Liftoff Reporting API Documentation

Table of Contents

• Introduction
• Getting started
• Authentication
• API structure
  • Base url
  • Throttling
  • Endpoints
    • /reports
      • Get
      • Post
    • /reports/<id>/status
    • /reports/<id>/data
    • /<entity_type>
    • Entity Models
      • Apps
      • Campaigns
      • Creatives
      • Events

Introduction

Liftoff’s reporting API enables automated access to campaign reports with groupings and metrics of your choice. Discover insights on campaign performance by analyzing funnel metrics: impressions, clicks, installs and in-app events across different groupings (e.g. country, publisher app, ad format, creatives, etc). Perform cohort analysis through the API by specifying the look-back window relative to the install.

Getting started

1. Contact your CSM to get API username and password emailed to you
2. Explore the various entities associated with your account (i.e. apps, creatives, campaigns, events) via the following endpoints. (You will be prompted for a password.)

   curl –user ‘username’ ‘https://data.liftoff.io/api/v1/apps’
   curl –user ‘username’ ‘https://data.liftoff.io/api/v1/creatives’
   curl –user ‘username’ ‘https://data.liftoff.io/api/v1/campaigns’
   curl –user ‘username’ ‘https://data.liftoff.io/api/v1/events’

3. Create a report request and validate it with a ?test=true parameter. This ensures that you don’t run into rate limits while testing.

   curl –header “Content-Type: application/json” \
   –request POST \
   –data
   ‘{“start_time”:”2019-01-01T00:00:00Z”,”end_time”:”2019-01-03T00:00:00Z”}’ \
   –user ‘username’ https://data.liftoff.io/api/v1/reports?test=true

4. Check that it passes without errors

   {“message”:“Validation passed without errors.”}

5. Generate the report without the test parameter

   curl –header “Content-Type: application/json” \
   –request POST \
   –data
   ‘{“start_time”:”2019-01-01T00:00:00Z”,”end_time”:”2019-01-03T00:00:00Z”}’ \
   –user ‘username’ https://data.liftoff.io/api/v1/reports

6. The report response will contain a report id if it was successfully created

   {
   “id”: “abc123”,
   “created_at”: “2019-04-08T21:54:35Z”,
   “state”: “queued”,
   “parameters”: {
   “start_time”: “2019-01-01T00:00:00Z”,
   “end_time”: “2019-01-03T00:00:00Z”}}

7. The status of the report can be polled via the following:
   1. [Recommended] Provide a callback URL with the report request. When the report is completed/failed/cancelled, a message will be sent to the provided callback URL. An OPTIONS request is made to the endpoint before report creation to verify the host is reachable.
   2. Poll the /status end point with an interval of 1 per 10 min.

   curl –user ‘username’
   ‘https://data.liftoff.io/api/v1/reports/abc123/status’

   {
   “id”: “abc123”,
   “created_at”: “2019-04-08T21:54:35Z”,
   “state”: “queued”,
   “parameters”: {
   “start_time”: “2019-01-01T00:00:00Z”,
   “end_time”: “2019-01-03T00:00:00Z”}}

8. When the report is generated, its state will be marked as “completed”, and the report data
   can be obtained at the following:

   curl –user ‘username’ ‘https://data.liftoff.io/api/v1/reports/abc123/data’

Authentication

Liftoff’s reporting API supports HTTP Basic authentication. Here’s a quick example curl:

curl –request GET \
–url ‘https://data.liftoff.io/api/v1/reports’ \
–user ‘username:password’

API structure

Base url

All API URLs start with https://data.liftoff.io/api/v1. Different end-points can be called by appending to the base url. All available end points are described in the table below:

Throttling

All endpoints are rate-limited:

• /api/v1/reports (GET): 60/hour
• /api/v1/reports (POST): 30/hour
• /api/v1/reports?test=true (POST): 60/hour
• /api/v1/reports/<id>/status: 1000/hour
• /api/v1/reports/<id>/data: 10/hour
• /api/v1/<entity_type> (grouped together): 60/hour
• Not found endpoints (404): ignored

Note: responses to any rate-limited endpoints will have x-rate-limit-max and x-rate-limit-remaining
headers

Endpoints

/reports

GET

• Use case: look up metadata around recently submitted reports.
• Response: Returns a list of latest 100 report ids along with the following metadata:

Sample curl

curl –user ‘username’ ‘https://data.liftoff.io/api/v1/reports’

Sample response header

…
content-type: application/json;charset=utf-8
x-rate-limit-max: 60
x-rate-limit-remaining: 52

Sample response body

[{
“id”: “abc123”,
“created_at”: “2019-02-08T21:54:35Z,
“state”: “completed”,
“parameters”: {
“app_ids”: [“fgh456”,“xyz789”],
“start_time”: “2019-02-01T21:54:35Z”,
“end_time”: “2019-02-02T21:54:35Z”}},
…]

