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Post Monetization
Pixel United’s Kelly Kang on Building EverMerge’s Early Ad Monetisation Strategy
Post User Acquisition
From Candy Crush to Love & Pies: Trailmix’s Philippa Layburn shares her mobile marketing journey
Post Community
Mattel163’s CEO Amy Huang on transforming classic brands into digital experiences
Post Community
Big Fish Games’ Janice Gao on how keeping an open mind helped build up her mobile marketing skillset
Post Community
Candywriter’s Gabby Bradford Pigott on the value of partnerships
Post User Acquisition
Big Fish Games’ Janice Gao on Rising through the Ranks to Become Director of Growth Marketing
Post User Acquisition
Jam City’s Radostina Zhekova and Winnie Wen on UA creativity and the rise of female gaming audiences
Post User Acquisition
8 Essential UA Metrics for Marketing Casual Games
Post Monetization
3 Ways to Level Up as an Ad Monetization Manager
Post User Acquisition
Zynga’s Paula Neves shares her journey from psychology to mobile marketing
Post Ad Creative
How Mobile Marketers Can Tap AI to Enhance Creative Testing, Analytics, and Production
Post Ad Creative
Why UGC Is the Way of The Future
Post Ad Creative
Top Creative Best Practices to Increase ROAS
Post Ad Creative
Why ROAS Is the Wrong Optimization Metric
Post Community, Data, New Markets
Data Analytics Will Drive App Marketing
Post Ad Creative
Designing a Winning Ad Creative Strategy in 4 Steps
Post Ad Creative, User Acquisition
Guia para criar a estratégia de criativos ideal de Aquisição de Usuários
Post New Markets
Marketing Gaming Apps in Latin America and Beyond
Post Ad Creative, How To
How To Make Your Ad Creatives Stand Out and Perform
Post Ad Creative, How To
Como criar anúncios de Aquisição de Usuários que realmente funcionem?
Post Pro Tip
Estimando a Incrementalidade de seus Investimentos em Mídia Paga
Post Monetization, Pro Tip, User Acquisition
Top User Acquisition and Monetization Tips From 2022
Post Community
Mobile Heroes Jingle 2022
Post Pro Tip
Estimating the Incrementality of Your Paid Media Investments
Post Ad Creative, Data
Beyond Creative Tests: How Trailmix Turned Watch Time Data Into Creative Wins
Post Pro Tip
5 Tips for Managing Your Waterfalls
Post Pro Tip
Drive Better KPIs with Audience Segments
Post Growth Stack, User Acquisition
Growth Strategies to Lean Into During a Recession (or All the Time)
Post Agency
A Q&A with Jonathan Yantz at M&C Saatchi Performance
Post How To
How To Grow Your Mobile App To 8 Figures Per Month On Meta
Post How To
How to Diversify Your User Acquisition Strategy to Scale a 7-Digit Budget
Post How To
How to Adapt Traditional IPs to Mobile Games
Post Monetization, Pro Tip
5 Best Practices To Innovate and Create an Efficient Operation
Post Growth Stack
Mastering App Store Optimization for the Mobile App Lifecycle
Post Pro Tip
6 Pointers for Your Post-Acquisition Strategy
Post Pro Tip
The 6 KPIs That Every Mobile App Marketer Should Track
Post How To
How to Soft Launch a Casual Game
Post How To
How to Leverage Market Efficiency
Post New Markets
Why Now Is the Time for Hypercasual Studios to Add Casual Games
Post Growth Stack
A Starter’s Guide to Automating Your Mobile UA Initiatives
Post Community
A Candid Chat With the Organizers of Women in Mobile
Post Monetization
Tried-and-True Ways to Keep Up with the Ad Monetization Industry
Post Growth Stack
Apple Search Ads: Beyond the Best Practices
