q&A
Women in Mobile: Bosses of the Industry – Melissa Lertsmitivanta @ realtor.com®
![Como criar uma base poderosa para seu aplicativo móvel ganhar escala](https://liftoff.io/wp-content/uploads/2019/10/marketer-finaccel-blog-1024x535.jpg)
Blog
Como criar uma base poderosa para seu aplicativo móvel ganhar escala
![Women at Liftoff: Nichole O’Such, Senior Account Executive](https://liftoff.io/wp-content/uploads/2020/03/employee-spotlight-nichole-osuch-1024x535.jpg)
Blog
Company
Women at Liftoff: Nichole O’Such, Senior Account Executive
![Mobile Presence Podcast – Hurb](https://liftoff.io/wp-content/uploads/2020/03/podcast-image-1024x535.png)
Podcast
Mobile Heroes, User acquisition
Mobile Presence Podcast – Hurb
![Women in Mobile: Bosses of the Industry – Dini Mehta @ Lattice](https://liftoff.io/wp-content/uploads/2020/03/Dina-mehtaok-1024x535.jpg)
Blog
Q&A
Women in Mobile: Bosses of the Industry – Dini Mehta @ Lattice
![Women in Mobile – Bosses of the Industry](https://liftoff.io/wp-content/uploads/2020/03/wim-webinar-2020-03_no-date-1024x535.jpg)
Webinar
Q&A
Women in Mobile – Bosses of the Industry
![Mulheres no Mobile: chefes da indústria – Erin Sun, da WB Games](https://liftoff.io/wp-content/uploads/2020/03/erin-sun-1-1024x535.jpg)
Blog
Mulheres no Mobile: chefes da indústria – Erin Sun, da WB Games
![Women at Liftoff: Negin Saei, Controller](https://liftoff.io/wp-content/uploads/2020/03/employee-spotlight-negin-saei-1024x535.jpg)
Blog
Company
Women at Liftoff: Negin Saei, Controller
![Women in Mobile: Bosses of the Industry – Bruna Amaya @ Hurb](https://liftoff.io/wp-content/uploads/2020/03/bruna-amaya-1024x535.jpg)
Blog
Q&A
Women in Mobile: Bosses of the Industry – Bruna Amaya @ Hurb
![What is View Through Attribution and Why Is It Important?](https://liftoff.io/wp-content/uploads/2020/03/blog-attribution-hero-1024x535.jpg)
Blog
Product
What is View Through Attribution and Why Is It Important?
![Women at Liftoff: Susan Hansen, General Counsel](https://liftoff.io/wp-content/uploads/2020/03/susan-hansen-1024x535.jpg)
Blog
Company, Q&A
Women at Liftoff: Susan Hansen, General Counsel
![Liftoff Lands on Forbes “America’s Best Startup Employers 2020” List](https://liftoff.io/wp-content/uploads/2021/01/Forbes-best-startup-1024x538.jpg)
Blog
Awards, Company
Liftoff Lands on Forbes “America’s Best Startup Employers 2020” List
![Women in Mobile: Bosses of the Industry – Sophia Fen @ 3Q Digital](https://liftoff.io/wp-content/uploads/2020/03/sophia-fen-1024x535.jpg)
Blog
Q&A
Women in Mobile: Bosses of the Industry – Sophia Fen @ 3Q Digital
![How a user acquisition team can save 500 hours a month with automation](https://liftoff.io/wp-content/uploads/2022/07/0_3PoppaB_Jyb8fGDB.png)
Blog
How a user acquisition team can save 500 hours a month with automation
![Pitfalls of Modeling LTV and How to Overcome Them](https://liftoff.io/wp-content/uploads/2022/07/0_tISnEgrJOcnDbkBL.png)
Blog
LTV
Pitfalls of Modeling LTV and How to Overcome Them
![Women at Liftoff: Betty Wan, Business Development](https://liftoff.io/wp-content/uploads/2020/03/betty-wan-2-1024x535.jpg)
Blog
Company, Q&A
Women at Liftoff: Betty Wan, Business Development
![2020 Mobile Finance Apps Report](https://liftoff.io/wp-content/uploads/2020/03/cover-finance-3-1024x535.jpg)
Report
Accelerate, Finance
2020 Mobile Finance Apps Report
![Women in Mobile: Bosses of the Industry](https://liftoff.io/wp-content/uploads/2020/03/wim-women-2020-1200x627-melissa-copy-1024x535.jpg)
Blog
Q&A
Women in Mobile: Bosses of the Industry
![Women in Mobile: Bosses of the Industry – Erin Sun @ WB Games](https://liftoff.io/wp-content/uploads/2020/03/erin-sun-1-1024x535.jpg)
Blog
Q&A
Women in Mobile: Bosses of the Industry – Erin Sun @ WB Games
![User Acquisition 3.0: entrando na esfera da inteligência artificial e do Machine Learning](https://liftoff.io/wp-content/uploads/2019/01/preview-full-machine-learning-social02-1024x535.jpg)
Blog
User Acquisition 3.0: entrando na esfera da inteligência artificial e do Machine Learning
![2019 Liftoff Recruiting Team Highlights](https://liftoff.io/wp-content/uploads/2020/02/recruiting01-1024x535.png)
Blog
Company
2019 Liftoff Recruiting Team Highlights
![Mobile Presence Podcast – Grammarly](https://liftoff.io/wp-content/uploads/2020/02/podcast-image-1-1024x535.jpg)
Podcast
Mobile Heroes, User acquisition
Mobile Presence Podcast – Grammarly
![Estratégias para combater a fraude de anúncios desde o primeiro dia](https://liftoff.io/wp-content/uploads/2020/02/marketer-textnow-blog-900x470-1.jpg)
Blog
Estratégias para combater a fraude de anúncios desde o primeiro dia
![Como aplicar o Machine Learning para reengajar os usuários e aumentar o LTV](https://liftoff.io/wp-content/uploads/2020/02/MACHINE-LEARNING-900x470-1.jpg)
Blog
Como aplicar o Machine Learning para reengajar os usuários e aumentar o LTV
![Liftoff Employee Spotlight: John Kelly, Recruiter](https://liftoff.io/wp-content/uploads/2020/02/blog-staff-1-1024x535.jpg)
Blog
Company
Liftoff Employee Spotlight: John Kelly, Recruiter
![The Art and Science of Building a Performance Design Team](https://liftoff.io/wp-content/uploads/2020/02/creative-index-webinar-no-date-1024x535.jpg)
Webinar
Creative, User acquisition
The Art and Science of Building a Performance Design Team
![Helping to Improve the World Through Marketing](https://liftoff.io/wp-content/uploads/2020/02/marketer-grammarly-blog-1024x535.jpg)
Blog
Mobile Heroes
Helping to Improve the World Through Marketing
![8 Tips for Making a Great Playable Ad](https://liftoff.io/wp-content/uploads/2020/02/Unbenannt-1-1024x535.jpg)
Blog
8 Tips for Making a Great Playable Ad
![Mobile Presence Podcast – Playstudios](https://liftoff.io/wp-content/uploads/2020/02/podcast-image-1024x535.jpg)
Podcast
Creative, Mobile Heroes
Mobile Presence Podcast – Playstudios
![NEW! 2020 Mobile Ad Creative Index](https://liftoff.io/wp-content/uploads/2020/01/mobile-ad-creative-resource.img-en-1024x535.jpg)
Blog
Creative, User acquisition
NEW! 2020 Mobile Ad Creative Index
![Um dia na vida de um profissional de Growth Marketing](https://liftoff.io/wp-content/uploads/2018/09/preview-full-Blog-image-1200x627-1024x535.jpg)
Blog
Um dia na vida de um profissional de Growth Marketing
![Liftoff Recognized as Top Media Source in 2020 Singular ROI Index](https://liftoff.io/wp-content/uploads/2020/02/2020_Singular_Blog-1024x535.jpg)
Blog
Awards, Company
Liftoff Recognized as Top Media Source in 2020 Singular ROI Index
![7 Tips for Implementing an LTV Model to Scale Your App](https://liftoff.io/wp-content/uploads/2020/02/marketer-playstudios-blog-nl-1024x535.jpg)
Blog
Mobile Heroes, User acquisition
7 Tips for Implementing an LTV Model to Scale Your App
![How to Build a Team of Performance Designers](https://liftoff.io/wp-content/uploads/2020/02/marketer-playstudios-blog-as-1024x535.jpg)
Blog
Mobile Heroes, Q&A
How to Build a Team of Performance Designers
![Índice de criativos de anúncios mobile de 2020](https://liftoff.io/wp-content/uploads/2020/02/resource-image-04-pt-1024x535.jpg)
Report
Creative, User acquisition
Índice de criativos de anúncios mobile de 2020
![5 armadilhas do Mobile App Marketing e como evitá-las](https://liftoff.io/wp-content/uploads/2019/08/marketer-groupon-blog-1024x535.jpg)
Blog
5 armadilhas do Mobile App Marketing e como evitá-las
![Como atribuir instalações ao trabalho de influenciadores](https://liftoff.io/wp-content/uploads/2018/05/blog-01-1024x535.png)
Blog
Como atribuir instalações ao trabalho de influenciadores
![Mobile Presence Podcast – Current](https://liftoff.io/wp-content/uploads/2020/01/podcast-image-1-1024x535.jpg)
Podcast
Finance, Mobile Heroes
Mobile Presence Podcast – Current
![Smart Pacer, a smarter way to deliver ads](https://liftoff.io/wp-content/uploads/2020/01/hero2-1024x535.png)
Blog
Product
Smart Pacer, a smarter way to deliver ads
![2020年版 モバイル広告クリエイティブ・インデックス](https://liftoff.io/wp-content/uploads/2020/02/resource-image-04-jp-1024x535.jpg)
Report
Creative, User acquisition
2020年版 モバイル広告クリエイティブ・インデックス
![For (and against) partnering for your LTV model](https://liftoff.io/wp-content/uploads/2022/07/0__khUTyXHY-Telj6h.png)
Blog
For (and against) partnering for your LTV model
![Mobile App Trends – Analysis Of The App Ecosystem](https://liftoff.io/wp-content/uploads/2020/01/mobile-app-trends-webinar-img-no-panelist-no-date-1024x535.jpg)
Webinar
User acquisition
Mobile App Trends – Analysis Of The App Ecosystem
![Which attribution window is right for your marketing stack?](https://liftoff.io/wp-content/uploads/2020/01/marketer-current-blog2-1024x535.jpg)
Blog
Gaming, Mobile Heroes
Which attribution window is right for your marketing stack?
![Mobile Presence Podcast – Clover](https://liftoff.io/wp-content/uploads/2020/01/podcast-image-1024x535.jpg)
Podcast
Dating, Mobile Heroes
Mobile Presence Podcast – Clover
![A Practical Guide to Running a Successful Influencer Program](https://liftoff.io/wp-content/uploads/2020/01/marketer-clover-blog-1024x535.jpg)
Blog
Mobile Heroes, User acquisition
A Practical Guide to Running a Successful Influencer Program
![Liftoff Increases Day 7 ROAS 33.2% for Pixonic Mid-Core Game](https://liftoff.io/wp-content/uploads/2020/01/pixonic-resource-1024x535.jpg)
Case Study
Gaming
Liftoff Increases Day 7 ROAS 33.2% for Pixonic Mid-Core Game
![2019 Liftoff Mobile Heroes Year in Review](https://liftoff.io/wp-content/uploads/2019/12/blog-mh-year-review-02-1024x535.jpg)
Blog
Mobile Heroes
2019 Liftoff Mobile Heroes Year in Review
![Liftoff Employee Spotlight: Sofia Leonova, Marketing Manager](https://liftoff.io/wp-content/uploads/2019/12/Screen-Shot-2019-12-12-at-4.03.20-PM-1024x535.png)
Blog
Company
Liftoff Employee Spotlight: Sofia Leonova, Marketing Manager
![Q&A with Melissa Lertsmitivanta @Realtor.com](https://liftoff.io/wp-content/uploads/2019/11/qa-melissa-04-1024x535.jpg)
Blog
Mobile Heroes, Q&A
Q&A with Melissa Lertsmitivanta @Realtor.com
![A Liftoff Gives Tradition](https://liftoff.io/wp-content/uploads/2019/11/liftoff-gives-social-1024x535.jpg)
Blog
Company
A Liftoff Gives Tradition
![Mobile Presence Podcast – Joom](https://liftoff.io/wp-content/uploads/2019/11/podcast-1024x535.jpg)
Podcast
Mobile Heroes, Shopping
Mobile Presence Podcast – Joom
![4 Strategies to Simplify Your App Marketing Efforts and Improve Results](https://liftoff.io/wp-content/uploads/2019/11/marketer-joom-blog-1024x535.jpg)
Blog
Mobile Heroes, Q&A
4 Strategies to Simplify Your App Marketing Efforts and Improve Results
![Liftoff Ranked 157th Fastest Growing Company in North America on Deloitte’s 2019 Technology Fast 500™](https://liftoff.io/wp-content/uploads/2019/11/deloitte_2019-1024x535.jpg)
Blog
Awards, Company
Liftoff Ranked 157th Fastest Growing Company in North America on Deloitte’s 2019 Technology Fast 500™
![NEW! 2019 Mobile App Trends Report](https://liftoff.io/wp-content/uploads/2019/11/RESOURCES-IMAGES-01B-1024x535.png)
Blog
User acquisition
NEW! 2019 Mobile App Trends Report
![Q&A with Cindy Wu @Curious.com](https://liftoff.io/wp-content/uploads/2019/10/qa-cindy-wu-1024x535.jpg)
Blog
Mobile Heroes, Q&A
Q&A with Cindy Wu @Curious.com
![Mobile Presence Podcast – TelTech](https://liftoff.io/wp-content/uploads/2019/11/podcast-image-1-1024x535.jpg)
Podcast
Mobile Heroes, User acquisition
Mobile Presence Podcast – TelTech
![Liftoff Employee Spotlight: Honey Aung, Senior Accountant](https://liftoff.io/wp-content/uploads/2019/11/blog-staff-1024x535.jpg)
Blog
Company
Liftoff Employee Spotlight: Honey Aung, Senior Accountant
![Liftoff Launches in Brazil](https://liftoff.io/wp-content/uploads/2019/11/ola-brazil-02-1024x535.jpg)
Blog
Company
Liftoff Launches in Brazil
![Stacking Your Tech Stack for Mobile App Growth](https://liftoff.io/wp-content/uploads/2019/11/marketer-teltech-blog-1024x535.jpg)
Blog
Mobile Heroes
Stacking Your Tech Stack for Mobile App Growth
![Re-Engagement Strategies from Matt Sadofsky @Studio](https://liftoff.io/wp-content/uploads/2019/10/reengagement-matt_no-logo-1024x535.jpg)
Blog
Mobile Heroes, Re-engagement
Re-Engagement Strategies from Matt Sadofsky @Studio
![Best Practices for Marketing an App in Japan](https://liftoff.io/wp-content/uploads/2019/10/webinar-tile-japan-02-1024x535.jpg)
Webinar
User acquisition
Best Practices for Marketing an App in Japan
![Relatório de tendências de apps para dispositivos móveis de 2019](https://liftoff.io/wp-content/uploads/2019/11/RESOURCES-IMAGES01-02-1024x535.png)
Report
User acquisition
Relatório de tendências de apps para dispositivos móveis de 2019
![《2019移动应用趋势报告》](https://liftoff.io/wp-content/uploads/2019/11/RESOURCES-IMAGES-02-1024x535.png)
Report
User acquisition
《2019移动应用趋势报告》
![Mobile Presence Podcast – FinAccel](https://liftoff.io/wp-content/uploads/2019/10/podcast-image-1-1024x535.jpg)
Podcast
Finance, Mobile Heroes
Mobile Presence Podcast – FinAccel
![Liftoff & Unity Determine Limited Cannibalization of Ad Spend](https://liftoff.io/wp-content/uploads/2019/10/unity-resource-1024x535.jpg)
Case Study
Gaming
Liftoff & Unity Determine Limited Cannibalization of Ad Spend
![Liftoff UA Campaign Increases Activations 297% for Ibotta’s Unique Shopping App](https://liftoff.io/wp-content/uploads/2019/10/cs-ibotta-banner-1024x408.png)
Case Study
Shopping
Liftoff UA Campaign Increases Activations 297% for Ibotta’s Unique Shopping App
![Newtro Night](https://liftoff.io/wp-content/uploads/2019/10/NEWTRO02-01-4-1024x535.png)
Event
Newtro Night
![NEW! 2019 Japan Mobile App Engagement Report](https://liftoff.io/wp-content/uploads/2019/10/1200x627-image04-4-1024x535.jpg)
Blog
User acquisition
NEW! 2019 Japan Mobile App Engagement Report
![How to Build a Powerful Foundation for Scaling Your Mobile App](https://liftoff.io/wp-content/uploads/2019/10/marketer-finaccel-blog-1024x535.jpg)
Blog
Mobile Heroes, Q&A
How to Build a Powerful Foundation for Scaling Your Mobile App
![Mobile Presence Podcast – Credit Sesame](https://liftoff.io/wp-content/uploads/2019/10/podcast-image-1024x535.jpg)
Podcast
Finance, Mobile Heroes
Mobile Presence Podcast – Credit Sesame
![Career Growth Tips from Tobias Börner @LOVOO](https://liftoff.io/wp-content/uploads/2019/10/Career-Growth-Tips-Tobias-Boerner-2-1024x535.jpg)
Blog
Mobile Heroes, Q&A
Career Growth Tips from Tobias Börner @LOVOO
![2019 Japan Mobile App Engagement Report](https://liftoff.io/wp-content/uploads/2019/10/1200x627-image04-4-1024x535.jpg)
Report
User acquisition
2019 Japan Mobile App Engagement Report
![Liftoff Employee Spotlight: Karl Berta, Head of LATAM Sales](https://liftoff.io/wp-content/uploads/2019/10/Staff-blog-image-1024x535.jpg)
Blog
Company
Liftoff Employee Spotlight: Karl Berta, Head of LATAM Sales
![4 Tips for Making the Most of Limited Marketing Resources](https://liftoff.io/wp-content/uploads/2019/10/marketer-creditsesame-blog-1024x535.jpg)
Blog
Mobile Heroes
4 Tips for Making the Most of Limited Marketing Resources
![Career Growth Tips from Drew Frost @Sam’s Club](https://liftoff.io/wp-content/uploads/2019/09/Career-Growth-Tips-drew-1024x535.jpg)
Blog
Mobile Heroes
Career Growth Tips from Drew Frost @Sam’s Club
![Mobile Presence Podcast – TextNow](https://liftoff.io/wp-content/uploads/2019/09/podcast-image-1-1024x535.jpg)
Podcast
Brand Safety, Mobile Heroes
Mobile Presence Podcast – TextNow
![Liftoff Gives – London 10km for MS Society](https://liftoff.io/wp-content/uploads/2019/09/London_walk_blog-1024x535.jpg)
Blog
Company
Liftoff Gives – London 10km for MS Society
![Will 2020 Be the Year of Android Gaming?](https://liftoff.io/wp-content/uploads/2019/08/1200x627-image04-1024x535.png)
Blog
Gaming
Will 2020 Be the Year of Android Gaming?
