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Peggy Anne Salz from MobileGroove catches up Olesya Kuznetsova, former Head of Mobile at Social Discovery Ventures. There are instances when following user data will lead you to new areas of opportunity, and there are times when unleashing AI and machine learning will yield even better results. Olesya, based in Moscow, drew from her prior experience managing mobile marketing efforts for the company’s 30+ dating applications. She shares the best practices that power her approach to data-driven acquisition and engagement, and she discusses the role of AI in mobile and app marketing and the company‚Äôs own efforts to establish an AI research center on-site.


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