Brand Guidelines

Liftoff brand use policy

This policy explains how you may use Liftoff’s logos and other brand assets, as well as how you may reference Liftoff and our products and services. Only use our brand assets in accordance with the rules below.

You may use our brand assets for non-commercial purposes, including in connection with academic research. For commercial uses, such as including our brand assets in a product for sale, please request our permission. We may require you to stop using our brand assets if we believe that your use falls outside these rules or the scope of any permission we give you.

This policy is subject to revision by Liftoff at any time.

Liftoff logo svg

Primary logo

Any use of the Liftoff logo that does not comply with our guidelines is unauthorized. This logo is a carefully created piece of locked artwork that should not be altered in any way. The primary logo color is Slate.

Logo treatments

Slate logo on white

Slate logo on light

Use the Slate logo on light solid-colored backgrounds.

White logo on dark

White logo on dark

Use the White logo on dark solid-colored backgrounds.

White logo on pumpkin

White logo on color

Use the White logo on solid-colored backgrounds.

Primary colors

Primary Slate

Slate

CMYK: 85, 73, 49, 48
RGB: 39, 49, 67
#273143

White

White

CMYK: 00, 00, 00, 00
RGB: 0, 0, 0
#FFFFFF

Secondary colors

Violet

Violet

CMYK: 51, 90, 00, 00
RGB: 159, 28, 186
#9F1CBA

Cobalt

Cobalt

CMYK: 99, 83, 00, 00
RGB: 00, 69, 168
#0045A8

Periwinkle

Periwinkle

CMYK: 74, 66, 00, 00
RGB: 85, 95, 255
#555FFF

Marine

Marine

CMYK: 82, 52, 00, 00
RGB: 3, 118, 217
#0376D9

Clover Light

Clover Light

CMYK: 81, 4, 94, 0
RGB: 28, 170, 83
#1CAA53

Clover Dark

Clover Dark

CMYK: 87, 22, 100, 08
RGB: 0, 137, 62
#00893E

Gold

Gold

CMYK: 00, 20, 100, 00
RGB: 255, 203, 5
#FFCB05

Pumpkin

Pumpkin

CMYK: 00, 67, 100, 00
RGB: 255, 118, 13
#FF760D

Pitaya

Pitaya

CMYK: 00, 97, 25, 00
RGB: 229, 20, 98
#E51462

Milkshake

Milkshake

CMYK: 00, 33, 03, 00
RGB: 247, 186, 207
#F7BACF

Chili

Chili

CMYK: 00, 100, 100, 00
RGB: 237, 3, 3
#ED0303

Neutral colors

Ebony

Ebony

CMYK: 84, 75, 58, 77
RGB: 0, 8, 28
#00081C

Zinc

Zinc

CMYK: 76, 62, 38, 18
RGB: 74, 88, 113
#4A5871

Steel

Steel

CMYK: 43, 31, 15, 0
RGB: 149, 162, 188
#95A2BC

Bone

Bone

CMYK: 2, 1, 0, 0
RGB: 248, 248, 250
#F8F8FA

Ivory

Ivory

CMYK: 6, 9, 11, 0
RGB: 231, 231, 223
#E7E7DF

Typography

Poppins is a variable-weight typeface, which means you are able to customize weights. That being said, we typically stay within these two weights.

Use contrast between heavier and lighter weights to communicate relative importance or relevance—in other words, the hierarchy of information.

Product icons

Mobile-Heroes-Brand-Image

Mobile Heroes brand

The Mobile Heroes logo is the second most visible component of the Liftoff brand. The Mobile Heroes program showcases mobile app marketers as successful thought-leaders in the mobile app marketing industry. We ask that you don’t change or misuse the logo in a way that could cause confusion.

The colored version of Mobile Heroes logo can ONLY be used on a white background. If you are using the Mobile Heroes logo on any other background color, use either the black or white monochrome logo.

The symbol (shield) and Mobile Heroes name (without “by Liftoff”) can be used without the logotype for all sites and properties, CRM, and secondary mentions.

General requirements

Don’t imply an association that doesn’t exist.

Don’t use our brand assets in a manner that suggests any type of association, affiliation, partnership, sponsorship, or endorsement by Liftoff, or in a way that can be reasonably interpreted to suggest editorial content has been authorized by, or represents the views or opinions of Liftoff or its personnel. We suggest that you include a disclaimer of association or endorsement where appropriate. (E.g. “Liftoff is not associated with, nor does it endorse or sponsor this website.”)

Keep it clean.

Don’t use our brand assets in conjunction with any content associated with nefarious activities.

Use our brand assets civilly.

Subject to fair use exceptions, don’t use our brand assets in a way that disparages Liftoff or its business, or in a way that is deceptive, harmful, obscene, unfair, defamatory, infringing, or otherwise objectionable.

Don’t combine our name with yours.

Don’t combine our name or brand assets with your name, marks, or names of products and surveys.

No names in titles.

Don’t use our name as part of the title of your blog, book, or website.

No confusingly similar uses.

You must not attempt to obtain ownership rights in our brand assets, or any confusingly similar approximations, whether by trademark registration, domain name registration (including second-level domain names), or otherwise.

Properly display our logo.

Display the Liftoff logo from the download sources provided on this page without alteration.

Comply with our Terms of Use. 

You must also comply with the Liftoff Terms of Use.