Liftoff Recognized as a Top Ad Network in 2024 Singular ROI Index
Liftoff featured as a top ad network in Singular’s 2024 ROI Index released today. Singular compiled their 2024 installment of the ROI Index based on an analysis of over $10 billion in ad spend, over 10 billion installs, and over 100 billion in clicks.
According to the report methodology, Singular ranks ad networks based on click-to-install counts and relative fraud levels weighed against return on investment.
Liftoff ranked in all key lists for ROI, including:
- ROI on iOS: SKAN performance – Top global ad networks
- ROI on iOS: SKAN performance – Top global gaming ad networks
- ROI on iOS: SKAN performance- Top global non-gaming ad networks
- Android: best ROI ad networks – Top global ad networks
- Android: best ROI ad networks – Top global gaming ad networks
- Android: best ROI ad networks – Top global non-gaming ad networks
- Android: best ROI ad network, EMEA – Top ad networks
- Android: best ROI ad network, South America – Top ad networks
As in previous years, Singular included retention rankings for Android. Liftoff ranked in all retention lists including:
- Android: global retention – Top ad networks
- Android: global retention – Top non-gaming ad networks
- Android: global retention – Top gaming ad networks
- Android: regional retention, EMEA – Top ad networks
- Android: regional retention, APAC – Top ad networks
- Android: regional retention, North America – Top ad networks
- Android: regional retention, South America – Top ad networks
Singular also ranked ad partners in terms of the scale, spend, and customer reach they achieved on iOS and Android. Liftoff ranked in all categories including:
- Android ad partner ranking: scale, spend, and customer scores
- iOS ad partner ranking: scale, spend, and customer scores
Finally, Liftoff also ranked as a top ad network for overall excellence by amassing one of the highest numbers of rankings.
For more, check out the Singular 2024 ROI Index.
