Playrix – Sergey Grytsuk

Peggy Anne Salz from MobileGroove catches up with Sergey Grytsuk from Playrix, a leading mobile game development company. After several years as a developer, Sergey became the product owner at a German DSP and SSP. During this time he discovered his passion for ad tech, leading him to Playrix. His discussion with Peggy covers why marketers should switch to buying on CPM. You get what you pay for, and Sergey explains why buying on CPM is the best (and cheapest) way to get quality traffic at low risk. Since marketers are paying for impressions, not actions, he says, it also rules out much of mobile ad fraud from the get-go.