iOS14: Mobile Growth in a Post-IDFA Era

iOS14: Mobile Growth in a Post-IDFA Era

How will data & privacy changes impact app marketing & monetisation in AU/NZ region?

The due date to implement and abide by Apple’s iOS 14 privacy updates is drawing closer. Many questions remain unanswered for app developers and publishers in the region where the iOS ecosystem especially plays a key role. Find out how these changes will impact mobile growth, measurement, and user acquisition.

What we covered:

• Overview of SKAdNetwork and Apple’s App Tracking Transparency framework (ATT)
• How iOS 14.5 changes impact ad monetisation and CPMs
• How marketers can set up iOS campaigns to optimise for success
• How to measure and seamlessly manage attribution in this new era