Post How To, Monetization
How To Future Proof Your Career in Ad Monetization
Post Community
For International Women’s Day, Leading Women in Mobile Share Their Advice
Post How To, Monetization
How to Leverage User Understanding to Power Ad Monetization at Scale
Post Monetization
A 3-Part Recipe for Monetizing a Global App
Post New Markets
6 Steps to Launching Your Mobile Game
Post How To
How to Scale Your Campaigns in Global Markets
Post How To
Beyond ‘The Great Resignation’: How To Be Immediately Effective In Your New Job
Post Community
21 Lessons From Mobile Heroes 2021
Post User Acquisition
How New App Features Attract Users for Pokerist
Post Ad Creative
Making Ad Creative the Core of Your Mobile Marketing Strategy
Post Ad Creative
The Core Pillars Of Creative Testing and How To Apply Them
Post Pro Tip
Following Your Hunches in Performance Marketing
Post User Acquisition
7 Skills UA Managers Need to Succeed in 2021 (and Beyond)
Post User Acquisition
Quick User Acquisition Tips to Start Testing Today
Post Growth Stack
Part 2: Mastering YouTube Influencer Marketing for Mobile Apps
Post Fraud
Mobile Ad Fraud and the Impact on Finance Apps
Post Re-engagement
5 Questions to Ask Before Starting a Retargeting Campaign
Post Ad Creative
6 Insider Tips to High-performing Ads
Post New Markets
App Marketing in Eastern Europe: What You Need to Know
Post Growth Stack
Scaling Without IDFA and Staying ROAS Positive: How Impulse Became the 20th Most Downloaded iOS App in the U.S.
Post How To
How to Hit the Top Charts with Your Hyper-Casual Game
Post Growth Stack
Part 1: Mastering YouTube Influencer Marketing for Mobile Apps
Post Pro Tip
Pre-qualifying Users When Targeting Becomes Less Granular
Post Community
Mobile Heroes Program Expands into Germany
Post New Markets
How Do App Marketers in Germany Build Their Apps?
Post New Markets
Mobile App Marketing Trends in Germany
Post Ad Creative
Level Up Your Creative Strategy With 6 Game Changers
Post Re-engagement
A Perfect Match. How to Run UA and Engagement Together.
Post How To
Trust, Over-Communication & Fewer Meetings. How to Manage a Remote UA Team.
Post Data
Mobile Eats: Check Out Our Latest Infographic on Food Delivery Apps
Post Agency
How We Navigated The Pandemic (and iOS 14.5) To Grow Our Client’s Mobile Business
Post Agency
The Rising Value of First-Party Data in Mobile App Marketing
Post Ad Creative
Making the Most of TikTok Ads
Post How To
A Methodical Approach to Testing New Media Partners
Post User Acquisition
4 Lessons in Marketing Hyper-casual Games
Post Re-engagement
The Power of Push Notifications
Post Re-engagement
Developing a Content Strategy to Increase Retention & Conversion
Post How To
How to unlock TV and OTT as a new performance marketing channel
Post Brand vs Performance
Winning Creative Strategy: How to Balance Brand and Performance in Mobile Advertising
Post Ad Creative
Testing and Optimizing Ad Creatives in Google UACs
Post Brand vs Performance
Why Developing a Strong Brand Is Important for Your Business
Post Pro Tip
Building A Growth Marketing Team To Drive Measurable Results
Post How To
How to Incentivize New Users and Scale Downloads
Post How To
How To Make Great Interactive Ads: The Benefits and Best Practices To Define Your Strategy
Post How To
A Step-by-Step Guide to Building In-house Marketing Analytics
Post Ad Creative
Scale Performance The Right Way: A Great UA Creative Process
Post Community
What Did App Marketers Make of 2020?