![Será que 2020 é ano dos games para Android?](https://liftoff.io/wp-content/uploads/2019/12/1200x627-image04-900x470.png)
Blog
Será que 2020 é ano dos games para Android?
![Liftoff Recognized as a Top 10 Media Source in 2019 AppsFlyer Performance Index](https://liftoff.io/wp-content/uploads/2019/09/2019_appsflyer_index-1024x535.jpg)
Blog
Awards, Company
Liftoff Recognized as a Top 10 Media Source in 2019 AppsFlyer Performance Index
![Strategies for Combating Ad Fraud From Day 1](https://liftoff.io/wp-content/uploads/2019/09/marketer-textnow-blog-1024x535.jpg)
Blog
Brand Safety
Strategies for Combating Ad Fraud From Day 1
![Tech in Asia](https://liftoff.io/wp-content/uploads/2019/09/techinasia-jakarta-1-1024x535.jpg)
Event
Tech in Asia
![G-Star Korea](https://liftoff.io/wp-content/uploads/2019/09/korea-gstar-2019-1024x535.jpg)
Event
G-Star Korea
![ad:tech Tokyo](https://liftoff.io/wp-content/uploads/2019/09/AD-TECH-TOKYO-1024x535.jpg)
Event
ad:tech Tokyo
![GTC 2019](https://liftoff.io/wp-content/uploads/2019/09/GLOBAL-TRAFFIC-CONFERENCE-SHENZHEN-1024x535.jpg)
Event
GTC 2019
![Game Daily Connect](https://liftoff.io/wp-content/uploads/2019/09/GAME-DAILY-CONNECT-SHENZEN-1024x535.jpg)
Event
Game Daily Connect
![App Growth Summit Singapore](https://liftoff.io/wp-content/uploads/2019/09/ags-singapore-2019-1-1024x535.jpg)
Event
App Growth Summit Singapore
![Programmatic NYC](https://liftoff.io/wp-content/uploads/2019/09/ags-NY-2019-1-1024x535.jpg)
Event
Programmatic NYC
![Product News: Liftoff Audience Estimator for Retargeting](https://liftoff.io/wp-content/uploads/2019/08/audience_estimator_blog-1024x535.jpg)
Blog
Product
Product News: Liftoff Audience Estimator for Retargeting
![What Could You Build in Two Days? Liftoff’s First Engineering Hackathon!](https://liftoff.io/wp-content/uploads/2019/09/hackathon_blog-1024x535.jpg)
Blog
Company
What Could You Build in Two Days? Liftoff’s First Engineering Hackathon!
![White Nights Moscow](https://liftoff.io/wp-content/uploads/2019/09/moscow-white-nights_2019-1024x535.jpg)
Event
White Nights Moscow
![MobileOne](https://liftoff.io/wp-content/uploads/2018/09/paris-mobile-one-1200x627-1024x535.jpg)
Event
MobileOne
![Mobile Presence Podcast – Ibotta](https://liftoff.io/wp-content/uploads/2019/09/podcast-image-1024x535.jpg)
Podcast
Creative, Mobile Heroes
Mobile Presence Podcast – Ibotta
![Liftoff Employee Spotlight: Clarin Tan, Customer Success Manager, Singapore](https://liftoff.io/wp-content/uploads/2019/09/Clarin-1024x535.jpg)
Blog
Company
Liftoff Employee Spotlight: Clarin Tan, Customer Success Manager, Singapore
![Q&A with Harry Bienenstock @Playtika](https://liftoff.io/wp-content/uploads/2019/07/qa-harry-02-1024x535.jpg)
Blog
Mobile Heroes, Q&A
Q&A with Harry Bienenstock @Playtika
![Q&A with Appodeal: Leading App Monetization Platform](https://liftoff.io/wp-content/uploads/2019/08/appodeal_blog3-1024x535.jpg)
Blog
Gaming
Q&A with Appodeal: Leading App Monetization Platform
![The Mobile View at Dmexco](https://liftoff.io/wp-content/uploads/2019/08/mobile-view-event-1024x535.jpg)
Event
The Mobile View at Dmexco
![NEW! 2019 Mobile Gaming Apps Report](https://liftoff.io/wp-content/uploads/2019/08/1200x627-image04-1024x535.png)
Blog
Gaming
NEW! 2019 Mobile Gaming Apps Report
![A Magical Night at TGS2019](https://liftoff.io/wp-content/uploads/2019/09/2019-09-12_Tokyo-Game-Show-Magic-Night_1-4_1200x627-copy-1024x535.png)
Event
A Magical Night at TGS2019
![7 Ways to Scale Your Affiliate Program](https://liftoff.io/wp-content/uploads/2019/08/marketer-ibotta-ec-blog-copy-1024x535.jpg)
Blog
Mobile Heroes
7 Ways to Scale Your Affiliate Program
![Marketing Mobile Games – Insider Stories on Scaling Growth](https://liftoff.io/wp-content/uploads/2019/08/gaming-webinar-06-1024x535.png)
Webinar
Accelerate, Gaming
Marketing Mobile Games – Insider Stories on Scaling Growth
![Mobile Presence Podcast – Groupon](https://liftoff.io/wp-content/uploads/2019/08/podcast-image-1024x535.jpg)
Podcast
Mobile Heroes
Mobile Presence Podcast – Groupon
![A Mobile Hero’s Journey From App Marketer to Serial Entrepreneur](https://liftoff.io/wp-content/uploads/2019/08/sami_blog-1024x535.jpg)
Blog
Mobile Heroes, Q&A
A Mobile Hero’s Journey From App Marketer to Serial Entrepreneur
![Mobile Gaming Apps 2019](https://liftoff.io/wp-content/uploads/2019/08/report-gaming-cover-bg-v2-1024x727.png)
Report
Gaming, User acquisition
Mobile Gaming Apps 2019
![Liftoff Employee Spotlight: Robert Saunders, Solutions Engineer](https://liftoff.io/wp-content/uploads/2019/08/blog-staff-02-1024x535.jpg)
Blog
Company
Liftoff Employee Spotlight: Robert Saunders, Solutions Engineer
![5 Pitfalls of Mobile App Marketing & How to Avoid Them](https://liftoff.io/wp-content/uploads/2019/08/marketer-groupon-blog-1024x535.jpg)
Blog
Mobile Heroes, Shopping
5 Pitfalls of Mobile App Marketing & How to Avoid Them
![From One Office to Seven: My Experience Watching Liftoff Grow](https://liftoff.io/wp-content/uploads/2019/08/Beebe_blog-1024x535.png)
Blog
Company
From One Office to Seven: My Experience Watching Liftoff Grow
![Fraud AMA with Andreas Naumann](https://liftoff.io/wp-content/uploads/2019/08/Ask-Me-Anything_Andreas-Naumann_Email_1-1024x535.jpg)
Blog
Brand Safety, Q&A
Fraud AMA with Andreas Naumann
![Q&A with Cherry Shen @Pocket Gems](https://liftoff.io/wp-content/uploads/2019/07/Career-Growth-Tips-cherry-shen-1024x535.jpg)
Blog
Mobile Heroes, Q&A
Q&A with Cherry Shen @Pocket Gems
![Liftoff Joins Singular’s Certified Partner Program](https://liftoff.io/wp-content/uploads/2019/08/singular_badge-1024x535.png)
Blog
Company
Liftoff Joins Singular’s Certified Partner Program
![2019 Mobile Shopping Apps Report: From Seasonal to Year Round Shopping](https://liftoff.io/wp-content/uploads/2019/07/shopping2019-blog-post-01-1024x535.jpg)
Blog
Shopping
2019 Mobile Shopping Apps Report: From Seasonal to Year Round Shopping
![Why Company Offsites Matter](https://liftoff.io/wp-content/uploads/2019/07/farm_blog-1024x535.png)
Blog
Company
Why Company Offsites Matter
![Liftoff Employee Spotlight: Nihal Advani, Ad Operations Manager](https://liftoff.io/wp-content/uploads/2019/07/nihal_blog1-1024x535.png)
Blog
Company
Liftoff Employee Spotlight: Nihal Advani, Ad Operations Manager
![Finding the Best Talent: Thank You to Our Interviewers](https://liftoff.io/wp-content/uploads/2019/06/appreciation-dinner-1024x535.jpg)
Blog
Company
Finding the Best Talent: Thank You to Our Interviewers
![Mobile Heroes Jakarta](https://liftoff.io/wp-content/uploads/2019/06/mh-yakarta-1200x627-1024x535.jpg)
Event
Mobile Heroes Jakarta
![NEW! 2019 Mobile Shopping Apps Report](https://liftoff.io/wp-content/uploads/2019/06/Finance-resources5-1024x535.jpg)
Blog
Shopping
NEW! 2019 Mobile Shopping Apps Report
![Marketing Shopping Apps – Strategies from Marketing Experts](https://liftoff.io/wp-content/uploads/2019/06/Shopping-webinar-new01-1024x535.jpg)
Webinar
Shopping, User acquisition
Marketing Shopping Apps – Strategies from Marketing Experts
![Marketing Dating Apps in Japan Starts with “Concept-Making First”](https://liftoff.io/wp-content/uploads/2019/06/marketer-diverse-blog-1024x535.jpg)
Blog
Dating
Marketing Dating Apps in Japan Starts with “Concept-Making First”
![2019 Mobile Shopping Apps Report](https://liftoff.io/wp-content/uploads/2019/06/report-shopping-cover-bg-791x1024.png)
Report
Shopping, User acquisition
2019 Mobile Shopping Apps Report
![Mobile Presence Podcast – Credit Karma](https://liftoff.io/wp-content/uploads/2019/06/podcast-image-1-1024x535.jpg)
Podcast
Mobile Heroes
Mobile Presence Podcast – Credit Karma
![Marketing Has Evolved. Has Your Business Evolved With It?](https://liftoff.io/wp-content/uploads/2022/07/1__UackDKeYr1xpkYqisXuow.jpeg)
Blog
Marketing Has Evolved. Has Your Business Evolved With It?
![Q&A with Gerardo Castillo @Chatbooks](https://liftoff.io/wp-content/uploads/2019/06/qa-gerardo-castillo-new-1024x535.jpg)
Blog
Q&A
Q&A with Gerardo Castillo @Chatbooks
![Practical Advice on Building a Successful Digital Marketing Program](https://liftoff.io/wp-content/uploads/2019/06/marketer-creditkarma-blog-1024x535.jpg)
Blog
Mobile Heroes
Practical Advice on Building a Successful Digital Marketing Program
![Mobile Growth Europe](https://liftoff.io/wp-content/uploads/2018/07/berlin_1200x627-1024x535.jpg)
Event
Mobile Growth Europe
![DMEXCO](https://liftoff.io/wp-content/uploads/2017/05/cologne_1200x627-1024x535.jpg)
Event
DMEXCO
![Gamescom](https://liftoff.io/wp-content/uploads/2018/06/GAMSCOME-1024x535.jpg)
Event
Gamescom
![[Webinar] Marketing Mobile Games: Insider Stories on Scaling Growth](https://liftoff.io/wp-content/uploads/2019/06/gaming-webinar-07-1024x535.png)
Event
[Webinar] Marketing Mobile Games: Insider Stories on Scaling Growth
![Liftoff Employee Spotlight: Alexandra Vornle von Haagenfels, Manager of Ad Creative Producers](https://liftoff.io/wp-content/uploads/2019/05/team-post-1024x535.jpg)
Blog
Company, Creative
Liftoff Employee Spotlight: Alexandra Vornle von Haagenfels, Manager of Ad Creative Producers
![Product News: New and Improved Dashboard, Creative Metrics & Reporting API](https://liftoff.io/wp-content/uploads/2019/05/email-banner-new-dashboard-1024x535.jpg)
Blog
Product
Product News: New and Improved Dashboard, Creative Metrics & Reporting API
![NEW! 2019 Southeast Asia App Engagement Report](https://liftoff.io/wp-content/uploads/2019/05/social-01-2-1024x576.jpg)
Blog
User acquisition
NEW! 2019 Southeast Asia App Engagement Report
![Stop Wasting Time. Evaluate New Traffic Sources Like A Pro.](https://liftoff.io/wp-content/uploads/2019/05/marketer-stepstone-blog-1024x535.jpg)
Blog
Mobile Heroes
Stop Wasting Time. Evaluate New Traffic Sources Like A Pro.
![2019 Southeast Asia App Engagement Report](https://liftoff.io/wp-content/uploads/2019/05/social05-1-1024x535.jpg)
Report
User acquisition
2019 Southeast Asia App Engagement Report
![How to Apply Machine Learning to Re-Engage Users and Increase LTV](https://liftoff.io/wp-content/uploads/2019/05/MACHINE-LEARNING-1024x535.jpg)
Blog
Re-engagement
How to Apply Machine Learning to Re-Engage Users and Increase LTV
![Mobile Presence Podcast – CookApps](https://liftoff.io/wp-content/uploads/2019/05/podcast-image-1-1024x535.jpg)
Podcast
Mobile Heroes, User acquisition
Mobile Presence Podcast – CookApps
![Re-Engagement Strategies from Jon Lau @Smule](https://liftoff.io/wp-content/uploads/2019/05/reengagement-jon-1024x535.jpg)
Blog
Re-engagement
Re-Engagement Strategies from Jon Lau @Smule
![Inc. Magazine Ranks Liftoff on Best Workplaces 2019 List](https://liftoff.io/wp-content/uploads/2019/05/inc-2019-1024x535.jpg)
Blog
Awards, Company
Inc. Magazine Ranks Liftoff on Best Workplaces 2019 List
![App Growth São Paulo](https://liftoff.io/wp-content/uploads/2019/05/sao-paulo-19-1200x627-1024x535.jpg)
Event
App Growth São Paulo
![Career Growth Tips from Thomas Pan @Twine](https://liftoff.io/wp-content/uploads/2019/05/Career-Growth-Tips-thomas-pan-1024x535.jpg)
Blog
Q&A
Career Growth Tips from Thomas Pan @Twine
![How to Market Your App from Soft Launch to Global Release](https://liftoff.io/wp-content/uploads/2019/05/marketer-cookapps-blog-1024x535.jpg)
Blog
Mobile Heroes
How to Market Your App from Soft Launch to Global Release
![Liftoff Employee Spotlight: Eqra Zafarullah, Customer Success Coordinator](https://liftoff.io/wp-content/uploads/2019/05/blog-post-1024x535.jpg)
Blog
Company
Liftoff Employee Spotlight: Eqra Zafarullah, Customer Success Coordinator
![Mobile Growth Summit Singapore](https://liftoff.io/wp-content/uploads/2019/05/mgs-singapore-1024x535.jpg)
Event
Mobile Growth Summit Singapore
![ChinaJoy](https://liftoff.io/wp-content/uploads/2019/05/shanghai_1200x627_2019-1024x535.jpg)
Event
ChinaJoy
![GMIC Guangzhou](https://liftoff.io/wp-content/uploads/2019/05/Guangzhou2019-1024x535.jpg)
Event
GMIC Guangzhou
![Mobile Presence Podcast – ME2ZEN](https://liftoff.io/wp-content/uploads/2019/05/podcast-image-1024x535.jpg)
Podcast
Gaming, Mobile Heroes
Mobile Presence Podcast – ME2ZEN
![App Growth Summit Seattle](https://liftoff.io/wp-content/uploads/2019/05/seattle-19-1200x627-1024x535.jpg)
Event
App Growth Summit Seattle
![Liftoff Honored As Gold Stevie® Award Winner In 2019 American Business Awards®](https://liftoff.io/wp-content/uploads/2019/05/steview2019-1024x535.png)
Blog
Awards, Company
Liftoff Honored As Gold Stevie® Award Winner In 2019 American Business Awards®
![7 Insider Tips to Marketing Your Non-Gaming App Like a Pro](https://liftoff.io/wp-content/uploads/2016/08/7-pro-tips-1024x535.jpg)
Blog
Mobile Heroes
7 Insider Tips to Marketing Your Non-Gaming App Like a Pro
![How Culture Impacts App Campaign Performance: the US and Japan](https://liftoff.io/wp-content/uploads/2019/04/marketer-me2zen-blog-1024x535.jpg)
Blog
Gaming, Mobile Heroes
How Culture Impacts App Campaign Performance: the US and Japan
![How ME2ZEN Increased Purchase Related Events 151%](https://liftoff.io/wp-content/uploads/2019/04/me2zen-1024x535.jpg)
Case Study
Gaming
How ME2ZEN Increased Purchase Related Events 151%
![Liftoff Gives: Our Culture of Giving Back](https://liftoff.io/wp-content/uploads/2019/04/Liftoff_Gives_Logo-1024x535.png)
Blog
Company
Liftoff Gives: Our Culture of Giving Back
![Liftoff Recognized as 2019 Bay Area Best Places to Work](https://liftoff.io/wp-content/uploads/2019/04/2019_best_places_to_work-1024x535.jpg)
Blog
Awards, Company
Liftoff Recognized as 2019 Bay Area Best Places to Work
![2019 Finance Apps – Trends & Benchmarks](https://liftoff.io/wp-content/uploads/2019/03/finance-2019-webinar-1-1024x535.jpg)
Webinar
Accelerate, Finance
2019 Finance Apps – Trends & Benchmarks
![Brand Marketers and Performance Marketers Work Better Together](https://liftoff.io/wp-content/uploads/2019/04/brand-performance-marketing-03-LOGO-1024x535.jpg)
Blog
User acquisition
Brand Marketers and Performance Marketers Work Better Together
![Get Ready for Liftoff at Mobile Apps Unlocked 2019](https://liftoff.io/wp-content/uploads/2019/04/blog-img-mau-01-1024x535.jpg)
Blog
Company
Get Ready for Liftoff at Mobile Apps Unlocked 2019
![NEW! 2019 Finance Apps Report](https://liftoff.io/wp-content/uploads/2019/04/finance-apps-report-1024x535.jpeg)
Blog
Finance
NEW! 2019 Finance Apps Report
![Mobile Presence Podcast – Huuuge Games](https://liftoff.io/wp-content/uploads/2019/04/podcast-image-1024x535.jpg)
Podcast
Accelerate, Mobile Heroes
Mobile Presence Podcast – Huuuge Games
Report
Accelerate, Finance
モバイル金融アプリレポート
![5 Tips for Working with a Mobile DSP](https://liftoff.io/wp-content/uploads/2019/03/marketer-huuugegames-blog-1024x535.jpg)
Blog
Gaming, Mobile Heroes
5 Tips for Working with a Mobile DSP
![Turner Kirk (MOOV): Tips to Grow Your Mobile Marketing Career](https://liftoff.io/wp-content/uploads/2019/01/image1-1024x535.jpg)
Blog
Q&A
