Blog
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User Acquisition
From Candy Crush to Love & Pies: Trailmix’s Philippa Layburn shares her mobile marketing journey
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Community
Mattel163’s CEO Amy Huang on transforming classic brands into digital experiences
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Community
Big Fish Games’ Janice Gao on how keeping an open mind helped build up her mobile marketing skillset
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Community
Candywriter’s Gabby Bradford Pigott on the value of partnerships
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User Acquisition
Big Fish Games’ Janice Gao on Rising through the Ranks to Become Director of Growth Marketing
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User Acquisition
Jam City’s Radostina Zhekova and Winnie Wen on UA creativity and the rise of female gaming audiences
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User Acquisition
8 Essential UA Metrics for Marketing Casual Games
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Monetization
3 Ways to Level Up as an Ad Monetization Manager
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User Acquisition
Zynga’s Paula Neves shares her journey from psychology to mobile marketing
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Ad Creative
How Mobile Marketers Can Tap AI to Enhance Creative Testing, Analytics, and Production
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Ad Creative
Why UGC Is the Way of The Future
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Ad Creative
Top Creative Best Practices to Increase ROAS
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Ad Creative
Why ROAS Is the Wrong Optimization Metric
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Community, Data, New Markets
Data Analytics Will Drive App Marketing
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Ad Creative
Designing a Winning Ad Creative Strategy in 4 Steps
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Ad Creative, User Acquisition
Guia para criar a estratégia de criativos ideal de Aquisição de Usuários
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New Markets
Marketing Gaming Apps in Latin America and Beyond
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Ad Creative, How To
How To Make Your Ad Creatives Stand Out and Perform
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Ad Creative, How To
Como criar anúncios de Aquisição de Usuários que realmente funcionem?
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Pro Tip
Estimando a Incrementalidade de seus Investimentos em Mídia Paga
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Monetization, Pro Tip, User Acquisition
Top User Acquisition and Monetization Tips From 2022
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Community
Mobile Heroes Jingle 2022
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Pro Tip
Estimating the Incrementality of Your Paid Media Investments
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Ad Creative, Data
Beyond Creative Tests: How Trailmix Turned Watch Time Data Into Creative Wins
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Pro Tip
5 Tips for Managing Your Waterfalls
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Pro Tip
Drive Better KPIs with Audience Segments
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Growth Stack, User Acquisition
Growth Strategies to Lean Into During a Recession (or All the Time)
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Agency
A Q&A with Jonathan Yantz at M&C Saatchi Performance
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How To
How To Grow Your Mobile App To 8 Figures Per Month On Meta
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How To
How to Diversify Your User Acquisition Strategy to Scale a 7-Digit Budget
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How To
How to Adapt Traditional IPs to Mobile Games
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Monetization, Pro Tip
5 Best Practices To Innovate and Create an Efficient Operation
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Growth Stack
Mastering App Store Optimization for the Mobile App Lifecycle
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Pro Tip
6 Pointers for Your Post-Acquisition Strategy
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Pro Tip
The 6 KPIs That Every Mobile App Marketer Should Track
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How To
How to Soft Launch a Casual Game
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How To
How to Leverage Market Efficiency
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New Markets
Why Now Is the Time for Hypercasual Studios to Add Casual Games
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Growth Stack
A Starter’s Guide to Automating Your Mobile UA Initiatives
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Community
A Candid Chat With the Organizers of Women in Mobile
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Monetization
Tried-and-True Ways to Keep Up with the Ad Monetization Industry
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Growth Stack
Apple Search Ads: Beyond the Best Practices
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How To, Monetization
How To Future Proof Your Career in Ad Monetization
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Community
For International Women’s Day, Leading Women in Mobile Share Their Advice
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How To, Monetization
How to Leverage User Understanding to Power Ad Monetization at Scale
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Monetization
A 3-Part Recipe for Monetizing a Global App
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New Markets
6 Steps to Launching Your Mobile Game
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How To
How to Scale Your Campaigns in Global Markets
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How To
Beyond ‘The Great Resignation’: How To Be Immediately Effective In Your New Job
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Community
21 Lessons From Mobile Heroes 2021
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User Acquisition
How New App Features Attract Users for Pokerist
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Ad Creative
Making Ad Creative the Core of Your Mobile Marketing Strategy
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Ad Creative
The Core Pillars Of Creative Testing and How To Apply Them
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Pro Tip
Following Your Hunches in Performance Marketing
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User Acquisition
7 Skills UA Managers Need to Succeed in 2021 (and Beyond)
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User Acquisition
Quick User Acquisition Tips to Start Testing Today
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Growth Stack
Part 2: Mastering YouTube Influencer Marketing for Mobile Apps
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Fraud
Mobile Ad Fraud and the Impact on Finance Apps
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Re-engagement
5 Questions to Ask Before Starting a Retargeting Campaign
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Ad Creative
6 Insider Tips to High-performing Ads
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New Markets
App Marketing in Eastern Europe: What You Need to Know
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Growth Stack
Scaling Without IDFA and Staying ROAS Positive: How Impulse Became the 20th Most Downloaded iOS App in the U.S.
