Author: Trace Ronning


Mobile Heroes is back! That’s right. Today we are kicking off the 2016 Spring Edition of Mobile Heroes. Each week we go in-depth with a featured non-gaming app marketer, learning about their work life, day-to-day marketing challenges, and insights into their user acquisition and retention strategies. (more…)

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Struggling to retain users over time, app marketers are on a constant hunt for ways to keep those users they’ve worked so hard to acquire coming back for more. In a space dominated by freemium apps and average 30-day retention rates in the low end of the single digits, focus is shifting to re-engagement. After all, it is the basis of app monetization and commercial sustainability. (more…)

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As a Customer Success Manager at Liftoff, I work with app marketers across a wide variety of non-gaming app categories, optimizing app install and mobile retargeting campaigns to drive high rates of in-app conversions. And while every app has it’s own unique characteristics – be it target demographic, in-app funnel or revenue model – when it comes to segmenting audiences for purposes of retargeting, most apps take a similar approach.

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With 2016 only days away, we thought it would be nice to reflect on some of the great advances the mobile marketing industry made in 2015. But then we thought better of ourselves and realized it would be much more exciting to take a look into the future of mobile marketing instead. (more…)

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We all know that Black Friday and Cyber Monday are some of the biggest shopping days of the year, as consumers spent $10.4 billion in stores on Black Friday and another $3 billion on Cyber Monday hunting for the best deals of 2015. But this year, consumers weren’t the only ones hunting for deals during the holiday weekend. App marketers, too, hoped to score major deals over the weekend – on acquiring new mobile shoppers.

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This guest post, written by Matt Sadofsky from AYI, originally appeared on Mobile Heroes.

As marketers, we have a ton of targeting options at our fingertips when running mobile user acquisition campaigns. At face value, the option to target down to the most minute details seems ideal, but more often than not, getting too niche will limit the performance of your campaign.

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When someone installs and opens your app, it’s the beginning of a dialogue. They’re telling you that they’re interested in your product, or that your app might provide the solution to a problem they’re facing. But users don’t always convert right away, because most of the time they still have questions. Can I trust this app? Will it really do what it claims to do? Is it worth paying a monthly subscription fee for what I get in return?

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