Turner Kirk (MOOV): Tips to Grow Your Mobile Marketing Career
![Women in Mobile: Career Lessons from Zahra Ferdowsi @ Snapchat](https://liftoff.io/wp-content/uploads/2019/03/template-women-Zahra-Ferdowsi-1024x535.png)
Blog
Q&A
Women in Mobile: Career Lessons from Zahra Ferdowsi @ Snapchat
![Women in Mobile: Career Lessons from Raissa Williams @ Wells Fargo](https://liftoff.io/wp-content/uploads/2019/03/raissa-image-1024x535.jpg)
Blog
Q&A
Women in Mobile: Career Lessons from Raissa Williams @ Wells Fargo
![Live Panel: Women in Mobile](https://liftoff.io/wp-content/uploads/2019/02/women-webinar02-1-1024x535.jpg)
Webinar
Q&A
Live Panel: Women in Mobile
![Liftoff Recognized as Top Ranked Media Source in AppsFlyer 2019 Performance Index](https://liftoff.io/wp-content/uploads/2019/03/Index-VIII-badge_liftoff-1024x536.png)
Blog
Awards, Company
Liftoff Recognized as Top Ranked Media Source in AppsFlyer 2019 Performance Index
![Women in Mobile: Career Lessons from Kate Murphy @ Play Magnus](https://liftoff.io/wp-content/uploads/2019/03/template-women-kate-1024x535.jpg)
Blog
Q&A
Women in Mobile: Career Lessons from Kate Murphy @ Play Magnus
![Women in Mobile: Career Lessons from Vivian Chang @ Plated](https://liftoff.io/wp-content/uploads/2019/03/template-women-vivian-1-1024x535.jpg)
Blog
Q&A
Women in Mobile: Career Lessons from Vivian Chang @ Plated
![How to Build a Customer-First Channel Strategy Mix for Your App](https://liftoff.io/wp-content/uploads/2019/03/marketer-fishbrain-blog-1024x535.jpg)
Blog
Mobile Heroes
How to Build a Customer-First Channel Strategy Mix for Your App
![The 6 Rules of a Hit Puzzle Game](https://liftoff.io/wp-content/uploads/2022/08/puzzlegames-1024x580.png)
Blog
The 6 Rules of a Hit Puzzle Game
![How Mytona Re-Engagement Campaign Increased In-App Purchases 569%](https://liftoff.io/wp-content/uploads/2019/03/Mytona-02-1024x535.jpg)
Case Study
Re-engagement
How Mytona Re-Engagement Campaign Increased In-App Purchases 569%
![Liftoff Partners with Kochava to Prevent Ad Fraud](https://liftoff.io/wp-content/uploads/2019/03/CLICK-SIGNING-1024x535.jpg)
Blog
Brand Safety, Product
Liftoff Partners with Kochava to Prevent Ad Fraud
![Women in Mobile: Career Lessons from Twitter’s VP Janae Redmond](https://liftoff.io/wp-content/uploads/2019/03/janeredmondmopub-1024x535.jpg)
Blog
Q&A
Women in Mobile: Career Lessons from Twitter’s VP Janae Redmond
![Women in Mobile: Career Lessons from Kasha Stewart @ Beachbody](https://liftoff.io/wp-content/uploads/2019/03/template-women-kasha-1-1024x535.jpg)
Blog
Q&A
Women in Mobile: Career Lessons from Kasha Stewart @ Beachbody
![Mobile Presence Podcast – Blinkist](https://liftoff.io/wp-content/uploads/2019/03/podcast-image-1024x535.jpg)
Podcast
Mobile Heroes, User acquisition
Mobile Presence Podcast – Blinkist
![Mitigating Mobile Ad Fraud](https://liftoff.io/wp-content/uploads/2019/02/fraud-webinar-2019-02-02-1024x535.jpg)
Webinar
Brand Safety
Mitigating Mobile Ad Fraud
![Women in Mobile: Career Lessons from Siberia Su @ Braavo Capital](https://liftoff.io/wp-content/uploads/2019/03/template-women-siberia-1024x535.jpg)
Blog
Q&A
Women in Mobile: Career Lessons from Siberia Su @ Braavo Capital
![Women in Mobile: Career Lessons from Cassie Chernin @ Scopely](https://liftoff.io/wp-content/uploads/2019/03/template-women-cassie-1024x535.jpg)
Blog
Q&A
Women in Mobile: Career Lessons from Cassie Chernin @ Scopely
![How Blinkist Automated Their Best Performing Marketing Channels](https://liftoff.io/wp-content/uploads/2019/03/marketer-blinkist-blog-1024x535.jpg)
Blog
Mobile Heroes
How Blinkist Automated Their Best Performing Marketing Channels
![Women in Mobile: Career Lessons from Industry Leaders](https://liftoff.io/wp-content/uploads/2019/02/women-MH-blog02-logos-1024x535.jpg)
Blog
Company
Women in Mobile: Career Lessons from Industry Leaders
![Measure Campaign Performance with Cohort Analysis](https://liftoff.io/wp-content/uploads/2019/02/cohort-dash2-1024x535.png)
Blog
Product
Measure Campaign Performance with Cohort Analysis
![Vivek Girotra (FoxNext): Building Your Mobile Marketing Technology Stack](https://liftoff.io/wp-content/uploads/2019/01/image1-2-1024x535.jpg)
Blog
Q&A
Vivek Girotra (FoxNext): Building Your Mobile Marketing Technology Stack
![Mobile Presence Podcast – Adjust](https://liftoff.io/wp-content/uploads/2019/02/podcast-image-1024x535.jpg)
Podcast
Brand Safety, Mobile Heroes
Mobile Presence Podcast – Adjust
![3 Common Types of Mobile Ad Fraud and How To Spot Them](https://liftoff.io/wp-content/uploads/2019/02/andres-nauman-blog-01-1024x535.jpg)
Blog
Brand Safety
3 Common Types of Mobile Ad Fraud and How To Spot Them
![Liftoff’s 2019 Dating Apps Research Reveals How Lovers Engage on iOS and Android](https://liftoff.io/wp-content/uploads/2019/02/dating2019-img-resources-04-1024x535.png)
Blog
Dating
Liftoff’s 2019 Dating Apps Research Reveals How Lovers Engage on iOS and Android
![2019 Dating App Infographic](https://liftoff.io/wp-content/uploads/2019/02/dating2019-img-resources-04-1024x535.png)
Report
2019 Dating App Infographic
![Kevin Jon Buensuceso (Tophatter): What I Learned in My First Year as a Mobile Marketer](https://liftoff.io/wp-content/uploads/2019/01/jon-buensuceso-1024x535.jpg)
Blog
Q&A, User acquisition
Kevin Jon Buensuceso (Tophatter): What I Learned in My First Year as a Mobile Marketer
![How to Establish a Blackout Window for App Retargeting Campaigns](https://liftoff.io/wp-content/uploads/2019/02/double-paying-1024x535.jpg)
Blog
Re-engagement
How to Establish a Blackout Window for App Retargeting Campaigns
![Mobile Ad Creative Tips and Tricks](https://liftoff.io/wp-content/uploads/2019/01/ad-creative-webinar01-logos-1024x535.jpg)
Webinar
Creative, User acquisition
Mobile Ad Creative Tips and Tricks
![How to Break Down Team Silos and Take Your Mobile App Marketing to the Next Level](https://liftoff.io/wp-content/uploads/2019/02/blog-Morri-mitrani-1024x535.jpg)
Blog
Dating, Mobile Heroes
How to Break Down Team Silos and Take Your Mobile App Marketing to the Next Level
![Vishal Korlipara (Credit Karma): Finding Product-Market Fit for Your Mobile App](https://liftoff.io/wp-content/uploads/2019/01/image1-1-1024x535.jpg)
Blog
Q&A
Vishal Korlipara (Credit Karma): Finding Product-Market Fit for Your Mobile App
![Mobile & App Marketing Summit](https://liftoff.io/wp-content/uploads/2019/01/amsterdam-1200x627-1024x535.jpg)
Event
Mobile & App Marketing Summit
![Mobile Presence Podcast – Ludia](https://liftoff.io/wp-content/uploads/2019/01/unspecified-1-1-1024x535.jpg)
Podcast
Gaming, Mobile Heroes
Mobile Presence Podcast – Ludia
![NEW! 2019 Mobile Ad Creative Index](https://liftoff.io/wp-content/uploads/2019/01/resources-image-05-1-1024x535.jpg)
Blog
Creative
NEW! 2019 Mobile Ad Creative Index
![How to Successfully Launch Your Mobile App into South Korea](https://liftoff.io/wp-content/uploads/2019/01/SOUTHKOREA-01-2-1024x535.png)
Blog
Mobile Heroes
How to Successfully Launch Your Mobile App into South Korea
![Secrets to a Successful Soft Launch](https://liftoff.io/wp-content/uploads/2019/01/EgPf2OCM-1024x535.jpg)
Blog
Mobile Heroes
Secrets to a Successful Soft Launch
![Simplifying Mobile Ad Creative Reporting](https://liftoff.io/wp-content/uploads/2019/01/blog-image04-1024x535.jpg)
Blog
Creative, Product
Simplifying Mobile Ad Creative Reporting
![Jessica Szalay (Wildflower Health): App Marketing Strategies in Healthcare](https://liftoff.io/wp-content/uploads/2019/01/qa-jessica-02-1024x535.jpg)
Blog
Q&A, User acquisition
Jessica Szalay (Wildflower Health): App Marketing Strategies in Healthcare
![Mobile Presence Podcast – DoubleDown Interactive](https://liftoff.io/wp-content/uploads/2019/01/unspecified-1024x535.jpg)
Podcast
Gaming, Mobile Heroes
Mobile Presence Podcast – DoubleDown Interactive
![User Acquisition 3.0: Entering the Realm of Artificial Intelligence & Machine Learning](https://liftoff.io/wp-content/uploads/2019/01/preview-full-machine-learning-social02-1024x535.jpg)
Blog
User acquisition
User Acquisition 3.0: Entering the Realm of Artificial Intelligence & Machine Learning
![eTail Asia](https://liftoff.io/wp-content/uploads/2019/01/etail-asia-1024x535.jpg)
Event
eTail Asia
![Digital Travel APAC](https://liftoff.io/wp-content/uploads/2019/01/digital-travel-1-1024x535.jpg)
Event
Digital Travel APAC
![App Ape Awards Tokyo](https://liftoff.io/wp-content/uploads/2019/01/app-ape-award-1024x535.jpg)
Event
App Ape Awards Tokyo
![Join the Mobile Heroes Slack Community](https://liftoff.io/wp-content/uploads/2018/12/slack-community-blog-03-1-1024x535.jpg)
Other
Join the Mobile Heroes Slack Community
![App Growth Summit Berlin](https://liftoff.io/wp-content/uploads/2018/04/berlin-18-1200x627-logo-1024x535.jpg)
Event
App Growth Summit Berlin
![App Marketing Summit](https://liftoff.io/wp-content/uploads/2019/01/london-app-marketing-1200x627-1024x535.jpg)
Event
App Marketing Summit
![App Growth Summit LA](https://liftoff.io/wp-content/uploads/2019/01/ags02-1-1024x535.jpg)
Event
App Growth Summit LA
![Como lançar jogos para celular em um mercado altamente competitivo](https://liftoff.io/wp-content/uploads/2019/01/marketer-doubledown-blog.jpg)
Blog
Como lançar jogos para celular em um mercado altamente competitivo
![How to Successfully Launch New Mobile Games in a Highly Competitive Market](https://liftoff.io/wp-content/uploads/2019/01/blog1200x627ok-1024x535.jpg)
Blog
Gaming, Mobile Heroes
How to Successfully Launch New Mobile Games in a Highly Competitive Market
![Pocket Gamer Connects London](https://liftoff.io/wp-content/uploads/2017/12/london-connects-1024x535.jpg)
Event
Pocket Gamer Connects London
![Mobile World Congress](https://liftoff.io/wp-content/uploads/2017/12/barcelona-mgc_1200x627-1024x535.jpg)
Event
Mobile World Congress
![Miray Alanlar (Mozilla): Increasing Mobile App Retention and Engagement](https://liftoff.io/wp-content/uploads/2018/12/qa-miray-1024x535.jpg)
Blog
Re-engagement
Miray Alanlar (Mozilla): Increasing Mobile App Retention and Engagement
![Join the Mobile Heroes Slack Community](https://liftoff.io/wp-content/uploads/2018/12/slack-community-blog-03-1-1024x535.jpg)
Blog
Company, Mobile Heroes
Join the Mobile Heroes Slack Community
![Liftoff Wins “Best App Advertising Platform” Award](https://liftoff.io/wp-content/uploads/2018/12/APP-GROWTH-AWARDS-1024x535.png)
Blog
Awards, Company
Liftoff Wins “Best App Advertising Platform” Award
![The 2018 Liftoff “10 Best” List Roundup](https://liftoff.io/wp-content/uploads/2018/12/10-best-01-1024x535.jpg)
Blog
Company, Mobile Heroes
The 2018 Liftoff “10 Best” List Roundup
![Mobile Presence Podcast – Nexon M](https://liftoff.io/wp-content/uploads/2018/12/unspecified-1-1024x535.jpg)
Podcast
Gaming, Mobile Heroes
Mobile Presence Podcast – Nexon M
![What I Learned Marketing Gaming Apps Developed in APAC](https://liftoff.io/wp-content/uploads/2018/11/marketer-nexon-blog-1024x535.jpg)
Blog
Gaming
What I Learned Marketing Gaming Apps Developed in APAC
![3 Key Strategies to Master Snapchat Ads](https://liftoff.io/wp-content/uploads/2018/11/blog-snapchat-1024x535.jpg)
Blog
Mobile Heroes, Social
3 Key Strategies to Master Snapchat Ads
![Mobile Presence Podcast – Mobile Trend](https://liftoff.io/wp-content/uploads/2018/11/podcast-image-1024x535.jpg)
Podcast
Dating, Mobile Heroes
Mobile Presence Podcast – Mobile Trend
![How PuzzleSocial Grew UA Spend From Zero to $1.5 Million per Month (and Got Acquired by Zynga)](https://liftoff.io/wp-content/uploads/2018/11/puzzlesocial-blog-1024x535.jpg)
Blog
User acquisition
How PuzzleSocial Grew UA Spend From Zero to $1.5 Million per Month (and Got Acquired by Zynga)
![Introducing New Ways to Analyze Liftoff Campaign Data](https://liftoff.io/wp-content/uploads/2018/11/dashboard-social-1024x535.jpg)
Blog
Analytics, Product
Introducing New Ways to Analyze Liftoff Campaign Data
![Liftoff Ranked 37th Fastest Growing Company in North America on Deloitte’s 2018 Technology Fast 500™](https://liftoff.io/wp-content/uploads/2018/11/deloitte_2018_blog-1024x535.jpg)
Blog
Awards, Company
Liftoff Ranked 37th Fastest Growing Company in North America on Deloitte’s 2018 Technology Fast 500™
![5 Essential Steps to Marketing an App in Europe (and Other New Markets)](https://liftoff.io/wp-content/uploads/2018/11/mobiletrend-mmg-blog-1024x535.jpg)
Blog
Mobile Heroes
5 Essential Steps to Marketing an App in Europe (and Other New Markets)
![How Apple Search Ads Can Positively Impact Your App Store Optimization (ASO) Efforts](https://liftoff.io/wp-content/uploads/2018/11/preview-full-ASO-02-1-1024x535.jpg)
Blog
Mobile Heroes
How Apple Search Ads Can Positively Impact Your App Store Optimization (ASO) Efforts
![Mobile Presence Podcast – Skillz](https://liftoff.io/wp-content/uploads/2018/11/unspecified-16-1024x535.jpg)
Podcast
Gaming, Mobile Heroes
Mobile Presence Podcast – Skillz
![Mobile App Engagement | 2018 User Acquisition Trends & Benchmarks](https://liftoff.io/wp-content/uploads/2018/10/index-2018-webinar-post-1200x627-04-1024x535.jpg)
Webinar
User acquisition
Mobile App Engagement | 2018 User Acquisition Trends & Benchmarks
![How 8 Securities Used Offline Marketing to Boost Mobile App Conversions](https://liftoff.io/wp-content/uploads/2018/10/8-securities-blog-02-1024x535.png)
Blog
User acquisition
How 8 Securities Used Offline Marketing to Boost Mobile App Conversions
![NEW! 2018 Mobile App Engagement Index](https://liftoff.io/wp-content/uploads/2018/10/1200x627-image07-1024x535.jpg)
Blog
User acquisition
NEW! 2018 Mobile App Engagement Index
![Applying a Growth Marketing Approach to the eSports Industry](https://liftoff.io/wp-content/uploads/2018/10/skillz-js-blog-image-1024x535.jpg)
Blog
Mobile Heroes, User acquisition
Applying a Growth Marketing Approach to the eSports Industry
![Liftoff Blacklists Fraudulent Apps Identified by Buzzfeed](https://liftoff.io/wp-content/uploads/2018/10/fraud_image-1024x535.jpg)
Blog
Brand Safety, Company
Liftoff Blacklists Fraudulent Apps Identified by Buzzfeed
![Liftoff Ranked #1 Mobile Partner in EMEA and #5 Globally in 2018 Kochava Traffic Index](https://liftoff.io/wp-content/uploads/2018/10/kochava_blog-1-1-1024x535.jpg)
Blog
Awards, Company
Liftoff Ranked #1 Mobile Partner in EMEA and #5 Globally in 2018 Kochava Traffic Index
![Mobile Presence Podcast – Playrix](https://liftoff.io/wp-content/uploads/2018/10/unspecified-17-1024x535.jpg)
Podcast
Gaming, Mobile Heroes
Mobile Presence Podcast – Playrix
![‘No-BS’ Mobile Attribution | 27 Questions Answered](https://liftoff.io/wp-content/uploads/2018/10/no-bs-webinar-1024x535.jpg)
Report
‘No-BS’ Mobile Attribution | 27 Questions Answered
![Returning to the Basics. Is CPM Buying Still King?](https://liftoff.io/wp-content/uploads/2018/10/blog-image-playrix-1024x535.jpg)
Blog
Gaming, Mobile Heroes
Returning to the Basics. Is CPM Buying Still King?