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How To
How to Hit the Top Charts with Your Hyper-Casual Game
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Growth Stack
Part 1: Mastering YouTube Influencer Marketing for Mobile Apps
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Pro Tip
Pre-qualifying Users When Targeting Becomes Less Granular
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Community
Mobile Heroes Program Expands into Germany
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New Markets
How Do App Marketers in Germany Build Their Apps?
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New Markets
Mobile App Marketing Trends in Germany
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Ad Creative
Level Up Your Creative Strategy With 6 Game Changers
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Re-engagement
A Perfect Match. How to Run UA and Engagement Together.
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How To
Trust, Over-Communication & Fewer Meetings. How to Manage a Remote UA Team.
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Data
Mobile Eats: Check Out Our Latest Infographic on Food Delivery Apps
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Agency
How We Navigated The Pandemic (and iOS 14.5) To Grow Our Client’s Mobile Business
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Agency
The Rising Value of First-Party Data in Mobile App Marketing
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Ad Creative
Making the Most of TikTok Ads
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How To
A Methodical Approach to Testing New Media Partners
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User Acquisition
4 Lessons in Marketing Hyper-casual Games
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Re-engagement
The Power of Push Notifications
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Re-engagement
Developing a Content Strategy to Increase Retention & Conversion
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How To
How to unlock TV and OTT as a new performance marketing channel
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Brand vs Performance
Winning Creative Strategy: How to Balance Brand and Performance in Mobile Advertising
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Ad Creative
Testing and Optimizing Ad Creatives in Google UACs
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Brand vs Performance
Why Developing a Strong Brand Is Important for Your Business
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Pro Tip
Building A Growth Marketing Team To Drive Measurable Results
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How To
How to Incentivize New Users and Scale Downloads
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How To
How To Make Great Interactive Ads: The Benefits and Best Practices To Define Your Strategy
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How To
A Step-by-Step Guide to Building In-house Marketing Analytics
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Ad Creative
Scale Performance The Right Way: A Great UA Creative Process
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Community
What Did App Marketers Make of 2020?
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How To
Three’s A Crowd – How To Scale A Growth Team When Your Studio Develops More Games
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Pro Tip
Stop Playing Tug of War with the Product Team and Start Collaborating
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How To
How to Market Your App to Gen Z
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Fraud
The Best of Mobile Heroes: The Fraud Squad
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Community
Congratulations to the Mobile Heroes Awards Show Winners
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Community
The Best of Mobile Heroes: Marketing Channel Guide
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Community
Ad Age: How Comic Books Make Mid-level Marketers Into Heroes and Bot Fraud a Fun Topic
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User Acquisition
The Best of Mobile Heroes: User Acquisition Tips and Tricks
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User Acquisition
10 Questions Marketers Should Ask Before Testing A Media Source
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Community
The Best of Mobile Heroes: Tips for Launching Your New App
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User Acquisition
How I Survived (and Thrived) Running UA at a Mobile App Startup
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User Acquisition
Improving User Acquisition Through Automation: 3 Things to Automate Right Now
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How To
How to Improve User Acquisition with an In-App Events Map
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User Acquisition
3 Fundamentals of Marketing Mobile Apps
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Community
3 Reasons Why I Joined the Mobile Heroes Lunch Club, and You Should Too
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User Acquisition
A Holistic Multi-channel Approach for Mobile User Acquisition
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Ad Creative
How User-Generated Content Boosts Ad Performance
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Fraud
3 Mistakes to Avoid to Instantly Save Money & Acquire More Users
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User Acquisition
Leveraging Player Motivation Models to Increase App Engagement – Part 3
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User Acquisition
Leveraging Player Motivation Models to Increase App Engagement – Part 2
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User Acquisition
Leveraging Player Motivation Models to Increase App Engagement – Part 1
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Growth Stack
How Making Consumer Insights a Cornerstone of your Strategy Makes You a Better Marketer
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User Acquisition
5 Tips for Finding Pockets of Performance Outside the Top Mobile Media Channels
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Community
Women in Mobile: Bosses of the Industry – Melissa Lertsmitivanta @ realtor.com®
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Community
Women in Mobile: Bosses of the Industry – Dini Mehta @ Lattice
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Community
Women in Mobile: Bosses of the Industry – Bruna Amaya @ Hurb
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Pro Tip
What is View Through Attribution and Why Is It Important?
