Pocket FM Scales Global Revenue Across Ad Formats with Liftoff Monetize

Pocket FM is the world’s largest audio series platform, pioneering a new category in digital entertainment through episodic audio storytelling. With a global community of over 200 million listeners, the platform has redefined mobile audio engagement, averaging 115+ minutes of daily listening time. Pocket FM offers over 75,000 series created by a worldwide network of 250,000+ writers.

The Challenge: Scalable Monetization Across Formats

Pocket FM’s goal was to drive consistent revenue growth across all major ad formats while scaling its monetization engine globally. As the platform expanded, it needed a partner who could help stabilize and optimize inventory performance across varied mediation setups, without compromising the listener experience.

The Solution: Strategic Support + Hybrid Monetization Setup

Over a partnership spanning 1.5 years, Liftoff Monetize became a key enabler in Pocket FM’s monetization strategy, contributing meaningfully to both Share of Voice (SOV) and Share of Wallet (SOW). Using a hybrid monetization approach, Liftoff helped Pocket FM channel ad inventory effectively across mediation platforms, fine-tuning price points and improving performance without adding operational burden.

The Results: Format-Specific Revenue Growth

Liftoff Monetize’s contributions drove clear wins across key formats:

  • iOS MREC eCPM increased by 22%
  • Android Rewarded eCPM rose by 18%
  • Achieved a healthy 75:25 revenue mix between Bidding and Waterfall on iOS
  • Stable SDK performance and strong global coverage enabled high single-digit year-over-year revenue growth

Pocket FM continues to maintain a seamless, high-performing ad experience while expanding its monetization impact globally.

Our Experience with Liftoff

“At Pocket FM, we prioritise delivering value to our users while scaling monetization effectively. Liftoff has been a reliable enabler in this process, offering a stable SDK and strong global coverage in key ad formats. Their team’s proactive support in refining our waterfall setup across price points has helped us drive consistent revenue growth, all while maintaining a seamless app experience.”

Nagakiran MV, Head of Programmatic, Pocket FM