Podcast: Mobile Ad Fraud – Tricks To Watch And Advice To Follow
Brace yourself for the brutal truth about mobile ad fraud as Winnie Wen – a Mobile Hero who draws from her personal experience as former Senior Manager of User Acquisition for WB Games – joins our host Peggy Anne Salz to share her experiences and advice. Listen in to learn more about the signs of invalid traffic, and how you can fight smart with data. Winnie manages the overall budget, strategy, and direction of paid user acquisition for many games in the Warner Bros. portfolio including DC Legends, Mortal Kombat X, and Injustice: Gods Among Us. Plus, Shahab Zargari’s HotSpot segment continues with a valuable lesson in influencer marketing.