Unlocking Future Growth for Casual Gaming Apps

Unlocking Future Growth for Casual Gaming Apps

Casual games topped the charts this past year. From Puzzle to Lifestyle to Simulation genres, becoming a hit in the casual game category requires a focused user acquisition strategy and execution. Join us as we talk with casual gaming marketers about what they do to succeed in this highly competitive space.

Panelists:

• Junde Yu, GM Gaming – VP Sales at App Annie: LinkedIn Profile
• Dean Mendes, Sr. Digital Marketing Manager at Metro Trains Australia: LinkedIn Profile
• Benjamin Pommeraud, Chief Growth Officer  at Storms: LinkedIn Profile
• Shiraz Kabir, Head of Revenue – APAC at Liftoff:  LinkedIn Profile

What we covered:

• The best strategies for acquiring loyal casual gamers
• How gaming marketers are adapting to iOS 14.5
• Trends in marketing casual gaming apps in 2021
• CPI and ROAS comparisons of Puzzle, Lifestyle and Simulation games
• Top-performing ad formats for acquiring big spenders
• Insights from the Liftoff 2021 Casual Gaming Apps Report

Watch “Post-IDFA UA Strategies for Casual Gaming Apps” webinar for Americas.