Capturing New Users with Powerful Creative

Capturing New Users with Powerful Creative

If 2021 was the year of privacy protection, 2022 will be the year for ad creative excellence. With Apple eliminating access to IDFA and Google pledging to make similar privacy-first moves on Android, app marketers need better, more relevant creatives that can reach new audiences. Join us for a live discussion as we examine the trends that drive performance across a variety of app verticals.

What we covered:

  • How trends vary across different app verticals
  • What motivates users and how creative impacts them
  • Where current ads fall short and how to adjust them to be more effective
  • Best practices to reach your target audiences


  • Danika Wilkinson, Head of New Games Marketing at Socialpoint
  • Deanna Ulrich, Manager, Creative at Liftoff
  • Felix Huang, Senior UA Manager at Hopper
  • Vishal Korlipara, Growth at Future