The 2018 Liftoff “10 Best” List Roundup

By Morgan Friberg | December 4, 2018

Let’s face it, people love lists. “The best of this, the best of that,” these lists magically ooze out of the ether at the end of each year. In an age where yearly roundups are ubiquitous, here is our take on the list-craze phenomenon: The 2018 Liftoff “10 Best” List Roundup.

These lists provide a snappy year in review from content generated almost entirely by Liftoff Mobile Heroes. From a diverse swath of mobile marketing thought leaders in an extensive range of mobile app categories around the globe, each with unique expertise and experiences, the Mobile Heroes shared extremely rich content which resonates well with mobile app marketers.

All lists are backed by hard data.

10 Best Liftoff Blogs

The Mobile Heroes are among the most prolific group of professionals in the industry. When a mobile marketing professional becomes a Mobile Hero, they write a guest blog post, and sometimes even return to share more. Ranked by unique page views of each blog post, here are the 10 most popular blogs published this year.

10 Tips for Choosing a Mobile Demand-Side Platform: Brad Puder @ Pocket Gems
How to Successfully Scale Up Facebook User Acquisition Campaigns: Lomit Patel @ IMVU
How to Successfully Scale Up Google UAC Campaigns: Lomit Patel @ IMVU
How to Attribute Installs to Influencer Marketing: Mike Phu @ GOAT
Practical Advice in Dealing with Mobile Ad Fraud: Etienne de Guébriant @ Etermax
7 Tips to Succeed as a Woman in a Male-Dominant Industry: Ira Krachanovskaya @ Badoo
A Day in the Life of a Growth Marketer: Mike Van Kempen @ Acorns
Mobile User Acquisition Marketing: Brand vs Performance: Amanda Carvell @ RetailMeNot
What’s in Your [Growth] Stack? Lomit Patel, IMVU: Lomit Patel @ IMVU
The Ultimate Guide to Mobile Marketing Events in 2018: Nicole Bansal @ Liftoff

10 Best LinkedIn Social Media Posts

We use social media to promote many aspects of Liftoff: Mobile Heroes, news, awards, events, company culture, etc. This top ten list is a great representation of the diverse topics that earned clicks. Note the one thing they all have in common—visually rich images to catch eyes and reap engagement. Ranked by engagement defined as interactions, clicks, followers acquired and impressions, here are the top ten posts of the year.

10 Best Mobile Hero Profiles

This year, we crossed the 3-year mark of the Mobile Heroes thought leadership program. In total, we have profiled nearly 60 mobile app marketers, publishing 21 new profiles this year alone. Here, we rank the Mobile Heroes by total pageviews of each profile in 2018.

10 Best Mobile Hero Podcasts

With each new Mobile Hero profile released, we include a Mobile Presence podcast hosted by Peggy Anne Salz, lead analyst and founder of MobileGroove. As a mobile analyst, a top 30 Mobile Marketing influencer and a nine-time author, Peggy tracks and documents the trends, companies and innovators shaping how we do business and engage with consumers across the multiple screens, devices and apps that define our daily lives. This list is ranked by unique pageviews of each podcast from the past year.

And that’s a wrap! Do you want your name to appear on our 2019 list? We are looking for our next Mobile Hero! Nominate a friend, colleague or yourself today.

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