Post-IDFA UA Strategies for Casual Gaming Apps

Post-IDFA UA Strategies for Casual Gaming Apps

Casual games topped the charts this past year. From Puzzle to Lifestyle to Simulation genres, becoming a hit in the casual game category requires a focused user acquisition strategy and execution. Join us as we talk with casual gaming marketers about what they do to succeed in this highly competitive space.

Panelists:

• Winnie Wen, Senior Director of User Acquisition at Jam City: LinkedIn Profile | Mobile Heroes Profile
• Scott Palmer, Director of Marketing at Jam City: LinkedIn Profile | Mobile Heroes Profile
• Avi Das, Sales Lead at Liftoff:  LinkedIn Profile

What we covered:

• The best strategies for acquiring loyal casual gamers
• How gaming marketers are adapting to iOS 14.5
• Trends in marketing casual gaming apps in 2021
• CPI and ROAS comparisons of Puzzle, Lifestyle and Simulation games
• Top-performing ad formats for acquiring big spenders
• Insights from the Liftoff 2021 Casual Gaming Apps Report

Slides of the presentation can be found here. Watch “Unlocking Future Growth for Casual Gaming Apps” in APAC here.