![Madrid Mobile Summit](https://liftoff.io/wp-content/uploads/2018/10/madrid-1200x627-1024x535.jpg)
Event
Madrid Mobile Summit
![Mobile App Retention in Korea](https://liftoff.io/wp-content/uploads/2018/10/unspecified-1024x535.png)
Blog
Analytics
Mobile App Retention in Korea
![NEW! 2018 Japan Mobile App Engagement Report](https://liftoff.io/wp-content/uploads/2018/10/resources-image-01-1-1024x535.jpg)
Blog
Analytics
NEW! 2018 Japan Mobile App Engagement Report
![How Marketers Can Avoid Double Paying for Mobile App Retargeting](https://liftoff.io/wp-content/uploads/2018/10/SAVE-MONEY-RETARGETING-1024x535.jpg)
Blog
Re-engagement
How Marketers Can Avoid Double Paying for Mobile App Retargeting
![Mobile Heroes Dinner Party](https://liftoff.io/wp-content/uploads/2018/10/paris-mh-dinner-1200x627-1024x535.png)
Event
Mobile Heroes Dinner Party
![A Day in the Life of a Growth Marketer](https://liftoff.io/wp-content/uploads/2018/09/preview-full-Blog-image-1200x627-1024x535.jpg)
Blog
Mobile Heroes
A Day in the Life of a Growth Marketer
![Liftoff Recognized as a Top 10 Media Source in AppsFlyer H1 2018 Performance Index](https://liftoff.io/wp-content/uploads/2018/09/Index-Partrner-badge-top10_Liftoff-1024x536.png)
Blog
Company
Liftoff Recognized as a Top 10 Media Source in AppsFlyer H1 2018 Performance Index
![How Machine Learning is Transforming App Marketing](https://liftoff.io/wp-content/uploads/2018/09/ML_webinar_clevertap-1024x535.jpg)
Webinar
Product, User acquisition
How Machine Learning is Transforming App Marketing
![Mobile Presence Podcast – Etermax](https://liftoff.io/wp-content/uploads/2018/09/preview-full-podcast-image--1024x535.jpg)
Podcast
Mobile Heroes
Mobile Presence Podcast – Etermax
![Announcing the Mobile Heroes Roadshow!](https://liftoff.io/wp-content/uploads/2018/09/preview-lightbox-general05-1024x535.jpg)
Blog
Mobile Heroes
Announcing the Mobile Heroes Roadshow!
![Liftoff Ranks #11 on Entrepreneur’s 2018 Top Company Cultures List](https://liftoff.io/wp-content/uploads/2018/09/culture_blog-1024x535.jpg)
Blog
Awards, Company
Liftoff Ranks #11 on Entrepreneur’s 2018 Top Company Cultures List
![Mobile Heroes Los Angeles](https://liftoff.io/wp-content/uploads/2018/09/date-mh-los-angeles-1024x535.jpg)
Event
Mobile Heroes Los Angeles
![Mobile Heroes Seattle](https://liftoff.io/wp-content/uploads/2018/09/date-mh-seattle-1024x535.jpg)
Event
Mobile Heroes Seattle
![Mobile Heroes New York](https://liftoff.io/wp-content/uploads/2018/09/date-mh-new-york-1024x535.jpg)
Event
Mobile Heroes New York
![Mobile Heroes Seoul](https://liftoff.io/wp-content/uploads/2018/09/date-mh-seoul-1024x535.jpg)
Event
Mobile Heroes Seoul
![Mobile Heroes Tokyo](https://liftoff.io/wp-content/uploads/2018/09/date-mh-tokio-1024x535.jpg)
Event
Mobile Heroes Tokyo
![Mobile Heroes Boston](https://liftoff.io/wp-content/uploads/2018/09/date-mh-boston-1024x535.jpg)
Event
Mobile Heroes Boston
![Practical Advice in Dealing with Mobile Ad Fraud](https://liftoff.io/wp-content/uploads/2018/09/blog-image-1024x535.jpg)
Blog
Brand Safety
Practical Advice in Dealing with Mobile Ad Fraud
![MMA Forum Indonesia](https://liftoff.io/wp-content/uploads/2018/09/jakarta-mma-forum-1200x627-1024x535.jpg)
Event
MMA Forum Indonesia
![Tokyo Game Show](https://liftoff.io/wp-content/uploads/2018/09/tokyo-game-show-1200x627-1024x535.jpg)
Event
Tokyo Game Show
![G-Star Korea](https://liftoff.io/wp-content/uploads/2018/09/busan-gstar-1200x627-1024x535.jpg)
Event
G-Star Korea
![Casual Connect](https://liftoff.io/wp-content/uploads/2018/09/china-casual-connect-1200x627-1024x535.jpg)
Event
Casual Connect
![App Growth Summit SF](https://liftoff.io/wp-content/uploads/2018/09/san-francisco-app-growth-1200x627-1024x535.jpg)
Event
App Growth Summit SF
![Mobile Heroes Supper Club](https://liftoff.io/wp-content/uploads/2018/09/london-mh-supperclub-1200x627-1024x535.jpg)
Event
Mobile Heroes Supper Club
![MobileOne](https://liftoff.io/wp-content/uploads/2018/09/paris-mobile-one-1200x627-1024x535.jpg)
Event
MobileOne
![How IMVU Uses Machine Learning to Scale Mobile User Acquisition](https://liftoff.io/wp-content/uploads/2018/11/imvu-blog-1024x535.jpg)
Blog
Mobile Heroes, User acquisition
How IMVU Uses Machine Learning to Scale Mobile User Acquisition
![Mobile Presence Podcast – Badoo](https://liftoff.io/wp-content/uploads/2018/09/mobile-hero-podcast-1200x627-1024x535.jpg)
Podcast
Dating, Mobile Heroes
Mobile Presence Podcast – Badoo
![Liftoff Wins Digiday “Best Display & Programmatic Advertising Platform” Award](https://liftoff.io/wp-content/uploads/2018/09/digiday_blog2-1024x535.jpg)
Blog
Awards, Company
Liftoff Wins Digiday “Best Display & Programmatic Advertising Platform” Award
![How IMVU Increased In-App Purchases by 276%](https://liftoff.io/wp-content/uploads/2018/09/resources-imvu-02-1024x535.jpg)
Case Study
Social
How IMVU Increased In-App Purchases by 276%
![2018 Gaming Apps Trends & Benchmarks](https://liftoff.io/wp-content/uploads/2018/08/gaming-webinar-post-1200x627-01-1024x535.jpg)
Webinar
Gaming, User acquisition
2018 Gaming Apps Trends & Benchmarks
![7 Tips to Succeed as a Woman in a Male-Dominant Industry](https://liftoff.io/wp-content/uploads/2018/09/Blog-image-1200x627-1-1024x535.jpg)
Blog
Dating, Mobile Heroes
7 Tips to Succeed as a Woman in a Male-Dominant Industry
![Mobile Gaming App Engagement by Gender: Females Play and Pay](https://liftoff.io/wp-content/uploads/2018/08/gaming_gender_blog-1024x535.jpg)
Blog
Gaming
Mobile Gaming App Engagement by Gender: Females Play and Pay
![What’s in Your [Growth] Stack? Lomit Patel, IMVU](https://liftoff.io/wp-content/uploads/2018/09/lomit-patel-growth-stack-1024x535.jpg)
Blog
Q&A
What’s in Your [Growth] Stack? Lomit Patel, IMVU
![NEW! 2018 Mobile Gaming Apps Report](https://liftoff.io/wp-content/uploads/2018/08/Report_Star-1024x535.jpg)
Blog
Gaming
NEW! 2018 Mobile Gaming Apps Report
![Liftoff Reappears on the Inc. 5000 List](https://liftoff.io/wp-content/uploads/2017/08/inc-500-1024x535.jpg)
Blog
Awards, Company
Liftoff Reappears on the Inc. 5000 List
![How to Successfully Scale Up Facebook User Acquisition Campaigns](https://liftoff.io/wp-content/uploads/2018/08/facebook_blog-1024x535.jpg)
Blog
User acquisition
How to Successfully Scale Up Facebook User Acquisition Campaigns
![Como alavancar campanhas de aquisição de usuários no Facebook](https://liftoff.io/wp-content/uploads/2019/12/facebook_blog-900x470.jpg)
Blog
Como alavancar campanhas de aquisição de usuários no Facebook
![What’s in Your [Growth] Stack? David Yi, AnchorFree](https://liftoff.io/wp-content/uploads/2018/09/david-yi-3-1024x535.jpg)
Blog
Mobile Heroes, Q&A
What’s in Your [Growth] Stack? David Yi, AnchorFree
![Prime Day Isn’t Just For Amazon](https://liftoff.io/wp-content/uploads/2018/08/blog-amazon-04-1024x535.jpg)
Blog
Shopping
Prime Day Isn’t Just For Amazon
![Mobile Presence Podcast – RetailMeNot](https://liftoff.io/wp-content/uploads/2018/07/podcast-image-1024x535.jpg)
Podcast
Mobile Heroes, Shopping
Mobile Presence Podcast – RetailMeNot
![Mobile User Acquisition Marketing: Brand vs Performance](https://liftoff.io/wp-content/uploads/2018/07/Blog-Email-image-1200x627-1024x535.jpg)
Blog
Mobile Heroes, Shopping
Mobile User Acquisition Marketing: Brand vs Performance
![Mobile Presence Podcast – Pocket Gems](https://liftoff.io/wp-content/uploads/2018/07/podcast-image-2-1024x535.jpg)
Podcast
Gaming, Mobile Heroes
Mobile Presence Podcast – Pocket Gems
![4 Best Practices for a Modern Email Strategy](https://liftoff.io/wp-content/uploads/2018/07/blog-email-performance-1024x535.jpg)
Blog
Testing
4 Best Practices for a Modern Email Strategy
![Never Say “No” to Opportunity, Even When in Doubt](https://liftoff.io/wp-content/uploads/2018/11/Annica-Lin-Marathon.jpeg)
Blog
Mobile Heroes
Never Say “No” to Opportunity, Even When in Doubt
![What’s in Your [Growth] Stack? Fabien Nicolas, SmartNews](https://liftoff.io/wp-content/uploads/2018/07/fabien-nicolas-1024x535.jpg)
Blog
Mobile Heroes, Q&A
What’s in Your [Growth] Stack? Fabien Nicolas, SmartNews
![Mobile Growth Europe](https://liftoff.io/wp-content/uploads/2018/07/berlin_1200x627-1024x535.jpg)
Event
Mobile Growth Europe
![Meet the Heroes: What Does Your Marketing Team Look Like?](https://liftoff.io/wp-content/uploads/2018/11/Meet-the-Heroes-What-Does-Your-Marketing-Team-Look-Like-Liftoff-2018-07-17-13-37-08-1024x544.jpg)
Blog
Mobile Heroes
Meet the Heroes: What Does Your Marketing Team Look Like?
![2018 Mobile Shopping Apps Report Analysis: Engagement by Gender](https://liftoff.io/wp-content/uploads/2018/07/blog_shopping_apps-1024x535.jpg)
Blog
Shopping
2018 Mobile Shopping Apps Report Analysis: Engagement by Gender
![10 Tips for Choosing a Mobile Demand-Side Platform](https://liftoff.io/wp-content/uploads/2018/07/brad-blog-image-02-1024x535.jpg)
Blog
Accelerate, Mobile Heroes
10 Tips for Choosing a Mobile Demand-Side Platform
![Last Click Attribution Is Dead. Now What?](https://liftoff.io/wp-content/uploads/2018/07/stara-blog-image-1024x535.jpg)
Blog
Analytics, Mobile Heroes
Last Click Attribution Is Dead. Now What?
![What’s in Your [Growth] Stack? Cassie Chernin, Ibotta](https://liftoff.io/wp-content/uploads/2018/07/Cassie-1024x535.jpg)
Blog
Mobile Heroes, Q&A
What’s in Your [Growth] Stack? Cassie Chernin, Ibotta
![The Ultimate Guide to Mobile Marketing Events in 2018 – Part 2](https://liftoff.io/wp-content/uploads/2018/07/2018-mobile-marketing-events-001-01-1024x535.jpg)
Blog
Company, User acquisition
The Ultimate Guide to Mobile Marketing Events in 2018 – Part 2
![Gamescom](https://liftoff.io/wp-content/uploads/2018/06/GAMSCOME-1024x535.jpg)
Event
Gamescom
![Mobile Presence Podcast – Playtika](https://liftoff.io/wp-content/uploads/2018/07/podcast-image-1-1024x535.jpg)
Podcast
Gaming, Mobile Heroes
Mobile Presence Podcast – Playtika
![2018 Mobile Shopping Apps Report Analysis: Monthly Trends](https://liftoff.io/wp-content/uploads/2018/07/blog_shopping_apps_monthly_trend-1024x535.jpg)
Blog
Analytics, Shopping
2018 Mobile Shopping Apps Report Analysis: Monthly Trends
![Meet the Heroes: What’s in Your Growth Stack?](https://liftoff.io/wp-content/uploads/2018/07/GrowthStackVideoBlog-1024x538.jpg)
Blog
Mobile Heroes, Q&A
Meet the Heroes: What’s in Your Growth Stack?
![Meet the Heroes: What Would Be Your Superpower?](https://liftoff.io/wp-content/uploads/2018/11/superpower-1024x535.jpg)
Blog
Mobile Heroes, Q&A
Meet the Heroes: What Would Be Your Superpower?
![How Incrementality Testing Works](https://liftoff.io/wp-content/uploads/2018/06/blog-incrementatlity-testing-copy-1024x535.jpg)
Blog
Analytics, Testing
How Incrementality Testing Works
![Optimizing Spend Across Paid Mobile User Acquisition Channels](https://liftoff.io/wp-content/uploads/2018/06/harry_blog_image-1024x535.jpg)
Blog
Gaming, Mobile Heroes
Optimizing Spend Across Paid Mobile User Acquisition Channels
![Mobile Presence Podcast – American Well](https://liftoff.io/wp-content/uploads/2018/06/podcast-image-1-1024x535.jpg)
Podcast
Mobile Heroes, User acquisition
Mobile Presence Podcast – American Well
![2018 Shopping Apps Trends & Benchmarks](https://liftoff.io/wp-content/uploads/2018/05/shopping-webinar-post-1200x627-01-1-1024x535.jpg)
Webinar
Shopping, User acquisition
2018 Shopping Apps Trends & Benchmarks
![Meet the Heroes: What Would They Be Doing If They Weren’t Marketing Apps](https://liftoff.io/wp-content/uploads/2018/11/meet_heroes1-1024x535.jpg)
Blog
Mobile Heroes, Q&A
Meet the Heroes: What Would They Be Doing If They Weren’t Marketing Apps
![How to Optimize Your Mobile Video Ads for Programmatic](https://liftoff.io/wp-content/uploads/2018/06/VIdeo-ads-1024x535.jpg)
Blog
Creative, User acquisition
How to Optimize Your Mobile Video Ads for Programmatic
![3 Strategies That Helped IMVU Grow Monthly Active Users 200%](https://liftoff.io/wp-content/uploads/2018/11/blog-imvu-1-1024x535.jpg)
Blog
Mobile Heroes
3 Strategies That Helped IMVU Grow Monthly Active Users 200%
![Our 50th Mobile Hero!](https://liftoff.io/wp-content/uploads/2018/06/socail-01-1024x535.jpg)
Blog
Mobile Heroes
Our 50th Mobile Hero!
![What’s in Your [Growth] Stack? Thomas Hopkins, Lyft](https://liftoff.io/wp-content/uploads/2018/07/thomas-hopkins-1024x535.jpg)
Blog
Mobile Heroes, Q&A
What’s in Your [Growth] Stack? Thomas Hopkins, Lyft
![3 Benefits of Working with Your Mobile App Product Team](https://liftoff.io/wp-content/uploads/2018/06/Blog-Email-image-1200x627-op2-1024x535.jpg)
Blog
Mobile Heroes
3 Benefits of Working with Your Mobile App Product Team
![Meet the Mobile Heroes: “If you weren’t marketing apps, what would you be doing?”](https://liftoff.io/wp-content/uploads/2018/06/meet_heroes_doing-1024x535.jpg)
Video
Meet the Mobile Heroes: “If you weren’t marketing apps, what would you be doing?”
![Meet the Mobile Heroes: “What Does GDPR Stand For?”](https://liftoff.io/wp-content/uploads/2018/06/meet_heroes_gdpr-1024x535.jpg)
Video
Meet the Mobile Heroes: “What Does GDPR Stand For?”
![NEW! 2018 Mobile Shopping Apps Report](https://liftoff.io/wp-content/uploads/2018/06/NEW_email_header_pink-1024x535.jpg)
Blog
Shopping
NEW! 2018 Mobile Shopping Apps Report
![Mobile Presence Podcast – Apartment List](https://liftoff.io/wp-content/uploads/2018/06/podcast-image-1024x535.jpg)
Podcast
Mobile Heroes, User acquisition
Mobile Presence Podcast – Apartment List
![How Apartment List Increased Customer LTV by Streamlining the User Flow](https://liftoff.io/wp-content/uploads/2018/05/Blog-Email-image-1200x627-1024x535.jpg)
Blog
Mobile Heroes
How Apartment List Increased Customer LTV by Streamlining the User Flow
![App Promotion Summit New York](https://liftoff.io/wp-content/uploads/2018/05/app-ny-1200x627-1024x535.jpg)
Event
App Promotion Summit New York
![Inc. Magazine Ranks Liftoff on Best Workplaces 2018 List](https://liftoff.io/wp-content/uploads/2018/05/inc2018-1024x535.jpg)
Blog
Awards, Company
Inc. Magazine Ranks Liftoff on Best Workplaces 2018 List
![Liftoff is GDPR Compliant](https://liftoff.io/wp-content/uploads/2018/05/gdpr_blog-1024x535.jpg)
Blog
Company
Liftoff is GDPR Compliant
![Mobile Presence Podcast – GOAT](https://liftoff.io/wp-content/uploads/2018/05/podcast-goat-1024x535.jpg)
Podcast
Mobile Heroes, Shopping
Mobile Presence Podcast – GOAT
![How to Spot the Most Prevalent Types of Mobile Install Fraud](https://liftoff.io/wp-content/uploads/2018/11/blog-post-lomit-1024x535.jpg)
Blog
Brand Safety
How to Spot the Most Prevalent Types of Mobile Install Fraud
![How to Attribute Installs to Influencer Marketing](https://liftoff.io/wp-content/uploads/2018/05/blog-01-1024x535.png)
Blog
Mobile Heroes, Shopping
How to Attribute Installs to Influencer Marketing
![Mobile Growth New York](https://liftoff.io/wp-content/uploads/2018/05/ny-1200x627-2-1024x535.jpg)
Event
Mobile Growth New York
![2018 Finance Apps Trends & Benchmarks](https://liftoff.io/wp-content/uploads/2018/04/1200x627-image06-1024x535.jpg)
Webinar
Accelerate, Finance
2018 Finance Apps Trends & Benchmarks
![What’s in Your [Growth] Stack? Vivian Chang, RetailMeNot](https://liftoff.io/wp-content/uploads/2018/07/Vivian-Chang-1024x535.jpg)
Blog
Mobile Heroes, Q&A
What’s in Your [Growth] Stack? Vivian Chang, RetailMeNot
![Mobile Presence Podcast – IMVU](https://liftoff.io/wp-content/uploads/2018/05/podcast-lomit-1024x535.jpg)
Podcast
Mobile Heroes, Social
Mobile Presence Podcast – IMVU
![Liftoff Honored As Gold Stevie® Award Winner In 2018 American Business Awards®](https://liftoff.io/wp-content/uploads/2018/05/2018_stevie-gold_blog-1024x535.jpg)
Blog
Awards, Company
Liftoff Honored As Gold Stevie® Award Winner In 2018 American Business Awards®
![MAU 2018 – That’s a Wrap!](https://liftoff.io/wp-content/uploads/2018/04/liftoff@mau2018-1024x535.jpg)
Blog
Company
MAU 2018 – That’s a Wrap!