Post How To
Three’s A Crowd – How To Scale A Growth Team When Your Studio Develops More Games
Post Pro Tip
Stop Playing Tug of War with the Product Team and Start Collaborating
Post How To
How to Market Your App to Gen Z
Post Fraud
The Best of Mobile Heroes: The Fraud Squad
Post Community
Congratulations to the Mobile Heroes Awards Show Winners
Post Community
The Best of Mobile Heroes: Marketing Channel Guide
Post Community
Ad Age: How Comic Books Make Mid-level Marketers Into Heroes and Bot Fraud a Fun Topic
Post User Acquisition
The Best of Mobile Heroes: User Acquisition Tips and Tricks
Post User Acquisition
10 Questions Marketers Should Ask Before Testing A Media Source
Post Community
The Best of Mobile Heroes: Tips for Launching Your New App
Post User Acquisition
How I Survived (and Thrived) Running UA at a Mobile App Startup
Post User Acquisition
Improving User Acquisition Through Automation: 3 Things to Automate Right Now
Post How To
How to Improve User Acquisition with an In-App Events Map
Post User Acquisition
3 Fundamentals of Marketing Mobile Apps
Post Community
3 Reasons Why I Joined the Mobile Heroes Lunch Club, and You Should Too
Post User Acquisition
A Holistic Multi-channel Approach for Mobile User Acquisition
Post Ad Creative
How User-Generated Content Boosts Ad Performance
Post Fraud
3 Mistakes to Avoid to Instantly Save Money & Acquire More Users
Post User Acquisition
Leveraging Player Motivation Models to Increase App Engagement – Part 3
Post User Acquisition
Leveraging Player Motivation Models to Increase App Engagement – Part 2
Post User Acquisition
Leveraging Player Motivation Models to Increase App Engagement – Part 1
Post Growth Stack
How Making Consumer Insights a Cornerstone of your Strategy Makes You a Better Marketer
Post User Acquisition
5 Tips for Finding Pockets of Performance Outside the Top Mobile Media Channels
Post Community
Women in Mobile: Bosses of the Industry – Melissa Lertsmitivanta @ realtor.com®
Post Community
Women in Mobile: Bosses of the Industry – Dini Mehta @ Lattice
Post Community
Women in Mobile: Bosses of the Industry – Bruna Amaya @ Hurb
Post Pro Tip
What is View Through Attribution and Why Is It Important?
Post Community
Women in Mobile: Bosses of the Industry – Sophia Fen @ 3Q Digital
Post Community
Women in Mobile: Bosses of the Industry
Post Community
Women in Mobile: Bosses of the Industry – Erin Sun @ WB Games
Post Community
Helping to Improve the World Through Marketing
Post Pro Tip
7 Tips for Implementing an LTV Model to Scale Your App
Post How To
How to Build a Team of Performance Designers
Post Growth Stack
Which attribution window is right for your marketing stack?
Post How To
A Practical Guide to Running a Successful Influencer Program
Post Community
2019 Liftoff Mobile Heroes Year in Review
Post Community
Q&A with Melissa Lertsmitivanta @Realtor.com
Post How To
4 Strategies to Simplify Your App Marketing Efforts and Improve Results
Post Community
Q&A with Cindy Wu @Curious.com
Post Growth Stack
Stacking Your Tech Stack for Mobile App Growth
Post Re-engagement
Re-Engagement Strategies from Matt Sadofsky
Post How To
How to Build a Powerful Foundation for Scaling Your Mobile App
Post Pro Tip
Career Growth Tips from Tobias Börner @LOVOO
Post Pro Tip
4 Tips for Making the Most of Limited Marketing Resources
Post Pro Tip
Career Growth Tips from Drew Frost @Sam’s Club
Post Fraud
Strategies for Combating Ad Fraud From Day 1
Post Community
Q&A with Harry Bienenstock @Playtika
Post Community
Q&A with Appodeal: Leading App Monetization Platform
Post How To
7 Ways to Scale Your Affiliate Program
Post Community
A Mobile Hero’s Journey From App Marketer to Serial Entrepreneur
Post Community
Q&A with Cherry Shen @Pocket Gems
Post User Acquisition
Marketing Dating Apps in Japan Starts with “Concept-Making First”
Post Community
Q&A with Gerardo Castillo @Chatbooks
Post How To
Practical Advice on Building a Successful Digital Marketing Program
Post How To
Stop Wasting Time. Evaluate New Traffic Sources Like A Pro.
