Author: Morgan Friberg


The best things in life are free, as the saying goes. Applying this principle to the world of app development and marketing, it only makes sense that users have embraced the rise of the “freemium” payment model. The premise is simple: Users can download the app for free, but must pay to access additional content or features later—either through in-app purchases or a recurring subscription fee. As Harvard Business Review points out, this model tends to provide a sustainable revenue source for creators and brands, while also incentivizing users. (more…)

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Singular’s Fraud Index Reveals The Mobile Industry’s Most Secure Ad Networks

Marketers have long wondered where their ad dollars are the safest. Singular, a unified SaaS marketing analytics solution connecting attribution data with campaign data in a single platform, has just released a fraud Index which helps answer this question. The 20 ad networks highlighted in the Index are capable of driving both significant volume to marketers while keeping fraud rates well below the industry average. (more…)

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Liftoff attributes 16,981% revenue growth to a customer-centric focus and continual innovation

Liftoff ranked sixth on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America based on percentage of fiscal year revenue growth from 2013 to 2016. Liftoff grew 16,981 percent during this period. (more…)

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Armed with analytics marketers can aim high, but without visibility into benchmarks they can still miss performance targets by a mile. With that in mind the 2017 Mobile App Engagement Index offers insights around the costs and conversion rates of mobile user acquisition campaigns across a broad range of app categories, to help marketers benchmark their app marketing performance and plan the year ahead.
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Alfonso “John” Romero, a well-known designer and programmer in the video game industry, once said, “In marketing I’ve seen only one strategy that can’t miss – and that is to market to your best customers first, your best prospects second and the rest of the world last.”

Here at Liftoff, we couldn’t agree more. That’s why we have built a mobile user acquisition platform that identifies and targets app users with the greatest engagement potential. In other words, you don’t just find people willing to download your app, you find people who will register, purchase premium features and adopt your app as part of their daily lives. (more…)

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You’ve established an engaged user base for your app. Do you ever wish you could just clone these ideal app users—the ones who not only downloaded your app but continually engage over time? Well, there’s good news: You can learn from their mobile usage habits and characteristics in order to refine your future advertising campaigns. Marketers are already sitting on a wealth of valuable information about who uses their app and how they do so; they just have to put it to use for better marketing outcomes. (more…)

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Today Liftoff is proud to join the Coalition Against Ad Fraud (CAAF). Led by Adjust, a leading mobile attribution and tracking partner, the coalition is made up of key members of the mobile marketing industry including attribution vendors, ad networks and demand side platforms. Alliance members pledge to protect customers by working together to prevent ad fraud across the mobile industry. (more…)

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