![How to Successfully Scale Up Google UAC Campaigns](https://liftoff.io/wp-content/uploads/2018/04/blog-01-1-1024x535.jpg)
Blog
Mobile Heroes, Social
How to Successfully Scale Up Google UAC Campaigns
![San Francisco Business Times: Liftoff Ranks #10 Best Place to Work](https://liftoff.io/wp-content/uploads/2018/04/best_places_blog-1024x535.jpg)
Blog
Awards, Company
San Francisco Business Times: Liftoff Ranks #10 Best Place to Work
![Inside Mobile Ad Fraud](https://liftoff.io/wp-content/uploads/2018/03/fraud-social-webinar-post-1200x627-no-date-1-1024x535.jpg)
Webinar
Brand Safety, User acquisition
Inside Mobile Ad Fraud
![9 Tips I Learned Marketing Popular Mobile Hidden Objects Game](https://liftoff.io/wp-content/uploads/2018/04/fedosiya_blog3-1024x535.jpg)
Blog
Gaming
9 Tips I Learned Marketing Popular Mobile Hidden Objects Game
![Mobile Presence Podcast – Social Discovery Ventures](https://liftoff.io/wp-content/uploads/2018/04/podcast-olesia-1024x535.jpg)
Podcast
Mobile Heroes, User acquisition
Mobile Presence Podcast – Social Discovery Ventures
![NEW! 2018 Mobile Finance Apps Report](https://liftoff.io/wp-content/uploads/2018/04/1200x627-image06-1024x535.jpg)
Blog
Finance
NEW! 2018 Mobile Finance Apps Report
![Liftoff’s Action-Packed Agenda at Mobile Apps Unlocked 2018](https://liftoff.io/wp-content/uploads/2018/03/mau-logo-02-1024x535.jpg)
Blog
Company
Liftoff’s Action-Packed Agenda at Mobile Apps Unlocked 2018
![Understanding the Fundamentals of Calculating Lifetime Value](https://liftoff.io/wp-content/uploads/2018/11/blog-lifetime-value-1024x535.jpg)
Blog
Analytics
Understanding the Fundamentals of Calculating Lifetime Value
![Mobile Presence Podcast – Tilting Point](https://liftoff.io/wp-content/uploads/2018/03/podcast-1024x535.jpg)
Podcast
Mobile Heroes, User acquisition
Mobile Presence Podcast – Tilting Point
![The Good, The Ad & The Ugly 5](https://liftoff.io/wp-content/uploads/2018/02/good-ad-ugly-2018-02-1024x535.jpg)
Webinar
Creative, User acquisition
The Good, The Ad & The Ugly 5
![Mobile Hero Comics](https://liftoff.io/wp-content/uploads/2018/03/Social_Issue5-1024x535.png)
Report
Mobile Hero Comics
![How to Improve Mobile Ad Campaign Performance with Data (and Lots of It)](https://liftoff.io/wp-content/uploads/2018/03/funnel-02-1024x535.jpg)
Blog
Analytics
How to Improve Mobile Ad Campaign Performance with Data (and Lots of It)
![Mobile Apps Unlocked](https://liftoff.io/wp-content/uploads/2018/03/mau-19-1200x627-1024x535.jpg)
Event
Mobile Apps Unlocked
![How to Build a Career in Mobile User Acquisition](https://liftoff.io/wp-content/uploads/2018/03/blog_1200x627-1-1024x535.jpg)
Blog
Mobile Heroes, User acquisition
How to Build a Career in Mobile User Acquisition
![Liftoff Influence propels NanoBit's MyStory up the to charts, landing at #44 Free Game](https://liftoff.io/wp-content/uploads/2022/10/Nanobit-1024x538.jpg)
Case Study
Creative
Liftoff Influence propels NanoBit's MyStory up the to charts, landing at #44 Free Game
![GOAT Games unlocks the iOS market with Liftoff Influence](https://liftoff.io/wp-content/uploads/2022/10/GOAT-games-1024x538.jpg)
Case Study
Creative
GOAT Games unlocks the iOS market with Liftoff Influence
![Liftoff Influence increases Calm's influence marketing ROI by over 50%](https://liftoff.io/wp-content/uploads/2022/10/calm-1024x538.jpg)
Case Study
Creative
Liftoff Influence increases Calm's influence marketing ROI by over 50%
![Liftoff Influence helps Luni Apps top the charts with Fitness Coach](https://liftoff.io/wp-content/uploads/2022/10/Luni-Apps-1024x538.jpg)
Case Study
Creative
Liftoff Influence helps Luni Apps top the charts with Fitness Coach
![New App Launch Strategy: Paid Channels to Maximize Scale, Efficiency and ROI](https://liftoff.io/wp-content/uploads/2018/03/blog-app-launch-02-1024x535.jpg)
Blog
Mobile Heroes
New App Launch Strategy: Paid Channels to Maximize Scale, Efficiency and ROI
![Getting Serious with GDPR](https://liftoff.io/wp-content/uploads/2018/02/gdpr-blog-02-1024x535.jpg)
Blog
Company
Getting Serious with GDPR
![Marketing a News App in the Age of Trump](https://liftoff.io/wp-content/uploads/2018/02/BlogEmail-image-1200x627-1-1024x535.jpg)
Blog
Mobile Heroes, User acquisition
Marketing a News App in the Age of Trump
![Dating Apps Trends & Benchmarks](https://liftoff.io/wp-content/uploads/2018/01/1200x627-image04-1-1024x535.jpg)
Webinar
Dating, User acquisition
Dating Apps Trends & Benchmarks
![Liftoff Recognized as Top Performing Ad Channel in ‘The 2017 Singular ROI Index’](https://liftoff.io/wp-content/uploads/2018/02/singular_roi_blog3-1024x535.jpg)
Blog
Accelerate, Awards
Liftoff Recognized as Top Performing Ad Channel in ‘The 2017 Singular ROI Index’
![Mobile Presence Podcast – Penn Interactive Ventures](https://liftoff.io/wp-content/uploads/2018/02/podcast_thomas-1024x535.jpg)
Podcast
Mobile Heroes, User acquisition
Mobile Presence Podcast – Penn Interactive Ventures
![What I Learned Launching 1 App per Week for 52 Weeks Straight](https://liftoff.io/wp-content/uploads/2018/02/BlogEmail-image-1200x627-1024x535.jpg)
Blog
Mobile Heroes
What I Learned Launching 1 App per Week for 52 Weeks Straight
![7 Lessons I Learned Marketing an App in Japan](https://liftoff.io/wp-content/uploads/2018/02/app-japan-04-1024x535.jpg)
Blog
Accelerate, User acquisition
7 Lessons I Learned Marketing an App in Japan
![Mobile Presence Podcast – Poshmark](https://liftoff.io/wp-content/uploads/2018/02/podcast_hwang-1024x535.jpg)
Podcast
Creative, Mobile Heroes
Mobile Presence Podcast – Poshmark
![NEW! 2018 Mobile Dating Apps Report](https://liftoff.io/wp-content/uploads/2018/01/1200x627-image01-2-1024x535.jpg)
Blog
Dating
NEW! 2018 Mobile Dating Apps Report
![Strategies to Prevent Mobile Ad Fraud (& Save Your Marketing Budget)](https://liftoff.io/wp-content/uploads/2018/01/mobile-ad-fraud-webinar-resource-no-text-1024x535.jpg)
Webinar
Brand Safety, User acquisition
Strategies to Prevent Mobile Ad Fraud (& Save Your Marketing Budget)
![What I Learned Running Mobile Ads on Snapchat](https://liftoff.io/wp-content/uploads/2018/01/blog_1200x627-1-1024x535.jpg)
Blog
Social
What I Learned Running Mobile Ads on Snapchat
![Mobile Presence Podcast – The Weather Channel](https://liftoff.io/wp-content/uploads/2018/01/podcast_helene-1024x535.jpg)
Podcast
Mobile Heroes, User acquisition
Mobile Presence Podcast – The Weather Channel
![The Ultimate Guide to Mobile Marketing Events in 2018](https://liftoff.io/wp-content/uploads/2018/01/2018-events2-1024x535.jpg)
Blog
Company
The Ultimate Guide to Mobile Marketing Events in 2018
![App Growth Summit NYC](https://liftoff.io/wp-content/uploads/2018/01/ny-1200x627-1024x535.jpg)
Event
App Growth Summit NYC
![The Weather Company on Testing Creative Across Audiences](https://liftoff.io/wp-content/uploads/2018/01/helene_blog3-1024x535.jpg)
Blog
Creative, Testing
The Weather Company on Testing Creative Across Audiences
![What I Learned Testing Seasonal Imagery in the Mobile Heroes Email Campaign](https://liftoff.io/wp-content/uploads/2017/12/email.a.b.test_-1024x535.jpg)
Blog
Mobile Heroes, Testing
What I Learned Testing Seasonal Imagery in the Mobile Heroes Email Campaign
![Are Mobile Apps China’s Next Big Export?](https://liftoff.io/wp-content/uploads/2017/12/china_export-1024x535.jpg)
Blog
User acquisition
Are Mobile Apps China’s Next Big Export?
![Mobile Presence Podcast – Coupang](https://liftoff.io/wp-content/uploads/2017/12/podcast_kartick-1024x535.jpg)
Podcast
Mobile Heroes, Shopping
Mobile Presence Podcast – Coupang
![How Coupang Re-Engagement Campaign Increased Purchases 221.4%](https://liftoff.io/wp-content/uploads/2017/12/resources-coupang-1-1024x535.jpg)
Case Study
Shopping
How Coupang Re-Engagement Campaign Increased Purchases 221.4%
![Kochava Mobile Summit](https://liftoff.io/wp-content/uploads/2017/12/sandpoint-kochava-1024x535.jpg)
Event
Kochava Mobile Summit
![Mobile Presence Podcast – Zenjoy](https://liftoff.io/wp-content/uploads/2017/11/podcast_tong3-1024x535.jpg)
Podcast
Gaming, Mobile Heroes
Mobile Presence Podcast – Zenjoy
![Liftoff Launches View-Through Attribution for Mobile Apps](https://liftoff.io/wp-content/uploads/2017/11/View-Through-1024x535.jpg)
Blog
Product
Liftoff Launches View-Through Attribution for Mobile Apps
![5 Effective Strategies for A/B Testing Ad Creatives](https://liftoff.io/wp-content/uploads/2017/11/kartick_blog_1200x627-1024x535.jpg)
Blog
Creative, Testing
5 Effective Strategies for A/B Testing Ad Creatives
![Marketing an App in the Current “Freemium” Landscape](https://liftoff.io/wp-content/uploads/2017/11/freemium02-1024x535.jpg)
Blog
User acquisition
Marketing an App in the Current “Freemium” Landscape
![Liftoff Recognized in ‘Top 20 Most Secure Mobile Ad Networks’ List](https://liftoff.io/wp-content/uploads/2017/11/singular_bog2-1024x535.jpg)
Blog
Accelerate, Awards
Liftoff Recognized in ‘Top 20 Most Secure Mobile Ad Networks’ List
![Zenjoy Shares Thoughts on Fast-Paced Mobile Marketing Industry](https://liftoff.io/wp-content/uploads/2017/11/blog_1200x627-2-1024x535.jpg)
Blog
Mobile Heroes
Zenjoy Shares Thoughts on Fast-Paced Mobile Marketing Industry
![Marketing Your Mobile App to Android Users](https://liftoff.io/wp-content/uploads/2018/01/android-1024x535.jpg)
Blog
User acquisition
Marketing Your Mobile App to Android Users
![Liftoff Ranked 6th Fastest Growing Company in North America on Deloitte’s 2017 Technology Fast 500](https://liftoff.io/wp-content/uploads/2017/11/Deloitte02-1024x535.jpg)
Blog
Awards, Company
Liftoff Ranked 6th Fastest Growing Company in North America on Deloitte’s 2017 Technology Fast 500
![Mobile Presence Podcast – HomeAdvisor](https://liftoff.io/wp-content/uploads/2017/11/podcast_cassie2-1024x535.jpg)
Podcast
Mobile Heroes, User acquisition
Mobile Presence Podcast – HomeAdvisor
![Mobile Ad Fraud: 4 Best Practices to Fighting Click Spamming](https://liftoff.io/wp-content/uploads/2017/11/click-spam-1024x535.jpg)
Blog
Brand Safety
Mobile Ad Fraud: 4 Best Practices to Fighting Click Spamming
![4 Tips for Improving Your Programmatic Advertising ROI](https://liftoff.io/wp-content/uploads/2018/01/blog_roi-1024x535.jpg)
Blog
ROAS Optimization
4 Tips for Improving Your Programmatic Advertising ROI
![How Sam’s Club Decreased Cost-per-First-Purchase 47.4%](https://liftoff.io/wp-content/uploads/2017/11/resources-sams-club-1024x535.jpg)
Case Study
Shopping
How Sam’s Club Decreased Cost-per-First-Purchase 47.4%
![Dynamic Advertising for Mobile: Best Practices](https://liftoff.io/wp-content/uploads/2018/01/dynamic_ads_for_mobile_blog-1024x535.jpg)
Blog
Creative
Dynamic Advertising for Mobile: Best Practices
![2017 Mobile App Engagement Index](https://liftoff.io/wp-content/uploads/2017/10/resource_index_02-1-1024x535.jpg)
Webinar
Accelerate, User acquisition
2017 Mobile App Engagement Index
![HomeAdvisor on the Benefits of a Comprehensive LTV Model](https://liftoff.io/wp-content/uploads/2017/10/blog-1024x535.jpg)
Blog
Mobile Heroes
HomeAdvisor on the Benefits of a Comprehensive LTV Model
![Dynamic Mobile Advertising: Fast & Furious](https://liftoff.io/wp-content/uploads/2017/12/FAST-FURIOUS-1024x535.jpg)
Blog
Accelerate, Creative
Dynamic Mobile Advertising: Fast & Furious
![Mobile Presence Podcast – Sam’s Club](https://liftoff.io/wp-content/uploads/2017/10/drew-frost-podcast-1024x535.jpg)
Podcast
Mobile Heroes, Shopping
Mobile Presence Podcast – Sam’s Club
![NEW! 2017 Mobile App Engagement Index](https://liftoff.io/wp-content/uploads/2017/10/resource_index_04-1024x535.jpg)
Blog
Analytics
NEW! 2017 Mobile App Engagement Index
![Zoosk on Mobile Marketing Metrics, Creatives, Opportunities and Defining Goals](https://liftoff.io/wp-content/uploads/2017/10/blog_1200x627-02-3-copy-opt-1024x535.jpg)
Blog
Mobile Heroes
Zoosk on Mobile Marketing Metrics, Creatives, Opportunities and Defining Goals
![Mobile App Marketing: Best Practices](https://liftoff.io/wp-content/uploads/2017/11/mobile-app-best-1024x535.jpg)
Blog
User acquisition
Mobile App Marketing: Best Practices
![8 Examples of What Mobile App Engagement Really Looks Like](https://liftoff.io/wp-content/uploads/2017/11/example-engagement-1024x535.jpg)
Blog
User acquisition
8 Examples of What Mobile App Engagement Really Looks Like
![Mobile Presence Podcast – Stash](https://liftoff.io/wp-content/uploads/2017/10/annica_podcast2-1024x535.jpg)
Podcast
Finance, Mobile Heroes
Mobile Presence Podcast – Stash
![Learning from Your App’s Active Users for Better Marketing Outcomes](https://liftoff.io/wp-content/uploads/2017/11/active-users-1024x535.jpg)
Blog
User acquisition
Learning from Your App’s Active Users for Better Marketing Outcomes
![Sam’s Club On Mobile Marketing Metrics, Creatives, and Opportunities](https://liftoff.io/wp-content/uploads/2017/10/drew-frost-blog-1200x627-opt-1024x535.jpg)
Blog
Mobile Heroes, Shopping
Sam’s Club On Mobile Marketing Metrics, Creatives, and Opportunities
![How Dynamic Advertising Can Reduce App Abandonment Rates](https://liftoff.io/wp-content/uploads/2017/12/abandonment-rates-1024x535.jpg)
Blog
User acquisition
How Dynamic Advertising Can Reduce App Abandonment Rates
![Looking for a New User Acquisition Channel to Test? Try Quora.](https://liftoff.io/wp-content/uploads/2017/09/blog-quora-1024x535.jpg)
Blog
Testing, User acquisition
Looking for a New User Acquisition Channel to Test? Try Quora.
![Things You Ought to Know About Programmatic Ad Buying](https://liftoff.io/wp-content/uploads/2017/12/programmatic2-1024x535.jpg)
Blog
Accelerate, User acquisition
Things You Ought to Know About Programmatic Ad Buying
![Mobile Presence Podcast – Rosetta Stone](https://liftoff.io/wp-content/uploads/2017/09/podcast_matthew-02-1024x535.jpg)
Podcast
Creative, User acquisition
Mobile Presence Podcast – Rosetta Stone
![The Good, The Ad & The Ugly 4](https://liftoff.io/wp-content/uploads/2017/08/good_ad_ugly4_email-1024x535.jpg)
Webinar
Creative, User acquisition
The Good, The Ad & The Ugly 4
![Liftoff Joins Adjust’s Coalition Against Ad Fraud (CAAF)](https://liftoff.io/wp-content/uploads/2017/09/CAAF2-1024x535.jpg)
Blog
Brand Safety
Liftoff Joins Adjust’s Coalition Against Ad Fraud (CAAF)
![Stash Shares Tactical Mobile Marketing Tips for Improved Campaign Performance](https://liftoff.io/wp-content/uploads/2017/09/annica_blog2-1024x535.jpg)
Blog
Finance, Mobile Heroes
Stash Shares Tactical Mobile Marketing Tips for Improved Campaign Performance
![Rosetta Stone On the Importance of Audience Profiles and Segmenting](https://liftoff.io/wp-content/uploads/2017/09/blog_1200x627-02-1024x535.jpg)
Blog
Mobile Heroes
Rosetta Stone On the Importance of Audience Profiles and Segmenting
![Mobile Growth Canada](https://liftoff.io/wp-content/uploads/2017/08/mgs-toronto-2019-1024x535.jpg)
Event
Mobile Growth Canada
![Subscription Apps: Trends and Tips for Successful Marketing](https://liftoff.io/wp-content/uploads/2017/08/subscription-webinar-no-date-1024x535.jpg)
Webinar
User acquisition
Subscription Apps: Trends and Tips for Successful Marketing
![Liftoff Ranks #8 on Inc. 5000 List of 2017](https://liftoff.io/wp-content/uploads/2017/08/inc-500-1024x535.jpg)
Blog
Awards, Company
Liftoff Ranks #8 on Inc. 5000 List of 2017
![NEW! 2017 Mobile Subscription Apps Report](https://liftoff.io/wp-content/uploads/2017/08/resources-subscription-report-01-1024x535.jpg)
Blog
Analytics
NEW! 2017 Mobile Subscription Apps Report
![2017 Mobile Subscription Apps Report](https://liftoff.io/wp-content/uploads/2017/08/resources-subscription-report-01-1024x535.jpg)
Report
2017 Mobile Subscription Apps Report
![You’ve Built an App. Now How Do You Market It?](https://liftoff.io/wp-content/uploads/2017/11/blog-built-app-1024x535.jpg)
Blog
User acquisition
You’ve Built an App. Now How Do You Market It?