Post Re-engagement
How to Apply Machine Learning to Re-Engage Users and Increase LTV
Post Re-engagement
Re-Engagement Strategies from Jon Lau @Smule
Post Pro Tip
Career Growth Tips from Thomas Pan @Twine
Post How To
How to Market Your App from Soft Launch to Global Release
Post Pro Tip
7 Insider Tips to Marketing Your Non-Gaming App Like a Pro
Post New Markets
How Culture Impacts App Campaign Performance: the US and Japan
Post Brand vs Performance
Brand Marketers and Performance Marketers Work Better Together
Post Pro Tip
5 Tips for Working with a Mobile DSP
Post Pro Tip
Turner Kirk (MOOV): Tips to Grow Your Mobile Marketing Career
Post Community
Women in Mobile: Career Lessons from Zahra Ferdowsi @ Snapchat
Post Community
Women in Mobile: Career Lessons from Raissa Williams @ Wells Fargo
Post Community
Women in Mobile: Career Lessons from Kate Murphy @ Play Magnus
Post Community
Women in Mobile: Career Lessons from Vivian Chang @ Plated
Post How To
How to Build a Customer-First Channel Strategy Mix for Your App
Post Community
Women in Mobile: Career Lessons from Twitter’s VP Janae Redmond
Post Community
Women in Mobile: Career Lessons from Kasha Stewart @ Beachbody
Post Community
Women in Mobile: Career Lessons from Siberia Su @ Braavo Capital
Post Community
Women in Mobile: Career Lessons from Cassie Chernin @ Scopely
Post How To
How Blinkist Automated Their Best Performing Marketing Channels
Post Growth Stack
Vivek Girotra (FoxNext): Building Your Mobile Marketing Technology Stack
Post Fraud
3 Common Types of Mobile Ad Fraud and How To Spot Them
Post User Acquisition
Kevin Jon Buensuceso (Tophatter): What I Learned in My First Year as a Mobile Marketer
Post How To
How to Establish a Blackout Window for App Retargeting Campaigns
Post How To
How to Break Down Team Silos and Take Your Mobile App Marketing to the Next Level
Post Pro Tip
Vishal Korlipara (Credit Karma): Finding Product-Market Fit for Your Mobile App
Post How To
How to Successfully Launch Your Mobile App into South Korea
Post How To
Secrets to a Successful Soft Launch
Post How To
Jessica Szalay (Wildflower Health): App Marketing Strategies in Healthcare
Post User Acquisition
User Acquisition 3.0: Entering the Realm of Artificial Intelligence & Machine Learning
Post How To
How to Successfully Launch New Mobile Games in a Highly Competitive Market
Post Re-engagement
Miray Alanlar (Mozilla): Increasing Mobile App Retention and Engagement
Post Community
Join the Mobile Heroes Slack Community
Post New Markets
What I Learned Marketing Gaming Apps Developed in APAC
Post User Acquisition
How PuzzleSocial Grew UA Spend From Zero to $1.5 Million per Month (and Got Acquired by Zynga)
Post How To
5 Essential Steps to Marketing an App in Europe (and Other New Markets)
Post How To
How Apple Search Ads Can Positively Impact Your App Store Optimization (ASO) Efforts
Post How To
How 8 Securities Used Offline Marketing to Boost Mobile App Conversions
Post New Markets
Applying a Growth Marketing Approach to the eSports Industry
Post User Acquisition
Returning to the Basics. Is CPM Buying Still King?
