Author: Morgan Friberg


Mobile app marketers have a tough job. Not only is it their duty to cut through the crowded marketplace to promote their app, they are also tasked with keeping the users they find. This is especially difficult when you consider that nearly a quarter of mobile consumers delete an app after a single use.

To combat this issue, mobile app marketers are looking towards dynamic advertising solutions through platforms like Liftoff. Dynamic ads allow marketers to generate hundreds of high-performing personalized ads with very little human oversight. This means less work for more effective ads.

Think it’s too good to be true? Keep reading to see how to optimize dynamic advertising campaigns for the best outcomes. (more…)

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Armed with analytics marketers can aim high, but without visibility into benchmarks they can still miss performance targets by a mile. With that in mind the 2017 Mobile App Engagement Index offers insights around the costs and conversion rates of mobile user acquisition campaigns across a broad range of app categories, to help marketers benchmark their app marketing performance and plan the year ahead.
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Alfonso “John” Romero, a well-known designer and programmer in the video game industry, once said, “In marketing I’ve seen only one strategy that can’t miss – and that is to market to your best customers first, your best prospects second and the rest of the world last.”

Here at Liftoff, we couldn’t agree more. That’s why we have built a mobile user acquisition platform that identifies and targets app users with the greatest engagement potential. In other words, you don’t just find people willing to download your app, you find people who will register, purchase premium features and adopt your app as part of their daily lives. (more…)

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You’ve established an engaged user base for your app. Do you ever wish you could just clone these ideal app users—the ones who not only downloaded your app but continually engage over time? Well, there’s good news: You can learn from their mobile usage habits and characteristics in order to refine your future advertising campaigns. Marketers are already sitting on a wealth of valuable information about who uses their app and how they do so; they just have to put it to use for better marketing outcomes. (more…)

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Smartphone users love mobile apps. To them, each little icon opens up a world of opportunities. Maybe your app provides them with the organizational tools to keep their busy lives in check. Or maybe your app promises to connect them to that special someone they’ve been waiting for. Whatever the case may be, the goal is to keep this user engaged in your app.

Unfortunately, this is tougher than it sounds. According to TechCrunch, nearly one in four people abandon mobile apps after only one use! What gives?

Below, Liftoff examines this dilemma and provides solutions to keep your users happy and engaged. (more…)

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It is often said that the average consumer sees 4,000 ads per day. While the accuracy of this statistic is hotly debated, it at least sounds true. We know for a fact that people see advertisements all the time, so much so that our brains have learned to filter out most of these marketing messages. Yet marketers keep pushing ads in hopes of cutting through the clutter, while simultaneously contributing to it.

Thankfully, there are better ways to tackle mobile app marketing to entice new users. Below we will discuss programmatic mobile advertising and its benefits over traditional ad buys. (more…)

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Today Liftoff is proud to join the Coalition Against Ad Fraud (CAAF). Led by Adjust, a leading mobile attribution and tracking partner, the coalition is made up of key members of the mobile marketing industry including attribution vendors, ad networks and demand side platforms. Alliance members pledge to protect customers by working together to prevent ad fraud across the mobile industry. (more…)

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Since the summer of 2016 when both Apple and Google offered subscription models on their app stores, there’s been a boost to the health and longevity of the entire App Economy. App market data provider App Annie reports “in-app subscription revenue from non-game apps, particularly within the media streaming, news and dating categories, is rapidly increasing,” and forecasts revenue for non-game apps to reach $33.8 billion in 2021. (more…)

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