Performance Marketing Lessons To Move The Needle On Twitter UA

Nick Quan, Senior Performance Marketing Manager at Twitter who has joined the ranks of Liftoff’s Mobile Heroes, borrowed from mobile games UA expertise (managing user acquisition at EA Games) to move the needle on UA campaigns for Twitter. He discusses what all marketers can learn from games UA pioneers in performance marketing and reveals how he applied a smart approach to KPIs to scale mobile campaigns 4x at Twitter.

• Nick Quan: LinkedIn Profile
• Peggy Anne Salz: [email protected]