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Kate Palmer – Stash

Facebook and Google should be part of any marketing strategy. Still, diversification and looking to other channels for scale and deeper insights is a smart move marketers should consider–particularly marketers who need significant results on a small budget. So, how do marketers move out of their comfort zone and into the winner’s circle? Our host Peggy Anne Salz gets surprising answers from Kate Palmer, Director of Growth at Stash, a personal finance and investing app helping more than 4.5 million Americans save, bank, and invest. Kate, a Mobile Hero recognized for her accomplishments, names the channels that offer opportunities. She also draws from her own experience to provide valuable guidance for marketers seeking ways to stay motivated and advance their careers in challenging times.