POST

• Content Type: application/json
• Query Parameters:
  • test (boolean): When the test query parameter is set, no report is generated but the request will still get validated. This also has a separate rate-limit then the requests without this query parameter
• Body:

Sample request body

{
“app_ids”: [“xyz123”,“abc123”],
“campaign_ids”: [“jkl123”],
“cohort_window”: 1,
“group_by”: [“apps”,“campaigns”, “creatives”]
}

• Response:

Sample curl

curl –header “Content-Type: application/json” \
–request POST \
–data
‘{“start_time”:”2019-01-01T00:00:00Z”,”end_time”:”2019-01-03T00:00:00Z”}’ \
–user ‘username’ https://data.liftoff.io/api/v1/reports

Sample response: header

…
content-type: application/json;charset=utf-8
x-rate-limit-max: 5
x-rate-limit-remaining: 0

Sample response: body

{
“id”: “abc123”,
“created_at”: “2019-02-08T21:54:35Z”,
“state”: “queued”,
“parameters”: {
“app_ids”: [“xyz123”,“abc123”],
“campaign_ids”: [“jkl123”],
“cohort_by”: “install”,
“cohort_window”: 1,
“group_by”: [“apps”,“campaigns”, “creatives”],
“start_time”: “2019-02-01T21:54:35Z”,
“end_time”: “2019-02-02T21:54:35Z”
}
}

• Exception (Bad Request):
  • 400 bad request (https required)
  • 403 unauthorized (bad credentials)
  • 429 rate limit exceeded
  • 500 internal error

Sample error: body

{
“error_type”: “NOT FOUND”,
“message”: “Please correct the following issues with the request.”,
“errors”: [
“start_time should be before end_time.”,
“Max allowable date range is one year.”
],
}

/reports/<id>/status

This endpoint allows you to get the status of the report.

• Request Method: GET
• Content Type: application/json
• Similar to /reports, but returns a single report’s status and metadata but with a higher rate limit.

Sample curl

curl –user ‘username’
‘https://data.liftoff.io/api/v1/reports/abc123/status’

Sample response

{
“id”: “abc123”,
“created_at”: “2019-02-08T21:54:35Z”,
“state”: “failed”,
}

/reports/<id>/data

This endpoint allows you to download the report

• Request Method: GET
• Content Type: application/json or text/csv
• Response:

Sample response (JSON)

[
“columns”: [“date”,“app_id”,“campaign_id”,“spend”,“impressions”, …],
“rows”: [
[“2019-02-08”,“abc123”,“zxy123”,123.12,12, …],
…
]
]

Sample response (CSV)

date, app_id, campaign_id, spend, impressions, clicks, installs, cpm, cpc, ctr, cpi, cpa, Tutorial (event), Login (event)
2019-02-08, abc123, zxy123, 123.12, 123, 12, 2, 0.2, 0.2, 0.2, 0.2, 0.2, 12, 12

• Exception (Bad Request):
  • 400 bad request (https required)
  • 403 unauthorized (bad credentials)
  • 429 rate limit exceeded
  • 500 internal error

Sample error (body)

{
“error_type”: “NOT FOUND”,
“message”: “No app found with id abc123.”
}

/<entity_type>

This endpoint allows you to query the metadata around relevant entities (apps, campaigns,
creatives, events)

• Request Method: GET
• Content Type: application/json
• Response: Supported entity types are apps, events, campaigns, or creatives. Returns list of entities belonging to that type.

Entity Models

Apps

Sample curl

curl –user ‘username’ ‘https://data.liftoff.io/api/v1/apps’

Sample response body

[
{
“id”: “abc123”,
“name”: “Sample”,
“app_store_id”: “io.liftoff.sample”,
“bundle_id”: “io.liftoff.sample”,
“title”: “Sample”,
“platform”: “Android”,
“optimization_event”: {
“id”: “abc123”,
“name”: “Tutorial”
}
},
…
]

Campaigns

Sample curl

curl –user ‘username’ ‘https://data.liftoff.io/api/v1/campaigns’

Sample response body

[
{
“id”: “abc123”,
“app_id”: “fgh456”,
“name”: “App – iOS – JP”,
“campaign_type”: “reengagement”
},
…
]

Creatives

Sample curl

curl –user ‘username’ ‘https://data.liftoff.io/api/v1/creatives’

Sample response body

[
{
“id”: “abc123”,
“name”: “320x480_sample_html”,
“width”: 480,
“height”: 320,
“preview_url”: “https://…”,
“creative_type”: “html”
},
…
]

Events

Sample curl

curl –user ‘username’ ‘https://data.liftoff.io/api/v1/events’

Sample response body

[
{
“id”: “abc123”,
“app_id”: “fgh456”,
“name”: “Tutorial”
},
…
]