![How USA TODAY Increased App Opens 386%](https://liftoff.io/wp-content/uploads/2017/08/resources-usa-today-1-1024x535.jpg)
Case Study
User acquisition
How USA TODAY Increased App Opens 386%
![App Promotion Summit Berlin](https://liftoff.io/wp-content/uploads/2017/08/app-promotion-summit-berlin-resources-1024x535.jpg)
Event
App Promotion Summit Berlin
![How Stash Invest Increased Linked Bank Accounts by 134%](https://liftoff.io/wp-content/uploads/2017/08/resources-stash-1024x535.jpg)
Case Study
Finance
How Stash Invest Increased Linked Bank Accounts by 134%
![Amazon Prime Day Was Great for Amazon, But What About Other Mobile Shopping Apps?](https://liftoff.io/wp-content/uploads/2017/07/preview-full-blog-primeday-amazon-05.jpg)
Blog
Analytics, Shopping
Amazon Prime Day Was Great for Amazon, But What About Other Mobile Shopping Apps?
![The Good, The Ad & The Ugly 3](https://liftoff.io/wp-content/uploads/2017/06/good-bad-ugly-2017-1200x627-1024x535.png)
Webinar
Creative, User acquisition
The Good, The Ad & The Ugly 3
![Acorns acquires more active investors with Liftoff](https://liftoff.io/wp-content/uploads/2016/04/acorns-1.jpg)
Case Study
Finance, User acquisition
Acorns acquires more active investors with Liftoff
![Advantages of a Cost Per Action (CPA) Model in Mobile App Marketing](https://liftoff.io/wp-content/uploads/2017/11/blog-cpa-1024x535.jpg)
Blog
Product
Advantages of a Cost Per Action (CPA) Model in Mobile App Marketing
![Liftoff Opens Tokyo Office](https://liftoff.io/wp-content/uploads/2017/07/tokio_open03-1024x535.jpg)
Blog
Company
Liftoff Opens Tokyo Office
![How Clarity Money Increases Account Activations by 13%](https://liftoff.io/wp-content/uploads/2017/07/resources-clarity-money-1-1024x535.jpg)
Case Study
Finance, User acquisition
How Clarity Money Increases Account Activations by 13%
![Mobile Presence Podcast – Trainline](https://liftoff.io/wp-content/uploads/2017/07/podcast_aurelie-1024x535.jpg)
Podcast
Mobile Heroes
Mobile Presence Podcast – Trainline
![Your Ultimate Guide to Mobile Ad Tech Events Remaining in 2017](https://liftoff.io/wp-content/uploads/2017/07/blog-best-mk-events-05-1024x535.jpg)
Blog
Company, User acquisition
Your Ultimate Guide to Mobile Ad Tech Events Remaining in 2017
![Are Web Marketing Strategies Good For Mobile App Marketing?](https://liftoff.io/wp-content/uploads/2017/07/blog_1200x627-02-1024x535.jpg)
Blog
Mobile Heroes
Are Web Marketing Strategies Good For Mobile App Marketing?
![What Makes a Mobile Ad Dynamic?](https://liftoff.io/wp-content/uploads/2017/11/blog-dynamic-ads-02-1-1024x535.jpg)
Blog
Creative
What Makes a Mobile Ad Dynamic?
![Mobile Presence Podcast – Clarity Money](https://liftoff.io/wp-content/uploads/2017/06/podcast_marc-1024x535.jpg)
Podcast
Mobile Heroes
Mobile Presence Podcast – Clarity Money
![Clarity Money: Insights On Ad Creative, Metrics, and KPIs](https://liftoff.io/wp-content/uploads/2017/06/blog_1200x627-1-1024x535.jpg)
Blog
Finance
Clarity Money: Insights On Ad Creative, Metrics, and KPIs
![Value For Money: Shopping Apps Report Reveals UA Bargains And Trade-Offs](https://liftoff.io/wp-content/uploads/2017/06/value_for_money_blog-1024x535.jpg)
Blog
Shopping
Value For Money: Shopping Apps Report Reveals UA Bargains And Trade-Offs
![Best Practices in Marketing Shopping Apps](https://liftoff.io/wp-content/uploads/2017/05/shopping_apps_webinar_back-1024x535.jpg)
Webinar
Accelerate, Shopping
Best Practices in Marketing Shopping Apps
![Mobile Presence Podcast – Delivery Hero](https://liftoff.io/wp-content/uploads/2017/06/podcast_marco_faisal-1024x535.jpg)
Podcast
Mobile Presence Podcast – Delivery Hero
![NEW! 2017 Mobile Shopping Apps Report](https://liftoff.io/wp-content/uploads/2017/06/mockup-shoppingreport-resources-1024x535.jpg)
Blog
Shopping
NEW! 2017 Mobile Shopping Apps Report
![Optimizing Post Install Engagement](https://liftoff.io/wp-content/uploads/2017/11/blog-post-install-1024x535.jpg)
Blog
Analytics
Optimizing Post Install Engagement
![The Importance of Understanding Unique Cultures When Marketing Globally](https://liftoff.io/wp-content/uploads/2017/06/blog_1200x627_marco-1024x535.jpg)
Blog
Mobile Heroes
The Importance of Understanding Unique Cultures When Marketing Globally
![How Delivery Hero Creates a Seamless Experience from Impression to Purchase](https://liftoff.io/wp-content/uploads/2017/06/blog_1200x627_faisal-1024x535.jpg)
Blog
Mobile Heroes
How Delivery Hero Creates a Seamless Experience from Impression to Purchase
![Mobile Presence Podcast – Acorns](https://liftoff.io/wp-content/uploads/2017/06/podcast_sami-1024x535.jpg)
Podcast
Creative, Mobile Heroes
Mobile Presence Podcast – Acorns
![Guide to Marketing Gaming Apps](https://liftoff.io/wp-content/uploads/2017/06/resources-image_1200x627-1024x535.png)
Report
Guide to Marketing Gaming Apps
![Mobile Presence Podcast – letgo](https://liftoff.io/wp-content/uploads/2015/02/podcast_evelyn-1024x535.jpg)
Podcast
Mobile Presence Podcast – letgo
![Inc. Magazine Ranks Liftoff on Best Workplaces 2017 List](https://liftoff.io/wp-content/uploads/2017/05/inc_blog_image-1024x535.jpg)
Blog
Awards, Company
Inc. Magazine Ranks Liftoff on Best Workplaces 2017 List
![Using Targeted Lookalike Audiences for App User Acquisition](https://liftoff.io/wp-content/uploads/2017/11/blog-lookalike-audiences-1024x535.jpg)
Blog
User acquisition
Using Targeted Lookalike Audiences for App User Acquisition
![Mobile Ad Fraud Expert Answers Three Important Questions](https://liftoff.io/wp-content/uploads/2017/05/mobile-fraud-blog-webinar-1024x535.jpg)
Blog
Brand Safety, Q&A
Mobile Ad Fraud Expert Answers Three Important Questions
![Mobile Presence Podcast – Meetic](https://liftoff.io/wp-content/uploads/2017/05/podcast_Thomas-1024x535.jpg)
Podcast
Dating, Mobile Heroes
Mobile Presence Podcast – Meetic
![The ABCs of Mobile Ad Fraud (and Strategies to Fight It)](https://liftoff.io/wp-content/uploads/2017/04/FraudWebinarResources_no-text1200x627-1024x535.jpg)
Webinar
Brand Safety, User acquisition
The ABCs of Mobile Ad Fraud (and Strategies to Fight It)
![Why the Largest Dating App in Europe Tracks All App Events](https://liftoff.io/wp-content/uploads/2017/05/thomas_blog_1200x627-1024x535.jpg)
Blog
Dating
Why the Largest Dating App in Europe Tracks All App Events
![Mobile Ad Fraud Q&A with Adjust](https://liftoff.io/wp-content/uploads/2017/05/mobile-fraud_blog-1024x535.jpg)
Blog
Brand Safety
Mobile Ad Fraud Q&A with Adjust
![Mobile Presence Podcast – Twitter](https://liftoff.io/wp-content/uploads/2017/05/podcast-1024x535.jpg)
Podcast
Mobile Heroes, Social
Mobile Presence Podcast – Twitter
![Liftoff Honored as Silver Stevie® Award Winner in 2017 American Business Awards](https://liftoff.io/wp-content/uploads/2017/05/stevie_award_blog-1024x535.jpg)
Blog
Awards, Company
Liftoff Honored as Silver Stevie® Award Winner in 2017 American Business Awards
![Liftoff Partner AppsFlyer Shares Insights and Strategies to Combat Mobile Advertising Fraud](https://liftoff.io/wp-content/uploads/2017/05/mobile-fraud-lock-1024x535.jpg)
Blog
Brand Safety
Liftoff Partner AppsFlyer Shares Insights and Strategies to Combat Mobile Advertising Fraud
![Mobile Marketing Musings with Nick Quan](https://liftoff.io/wp-content/uploads/2017/05/nickQuan_blog2_1200x627-1024x535.jpg)
Blog
Mobile Heroes
Mobile Marketing Musings with Nick Quan
![Re-Engagement Best Practices to Better Monetize Your App](https://liftoff.io/wp-content/uploads/2017/04/webinar1c.jpg)
Webinar
Re-engagement
Re-Engagement Best Practices to Better Monetize Your App
![Introducing “Product Feed Retargeting”: Taking Re-Engagement to the Next Level](https://liftoff.io/wp-content/uploads/2017/04/product_feed_retargeting-1024x535.jpg)
Blog
Product, Re-engagement
Introducing “Product Feed Retargeting”: Taking Re-Engagement to the Next Level
![Beginner’s Guide to Mobile Re-Engagement](https://liftoff.io/wp-content/uploads/2017/04/re-engagement-guide1200x627-nologo-1024x535.png)
Report
Beginner’s Guide to Mobile Re-Engagement
![How LuckyFish Games Increased In-App Purchases 175% with Re-Engagement](https://liftoff.io/wp-content/uploads/2017/04/resources-luckyfish-1-1024x535.jpg)
Case Study
Accelerate, Gaming
How LuckyFish Games Increased In-App Purchases 175% with Re-Engagement
![Why Mobile Retargeting Ads are the New Nurture Campaign](https://liftoff.io/wp-content/uploads/2017/04/nurture-campaign-post-1024x535.jpg)
Blog
Re-engagement
Why Mobile Retargeting Ads are the New Nurture Campaign
![Ad Age Lists Mark Ellis, Liftoff CEO & Co-Founder, 2017 Marketing Tech Trailblazer](https://liftoff.io/wp-content/uploads/2017/04/blog_ad_adge_mark_trailblazer-1024x535.jpg)
Blog
Awards, Company
Ad Age Lists Mark Ellis, Liftoff CEO & Co-Founder, 2017 Marketing Tech Trailblazer
![Mobile Presence Podcast – Liftoff](https://liftoff.io/wp-content/uploads/2017/04/dennis-podcast.jpg)
Podcast
User acquisition
Mobile Presence Podcast – Liftoff
![ChinaJoy](https://liftoff.io/wp-content/uploads/2017/04/shanghai_1200x627_2018-1-1024x535.jpg)
Event
ChinaJoy
![Interactive Ads Webinar](https://liftoff.io/wp-content/uploads/2017/03/interactive_ads_resources_image-1024x512.jpg)
Webinar
Creative, User acquisition
Interactive Ads Webinar
![DMEXCO 2018](https://liftoff.io/wp-content/uploads/2017/05/cologne_1200x627-1024x535.jpg)
Event
DMEXCO 2018
![NEW! Beginner’s Guide to Mobile Attribution Tracking](https://liftoff.io/wp-content/uploads/2017/03/attribution-2017-resources-1024x413.jpg)
Blog
Accelerate
NEW! Beginner’s Guide to Mobile Attribution Tracking
![Beginner’s Guide to Mobile Attribution Tracking](https://liftoff.io/wp-content/uploads/2017/03/attribution-2017-resources-1024x413.jpg)
Report
Beginner’s Guide to Mobile Attribution Tracking
![Mobile Marketing Musings with Vinícius Gerez](https://liftoff.io/wp-content/uploads/2017/03/vinicius-blog-1024x512.jpg)
Blog
Creative, User acquisition
Mobile Marketing Musings with Vinícius Gerez
![How Talabat Increased Install-to-Order Rates by 72.2%](https://liftoff.io/wp-content/uploads/2017/03/resources-talabat-1024x535.jpg)
Case Study
User acquisition
How Talabat Increased Install-to-Order Rates by 72.2%
![Mobile Presence Podcast – WB Games](https://liftoff.io/wp-content/uploads/2017/03/winnie_podcast_resources-1024x413.jpg)
Podcast
Gaming, Mobile Heroes
Mobile Presence Podcast – WB Games
![Mobile Presence Podcast – Storm8](https://liftoff.io/wp-content/uploads/2017/03/david-yi-resources-image-1024x413.jpg)
Podcast
User acquisition
Mobile Presence Podcast – Storm8
![Mobile Presence Podcast – InfiApps](https://liftoff.io/wp-content/uploads/2017/02/resources-image-1024x413.jpg)
Podcast
Mobile Presence Podcast – InfiApps
![Mobile Presence Podcast – King](https://liftoff.io/wp-content/uploads/2017/02/matt-widdoes-podcast-rersources-1024x413.jpg)
Podcast
Gaming, Mobile Heroes
Mobile Presence Podcast – King
![Mobile Presence Podcast – Crowdstar](https://liftoff.io/wp-content/uploads/2017/02/resources-podcast-haydon-1024x413.jpg)
Podcast
Mobile Heroes, User acquisition
Mobile Presence Podcast – Crowdstar
![Mobile Marketing Musings with Matt Widdoes](https://liftoff.io/wp-content/uploads/2017/03/matt_widdoes_blog1.jpg)
Blog
Creative, User acquisition
Mobile Marketing Musings with Matt Widdoes
![Liftoff Ranks Across the Board on Mobile Performance Index](https://liftoff.io/wp-content/uploads/2017/02/appsflyer_performance_index.jpg)
Blog
Awards, Company
Liftoff Ranks Across the Board on Mobile Performance Index
![Best Practices for Marketing Gaming Apps](https://liftoff.io/wp-content/uploads/2017/01/feb-webinar-resources-image02-big-1024x473.jpg)
Webinar
Accelerate, Gaming
Best Practices for Marketing Gaming Apps
![Liftoff Ranks #14 in Entrepreneur’s Top Company Cultures List](https://liftoff.io/wp-content/uploads/2017/02/Entrepreneur_blog_1024x512.jpg)
Blog
Awards, Company
Liftoff Ranks #14 in Entrepreneur’s Top Company Cultures List
![Mobile Marketing Musings with Winnie Wen](https://liftoff.io/wp-content/uploads/2017/02/winnie_wen_blog_image3.jpg)
Blog
Creative, User acquisition
Mobile Marketing Musings with Winnie Wen
![How Grab Got CPIs to Land 33% Below Their Target](https://liftoff.io/wp-content/uploads/2017/03/resources-grab-1024x535.jpg)
Case Study
User acquisition
How Grab Got CPIs to Land 33% Below Their Target
![Which Mobile Gaming Subcategory Attracts the Most Engaged Players?](https://liftoff.io/wp-content/uploads/2017/02/graph_cpi_iap_subcategory-900x453.jpeg)
Blog
Gaming
Which Mobile Gaming Subcategory Attracts the Most Engaged Players?
