Author: Morgan Friberg


Singular’s ROI Index Ranks the Top Mobile Media Sources Utilizing the Industry’s Largest Data Set for Ad Spend and Revenue

Hot on the heels of ranking in the top 20 in Singular’s Most Secure Mobile Ad Networks List, Liftoff has scored again, ranking as a top performing ad channel in the Singular ROI Index, driving the highest quality ROI for mobile marketers on iOS and Android. (more…)

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Whether users are looking for a flirt, a date, or a lifetime companion, just about everyone seems to have joined the dating apps party. But it’s not all good news. More apps and more users drives more competition, and puts more pressure on app marketers to be smarter about how they acquire, engage and retain large numbers of dating app users.

Download the 2018 Mobile Dating Apps Report for the latest data on user acquisition trends and benchmarks to better equip you to make data-informed decisions, ensuring your app attracts users in today’s quickly changing and highly competitive dating app market. 

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One of Liftoff’s strengths lies with our ad creative team who tirelessly A/B test and optimize ad creatives – all sizes and formats – to improve performance of our mobile app install campaigns. Whether it’s a simple copy or CTA test, testing artwork or new ad formats, the team has amassed countless performance gains for all of our clients.

Testing at Liftoff, however, goes beyond ad creative tests. A/B testing is also a part of the culture on the marketing team at Liftoff, demonstrating time and time again that gut instincts are often wrong. “I don’t know, let’s test it,” is a common phrase around here. (more…)

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The best things in life are free, as the saying goes. Applying this principle to the world of app development and marketing, it only makes sense that users have embraced the rise of the “freemium” payment model. The premise is simple: Users can download the app for free, but must pay to access additional content or features later—either through in-app purchases or a recurring subscription fee. As Harvard Business Review points out, this model tends to provide a sustainable revenue source for creators and brands, while also incentivizing users. (more…)

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Singular’s Fraud Index Reveals The Mobile Industry’s Most Secure Ad Networks

Marketers have long wondered where their ad dollars are the safest. Singular, a unified SaaS marketing analytics solution connecting attribution data with campaign data in a single platform, has just released a fraud Index which helps answer this question. The 20 ad networks highlighted in the Index are capable of driving both significant volume to marketers while keeping fraud rates well below the industry average. (more…)

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The slogan for Android by Google is “Be Together, Not the Same.” The clever catchphrase promotes unity and individuality in the same breath. But it’s more than a pithy statement. In fact, it just might be the perfect strategy to use to promote your Android app.

Liftoff knows potent mobile app marketing relies upon identifying and targeting the right kinds of users; folks that will download your app and interact with it. To accomplish this, marketers must go beyond bland ad campaigns and see potential users as individuals.

Here are a few tips for marketing your mobile app to Android users. (more…)

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Liftoff attributes 16,981% revenue growth to a customer-centric focus and continual innovation

Liftoff ranked sixth on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America based on percentage of fiscal year revenue growth from 2013 to 2016. Liftoff grew 16,981 percent during this period. (more…)

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There’s a reason programmatic advertising is heralded as the wave of the present and future. In an increasingly automated world, it makes perfect sense that manual ad buying would one day fall by the wayside. When algorithms can buy ads in real time, it frees up humans to turn their attention to less mundane matters. As Digiday writes, programmatic ad buying can allow marketers “to spend more of their time planning sophisticated, customized campaigns instead of getting bogged down in bureaucracy.” (more…)

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As a marketer, you have to admit that the adjective “dynamic” has a great ring to it. Right out of the gate, it already conjures up images of a new kind of ad mobile users just can’t ignore—a more compelling way to advertise your app to a mobile audience. These dynamic ads are both highly personalized and built programmatically based on real-time requests and assembly.

And the numbers don’t lie: dynamic advertising can deliver up to a 400 percent lift in post-install conversions! This means that dynamic ads do more than simply look nice on a mobile screen; they actually have the power to entice the right kinds of consumers to continually engage with your app.

Keep these best practices in mind as you’re developing your dynamic advertising strategy for your mobile apps. (more…)

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