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Community
Women in Mobile: Bosses of the Industry – Sophia Fen @ 3Q Digital
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Community
Women in Mobile: Bosses of the Industry
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Community
Women in Mobile: Bosses of the Industry – Erin Sun @ WB Games
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Community
Helping to Improve the World Through Marketing
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Pro Tip
7 Tips for Implementing an LTV Model to Scale Your App
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How To
How to Build a Team of Performance Designers
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Growth Stack
Which attribution window is right for your marketing stack?
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How To
A Practical Guide to Running a Successful Influencer Program
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Community
2019 Liftoff Mobile Heroes Year in Review
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Community
Q&A with Melissa Lertsmitivanta @Realtor.com
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How To
4 Strategies to Simplify Your App Marketing Efforts and Improve Results
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Community
Q&A with Cindy Wu @Curious.com
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Growth Stack
Stacking Your Tech Stack for Mobile App Growth
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Re-engagement
Re-Engagement Strategies from Matt Sadofsky
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How To
How to Build a Powerful Foundation for Scaling Your Mobile App
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Pro Tip
Career Growth Tips from Tobias Börner @LOVOO
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Pro Tip
4 Tips for Making the Most of Limited Marketing Resources
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Pro Tip
Career Growth Tips from Drew Frost @Sam’s Club
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Fraud
Strategies for Combating Ad Fraud From Day 1
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Community
Q&A with Harry Bienenstock @Playtika
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Community
Q&A with Appodeal: Leading App Monetization Platform
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How To
7 Ways to Scale Your Affiliate Program
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Community
A Mobile Hero’s Journey From App Marketer to Serial Entrepreneur
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Community
Q&A with Cherry Shen @Pocket Gems
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User Acquisition
Marketing Dating Apps in Japan Starts with “Concept-Making First”
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Community
Q&A with Gerardo Castillo @Chatbooks
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How To
Practical Advice on Building a Successful Digital Marketing Program
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How To
Stop Wasting Time. Evaluate New Traffic Sources Like A Pro.
