Introducing Liftoff Exclusive Ad Formats
Liftoff is excited to introduce Liftoff Exclusive Ad Formats (LXAF), a new approach to mobile ads. These unique ad formats, available only when advertising with Accelerate on the Vungle Exchange, blend creative elements to deliver a unique user experience.
Drawing from Liftoff’s extensive experience optimizing over 600,000 creatives, these formats are designed to captivate your audiences. In addition, they utilize first-party user behavior signals from the Vungle SDK to serve dynamic, highly personalized user experiences that drive engagement.
Triple-Page Ads: The first LXAF
In 2023, we launched Triple-Page Ads, the first LXAF. This innovative format provides users with a video ad followed by two end cards, creating three distinct opportunities for user engagement. The DSP provides a video, a playable, and a proprietary static end card to form the Triple-Page Ad. If the DSP doesn’t supply the static end card, the Vungle Exchange provides a default version, ensuring a seamless and engaging user experience.
In testing, Triple-Page Ads improved app installs by up to 10%. It has also improved conversion rates, CPI, and ROAS, making it a powerful tool for advertisers seeking to boost user engagement and drive business growth.
Page Turner: A new approach to user engagement
Our latest LXAF is Page Turner, an interactive creative that adapts based on user behavior. This format is an evolution of Triple-Page, introducing a fourth page based on user behavior. When a user reaches the second “playable” page of the ad experience, if they interact with it, the experience will be just like the standard Triple-Page. However, if the user doesn’t interact with the playable in the first five seconds, they will be taken to a new fourth page—a different playable.
In early testing, Page Turner increased impression-to-install (ITI) by up to 9.5% and lowered CPI by 7.5%.
Driving personalization and engagement
At Liftoff, we’re on a mission to push the boundaries of performance marketing. These LXAF are just one of the many small steps to achieve this mission. But we can’t accomplish this mission without our partners. We’re committed to incorporating your feedback, keeping up with new advertising trends, and testing new features and formats—all to provide you with the cutting-edge solutions you have come to expect from Liftoff.
Talk to your account manager today to learn how these innovative creatives can help drive your campaign success and stay ahead in the ever-changing digital advertising landscape.