![Mobile Love Infographic: Dating App Trends and Insights](https://liftoff.io/wp-content/uploads/2017/02/gaming-campaign-header-logo.jpg)
Blog
Dating, Infographics
Mobile Love Infographic: Dating App Trends and Insights
![Mobile Love Infographic](https://liftoff.io/wp-content/uploads/2017/02/dating-campaign-header-1024x512.jpg)
Report
Mobile Love Infographic
![Mobile Marketing Musings with Haydon Young](https://liftoff.io/wp-content/uploads/2017/02/haydon-blog-02-900x450.jpg)
Blog
Creative, User acquisition
Mobile Marketing Musings with Haydon Young
![How MyTona increased daily In-App-Purchase revenue by 137%](https://liftoff.io/wp-content/uploads/2017/02/resources-mytona-1024x535.jpg)
Case Study
Gaming
How MyTona increased daily In-App-Purchase revenue by 137%
![Gaming Apps Report Webinar](https://liftoff.io/wp-content/uploads/2017/01/webinar-resources-gaming-1024x473.jpg)
Webinar
Accelerate, Gaming
Gaming Apps Report Webinar
![2017 Mobile Gaming Apps Report Analysis: Monthly Trends](https://liftoff.io/wp-content/uploads/2017/01/blog-banner_trends.jpg)
Blog
Gaming, User acquisition
2017 Mobile Gaming Apps Report Analysis: Monthly Trends
![Cracking The Code On Mobile Ad Creatives To Attract & Acquire Users](https://liftoff.io/wp-content/uploads/2017/01/david_yi_blog_banner.jpg)
Blog
Creative, Mobile Heroes
Cracking The Code On Mobile Ad Creatives To Attract & Acquire Users
![Liftoff Releases 2017 Mobile Gaming Apps Report](https://liftoff.io/wp-content/uploads/2017/01/gaming-report-blog.jpg)
Blog
Gaming
Liftoff Releases 2017 Mobile Gaming Apps Report
![Welcome to Mobile Heroes, Gaming Edition](https://liftoff.io/wp-content/uploads/2017/01/gaming_heroes_banner-1024x413.jpg)
Blog
Gaming, Mobile Heroes
Welcome to Mobile Heroes, Gaming Edition
![5 Winning Ways To Get Loads Of Value Out Of Players Who Don’t Pay You A Penny](https://liftoff.io/wp-content/uploads/2017/01/money_tal_hero.jpg)
Blog
User acquisition
5 Winning Ways To Get Loads Of Value Out Of Players Who Don’t Pay You A Penny
![Liftoff – 2016 Year in Review](https://liftoff.io/wp-content/uploads/2016/12/2016_year_review.png)
Blog
Company
Liftoff – 2016 Year in Review
![Why Negative Mobile Ad Feedback Isn’t Always a Bad Thing](https://liftoff.io/wp-content/uploads/2016/12/negative-mobile-ad-feedback-blog-image.jpg)
Blog
Analytics, User acquisition
Why Negative Mobile Ad Feedback Isn’t Always a Bad Thing
![5 Mobile Marketing Predictions for 2017](https://liftoff.io/wp-content/uploads/2016/12/fortune-teller-1024x413.jpg)
Blog
Company
5 Mobile Marketing Predictions for 2017
![4 Quick Wins: Improving Mobile Marketing Campaign Performance](https://liftoff.io/wp-content/uploads/2016/11/stories-from-trenches-1024x413.jpg)
Blog
User acquisition
4 Quick Wins: Improving Mobile Marketing Campaign Performance
![2016 Mobile Index Analysis: Engagement by Gender](https://liftoff.io/wp-content/uploads/2016/11/Engagement_Gender_Blog_Banner-1024x413.png)
Blog
Analytics, User acquisition
2016 Mobile Index Analysis: Engagement by Gender
![Search Ads: Apple and Google are Better Together](https://liftoff.io/wp-content/uploads/2016/11/Blog-Header-Colette.jpg)
Blog
User acquisition
Search Ads: Apple and Google are Better Together
![Liftoff Expands to APAC](https://liftoff.io/wp-content/uploads/2016/11/hello-apac-1024x413.jpg)
Blog
Company
Liftoff Expands to APAC
![How Rocket Games increased Viva Slots Vegas game plays by 588%](https://liftoff.io/wp-content/uploads/2016/11/resources-rocket-1024x535.jpg)
Case Study
Gaming, User acquisition
How Rocket Games increased Viva Slots Vegas game plays by 588%
![Mobile Growth Summit](https://liftoff.io/wp-content/uploads/2016/11/san-francisco-summit-1-1024x535.jpg)
Event
Mobile Growth Summit
![2016 Mobile Index Analysis: iOS vs Android](https://liftoff.io/wp-content/uploads/2016/11/iOS_vs_Adroid_blogBanner-1024x413.png)
Blog
Analytics, User acquisition
2016 Mobile Index Analysis: iOS vs Android
![6 Tips for Spotting and Preventing Mobile Ad Fraud](https://liftoff.io/wp-content/uploads/2018/11/mobile-ad-fraud-1024x413.jpg)
Blog
Brand Safety
6 Tips for Spotting and Preventing Mobile Ad Fraud
![Red vs Blue Infograph](https://liftoff.io/wp-content/uploads/2016/11/resources_red_v_blue-1024x413.jpg)
Other
Red vs Blue Infograph
![[Infographic] Mobile Marketing Trends Across Party Lines](https://liftoff.io/wp-content/uploads/2016/10/red_v_blue_OG_large-1024x538.jpg)
Blog
Analytics
[Infographic] Mobile Marketing Trends Across Party Lines
![How Non-Holiday Mobile Marketers Conquer the Holidays](https://liftoff.io/wp-content/uploads/2016/11/non-holiday-postv2-1024x413.jpg)
Blog
User acquisition
How Non-Holiday Mobile Marketers Conquer the Holidays
![2016 Mobile Index Analysis: CPA Trends Across Post-Install Events](https://liftoff.io/wp-content/uploads/2016/10/Index_Graph_Blog_Banner-1024x403.jpg)
Blog
Analytics, User acquisition
2016 Mobile Index Analysis: CPA Trends Across Post-Install Events
![How Invoice2go boosted subscriptions 30% with re-engagement campaign](https://liftoff.io/wp-content/uploads/2016/10/resources-invoice2go-1-1024x535.jpg)
Case Study
Re-engagement
How Invoice2go boosted subscriptions 30% with re-engagement campaign
![How to Make Mobile Affiliate Marketing Work](https://liftoff.io/wp-content/uploads/2016/10/affiliate_marketing_2-1024x413.jpg)
Blog
Mobile Heroes
How to Make Mobile Affiliate Marketing Work
![Liftoff Releases 2016 Mobile App Engagement Index; Details CPA Trends Across App Categories, Platforms and Gender](https://liftoff.io/wp-content/uploads/2016/10/2016IndexBlogBanner-1024x413.jpg)
Blog
Analytics, User acquisition
Liftoff Releases 2016 Mobile App Engagement Index; Details CPA Trends Across App Categories, Platforms and Gender
![How SurveyMonkey increased click-to-install rate by 152.2%](https://liftoff.io/wp-content/uploads/2016/10/resources-freeshield-1024x535.jpg)
Case Study
ROAS Optimization
How SurveyMonkey increased click-to-install rate by 152.2%
![Get Real With User Reviews in Your Mobile Ads](https://liftoff.io/wp-content/uploads/2018/11/prosper-daily-blog-post-1024x413.jpg)
Blog
Creative
Get Real With User Reviews in Your Mobile Ads
![The Good, The Ad & The Ugly: Episode 2](https://liftoff.io/wp-content/uploads/2016/09/resources_II-1024x413.jpg)
Webinar
Creative, User acquisition
The Good, The Ad & The Ugly: Episode 2
![iOS 10’s “Limit Ad Tracking” Impact and FAQ](https://liftoff.io/wp-content/uploads/2016/09/tracking-ios10-1-1024x425.jpg)
Blog
User acquisition
iOS 10’s “Limit Ad Tracking” Impact and FAQ
![Liftoff featured in TUNE’s Top 25 Global Advertising Partners list](https://liftoff.io/wp-content/uploads/2016/09/tune_list_banner.png)
Blog
Company
Liftoff featured in TUNE’s Top 25 Global Advertising Partners list
![Scaling Growth at Mobile-First Startups: Challenges and Tips](https://liftoff.io/wp-content/uploads/2016/09/diana-scaling-growth-1024x413.jpg)
Blog
Gaming, Mobile Heroes
Scaling Growth at Mobile-First Startups: Challenges and Tips
![How we optimize UA channels to increase user retention in the CBS Sports app](https://liftoff.io/wp-content/uploads/2016/09/ua-channels-cbs-final-1024x425.jpg)
Blog
User acquisition
How we optimize UA channels to increase user retention in the CBS Sports app
![How ZiMAD Acquires High Quality Mobile Gamers with Liftoff and Appsflyer](https://liftoff.io/wp-content/uploads/2016/08/zimad-case-study-resources.jpg)
Blog
Gaming
How ZiMAD Acquires High Quality Mobile Gamers with Liftoff and Appsflyer
![The Good, The Ad & The Ugly Episode 1](https://liftoff.io/wp-content/uploads/2016/08/resources-img-gau-no-date-1024x413.jpg)
Webinar
Creative, User acquisition
The Good, The Ad & The Ugly Episode 1
![Mobile Back-to-School Sales are Soaring – Are You Cashing In?](https://liftoff.io/wp-content/uploads/2016/08/school-banner-1024x413.jpg)
Blog
Shopping
Mobile Back-to-School Sales are Soaring – Are You Cashing In?
![Got An App? Let’s Talk Retention](https://liftoff.io/wp-content/uploads/2016/08/retention_blog-image_2x-ver_03-01-1024x413.jpg)
Blog
Company
Got An App? Let’s Talk Retention
![How ZiMAD Increased 90-Day User Retention Rates](https://liftoff.io/wp-content/uploads/2016/08/resources-ZIMAD-1024x535.jpg)
Case Study
Gaming, User acquisition
How ZiMAD Increased 90-Day User Retention Rates
![We’re Looking for Mobile Heroes](https://liftoff.io/wp-content/uploads/2016/07/nominate.jpg)
Other
We’re Looking for Mobile Heroes
![Want to Win Black Friday? Acquire New Mobile Shoppers in September](https://liftoff.io/wp-content/uploads/2016/07/holidays-banner-1024x413.jpg)
Blog
Shopping
Want to Win Black Friday? Acquire New Mobile Shoppers in September
![We’re Looking for Mobile Heroes](https://liftoff.io/wp-content/uploads/2016/07/nominate.jpg)
Other
We’re Looking for Mobile Heroes
![Liftoff Expands; Hires Former Twitter Head of Mobile to Accelerate Growth Outside Of The U.S.](https://liftoff.io/wp-content/uploads/2016/07/post-london04-1024x413.jpg)
Blog
Company
Liftoff Expands; Hires Former Twitter Head of Mobile to Accelerate Growth Outside Of The U.S.
![Introduction to Dynamic Ads: Acquire Better Quality Users with Programmatic Creative](https://liftoff.io/wp-content/uploads/2016/06/resources-DA-webinar05.jpg)
Webinar
Introduction to Dynamic Ads: Acquire Better Quality Users with Programmatic Creative
![Dynamic Ads and the Future of Mobile Advertising: A Q&A with Liftoff Co-founder Phil Crosby](https://liftoff.io/wp-content/uploads/2015/01/resources-DA-QA-2-828x334.jpg)
Blog
Product, Q&A
Dynamic Ads and the Future of Mobile Advertising: A Q&A with Liftoff Co-founder Phil Crosby
![Introducing Dynamic Ads: Personalized Mobile Ads that Simply Convert Better](https://liftoff.io/wp-content/uploads/2016/06/resources-DA-webinar03-828x334.jpg)
Blog
Creative, Product
Introducing Dynamic Ads: Personalized Mobile Ads that Simply Convert Better
![Acquire Better Quality Users with Dynamic Ads](https://liftoff.io/wp-content/uploads/2016/06/DA-video-still-final-1024x431.jpg)
Video
Acquire Better Quality Users with Dynamic Ads
![Guide to Marketing Non-Gaming Apps (Spring 2016)](https://liftoff.io/wp-content/uploads/2016/06/banner-marketing-guide-apps02-1024x413.jpg)
Report
Guide to Marketing Non-Gaming Apps (Spring 2016)
![3 Tips for Designing Killer Mobile Ads](https://liftoff.io/wp-content/uploads/2016/05/elyse-guest-blog-02.jpg)
Blog
Creative, User acquisition
3 Tips for Designing Killer Mobile Ads
![What I Learned My First Two Months Running Mobile Re-engagement at Smule](https://liftoff.io/wp-content/uploads/2016/05/reengagement-2-months-new-1024x413.jpg)
Blog
Re-engagement
What I Learned My First Two Months Running Mobile Re-engagement at Smule
![How to turn your Entertainment App into a Revenue Machine: FanDuel and Smule](https://liftoff.io/wp-content/uploads/2016/03/mobiles-smule-fanduel-03-1024x413.jpg)
Webinar
User acquisition
How to turn your Entertainment App into a Revenue Machine: FanDuel and Smule
![The Secret to More App Users? Talk to Your Product Team](https://liftoff.io/wp-content/uploads/2016/05/cole-mh-blog-1-1024x413.jpg)
Blog
User acquisition
The Secret to More App Users? Talk to Your Product Team
![Unlocking Finance Apps: How Marketers Drive Growth and Revenue](https://liftoff.io/wp-content/uploads/2016/03/finances-webinar-02.jpg)
Webinar
Accelerate, Finance
Unlocking Finance Apps: How Marketers Drive Growth and Revenue
![Delivering ROI on Your Mobile Investment](https://liftoff.io/wp-content/uploads/2015/10/webinar-delivering-roi.jpg)
Webinar
Accelerate, User acquisition
Delivering ROI on Your Mobile Investment
![Unlocking Your App Installs with Mobile Re-engagement](https://liftoff.io/wp-content/uploads/2016/01/re-engagement-webinar.jpg)
Webinar
Re-engagement, User acquisition
Unlocking Your App Installs with Mobile Re-engagement
![How Top Marketers Prepare for the Holiday Rush](https://liftoff.io/wp-content/uploads/2016/01/webinar-holiday-rush-2.jpg)
Webinar
Accelerate, User acquisition
How Top Marketers Prepare for the Holiday Rush
![Beyond the Install: From Acquisition to Re-engagement](https://liftoff.io/wp-content/uploads/2016/01/webinar-from-installation.jpg)
Webinar
Accelerate, User acquisition
Beyond the Install: From Acquisition to Re-engagement
![TUNE Postback](https://liftoff.io/wp-content/uploads/2018/07/seattle-postback-1024x535.jpg)
Event
TUNE Postback
![Mfour](https://liftoff.io/wp-content/uploads/2016/04/bg-mfour-1024x327.jpg)
Case Study
User acquisition
Mfour
![Beyond App Install Ads: 3 Complementary User Acquisition Channels](https://liftoff.io/wp-content/uploads/2016/04/vivian-chang-blog.jpg)
Blog
User acquisition
Beyond App Install Ads: 3 Complementary User Acquisition Channels
![The State of User Targeting in the Mobile Marketing World](https://liftoff.io/wp-content/uploads/2016/04/james-mh-blog-1024x413.jpg)
Blog
Mobile Heroes
The State of User Targeting in the Mobile Marketing World
![The Most Important Lesson I Learned Marketing the MileIQ Mobile App](https://liftoff.io/wp-content/uploads/2016/04/colette-mh-blog-2-1024x413.jpg)
Blog
User acquisition
The Most Important Lesson I Learned Marketing the MileIQ Mobile App
![Mobile Heroes is Back](https://liftoff.io/wp-content/uploads/2016/03/blog-post-mh-is-back03-1-1024x413.jpg)
Blog
Mobile Heroes
Mobile Heroes is Back
![Learn how Vivian manages user acquisition for a top 5 shopping app](https://liftoff.io/wp-content/uploads/2016/03/testimonial-vivian-chang.jpg)
Video
Learn how Vivian manages user acquisition for a top 5 shopping app
![Four Tips for Growing a Loyal App User Base](https://liftoff.io/wp-content/uploads/2016/03/blog-post-mh-user.base-02-1024x413.jpg)
Blog
Mobile Heroes
Four Tips for Growing a Loyal App User Base
![When Spring is in the Air, So is Dating App Engagement](https://liftoff.io/wp-content/uploads/2016/03/dating-post-couple.jpg)
Blog
Dating
When Spring is in the Air, So is Dating App Engagement
![Tales from the UA Trenches: Optimizing Mobile Re-engagement Campaigns at MileIQ](https://liftoff.io/wp-content/uploads/2016/12/UA-TRENCHES-860-150dpi03-1024x650.jpg)
Blog
Re-engagement
Tales from the UA Trenches: Optimizing Mobile Re-engagement Campaigns at MileIQ
![6 Hacks to Make the Most of Mobile Retargeting](https://liftoff.io/wp-content/uploads/2016/12/6practices04-1024x650.jpg)
Blog
Re-engagement
6 Hacks to Make the Most of Mobile Retargeting
![Guide to Marketing Non-Gaming Apps (Fall 2015)](https://liftoff.io/wp-content/uploads/2016/01/MH-guide.jpg)
Report
Guide to Marketing Non-Gaming Apps (Fall 2015)
![Make Mobile Engagement Easy with Personalized Deep Links](https://liftoff.io/wp-content/uploads/2016/12/blog-adele-860-150dpi-1024x650.jpg)
Blog
User acquisition
Make Mobile Engagement Easy with Personalized Deep Links
![Rules of Re-engagement: Smart Audience Segmenting](https://liftoff.io/wp-content/uploads/2016/12/why-to-reengageSEGMENTS03-1024x650.jpg)
Blog
Re-engagement
Rules of Re-engagement: Smart Audience Segmenting
![Say it Loud! I Resolve to Re-engage My Mobile Users](https://liftoff.io/wp-content/uploads/2016/12/blog-holiday-app-install-1024x650.jpg)
Blog
Re-engagement
Say it Loud! I Resolve to Re-engage My Mobile Users
![Four Mobile Marketing Predictions for 2016](https://liftoff.io/wp-content/uploads/2015/12/predictions-860-150dpi-1-1024x650.jpg)
Blog
Accelerate
Four Mobile Marketing Predictions for 2016
![App Marketers Score Black Friday Deals on Acquiring New Users](https://liftoff.io/wp-content/uploads/2015/12/black-friday-gral-860-150dpi-1024x650.jpg)
Blog
Shopping, User acquisition
App Marketers Score Black Friday Deals on Acquiring New Users
![Why Simple Targeting is the Key to Mobile User Acquisition](https://liftoff.io/wp-content/uploads/2015/11/blog-Matt-860-150dpi-1024x650.jpg)
Blog
Mobile Heroes, User acquisition
Why Simple Targeting is the Key to Mobile User Acquisition
![Re-engagement: The Killer Strategy Behind App Monetization](https://liftoff.io/wp-content/uploads/2015/11/blog-LOREN-860-150dpi-02-2-1024x650.jpg)
Blog
Re-engagement
Re-engagement: The Killer Strategy Behind App Monetization
![Using App Store Intelligence to Keep Tabs on Your Mobile Competition](https://liftoff.io/wp-content/uploads/2015/11/COMPETITORS-860-150dpi-1024x650.jpg)
Blog
Analytics, User acquisition
Using App Store Intelligence to Keep Tabs on Your Mobile Competition
![Using App Store Intelligence to Keep Tabs on Your Mobile Competition](https://liftoff.io/wp-content/uploads/2015/11/COMPETITORS-860-150dpi-1-1024x650.jpg)
Blog
Analytics, User acquisition
Using App Store Intelligence to Keep Tabs on Your Mobile Competition
![How Matt Sadofsky builds high-performing ad creative](https://liftoff.io/wp-content/uploads/2015/11/matt-podcast.jpg)
Video
Q&A
How Matt Sadofsky builds high-performing ad creative
![Webinar: A Comprehensive Approach to Delivering ROI on Your Mobile Investment](https://liftoff.io/wp-content/uploads/2015/10/swerve-home.jpg)
Video
User acquisition
Webinar: A Comprehensive Approach to Delivering ROI on Your Mobile Investment
![Why educating is key to finance app growth](https://liftoff.io/wp-content/uploads/2016/01/testimonial-loren.jpg)
Video
Why educating is key to finance app growth
![Q3 Mobile User Acquisition Trends to Watch](https://liftoff.io/wp-content/uploads/2015/11/Q3-2015-trends-860-150dpi-1024x650.jpg)
Blog
Analytics, User acquisition
Q3 Mobile User Acquisition Trends to Watch
![5 Surefire Ways to Grow Your Subscription-Based Mobile App](https://liftoff.io/wp-content/uploads/2015/11/NAT-POST-for-home.jpg)
Blog
Mobile Heroes
5 Surefire Ways to Grow Your Subscription-Based Mobile App
![Learn how MileIQ became a top-grossing finance app](https://liftoff.io/wp-content/uploads/2016/01/testimonio-nat.jpg)
Video
Learn how MileIQ became a top-grossing finance app
![How SeatGeek increases user engagement and ticket sales](https://liftoff.io/wp-content/uploads/2015/10/nick-podcast-1.jpg)
Video
Q&A
How SeatGeek increases user engagement and ticket sales
![Retention Marketing: Building Mobile App Value Through Smart Targeting](https://liftoff.io/wp-content/uploads/2015/11/blog-NICK-860-150dpi-1024x650.jpg)
Blog
User acquisition
Retention Marketing: Building Mobile App Value Through Smart Targeting
![How to define a mobile marketer](https://liftoff.io/wp-content/uploads/2015/10/iryna-newman-biggest-challenges-video.png)
Video
How to define a mobile marketer
![The two-step approach to user acquisition](https://liftoff.io/wp-content/uploads/2015/10/iryna-newman-biggest-challenges-video.png)
Video
The two-step approach to user acquisition
![My two favorite mobile marketing tools](https://liftoff.io/wp-content/uploads/2015/10/iryna-newman-biggest-challenges-video.png)
Video
My two favorite mobile marketing tools
![How technology empowers mobile marketers](https://liftoff.io/wp-content/uploads/2015/10/iryna-newman-biggest-challenges-video.png)
Video
How technology empowers mobile marketers
![The next big thing in mobile marketing](https://liftoff.io/wp-content/uploads/2015/10/iryna-newman-biggest-challenges-video.png)
Video
The next big thing in mobile marketing
![Iryna’s favorite superhero](https://liftoff.io/wp-content/uploads/2015/10/iryna-newman-biggest-challenges-video.png)
Video
Iryna’s favorite superhero
![My biggest mobile marketing mistake](https://liftoff.io/wp-content/uploads/2015/10/iryna-newman-biggest-challenges-video.png)
Video
My biggest mobile marketing mistake
![Diversification is important for mobile marketing success](https://liftoff.io/wp-content/uploads/2015/09/iryna470.jpg)
Video
Diversification is important for mobile marketing success
![The biggest challenge I face in mobile marketing](https://liftoff.io/wp-content/uploads/2015/09/iryna470.jpg)
Video
The biggest challenge I face in mobile marketing
![How important are app installs?](https://liftoff.io/wp-content/uploads/2015/09/tim-mccloud-resources-full.png)
Video
How important are app installs?