Post Re-engagement
How Marketers Can Avoid Double Paying for Mobile App Retargeting
Post Community
A Day in the Life of a Growth Marketer
Post Fraud
Practical Advice in Dealing with Mobile Ad Fraud
Post User Acquisition
How IMVU Uses Machine Learning to Scale Mobile User Acquisition
Post Pro Tip
7 Tips to Succeed as a Woman in a Male-Dominant Industry
![What’s in Your [Growth] Stack? Lomit Patel, IMVU](https://cdn-ilbanff.nitrocdn.com/MWEqlTjiRKGrGneCdFpBgWxUqZRLqkQa/assets/images/optimized/rev-dd7c39b/liftoff.io/wp-content/uploads/2018/09/lomit-patel-growth-stack-1024x535.jpg)
Post Growth Stack
What’s in Your [Growth] Stack? Lomit Patel, IMVU
Post How To
How to Successfully Scale Up Facebook User Acquisition Campaigns
![What’s in Your [Growth] Stack? David Yi, AnchorFree](https://cdn-ilbanff.nitrocdn.com/MWEqlTjiRKGrGneCdFpBgWxUqZRLqkQa/assets/images/optimized/rev-dd7c39b/liftoff.io/wp-content/uploads/2018/09/david-yi-3-1024x535.jpg)
Post Growth Stack
What’s in Your [Growth] Stack? David Yi, AnchorFree
Post Data
Prime Day Isn’t Just For Amazon
Post Brand vs Performance
Mobile User Acquisition Marketing: Brand vs Performance
Post Community
Never Say “No” to Opportunity, Even When in Doubt
![What’s in Your [Growth] Stack? Fabien Nicolas, SmartNews](https://cdn-ilbanff.nitrocdn.com/MWEqlTjiRKGrGneCdFpBgWxUqZRLqkQa/assets/images/optimized/rev-dd7c39b/liftoff.io/wp-content/uploads/2018/07/fabien-nicolas-1024x535.jpg)
Post Growth Stack
What’s in Your [Growth] Stack? Fabien Nicolas, SmartNews
Post Community
Meet the Heroes: What Does Your Marketing Team Look Like?
Post Pro Tip
10 Tips for Choosing a Mobile Demand-Side Platform
Post How To
Last Click Attribution Is Dead. Now What?
![What’s in Your [Growth] Stack? Cassie Chernin, Ibotta](https://cdn-ilbanff.nitrocdn.com/MWEqlTjiRKGrGneCdFpBgWxUqZRLqkQa/assets/images/optimized/rev-dd7c39b/liftoff.io/wp-content/uploads/2018/07/Cassie-1024x535.jpg)
Post Growth Stack
What’s in Your [Growth] Stack? Cassie Chernin, Ibotta
Post Growth Stack
Meet the Heroes: What’s in Your Growth Stack?
Post Community
Meet the Heroes: What Would Be Your Superpower?
Post Ad Creative
How Incrementality Testing Works
Post User Acquisition
Optimizing Spend Across Paid Mobile User Acquisition Channels
Post Community
Meet the Heroes: What Would They Be Doing If They Weren’t Marketing Apps
Post How To
How to Optimize Your Mobile Video Ads for Programmatic
Post User Acquisition
3 Strategies That Helped IMVU Grow Monthly Active Users 200%
Post Community
Our 50th Mobile Hero!
