Unlocking the Power of Mobile App Supply for Brand Advertisers: A Deep Dive into the Vungle Exchange

By Jackie Cooper | November 29, 2024

Did you know that over 90% of the time users spend on their mobile devices is within mobile apps? The Vungle Exchange (VX), Liftoff’s programmatic exchange, is the perfect place to reach users in the mobile apps they love, where they are most engaged.

What Makes Vungle Exchange Unique?

Our SDK-direct supply gives advertisers unmatched control and transparency over the ad rendering experience. This direct path to consumers enables tailored ad experiences that will resonate with your audience. Buying directly through VX provides an optimal supply path to reach mobile app users. 

Here are some of the exclusive features that can drive your brand’s success:

1. Performance-Driven Ad Features

Our ad tools and controls are designed with your KPIs in mind. 

  • Persistent Call-to-Action (CTA): Keeps your message front and center, encouraging user engagement throughout the ad experience.
  • Auto-Generated End Cards: Seamlessly extend your campaign’s impact by automatically creating visually appealing end cards that reinforce your brand message.

2. Compliance You Can Trust

It’s easy to stay compliant with the latest industry standards on VX . From OpenMeasurement to TCF 2.2 compliance, VX delivers transparency and adherence to brand advertiser standards.

3. Commitment to Quality and Brand Safety

Our commitment to quality extends through our partnerships with trusted third-party providers, like DoubleVerify and The Media Trust. Deliver your campaigns in a brand-safe, fraud-free environment, giving you peace of mind while maximizing results.

Ready to Elevate Your Mobile Strategy?

With innovative features, robust compliance, and a focus on quality, we’re here to connect brands with engaged audiences.

Want to get started? Visit our website to learn more about how Vungle Exchange can connect you to the right supply.