Liftoff’s Mobile Ad Performance Tracker provides you with a weekly snapshot of mobile ad performance trends you can use to measure your success.
The dashboard tracks weekly changes across several essential mobile ad performance KPIs, including changes in supply, cost per mille (CPMs), and cost per install (CPI). You can get a filtered view of the data with regional and app category breakdowns. If you are interested in IDFA trends, we’ve also included changes to IDFA traffic and a new look into SKAN-Ready inventory.
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Track the total volume of SKAN-ready supply Liftoff receive from our supply-side partners.
See the volume of Non-IDFA traffic Liftoff is bidding on week-to-week.
CPM charts show the aggregated changes of CPMs, with additional splits by Region and App Category.
In this section you can find aggregated CPIs, with an overall view as well as Region and App Vertical.
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