Author: Morgan Friberg


The best things in life are free, as the saying goes. Applying this principle to the world of app development and marketing, it only makes sense that users have embraced the rise of the “freemium” payment model. The premise is simple: Users can download the app for free, but must pay to access additional content or features later—either through in-app purchases or a recurring subscription fee. As Harvard Business Review points out, this model tends to provide a sustainable revenue source for creators and brands, while also incentivizing users. (more…)

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Singular’s Fraud Index Reveals The Mobile Industry’s Most Secure Ad Networks

Marketers have long wondered where their ad dollars are the safest. Singular, a unified SaaS marketing analytics solution connecting attribution data with campaign data in a single platform, has just released a fraud Index which helps answer this question. The 20 ad networks highlighted in the Index are capable of driving both significant volume to marketers while keeping fraud rates well below the industry average. (more…)

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The slogan for Android by Google is “Be Together, Not the Same.” The clever catchphrase promotes unity and individuality in the same breath. But it’s more than a pithy statement. In fact, it just might be the perfect strategy to use to promote your Android app.

Liftoff knows potent mobile app marketing relies upon identifying and targeting the right kinds of users; folks that will download your app and interact with it. To accomplish this, marketers must go beyond bland ad campaigns and see potential users as individuals.

Here are a few tips for marketing your mobile app to Android users. (more…)

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Liftoff attributes 16,981% revenue growth to a customer-centric focus and continual innovation

Liftoff ranked sixth on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America based on percentage of fiscal year revenue growth from 2013 to 2016. Liftoff grew 16,981 percent during this period. (more…)

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There’s a reason programmatic advertising is heralded as the wave of the present and future. In an increasingly automated world, it makes perfect sense that manual ad buying would one day fall by the wayside. When algorithms can buy ads in real time, it frees up humans to turn their attention to less mundane matters. As Digiday writes, programmatic ad buying can allow marketers “to spend more of their time planning sophisticated, customized campaigns instead of getting bogged down in bureaucracy.” (more…)

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As a marketer, you have to admit that the adjective “dynamic” has a great ring to it. Right out of the gate, it already conjures up images of a new kind of ad mobile users just can’t ignore—a more compelling way to advertise your app to a mobile audience. These dynamic ads are both highly personalized and built programmatically based on real-time requests and assembly.

And the numbers don’t lie: dynamic advertising can deliver up to a 400 percent lift in post-install conversions! This means that dynamic ads do more than simply look nice on a mobile screen; they actually have the power to entice the right kinds of consumers to continually engage with your app.

Keep these best practices in mind as you’re developing your dynamic advertising strategy for your mobile apps. (more…)

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Mobile app marketers have a tough job. Not only is it their duty to cut through the crowded marketplace to promote their app, they are also tasked with keeping the users they find. This is especially difficult when you consider that nearly a quarter of mobile consumers delete an app after a single use.

To combat this issue, mobile app marketers are looking towards dynamic advertising solutions through platforms like Liftoff. Dynamic ads allow marketers to generate hundreds of high-performing personalized ads with very little human oversight. This means less work for more effective ads.

Think it’s too good to be true? Keep reading to see how to optimize dynamic advertising campaigns for the best outcomes. (more…)

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Armed with analytics marketers can aim high, but without visibility into benchmarks they can still miss performance targets by a mile. With that in mind the 2017 Mobile App Engagement Index offers insights around the costs and conversion rates of mobile user acquisition campaigns across a broad range of app categories, to help marketers benchmark their app marketing performance and plan the year ahead.
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Alfonso “John” Romero, a well-known designer and programmer in the video game industry, once said, “In marketing I’ve seen only one strategy that can’t miss – and that is to market to your best customers first, your best prospects second and the rest of the world last.”

Here at Liftoff, we couldn’t agree more. That’s why we have built a mobile user acquisition platform that identifies and targets app users with the greatest engagement potential. In other words, you don’t just find people willing to download your app, you find people who will register, purchase premium features and adopt your app as part of their daily lives. (more…)

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