UA Performance on iOS 14 (Americas)

On-Demand Webinar

With the pending release of iOS 14 and changes to IDFA, Liftoff has been buying significant amounts of Limited Ad Tracking traffic (with no IDFA available) to understand how this traffic performs vs IDFA traffic in user acquisition. If you run UA or re-engagement campaigns on mobile, you won’t want to miss this one.

Panelists:

• Lomit Patel, VP of Growth at Together Labs (formerly IMVU): LinkedIn Profile | Mobile Heroes Profile
• Dennis Mink, VP Marketing at Liftoff: LinkedIn Profile
• Pedro Ponce De Leon, Global Head of Sales Engineering at Liftoff: LinkedIn Profile
• Matt Hawes, Sr. Business Intelligence Manager at Liftoff: LinkedIn Profile

What we covered:

• Evaluation of IDFA vs Limited Ad Tracking (LAT) campaign performance
• A review of recent Liftoff Limited Ad Tracking campaign tests
• Performance differences by app category
• How to setup your campaigns prior to the release of iOS 14 to ensure minimal disruption

To view the UA Performance on iOS 14 in EMEA webinar, click here.