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Re-engagement
How to Apply Machine Learning to Re-Engage Users and Increase LTV
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Re-engagement
Re-Engagement Strategies from Jon Lau @Smule
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Pro Tip
Career Growth Tips from Thomas Pan @Twine
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How To
How to Market Your App from Soft Launch to Global Release
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Pro Tip
7 Insider Tips to Marketing Your Non-Gaming App Like a Pro
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New Markets
How Culture Impacts App Campaign Performance: the US and Japan
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Brand vs Performance
Brand Marketers and Performance Marketers Work Better Together
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Pro Tip
5 Tips for Working with a Mobile DSP
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Pro Tip
Turner Kirk (MOOV): Tips to Grow Your Mobile Marketing Career
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Community
Women in Mobile: Career Lessons from Zahra Ferdowsi @ Snapchat
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Community
Women in Mobile: Career Lessons from Raissa Williams @ Wells Fargo
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Community
Women in Mobile: Career Lessons from Kate Murphy @ Play Magnus
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Community
Women in Mobile: Career Lessons from Vivian Chang @ Plated
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How To
How to Build a Customer-First Channel Strategy Mix for Your App
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Community
Women in Mobile: Career Lessons from Twitter’s VP Janae Redmond
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Community
Women in Mobile: Career Lessons from Kasha Stewart @ Beachbody
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Community
Women in Mobile: Career Lessons from Siberia Su @ Braavo Capital
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Community
Women in Mobile: Career Lessons from Cassie Chernin @ Scopely
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How To
How Blinkist Automated Their Best Performing Marketing Channels
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Growth Stack
Vivek Girotra (FoxNext): Building Your Mobile Marketing Technology Stack
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Fraud
3 Common Types of Mobile Ad Fraud and How To Spot Them
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User Acquisition
Kevin Jon Buensuceso (Tophatter): What I Learned in My First Year as a Mobile Marketer
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How To
How to Establish a Blackout Window for App Retargeting Campaigns
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How To
How to Break Down Team Silos and Take Your Mobile App Marketing to the Next Level
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Pro Tip
Vishal Korlipara (Credit Karma): Finding Product-Market Fit for Your Mobile App
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How To
How to Successfully Launch Your Mobile App into South Korea
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How To
Secrets to a Successful Soft Launch
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How To
Jessica Szalay (Wildflower Health): App Marketing Strategies in Healthcare
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User Acquisition
User Acquisition 3.0: Entering the Realm of Artificial Intelligence & Machine Learning
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How To
How to Successfully Launch New Mobile Games in a Highly Competitive Market
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Re-engagement
Miray Alanlar (Mozilla): Increasing Mobile App Retention and Engagement
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Community
Join the Mobile Heroes Slack Community
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New Markets
What I Learned Marketing Gaming Apps Developed in APAC
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User Acquisition
How PuzzleSocial Grew UA Spend From Zero to $1.5 Million per Month (and Got Acquired by Zynga)
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How To
5 Essential Steps to Marketing an App in Europe (and Other New Markets)
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How To
How Apple Search Ads Can Positively Impact Your App Store Optimization (ASO) Efforts
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How To
How 8 Securities Used Offline Marketing to Boost Mobile App Conversions
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New Markets
Applying a Growth Marketing Approach to the eSports Industry
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User Acquisition
Returning to the Basics. Is CPM Buying Still King?
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Re-engagement
How Marketers Can Avoid Double Paying for Mobile App Retargeting
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Community
A Day in the Life of a Growth Marketer
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Fraud
Practical Advice in Dealing with Mobile Ad Fraud
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User Acquisition
How IMVU Uses Machine Learning to Scale Mobile User Acquisition
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Pro Tip
7 Tips to Succeed as a Woman in a Male-Dominant Industry
![What’s in Your [Growth] Stack? Lomit Patel, IMVU](https://liftoff.io/wp-content/uploads/2018/09/lomit-patel-growth-stack-1024x535.jpg)
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Growth Stack
What’s in Your [Growth] Stack? Lomit Patel, IMVU
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How To
How to Successfully Scale Up Facebook User Acquisition Campaigns
![What’s in Your [Growth] Stack? David Yi, AnchorFree](https://liftoff.io/wp-content/uploads/2018/09/david-yi-3-1024x535.jpg)
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Growth Stack
What’s in Your [Growth] Stack? David Yi, AnchorFree
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Data
Prime Day Isn’t Just For Amazon
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Brand vs Performance
Mobile User Acquisition Marketing: Brand vs Performance
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Community
Never Say “No” to Opportunity, Even When in Doubt
![What’s in Your [Growth] Stack? Fabien Nicolas, SmartNews](https://liftoff.io/wp-content/uploads/2018/07/fabien-nicolas-1024x535.jpg)
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Growth Stack
What’s in Your [Growth] Stack? Fabien Nicolas, SmartNews
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Community
Meet the Heroes: What Does Your Marketing Team Look Like?
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Pro Tip
10 Tips for Choosing a Mobile Demand-Side Platform
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How To
Last Click Attribution Is Dead. Now What?
![What’s in Your [Growth] Stack? Cassie Chernin, Ibotta](https://liftoff.io/wp-content/uploads/2018/07/Cassie-1024x535.jpg)
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Growth Stack
What’s in Your [Growth] Stack? Cassie Chernin, Ibotta
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Growth Stack
Meet the Heroes: What’s in Your Growth Stack?
