Audiomack Increases Revenue Per Request by 50% With App Open Ads

Audiomack is a leading global music streaming platform, particularly popular among Gen-Z users and a major player in Africa’s burgeoning music scene. With over 30 million monthly active listeners, Audiomack offers artists of all sizes free industry-leading tools to grow and monetize their audience. Audiomack’s creator platform is a driving force in connecting artists with their listeners worldwide.

The Challenge: Broadening Demand Sources to Maximize Revenue for App Open Ads

In 2024, Audiomack sought to broaden its demand mix and increase bidding competition for the App Open ad format. Having successfully integrated App Open through AdMob mediation, the company wanted to expand its demand sources beyond Google/AdMob demand to increase advertiser diversity and maximize revenue.

With their strong partnership with Liftoff Monetize, Audiomack aimed to improve revenue per request while maintaining a seamless user experience. Key goals included:

  • Broadening the advertiser mix
  • Increasing bidding competition
  • Ensuring an optimal user experience by minimizing disruption during music playback

The Solution: Customized Ad Experience and Expanded Demand Mix with Liftoff Monetize

Audiomack collaborated with Liftoff Monetize to integrate additional demand sources for its App Open ads, leveraging Liftoff’s expertise in identifying the optimal ad format and creative settings. Liftoff’s account management team worked closely with Audiomack to ensure a user-friendly experience that aligned with their UX requirements, customizing skip settings and auto-mute functionalities. These settings were particularly crucial for Audiomack, as ads are often displayed during active music playback.

Liftoff also tailored the creative execution, ensuring that creatives running on the App Open placement were light and quickly skippable. This is critical in the App Open format to avoid disrupting users at key moments of their experience.

The Results: 50% Increase in Revenue Per Request with No Impact on User Retention

The Integrating Liftoff demand into Audiomack’s App Open ad mix yielded impressive results. Key performance metrics include:

  • A 50% increase in Revenue Per Request (RPR) in tier 1 markets.
  • No noticeable impact on retention or churn rates.
  • Through extensive A/B testing, Audiomack found no cannibalization between App Open and Interstitial ad placements. The ability for users to quickly exit the App Open ads played a significant role in sustaining user engagement.

Audiomack’s partnership with Liftoff Monetize has enabled the company to expand its demand mix, optimize revenue generation, and maintain a seamless user experience. By integrating Liftoff’s demand for App Open ads, Audiomack achieved a significant boost in ad revenue, ensuring continued success as a leading platform in the music streaming industry.

Liftoff Monetize is consistently one of our top-performing partners globally, with good ad quality and highly customizable ad experience settings that optimize our UX. Their responsive and attentive account teams have been crucial partners in helping millions of creators across the globe get paid fairly for their work.”

Dave Edwards, Chief Revenue Officer at Audiomack

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