Author: Morgan Friberg
Since the summer of 2016 when both Apple and Google offered subscription models on their app stores, there’s been a boost to the health and longevity of the entire App Economy. App market data provider App Annie reports “in-app subscription revenue from non-game apps, particularly within the media streaming, news and dating categories, is rapidly increasing,” and forecasts revenue for non-game apps to reach $33.8 billion in 2021. (more…)
There’s no denying mobile shopping is on the rise and here to stay. As mobile continues to dominate the way humans connect, interact, play games, entertain, stay updated, document and more—it’s also true people shop more on their devices as apps and brands embrace the modern consumer behavior where convenience drives commerce.
In fact, by 2021, Forrester forecasts consumers will spend $152 billion directly on mobile phones, equating to almost 24% of total online sales. Winning in such a highly competitive app category demands app marketers double-down on efforts appeasing their mobile-first, shopping-happy audiences, encouraging deep engagement, and driving the ultimate conversion—post-install purchases. This report equips app marketers to make data-informed decisions, ensuring their mobile shopping apps get the attention they deserve. (more…)
Liftoff is honored to rank as one of the highest-scoring businesses with standout employee engagement on Inc. Magazine’s Best Places to Work list. The list will be featured in this month’s issue of Inc. magazine. (more…)
Liftoff was named the winner of a Silver Stevie® Award in the “Most Innovative Tech Company of the Year – Up to 100 Employees” category in The 15th Annual American Business Awards today.
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Savvy mobile marketers know that over 90% of app installs will stop using an app within 30 days. There is no better way to bring those unengaged users back to your abandoned app than with a re-engagement campaign.
Today, Liftoff is officially launching ProductFeed Retargeting – a re-engagement feature specifically benefiting ecommerce and travel apps. The new Product Feed Retargeting helps entice lost shoppers back to an abandoned app and complete actions they started but did not complete. (more…)
Ad Age, the nearly 100-year old media brand and global source of marketing and media news, has listed Mark Ellis, Liftoff CEO and co-founder, as a top 2017 Marketing Tech Trailblazer. (more…)
New to app marketing? Want to get a handle on mobile attribution to better understand where best to spend your mobile ad dollars? Mobile attribution tracking is key to effective app marketing. So getting a handle on what it is, how it works and finding the best solution for your business is key to success. (more…)
AppsFlyer has just released their H2 2016 Mobile Performance Index and Liftoff ranks well across the board. The Index ranks the top performing mobile ad networks and demand side platforms (DSPs) like Liftoff. If you market mobile apps, it’s a great guide offering the most comprehensive view on the quality and scale of mobile media sources per platform, vertical and throughout 7 regions across the globe. (more…)
The rankings are in; Liftoff officially has one of the top company cultures in the country!
Entrepreneur teamed up with CultureIQ to rank high-performance cultures across the USA for the Top Company Cultures list — Liftoff ranked #14 out of 50 in the medium-sized company category. (more…)