![Don’t rely on a single user acquisition channel](https://liftoff.io/wp-content/uploads/2015/09/tim-mccloud-resources-full.png)
Video
Don’t rely on a single user acquisition channel
![Holiday mobile marketing is very competitive](https://liftoff.io/wp-content/uploads/2015/09/tim-mccloud-resources-full.png)
Video
Holiday mobile marketing is very competitive
![How to approach holiday mobile marketing](https://liftoff.io/wp-content/uploads/2015/09/tim-mccloud-resources-full.png)
Video
How to approach holiday mobile marketing
![The biggest mistake I’ve made in mobile marketing](https://liftoff.io/wp-content/uploads/2015/09/tim-mccloud-resources-full.png)
Video
The biggest mistake I’ve made in mobile marketing
![Tim McCloud’s favorite superhero](https://liftoff.io/wp-content/uploads/2015/09/tim-mccloud-resources-full.png)
Video
Tim McCloud’s favorite superhero
![Engineering Virality: How to Create Shareable Moments in Your App for Growth](https://liftoff.io/wp-content/uploads/2015/11/blog-jon-860-150dpi-1024x650.jpg)
Blog
Mobile Heroes
Engineering Virality: How to Create Shareable Moments in Your App for Growth
![How to define mobile user acquisition](https://liftoff.io/wp-content/uploads/2015/09/nat470.jpg)
Video
How to define mobile user acquisition
![What is the future of mobile marketing?](https://liftoff.io/wp-content/uploads/2015/09/nat470.jpg)
Video
What is the future of mobile marketing?
![Why users upgrade their subscription](https://liftoff.io/wp-content/uploads/2015/09/nat470.jpg)
Video
Why users upgrade their subscription
![Incentivizing users to upgrade their subscriptions](https://liftoff.io/wp-content/uploads/2015/09/nat470.jpg)
Video
Incentivizing users to upgrade their subscriptions
![What it takes to succeed in mobile marketing](https://liftoff.io/wp-content/uploads/2015/09/nat470.jpg)
Video
What it takes to succeed in mobile marketing
![Why do you love mobile marketing?](https://liftoff.io/wp-content/uploads/2015/09/nat470.jpg)
Video
Why do you love mobile marketing?
![How I got into mobile marketing](https://liftoff.io/wp-content/uploads/2015/09/nat470.jpg)
Video
How I got into mobile marketing
![Who is Nat Robinson’s favorite superhero?](https://liftoff.io/wp-content/uploads/2015/09/nat470.jpg)
Video
Who is Nat Robinson’s favorite superhero?
![Nat’s advice for mobile marketers](https://liftoff.io/wp-content/uploads/2015/09/nat470.jpg)
Video
Nat’s advice for mobile marketers
![Explaining the MileIQ sales funnel](https://liftoff.io/wp-content/uploads/2015/09/nat470.jpg)
Video
Explaining the MileIQ sales funnel
![Tax Day is the biggest seasonal holiday for MileIQ](https://liftoff.io/wp-content/uploads/2015/09/nat470.jpg)
Video
Tax Day is the biggest seasonal holiday for MileIQ
![Facebook vs. other user acquisition channels](https://liftoff.io/wp-content/uploads/2015/09/nat470.jpg)
Video
Facebook vs. other user acquisition channels
![How Nat Robinson re-engages with his app users](https://liftoff.io/wp-content/uploads/2015/09/nat470.jpg)
Video
How Nat Robinson re-engages with his app users
![The challenge in marketing subscription-based apps](https://liftoff.io/wp-content/uploads/2015/09/nat470.jpg)
Video
The challenge in marketing subscription-based apps
![My advice for mobile marketers](https://liftoff.io/wp-content/uploads/2015/09/loren-austin-education-challenge.png)
Video
My advice for mobile marketers
![My biggest mobile marketing mistake](https://liftoff.io/wp-content/uploads/2015/09/loren-austin-education-challenge.png)
Video
My biggest mobile marketing mistake
![Who is your favorite superhero?](https://liftoff.io/wp-content/uploads/2015/09/loren-austin-education-challenge.png)
Video
Who is your favorite superhero?
![Re-engagement ads work surprisingly well](https://liftoff.io/wp-content/uploads/2015/09/loren-austin-education-challenge.png)
Video
Re-engagement ads work surprisingly well
![Predicting the future of mobile marketing](https://liftoff.io/wp-content/uploads/2015/09/loren-austin-education-challenge.png)
Video
Predicting the future of mobile marketing
![How Loren Austin got into mobile marketing](https://liftoff.io/wp-content/uploads/2015/09/loren-austin-education-challenge.png)
Video
How Loren Austin got into mobile marketing
![What I love about mobile marketing](https://liftoff.io/wp-content/uploads/2015/09/banner-loren-sm.jpg)
Video
What I love about mobile marketing
![Why post-holiday season is primetime for finance apps](https://liftoff.io/wp-content/uploads/2015/09/loren-austin-education-challenge.png)
Video
Why post-holiday season is primetime for finance apps
![Why I don’t rely solely on Facebook for new users](https://liftoff.io/wp-content/uploads/2015/09/loren-austin-education-challenge.png)
Video
Why I don’t rely solely on Facebook for new users
![How did you become a mobile marketer?](https://liftoff.io/wp-content/uploads/2015/09/kevin900.jpg)
Video
How did you become a mobile marketer?
![What do you like about being a mobile marketer?](https://liftoff.io/wp-content/uploads/2015/09/kevin900.jpg)
Video
What do you like about being a mobile marketer?
![My biggest mistake in mobile marketing](https://liftoff.io/wp-content/uploads/2015/09/kevin900.jpg)
Video
My biggest mistake in mobile marketing
![Two of the biggest challenges I’ve faced](https://liftoff.io/wp-content/uploads/2015/09/kevin900.jpg)
Video
Two of the biggest challenges I’ve faced
![Holiday mobile marketing at Touch of Modern](https://liftoff.io/wp-content/uploads/2015/09/kevin900.jpg)
Video
Holiday mobile marketing at Touch of Modern
![Utilizing UA channels outside of Facebook](https://liftoff.io/wp-content/uploads/2015/09/kevin900.jpg)
Video
Utilizing UA channels outside of Facebook
![What is the next big thing in mobile marketing?](https://liftoff.io/wp-content/uploads/2015/09/chris470.jpg)
Video
What is the next big thing in mobile marketing?
![Chris Nguyen’s favorite super hero](https://liftoff.io/wp-content/uploads/2015/09/chris470.jpg)
Video
Chris Nguyen’s favorite super hero
![Recap: Mobile Heroes San Francisco](https://liftoff.io/wp-content/uploads/2015/10/155_10-15-15_Liftoff_Photo_by_Jamie_Soja_SojaPhotography_dot_com_-1024x683.jpg)
Blog
Mobile Heroes
Recap: Mobile Heroes San Francisco
![Holiday mobile marketing tips](https://liftoff.io/wp-content/uploads/2015/09/chris470.jpg)
Video
Holiday mobile marketing tips
![How to market like the top-ranked dating app](https://liftoff.io/wp-content/uploads/2016/01/zoosk.jpg)
Video
How to market like the top-ranked dating app
![Advice for new mobile marketers](https://liftoff.io/wp-content/uploads/2015/09/chris470.jpg)
Video
Advice for new mobile marketers
![5 Keys to Working with Mobile User Acquisition Partners](https://liftoff.io/wp-content/uploads/2015/11/blog-CHRIS-860-150dpi-1024x650.jpg)
Blog
User acquisition
5 Keys to Working with Mobile User Acquisition Partners
![The next big thing in mobile marketing](https://liftoff.io/wp-content/uploads/2015/09/kevin470.jpg)
Video
The next big thing in mobile marketing
![The Liftoff Q3 2015 Mobile App Engagement Index is Out](https://liftoff.io/wp-content/uploads/2015/10/Q3-blog-860-150dpi-02-1-1024x650.jpg)
Blog
Accelerate, Analytics
The Liftoff Q3 2015 Mobile App Engagement Index is Out
![5 Ways to Transform Your Mobile Marketing Department into a Profit Center](https://liftoff.io/wp-content/uploads/2015/10/mobile-dept-transform-profit-e1446664642353.png)
Blog
User acquisition
5 Ways to Transform Your Mobile Marketing Department into a Profit Center
![How the #1 invoicing app continues to grow](https://liftoff.io/wp-content/uploads/2016/01/testimonio-iruna.jpg)
Video
How the #1 invoicing app continues to grow
![How Ad Blocking in iOS 9 Could Help Mobile App Publishers](https://liftoff.io/wp-content/uploads/2015/10/adblockios9-860-150dpi-1024x650.jpg)
Blog
User acquisition
How Ad Blocking in iOS 9 Could Help Mobile App Publishers
![Webinar: How Top Marketers Prepare for the Holiday Rush](https://liftoff.io/wp-content/uploads/2015/09/MH_post470x320.jpg)
Video
User acquisition
Webinar: How Top Marketers Prepare for the Holiday Rush
![Introducing Mobile Heroes](https://liftoff.io/wp-content/uploads/2016/03/contributor.jpg)
Video
Introducing Mobile Heroes
![It’s All Fun & Games – Marketing Games vs. Non-Gaming Apps](https://liftoff.io/wp-content/uploads/2015/11/gaming-apps-post02-e1446664904655.jpg)
Blog
Gaming, User acquisition
It’s All Fun & Games – Marketing Games vs. Non-Gaming Apps
![How to market a subscription-based education app](https://liftoff.io/wp-content/uploads/2015/09/Tim-McCloud-Video.jpg)
Video
How to market a subscription-based education app
![Tim McCloud on Marketing a Subscription-based Education App](https://liftoff.io/wp-content/uploads/2015/09/tim-mccloud-resources-full.png)
Video
Tim McCloud on Marketing a Subscription-based Education App
![Finding Value in a Multi-Device World](https://liftoff.io/wp-content/uploads/2015/09/blog-multeviced-world-860-150dpi-1024x650.jpg)
Blog
Accelerate, User acquisition
Finding Value in a Multi-Device World
![How Touch of Modern drives shopping app engagement](https://liftoff.io/wp-content/uploads/2015/09/Kevin-Hsu-Video.jpg)
Video
How Touch of Modern drives shopping app engagement
![How Touch of Modern drives shopping app engagement](https://liftoff.io/wp-content/uploads/2015/09/kevin900.jpg)
Video
How Touch of Modern drives shopping app engagement
![Non-Gaming App Marketers, it’s Your Turn](https://liftoff.io/wp-content/uploads/2015/09/blog-860-150dpi-1-1024x650.jpg)
Blog
User acquisition
Non-Gaming App Marketers, it’s Your Turn
![Interview with Nick Adtkins, Head of Marketing at SeatGeek](https://liftoff.io/wp-content/uploads/2015/10/chris-zoosk-resources-small.png)
Video
Interview with Nick Adtkins, Head of Marketing at SeatGeek
![Interview with Nick Adtkins, Head of Marketing at SeatGeek](https://liftoff.io/wp-content/uploads/2015/09/nat470.jpg)
Video
Interview with Nick Adtkins, Head of Marketing at SeatGeek
![Interview with Nick Adtkins, Head of Marketing at SeatGeek](https://liftoff.io/wp-content/uploads/2015/09/iryna470.jpg)
Video
Interview with Nick Adtkins, Head of Marketing at SeatGeek
![Interview with Nick Adtkins, Head of Marketing at SeatGeek](https://liftoff.io/wp-content/uploads/2015/11/loren-austin-education-challenge.png)
Video
Interview with Nick Adtkins, Head of Marketing at SeatGeek
![Interview with Nick Adtkins, Head of Marketing at SeatGeek](https://liftoff.io/wp-content/uploads/2015/09/tim-mccloud-resources-full.png)
Video
Interview with Nick Adtkins, Head of Marketing at SeatGeek
![Interview with Nick Adtkins, Head of Marketing at SeatGeek](https://liftoff.io/wp-content/uploads/2015/09/kevin900.jpg)
Video
Interview with Nick Adtkins, Head of Marketing at SeatGeek
![The Mobile Advertising Glossary: from A to Z](https://liftoff.io/wp-content/uploads/2015/08/mobile-adv-glossary-1024x576.jpg)
Blog
Accelerate, User acquisition
The Mobile Advertising Glossary: from A to Z
![Retailers Spend $164 To Acquire Mobile Shoppers](https://liftoff.io/wp-content/uploads/2015/07/RETAIL-700x400.jpg)
Blog
User acquisition
Retailers Spend $164 To Acquire Mobile Shoppers
![Liftoff Releases Q2 2015 Mobile App Engagement Index](https://liftoff.io/wp-content/uploads/2015/07/blog-landing-05-1.jpg)
Blog
Analytics, User acquisition
Liftoff Releases Q2 2015 Mobile App Engagement Index
![App Engagement: 5 Ways to Keep Your Mobile Users Coming Back](https://liftoff.io/wp-content/uploads/2015/07/engagement-tactics-app-02-645.380-1.jpg-1.jpg)
Blog
Re-engagement, User acquisition
App Engagement: 5 Ways to Keep Your Mobile Users Coming Back
![The ASO Trick No One Is Talking About](https://liftoff.io/wp-content/uploads/2015/07/ASO-image-rank-645.380.jpg)
Blog
ROAS Optimization
The ASO Trick No One Is Talking About
![How Tophatter increased mobile auction sales by 235%](https://liftoff.io/wp-content/uploads/2016/01/resources-tophatter-1024x535.jpg)
Case Study
Shopping, User acquisition
How Tophatter increased mobile auction sales by 235%
![How SeatGeek Increased Mobile Ticket Sales by 12.7%](https://liftoff.io/wp-content/uploads/2016/01/resources-seatgeek-1024x535.jpg)
Case Study
Shopping
How SeatGeek Increased Mobile Ticket Sales by 12.7%
![Did Apple Just Kill the Burst Campaign?](https://liftoff.io/wp-content/uploads/2015/06/best-new-apps-645.380.jpg)
Blog
Did Apple Just Kill the Burst Campaign?
![How to Measure and Drive ROI in App Marketing Campaigns](https://liftoff.io/wp-content/uploads/2015/06/24-New-iOS-7-Style-App-Icons-PSD-1-1.jpg)
Blog
Analytics, User acquisition
How to Measure and Drive ROI in App Marketing Campaigns
![Looking for Love in All the App Places: Men vs Women](https://liftoff.io/wp-content/uploads/2015/05/gender-image-645.380-02-1.jpg)
Blog
Dating
Looking for Love in All the App Places: Men vs Women
![The Opportunity for Travel Apps on Mobile](https://liftoff.io/wp-content/uploads/2015/05/travel-image-03-1.jpg)
Blog
User acquisition
The Opportunity for Travel Apps on Mobile
Blog
Infographics
Infographic: Q1 Mobile App Engagement Index
![Liftoff Releases Q1 2015 Mobile App Engagement Index; Details CPA Trends Across Category, Platform and Gender](https://liftoff.io/wp-content/uploads/2015/04/REPORT-MockUp02-2-1024x534.png)
Blog
Analytics, User acquisition
Liftoff Releases Q1 2015 Mobile App Engagement Index; Details CPA Trends Across Category, Platform and Gender
![Spring Cleaning Tips to Freshen Up Your App Marketing Campaigns](https://liftoff.io/wp-content/uploads/2015/03/Blog-650x350.jpg)
Blog
User acquisition
Spring Cleaning Tips to Freshen Up Your App Marketing Campaigns
Blog
Accelerate
How ApplePay Helps Reduce Friction In Making In-App Purchases
Webinar
How Well Does Your App Convert?
![How Programmatic Ad Buying Is Changing Mobile Advertising](https://liftoff.io/wp-content/uploads/2015/02/Programmatic-image.png)
Blog
User acquisition
How Programmatic Ad Buying Is Changing Mobile Advertising
Blog
Accelerate, User acquisition
Liftoff Releases Q4 2014 Mobile App Engagement Index; Measures the Impact of App Install Ads
Blog
Product
RTB is Growing Like Mad. Is Your Mobile Marketing Keeping Up?
![TechTalk: How to Optimize Your Mobile App Install Campaigns Using Per User Data](https://liftoff.io/wp-content/uploads/2015/01/resources-DA-QA-2-828x334.jpg)
Blog
Creative
TechTalk: How to Optimize Your Mobile App Install Campaigns Using Per User Data
Blog
Creative
5 Most Common Mistakes in Designing App Install Ads
Blog
Finance, Mobile Heroes
Spotlight: Lifelock Drives Mobile Subscriptions with CPA-Optimized App Install Ads
Blog
Accelerate