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Zenjoy: Strategies for Cracking China, Identifying Valuable Users And How To Grow Your App With Twitter

Our host Peggy Anne Salz welcomes Xi Tong, who managed user acquisition for several classic casino gaming apps at Zenjoy in China, to share her top tips on understanding the Chinese market, identifying high-quality users and harnessing the benefits of using Twitter to promote your app and engage with your audience. Xi, a Mobile Hero, also chats with us from Beijing about her daily routine and what it takes to succeed in mobile marketing.