![What’s in Your [Growth] Stack? Thomas Hopkins, Lyft](https://cdn-ilbanff.nitrocdn.com/MWEqlTjiRKGrGneCdFpBgWxUqZRLqkQa/assets/images/optimized/rev-dd7c39b/liftoff.io/wp-content/uploads/2018/07/thomas-hopkins-1024x535.jpg)
Post Growth Stack
What’s in Your [Growth] Stack? Thomas Hopkins, Lyft
Post Pro Tip
3 Benefits of Working with Your Mobile App Product Team
Post How To
How Apartment List Increased Customer LTV by Streamlining the User Flow
Post Fraud
How to Spot the Most Prevalent Types of Mobile Install Fraud
Post How To
How to Attribute Installs to Influencer Marketing
![What’s in Your [Growth] Stack? Vivian Chang, RetailMeNot](https://cdn-ilbanff.nitrocdn.com/MWEqlTjiRKGrGneCdFpBgWxUqZRLqkQa/assets/images/optimized/rev-dd7c39b/liftoff.io/wp-content/uploads/2018/07/Vivian-Chang-1024x535.jpg)
Post Growth Stack
What’s in Your [Growth] Stack? Vivian Chang, RetailMeNot
Post Growth Stack
How to Successfully Scale Up Google UAC Campaigns
Post Pro Tip
9 Tips I Learned Marketing Popular Mobile Hidden Objects Game
Post How To
Understanding the Fundamentals of Calculating Lifetime Value
Post How To
How to Build a Career in Mobile User Acquisition
Post How To
New App Launch Strategy: Paid Channels to Maximize Scale, Efficiency and ROI
Post How To
Marketing a News App in the Age of Trump
Post Pro Tip
What I Learned Launching 1 App per Week for 52 Weeks Straight
Post New Markets
7 Lessons I Learned Marketing an App in Japan
Post Pro Tip
What I Learned Running Mobile Ads on Snapchat
Post Ad Creative
The Weather Company on Testing Creative Across Audiences
Post Ad Creative
What I Learned Testing Seasonal Imagery in the Mobile Heroes Email Campaign
Post New Markets
Are Mobile Apps China’s Next Big Export?
Post Ad Creative
5 Effective Strategies for A/B Testing Ad Creatives
Post User Acquisition
Marketing an App in the Current “Freemium” Landscape
Post Community
Zenjoy Shares Thoughts on Fast-Paced Mobile Marketing Industry
Post How To
Marketing Your Mobile App to Android Users
Post Fraud
Mobile Ad Fraud: 4 Best Practices to Fighting Click Spamming
Post Pro Tip
4 Tips for Improving Your Programmatic Advertising ROI
Post Ad Creative
Dynamic Advertising for Mobile: Best Practices
Post Pro Tip
HomeAdvisor on the Benefits of a Comprehensive LTV Model
Post Ad Creative
Dynamic Mobile Advertising: Fast & Furious
Post Community
Zoosk on Mobile Marketing Metrics, Creatives, Opportunities and Defining Goals
Post User Acquisition
Mobile App Marketing: Best Practices
Post Re-engagement
8 Examples of What Mobile App Engagement Really Looks Like
Post User Acquisition
Learning from Your App’s Active Users for Better Marketing Outcomes
Post Pro Tip
Sam’s Club On Mobile Marketing Metrics, Creatives, and Opportunities
Post How To
How Dynamic Advertising Can Reduce App Abandonment Rates
Post User Acquisition
Looking for a New User Acquisition Channel to Test? Try Quora.
Post Growth Stack
Things You Ought to Know About Programmatic Ad Buying
Post Pro Tip
Stash Shares Tactical Mobile Marketing Tips for Improved Campaign Performance
Post How To
Rosetta Stone On the Importance of Audience Profiles and Segmenting
Post How To
You’ve Built an App. Now How Do You Market It?
Post Data
Amazon Prime Day Was Great for Amazon, But What About Other Mobile Shopping Apps?
Post User Acquisition
Advantages of a Cost Per Action (CPA) Model in Mobile App Marketing
Post User Acquisition
Are Web Marketing Strategies Good For Mobile App Marketing?
Post Ad Creative
What Makes a Mobile Ad Dynamic?
