Author: Morgan Friberg


The massive growth in mobile shopping apps and interest by shoppers who rely on apps every step of the journey, from research to purchase, has created a “perfect storm” for shopping app marketers. But a booming market is also a crowded one, where data on user demographics and activity is critical.

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Liftoff spent the last several months preparing to meet the requirements of the GDPR, the new data protection law coming into force on 25 May 2018. GDPR affects European and non-European businesses using online advertising and measurement solutions when their sites and apps are accessed by users in the European Economic Area.

In preparation of the GDPR, Liftoff has updated our Privacy Policy, changed our commercial contract terms, implemented new internal policies and made changes to our products to help Liftoff meet the new requirements. (more…)

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Liftoff again ranks as one of the Best Places to Work in the Bay Area according to the San Francisco Business Times and Silicon Valley Business Journal, ranking 10th this year. This is the second year in a row Liftoff has made the list.

What makes the Best Places to Work award so distinguished is that each company’s employees exclusively determine the winners. Bay Area workers were asked to complete an assessment that measures their company on such values as trust in leadership, collaborative culture, personal engagement and satisfaction of individual needs through great benefits and perks.

This year’s winners survived a nomination pool of more than 500 applicants that span many industries and sizes. Combined, 49,000 Bay Area employees work for these 130 standout companies.

Learn more about the award and review Liftoff’s profile with a 94.34 scorecard.


Check out current job openings!

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Liftoff does business with a wide variety of app marketers from all corners of the globe. We have teams on three continents, including the Americas, Europe and Asia. As a global company with clients in many different countries, and a core platform delivering ads programmatically, we process lots and lots of data.

As such, with May just around the corner, Liftoff is actively preparing for the release of the General Data Protection Regulation (GDPR), an important regulation designed to ensure the privacy of consumer data in Europe.
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Singular’s ROI Index Ranks the Top Mobile Media Sources Utilizing the Industry’s Largest Data Set for Ad Spend and Revenue

Hot on the heels of ranking in the top 20 in Singular’s Most Secure Mobile Ad Networks List, Liftoff has scored again, ranking as a top performing ad channel in the Singular ROI Index, driving the highest quality ROI for mobile marketers on iOS and Android. (more…)

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Whether users are looking for a flirt, a date, or a lifetime companion, just about everyone seems to have joined the dating apps party. But it’s not all good news. More apps and more users drives more competition, and puts more pressure on app marketers to be smarter about how they acquire, engage and retain large numbers of dating app users.

Download the 2018 Mobile Dating Apps Report for the latest data on user acquisition trends and benchmarks to better equip you to make data-informed decisions, ensuring your app attracts users in today’s quickly changing and highly competitive dating app market. 

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One of Liftoff’s strengths lies with our ad creative team who tirelessly A/B test and optimize ad creatives – all sizes and formats – to improve performance of our mobile app install campaigns. Whether it’s a simple copy or CTA test, testing artwork or new ad formats, the team has amassed countless performance gains for all of our clients.

Testing at Liftoff, however, goes beyond ad creative tests. A/B testing is also a part of the culture on the marketing team at Liftoff, demonstrating time and time again that gut instincts are often wrong. “I don’t know, let’s test it,” is a common phrase around here. (more…)

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