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Community
Meet the Heroes: What Would Be Your Superpower?
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Ad Creative
How Incrementality Testing Works
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User Acquisition
Optimizing Spend Across Paid Mobile User Acquisition Channels
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Community
Meet the Heroes: What Would They Be Doing If They Weren’t Marketing Apps
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How To
How to Optimize Your Mobile Video Ads for Programmatic
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User Acquisition
3 Strategies That Helped IMVU Grow Monthly Active Users 200%
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Community
Our 50th Mobile Hero!
![What’s in Your [Growth] Stack? Thomas Hopkins, Lyft](https://liftoff.io/wp-content/uploads/2018/07/thomas-hopkins-1024x535.jpg)
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Growth Stack
What’s in Your [Growth] Stack? Thomas Hopkins, Lyft
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Pro Tip
3 Benefits of Working with Your Mobile App Product Team
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How To
How Apartment List Increased Customer LTV by Streamlining the User Flow
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Fraud
How to Spot the Most Prevalent Types of Mobile Install Fraud
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How To
How to Attribute Installs to Influencer Marketing
![What’s in Your [Growth] Stack? Vivian Chang, RetailMeNot](https://liftoff.io/wp-content/uploads/2018/07/Vivian-Chang-1024x535.jpg)
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Growth Stack
What’s in Your [Growth] Stack? Vivian Chang, RetailMeNot
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Growth Stack
How to Successfully Scale Up Google UAC Campaigns
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Pro Tip
9 Tips I Learned Marketing Popular Mobile Hidden Objects Game
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How To
Understanding the Fundamentals of Calculating Lifetime Value
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How To
How to Build a Career in Mobile User Acquisition
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How To
New App Launch Strategy: Paid Channels to Maximize Scale, Efficiency and ROI
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How To
Marketing a News App in the Age of Trump
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Pro Tip
What I Learned Launching 1 App per Week for 52 Weeks Straight
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New Markets
7 Lessons I Learned Marketing an App in Japan
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Pro Tip
What I Learned Running Mobile Ads on Snapchat
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Ad Creative
The Weather Company on Testing Creative Across Audiences
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Ad Creative
What I Learned Testing Seasonal Imagery in the Mobile Heroes Email Campaign
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New Markets
Are Mobile Apps China’s Next Big Export?
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Ad Creative
5 Effective Strategies for A/B Testing Ad Creatives
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User Acquisition
Marketing an App in the Current “Freemium” Landscape
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Community
Zenjoy Shares Thoughts on Fast-Paced Mobile Marketing Industry
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How To
Marketing Your Mobile App to Android Users
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Fraud
Mobile Ad Fraud: 4 Best Practices to Fighting Click Spamming
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Pro Tip
4 Tips for Improving Your Programmatic Advertising ROI
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Ad Creative
Dynamic Advertising for Mobile: Best Practices
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Pro Tip
HomeAdvisor on the Benefits of a Comprehensive LTV Model
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Ad Creative
Dynamic Mobile Advertising: Fast & Furious
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Community
Zoosk on Mobile Marketing Metrics, Creatives, Opportunities and Defining Goals
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User Acquisition
Mobile App Marketing: Best Practices
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Re-engagement
8 Examples of What Mobile App Engagement Really Looks Like
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User Acquisition
Learning from Your App’s Active Users for Better Marketing Outcomes
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Pro Tip
Sam’s Club On Mobile Marketing Metrics, Creatives, and Opportunities
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How To
How Dynamic Advertising Can Reduce App Abandonment Rates
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User Acquisition
Looking for a New User Acquisition Channel to Test? Try Quora.
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Growth Stack
Things You Ought to Know About Programmatic Ad Buying
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Pro Tip
Stash Shares Tactical Mobile Marketing Tips for Improved Campaign Performance
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How To
Rosetta Stone On the Importance of Audience Profiles and Segmenting
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How To
You’ve Built an App. Now How Do You Market It?
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Data
Amazon Prime Day Was Great for Amazon, But What About Other Mobile Shopping Apps?
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User Acquisition
Advantages of a Cost Per Action (CPA) Model in Mobile App Marketing
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User Acquisition
Are Web Marketing Strategies Good For Mobile App Marketing?
