Winning with UGC and Live Action Creatives

Apps and marketers are increasingly paying attention to UGCs and live action videos to capitalize on the candour and spontaneity of these videos that drives massive performance and engagement.

Yet so much of this is a blue-sky space, and the playbook is being written in front of us – be it scripts, structures, layouts and much more.

Join us in this webinar where we discuss the impact of UGCs on performance, formats that work, all about actors and so much more.

What we cover:

  • How to recruit actors for UGCs
  • How the format of UGCs varies by vertical or genre
  • How to prioritize UGCs vs. animated vs. display ads
  • Creative strategy for UGC vs. influencers