Introducing AppRefinery: Liftoff’s Exclusive Platform for Consumer App Insights

Liftoff is thrilled to announce the launch of AppRefinery, our exclusive insights platform designed to revolutionize your approach to app development and growth.

For years, Liftoff’s Mobile App Intelligence has provided deep insights into competitive features, audience motivations, and monetization strategies. AppRefinery expands our intelligence offerings with expert analyses from top industry analysts and real-time benchmarks across diverse mobile business models.

Whether you’re looking to understand industry trends, optimize engagement strategies, or outmaneuver the competition, AppRefinery is your go-to platform for unlocking critical insights at scale.

Improve Your ROI With Insights for Consumer Apps

Regulatory and network-imposed restrictions on gambling-related ads can make creative execution feel like Powered by intelligence from apps across over 15 categories—including iGaming, finance and crypto, e-commerce, dating, and education—our platform offers a comprehensive view of the mobile ecosystem, helping you uncover opportunities at scale.

Whatever your goals are, we are here to help.

• For developers: Build better apps with actionable insights from our extensive features library.
• For marketers: Attract high-value users with proven motivational models and user archetypes.
• For publishers: Enhance revenue with cutting-edge monetization tactics, including ad monetization, in-app purchases (IAP), and subscription plans.

Our Unique User Motivation Framework

The key to our approach is our motivational framework. AppRefinery built a comprehensive framework based on rigorous research, surveys, and user behavior data to help developers build and scale their apps. By leveraging our extensive data on user behavior, we can provide actionable insights into what drives engagement across app categories.

AppRefinery’s User Motivations and Archetypes data helps you:

• Identify your users and understand why they engage with certain apps.
• Uncover key features and strategies that resonate with your target audience.
• Develop a data-driven roadmap to boost engagement, retention, and monetization.

Get Started With AppRefinery

Ready to learn more? Request a demo today, or contact your Liftoff Account Team to see how you can qualify for AppRefinery access.

Don’t miss our upcoming webinar on iGaming, our first featured genre. Explore how these apps captivate audiences and maximize growth.