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Ad Creative
What Makes a Mobile Ad Dynamic?
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Ad Creative
Clarity Money: Insights On Ad Creative, Metrics, and KPIs
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Re-engagement
Optimizing Post Install Engagement
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New Markets
The Importance of Understanding Unique Cultures When Marketing Globally
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How To
How Delivery Hero Creates a Seamless Experience from Impression to Purchase
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User Acquisition
Using Targeted Lookalike Audiences for App User Acquisition
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Fraud
Mobile Ad Fraud Expert Answers Three Important Questions
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Data
Why the Largest Dating App in Europe Tracks All App Events
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Fraud
Mobile Ad Fraud Q&A with Adjust
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Community
Mobile Marketing Musings with Nick Quan
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Re-engagement
Why Mobile Retargeting Ads are the New Nurture Campaign
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Data
NEW! Beginner’s Guide to Mobile Attribution Tracking
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Community
Mobile Marketing Musings with Vinícius Gerez
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Community
Mobile Marketing Musings with Matt Widdoes
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Community
Mobile Marketing Musings with Winnie Wen
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User Acquisition
Which Mobile Gaming Subcategory Attracts the Most Engaged Players?
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Data
Mobile Love Infographic: Dating App Trends and Insights
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Community
Mobile Marketing Musings with Haydon Young
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Ad Creative
Cracking The Code On Mobile Ad Creatives To Attract & Acquire Users
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Community
Welcome to Mobile Heroes, Gaming Edition
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How To
5 Winning Ways To Get Loads Of Value Out Of Players Who Don’t Pay You A Penny
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Growth Stack
Why Negative Mobile Ad Feedback Isn’t Always a Bad Thing
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Re-engagement
5 Mobile Marketing Predictions for 2017
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How To
4 Quick Wins: Improving Mobile Marketing Campaign Performance
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Ad Creative
Search Ads: Apple and Google are Better Together
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Fraud
6 Tips for Spotting and Preventing Mobile Ad Fraud
![[Infographic] Mobile Marketing Trends Across Party Lines](https://liftoff.io/wp-content/uploads/2016/10/red_v_blue_OG_large-1024x538.jpg)
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Data
[Infographic] Mobile Marketing Trends Across Party Lines
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How To
How Non-Holiday Mobile Marketers Conquer the Holidays
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How To
How to Make Mobile Affiliate Marketing Work
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Growth Stack
Get Real With User Reviews in Your Mobile Ads
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User Acquisition
Scaling Growth at Mobile-First Startups: Challenges and Tips
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Re-engagement
How We Optimize UA Channels to Increase User Retention in the CBS Sports App
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User Acquisition
Mobile Back-to-School Sales are Soaring – Are You Cashing In?
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User Acquisition
Want to Win Black Friday? Acquire New Mobile Shoppers in September
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Ad Creative
3 Tips for Designing Killer Mobile Ads
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Re-engagement
What I Learned My First Two Months Running Mobile Re-engagement at Smule
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How To
The Secret to More App Users? Talk to Your Product Team
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User Acquisition
Beyond App Install Ads: 3 Complementary User Acquisition Channels
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User Acquisition
The State of User Targeting in the Mobile Marketing World
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Community
The Most Important Lesson I Learned Marketing the MileIQ Mobile App
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Pro Tip
Four Tips for Growing a Loyal App User Base
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User Acquisition
When Spring is in the Air, So is Dating App Engagement
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Re-engagement
Tales from the UA Trenches: Optimizing Mobile Re-engagement Campaigns at MileIQ
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Re-engagement
6 Hacks to Make the Most of Mobile Retargeting
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Re-engagement
Make Mobile Engagement Easy with Personalized Deep Links
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Re-engagement
Rules of Re-engagement: Smart Audience Segmenting
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Re-engagement
Say it Loud! I Resolve to Re-engage My Mobile Users
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User Acquisition
5 Surefire Ways to Grow Your Subscription-Based Mobile App
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Pro Tip
5 Keys to Working with Mobile User Acquisition Partners
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User Acquisition
It’s All Fun & Games – Marketing Games vs. Non-Gaming Apps
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User Acquisition