Mobile Media Buying Attribution on SKAdNetwork

Mobile Media Buying Attribution on SKAdNetwork

Marketing in 2021 has its challenges and with the uncertainty of probabilistic attribution and loss of view-through with SKAdNetwork, marketers will be forced to re-evaluate how they measure the success of their campaigns and optimize budgets across iOS & Android, UA & RE.

Join Liftoff & Kochava for a talk with expert marketers from M&C Saatchi Performance and EA on how they are planning for this new frontier in mobile.

What we covered:

• Targeting and optimizing ad campaigns without IDFA
• How to prep for measurement on SKAdNetwork, including fingerprinting and probabilistic attribution
• Managing the loss of view-through windows
• Marketers’ key insights on what you can do to start preparing today