Post Ad Creative
Clarity Money: Insights On Ad Creative, Metrics, and KPIs
Post Re-engagement
Optimizing Post Install Engagement
Post New Markets
The Importance of Understanding Unique Cultures When Marketing Globally
Post How To
How Delivery Hero Creates a Seamless Experience from Impression to Purchase
Post User Acquisition
Using Targeted Lookalike Audiences for App User Acquisition
Post Fraud
Mobile Ad Fraud Expert Answers Three Important Questions
Post Data
Why the Largest Dating App in Europe Tracks All App Events
Post Fraud
Mobile Ad Fraud Q&A with Adjust
Post Community
Mobile Marketing Musings with Nick Quan
Post Re-engagement
Why Mobile Retargeting Ads are the New Nurture Campaign
Post Data
NEW! Beginner’s Guide to Mobile Attribution Tracking
Post Community
Mobile Marketing Musings with Vinícius Gerez
Post Community
Mobile Marketing Musings with Matt Widdoes
Post Community
Mobile Marketing Musings with Winnie Wen
Post User Acquisition
Which Mobile Gaming Subcategory Attracts the Most Engaged Players?
Post Data
Mobile Love Infographic: Dating App Trends and Insights
Post Community
Mobile Marketing Musings with Haydon Young
Post Ad Creative
Cracking The Code On Mobile Ad Creatives To Attract & Acquire Users
Post Community
Welcome to Mobile Heroes, Gaming Edition
Post How To
5 Winning Ways To Get Loads Of Value Out Of Players Who Don’t Pay You A Penny
Post Growth Stack
Why Negative Mobile Ad Feedback Isn’t Always a Bad Thing
Post Re-engagement
5 Mobile Marketing Predictions for 2017
Post How To
4 Quick Wins: Improving Mobile Marketing Campaign Performance
Post Ad Creative
Search Ads: Apple and Google are Better Together
Post Fraud
6 Tips for Spotting and Preventing Mobile Ad Fraud
![[Infographic] Mobile Marketing Trends Across Party Lines](https://cdn-ilbanff.nitrocdn.com/MWEqlTjiRKGrGneCdFpBgWxUqZRLqkQa/assets/images/optimized/rev-dd7c39b/liftoff.io/wp-content/uploads/2016/10/red_v_blue_OG_large-1024x538.jpg)
Post Data
[Infographic] Mobile Marketing Trends Across Party Lines
Post How To
How Non-Holiday Mobile Marketers Conquer the Holidays
Post How To
How to Make Mobile Affiliate Marketing Work
Post Growth Stack
Get Real With User Reviews in Your Mobile Ads
Post User Acquisition
Scaling Growth at Mobile-First Startups: Challenges and Tips
Post Re-engagement
How We Optimize UA Channels to Increase User Retention in the CBS Sports App
Post User Acquisition
Mobile Back-to-School Sales are Soaring – Are You Cashing In?
Post User Acquisition
Want to Win Black Friday? Acquire New Mobile Shoppers in September
Post Ad Creative
3 Tips for Designing Killer Mobile Ads
Post Re-engagement
What I Learned My First Two Months Running Mobile Re-engagement at Smule
Post How To
The Secret to More App Users? Talk to Your Product Team
Post User Acquisition
Beyond App Install Ads: 3 Complementary User Acquisition Channels
Post User Acquisition
The State of User Targeting in the Mobile Marketing World
Post Community
The Most Important Lesson I Learned Marketing the MileIQ Mobile App
Post Pro Tip
Four Tips for Growing a Loyal App User Base
Post User Acquisition
When Spring is in the Air, So is Dating App Engagement
Post Re-engagement
Tales from the UA Trenches: Optimizing Mobile Re-engagement Campaigns at MileIQ
Post Re-engagement
6 Hacks to Make the Most of Mobile Retargeting
Post Re-engagement
Make Mobile Engagement Easy with Personalized Deep Links
Post Re-engagement
Rules of Re-engagement: Smart Audience Segmenting
Post Re-engagement
Say it Loud! I Resolve to Re-engage My Mobile Users
Post User Acquisition
5 Surefire Ways to Grow Your Subscription-Based Mobile App
Post Pro Tip
5 Keys to Working with Mobile User Acquisition Partners
Post User Acquisition
It’s All Fun & Games – Marketing Games vs. Non-Gaming Apps
Post User Acquisition
