2017 Mobile Gaming Apps Report Analysis: Engagement by Gaming Subcategory
In the previous post covering the Liftoff 2017 Mobile Gaming Apps report, we focused on monthly CPI and IAP trends in marketing gaming apps. In this post we breakdown engagement by gaming subcategory and provide valuable insights into which types of games generate the highest value and rates of engagement.
Valentine’s Day is just around the corner. And with love in the air, for some of us at least, Liftoff is back with our annual analysis of dating app trends and insights. Check out our Mobile Love Infographic to see how Americans are leading the rest of the world in dating app engagement. (more…)
What should you expect to pay to acquire a user willing to spend in your game? When should you run campaigns to capture and convert valuable users? Which gaming app categories have the competitive edge when it comes to engaging and converting users? This report addresses these questions – and more. (more…)
This year has been a BIG one for Liftoff. We are so grateful to work with the world’s most innovative and passionate mobile marketers on our mission to connect people with the mobile products and services they love to use.
Our clients and close partners inspire us to continually develop our mobile marketing and retargeting platform. We thank each and every one of you for a fantastic year. We’ve had a lot of fun these past twelve months, resulting in some major achievements, including: (more…)
It’s that time of year when holiday cards flood the mailbox and digital Evites for holiday parties flood the inbox. ‘Tis the season, and 2017 is a mere three weeks away.
With a fantastic 2016 on the way out and 2017 on the way in, we thought it would be fun to share our predictions on what’s to come in mobile marketing in 2017.
The Liftoff 2016 Mobile App Engagement Index highlights data for the first half of 2016, with many trends back to 2015, from over 7.3 million app installs and 65 million post-install mobile events. The Index compares differences in app engagement by platform (iOS and Android) and post install events. We slice and dice data across five major app categories: Shopping, Finance, Gaming, Travel, and Utility.
In this post, we focus on app engagement by gender. (more…)
The Liftoff 2016 Mobile App Engagement Index highlights data for the first half of 2016, with many trends back to 2015, from over 7.3 million app installs and 65 million post-install mobile events. The Index compares differences in app engagement by gender and post install events. We slice and dice data across five major app categories: Shopping, Finance, Gaming, Travel, and Utility.
In this post, we focus on the engagement by platform: iOS vs Android. (more…)
The 2016 US presidential election has been fascinating to follow on many levels. We thought we’d add a level of our own by slicing and dicing mobile marketing data by red states and blue states. We were curious to learn if the same political party lines that divide the nation are also felt within the mobile marketing world. (more…)
A few weeks ago, we released the 2016 Mobile App Engagement Index. This is a biggie – it highlights data for the first half of 2016, with many trends back to 2015, from over 7.3 million app installs and 65 million post-install mobile events. The Index compares differences in app engagement by gender and operating systems. We slice and dice data across five major app categories: Shopping, Finance, Gaming, Travel, and Utility.
In this post, we are going to focus on the average cost to acquire (CPA) a user for Registrations, Reservations, Purchases, In-App Purchases, and Subscriptions. (more…)
We’re excited to release the 2016 Liftoff Mobile App Engagement Index. The purpose of this Index is to give mobile marketers a way to benchmark the performance of their mobile user acquisition and retargeting campaigns.
The Index examines mobile CPA and engagement rates from January through June of 2016, providing benchmarks for app install campaigns. The Index seeks to answer questions on engagement across categories, platforms and gender. For the first time, we analyzed Gaming as an engagement category. (more…)
