AppsFlyer released their latest Performance Index, ranking the best mobile media sources, and once again, Liftoff ranked as a top 10 media source. The Index offers mobile app marketers a comprehensive report card on the performance of mobile media sources covering 23 billion installs and 45 billion app opens of over 15,000 apps.

Liftoff Performance Rankings

The Index goes deep by analyzing rankings across region and platform (Android and iOS), providing media source power rankings across popular app categories including gaming, shopping, life & culture, and utility. 

Ranking 5th across all gaming sub-categories, AppsFlyer noted that “Liftoff has elevated their position in the industry, increasing its share of the app install pie by an impressive 115%, mostly driven by success in Gaming.” 

The complete Liftoff power rankings in all categories are found below. 

Region

• Latin America 1
• Eastern Europe 2
• Indian Subcontinent 2
• Japan & Korea 2
• Greater China 4
• Southeast Asia 4
• Global 4
• Western Europe 5
• North America 12

Global

• All categories – Android & iOS 14
• Gaming – Casual Android 10
• Gaming – Casual iOS 10
• Gaming – Midcore iOS 14
• Life & Culture Android 8
• Shopping Android & iOS 8
• Utility iOS 8

Eastern Europe

• Gaming – Casual Android 10

Greater China

• Gaming – Midcore iOS 11
• Utility – Android & iOS 5

Southeast Asia

• Life & Culture Android 9
• Shopping Android & iOS 7

Western Europe

• Gaming – Casual Android 9
• Gaming – Casual iOS 11

Australia & New Zealand

• Gaming – Casual Android 7
• Gaming – Casual iOS 8
• Gaming – Social Casino Android 5

North America

• Gaming – Casual Android 16
• Gaming – Casual iOS 9
• Gaming – Midcore Android 14
• Gaming – Midcore iOS 14
• Gaming – Social Casino Android 11
• Gaming – Social Casino iOS 10
• Life & Culture Android 13
• Life & Culture iOS 11
• Shopping Android & iOS 11
• Utility iOS 8